Half-Day Seminar

Responsible Sourcing in a Cost-Driven Market

Corporate Social Responsibility within Procurement
Operations in China

Shanghai, May 8th, 2009, 9:00 a.m - 2:30 p.m., JW Marriott Hotel

Programme
Corporate Social Responsibility (CSR) has been moving towards the center of management strategy. The need
to integrate social and environmental aspects into a company's core strategies is increasingly understood by
international corporations and often demanded by its stakeholders. And procurement - as the bridge to suppliers -
naturally has become one of the main areas with potential risks when looking into CSR.

Local implementation can be cumbersome. This is especially true for China, and even more so for the sourcing
sector. The chinese market is very cost-centric, lacks transparency and for many local companies, CSR and
Responsible Sourcing is still a relativly new concept. Yet, a well implemented CSR strategy can act as a tool to
gain better quality products at best prices.

Creating guidelines, training staffs and building awareness on the supplier side are only the first steps, with many
to follow. How do you monitor a supply chain that often includes second, third and fourth tier suppliers? What if a
supplier tries to substitute his own CSR investment with higher prices or compromises in quality?

The seminar delivers operational value through lessons from field experience, Best-Practice examples and open
discussion with CSR experts. The Content includes:

• CSR in China: an Overview

• Combining Profits with Ethics: Financial Risk vs. Reputation Risk
• China-Specifics for setting up efficient CSR Guidelines
• Implementing CSR within the Supply Chain
• Making CSR a win-win for Buyer and Supplier: Understanding the Chinese
Manufacturer's Point of View
• Crisis Management & the Importance of Communication to Your Supply Chain
• Case Examples
• Stakeholder Engagement Management
• Conclusion + Wrap Up

Location: JW Marriott Hotel Shanghai (People's Square)

9:00 a.m. - 9:30 a.m. Registration

9:30 a.m. - 1:00 p.m. Seminar
1:00 p.m. - 2:30 p.m. Networking Lunch

Speakers:

• Sam Y. S. Lee, Founder & CEO of InnoCSR

• Jack Chiu, International Operation Director,

Pacific Market International (PMI)

• Thomas Kainz, Manager Quality Audit Purchasing,

Volkswagen Group China

Cooperation Partner Organizer

BME / AMMPL
German Association Materials Management,
Purchasing & Logistics /
Bundesverband Materialwirtschaft,
Einkauf & Logistik e. V.
www.bme.de
 Registration Form
Fax back to BMEnet Shanghai Office: + 86 (21) 6149 8101
or per E-Mail: officemanager.sh@bmenet.asia

Registration for BME Seminar "Responsible Sourcing in a Cost-Driven Market"

Shanghai, May 8th, 2009, JW Marriott Hotel

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Participation Requirements
Registration Fee
799 CNY per person, including refreshments and lunch

Cancellation
Please note that a service fee of 200.00 CNY will be charged for cancellations made
before 1st May 2009. The total registration fee will be payable for cancellations made
after that date or in the case of non-participation.

For more Information and Support please call us

Martin Kuehl Kathrin Rueller

Chief Representative Office Manager
Tel.: +86 21 61 49 82 71 Tel.: +86 21 61 49 82 71
Mobile: +86 13 60 16 56 294 Mobile: +86 15 90 18 15 372
E-Mail: martin.kuehl@bmenet.asia E-Mail: officemanager.sh@bmenet.asia

Location
JW Marriott Hotel Shanghai
399 Nanjing West Road
Shanghai, 200003 China
Phone: +86 21 53 59 49 69
Fax: +86 21 63 75 55 65