(DHHM 01/DBM 01/DMM 01/DHRM 01/ DFM 01/DIB 01/DIM 01/DBFM 01)

ASSIGNMENT - 1, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT Common Paper Paper I PERSPECTIVES OF MANAGEMENT Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

State the nature and significance of management. Explain the impact of external forces on management. What are the merits and demerits of MBO? Discuss the steps involved in decision making. State the principles of organisation. (DHHM 01/DBM 01/DMM 01/DHRM 01/ DFM 01/DIB 01/DIM 01/DBFM 01)
ASSIGNMENT - 2, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT Common Paper Paper I PERSPECTIVES OF MANAGEMENT Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

Explain the sources of recruiting employees. Elucidate the significance of communication. Which style of leadership is best suited to Indian industry? Enumerate the essentials of an effective system of control. What is the role of manager in the social responsibilities of business?

(DMM 02/DIB 02)

ASSIGNMENT - 1, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

Marketing Management/International Business Paper II INTERNATIONAL MARKETING

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3.

What are the sources of information for international marketing research? State the bases of segmenting international market. Explain the factors that may be considered while selecting international channel of distribution. Describe the formulation of product mix for international marketing. Critically examine the working of FTZS in the recent part. (DMM 02/DIB 02)
ASSIGNMENT - 2, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

4. 5.

Marketing Management/International Business Paper II INTERNATIONAL MARKETING

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

Bring out the documents required for exports. How does political environment influence international business? Enumerate the features of economic environment of international business. Give an account of the instructional structure of international marketing? Explain the nature and scope in international marketing.

(DMM 03)
ASSIGNMENT - 1, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

Marketing Management Paper III CONSUMER BEHAVIOUR AND MARKETING RESEARCH

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

Explain the psychological models that high light consumer behaviour. What are the causes for diversity in consumer behaviour? State the influence of perception and learning on consumer behaviour. How does reference groups influence consumer behaviour? Describe the process of consumer decision making. (DMM 03)
ASSIGNMENT - 2, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

Marketing Management Paper III CONSUMER BEHAVIOUR AND MARKETING RESEARCH

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

How do you measure consumer satisfaction? State the techniques employed in marketing research. How do you formulate research design for a marketing problem known to you? What are the tools employed to analyse the data? Describe the formulation and testing of hypothesis.

(DBM 04/DMM 04)

ASSIGNMENT - 1, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

Business/Marketing Management Paper IV MARKETING MANAEMENT

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

Distinguish between market orientation and production orientation. Write about the political and cultural environments. Explain briefly the types of competitive strategies. Enumerate the Marshallian consumer behaviour models. What are the pressures faced by the organisation in introducing new product? (DBM 04/DMM 04)
ASSIGNMENT - 1, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

Business/Marketing Management Paper IV MARKETING MANAEMENT

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

Elucidate the factors which are influencing the pricing strategies and policies. Bring out the differences between price and non-price competitions. Write about the evolution and objectives of publicity. Distinct the market control with marketing assessment. Write about the non-business attitudes towards marketing.

(DMM 05)
ASSIGNMENT - 1, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

Marketing Management Paper V SALES AND ADVERTISING MANAGEMENT

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

Discuss the interdependence between sales and distribution management. Explain the selling and communication skills required for successful sales management. What are the sources of recruiting sales force? Describe the compensation packaged evolved for salesmen. How do you prepare sales budget? (DMM 05)
ASSIGNMENT - 2, MAY 2013. P.G. DIPLOMA IN MARKETING MANAGEMENT

Marketing Management Paper V SALES AND ADVERTISING MANAGEMENT

Maximum : 20 MARKS Answer ALL questions. All questions carry equal marks.

1. 2. 3. 4. 5.

Explain the evaluation of performance of salesmen. How do you measure the effectiveness of advertising? Bring out the planning and evaluation of marketing communication process. What are the factors that may be considered while selecting advertising media? State the services rendered by advertising agency.