A SURVEY ON

A SURVEY REPORT ON IMPACT OF CHANGE IN LIFESTYLE ON WORKING

CLASS OF THE SOCIETY

Research Report submitted in partial fulfillment of the requirements for the practical applications of Business Research Methods

Submitted by

Abhijit Sen Mahalaxmi Nikita Todi Sonal Jindal

Under the guidance of

Prof. Veena Venugopal SBM Jain College

Bangalore

October-2012

CERTIFICATE

This is to certify that the following are bonafide students of JAIN COLLEGE has carried out a project entitled A SURVEY REPORT ON IMPACT OF CHANGE IN LIFESTYLE ON WORKING CLASS OF THE SOCIETY under my guidance. This project report has been submitted during the academic year 2012-13 in partial fulfillment of the requirement of the practical applications of Business Research Methods

Students: Abhijit Sen Mahalaxmi Nikita Todi Sonal Jindal

Guide: Prof. Veena Venugopal Jain College Bangalore

DECLARATION WE, ABHIJIT SEN , MAHALAXMI ,NIKITA TODI ,SONAL JINDAL , do hereby declare that the project entitled a survey report on A SURVEY REPORT ON
IMPACT OF CHANGE IN LIFESTYLE ON WORKING CLASS OF THE SOCIETY is a bonafide work carried out by us under the guidance of Prof. Veena Venugopal. This project, as presented in this report, is our original work and has not been presented for any other university award. . This project report has been submitted during the academic year 2012-13 in partial fulfillment of the requirement of the practical applications of Business Research Methods

Name of the student:

ABHIJIT SEN MAHALAXMI NIKITA TODI SONAL JINDAL

ACKNOWLEDGEMENT

We thank god for giving us the privilege to pursue a branch as wonderful as PGDBM

We thank our parents for making us what WE are today.

We extremely thank our Dean, Easwaran Iyer who encouraged and motivated us through the projects

We profoundly thank our professor and guide Prof. Veena Venugopal for having assigned and for their kind co-operation in completing the project.

Our sincere thanks to all staff members who in their own ways have contributed to this project. Without their guidance this project would not have been possible.

We also take this opportunity to express our hearty thanks to the respondents for the information provided by them.

Last but not the least we would like to express hearty thanks to our friends for their moral support, suggestions and encouragement.

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CONTENTS

Page No

CHAPTER 1

INTRODUCTION

CHAPTER 2

RESEARCH METHODOLOGY

6-8

CHAPTER 3

DATA ANALYSIS

9-31

CHAPTER 4

SUMMARY OF FINDINGS

32

CHAPTER 5

RECOMMENDATION AND CONCLUSION

33

List Of Tables
TABLE NO Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 TABLE NAME Showing general distribution of gender of respondents Showing the age of all the respondents Showing marital status of all the respondents Showing education of different respondents Showing distribution of family members of respondents Showing family structure Showing working sectors Showing factors influencing buying pattern Showing brand consciousness Showing distribution of spending patterns on branded products of respondents Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Showing number of credit cards people owning Showing distribution of usage of credit cards Showing transport mode of the respondents Showing the buying behaviour of different responents Showing the vacations taken by respondents in a year Showing preference for vacations of different respondents Showing the online shopping of different respondents Showing the total number of respondents going to gym/aerobics Table 19 Table 20 Table 21 Table 22 Showing the weight variation of different respondents Showing the phone bills of different respondents Showing loan obligations of different respondents Showing the lifestyle change in past 5 years of different respondents 30 31 32 33 22 23 24 25 26 27 28 29 PAGE NO 12 13 14 15 16 17 18 19 20 21

List Of Graphs
GRAPH NO Graph 1 Graph 2 Graph 3 Graph 4 Graph 5 Graph 6 Graph 7 Graph 8 Graph 9 Graph 10 GRAPH NAME Showing general distribution of gender of respondents Showing the age of all the respondents Showing marital status of all the respondents Showing education of different respondents Showing distribution of family members of respondents Showing family structure Showing working sectors Showing factors influencing buying pattern Showing brand consciousness Showing distribution of spending patterns on branded products of respondents Graph 11 Graph 12 Graph 13 Graph 14 Graph 15 Graph 16 Graph 17 Graph 18 Showing number of credit cards people owning Showing distribution of usage of credit cards Showing transport mode of the respondents Showing the buying behaviour of different responents Showing the vacations taken by respondents in a year Showing preference for vacations of different respondents Showing the online shopping of different respondents Showing the total number of respondents going to gym/aerobics Graph 19 Graph 20 Graph 21 Graph 22 Showing the weight variation of different respondents Showing the phone bills of different respondents Showing loan obligations of different respondents Showing the lifestyle change in past 5 years of different respondents 30 31 32 33 22 23 24 25 26 27 28 29 PAGE NO 12 13 14 15 16 17 18 19 20 21

INTRODUCTION
Lifestyle is the way a person lives. Lifestyle typically reflects an individuals attitude, values, or world view. An individual health depends on their lifestyle, maintaining physical and mental health are crucial to an individual longevity. The more time spent on hygiene, physical fitness, and diet regulations, the healthier lifestyle they have. Technology and diversity have greatly changed the lives of working class in society. Technology has positive and negative effects on our daily lives. However the positivity and negativity of technology depends on how much we use it and how much we are exposed to it. Working class is defined and used in many different ways. when used non academically it typically refers to a section of society dependent on physical labor especially when compensated with an hourly wage. Working class includes both male and female white collar and blue collar employees but our study is mainly focused on white collar employees Different classes exhibit different styles which in some sense reflect their class position in society. Changes in lifestyle and its impact: Spending patterns of respondents have changed. As Employees have disposable income so they tend to spend more on buying goods. Eating habits of the respondents have changed. Nowadays they are consuming more junk foods and ready-to-eat products(packages) Employees are more exposed to usage of technology and hence they are getting more into mental work pressure as compared to earlier lifestyle where employees were more involved in physical work. Because of the better transportation facilities provided to the employees they are able to concentrate more on office work.

People are less likely to marry, more likely to divorce, more likely to have children out of wedlock, and a result much more likely to live in female headed families More women are employed and their earnings have enabled families to overcome the erosion of mens wages, but the net result of womens increased employment is greater inequality among families

RESEARCH METHODOLOGY
A research design is simply a plan for study in collecting and analyzing the data. It helps the researcher to conduct the study in an economical method and relevant to the problem. Research methodology is a systematic way to solve a research problem. The methodology should combine economy with efficiency.

Statement of the problem : Change in lifestyle and its impact on working class of society.
From the research we have to find out day to day changes in lifestyle of working class and how it has changed their living conditions.

OBJECTIVES OF THE PROJECT

To obtain a general understanding of changes in lifestyle and its impact on working class of society. To learn about both negative and positive impacts of changes in lifestyle on the white collar employees. To analyze how change in lifestyle has internally and externally affected the respondents.

COLLECTION OF THE DATA Two types of data

Primary data Secondary data

Primary data
Primary data is that kind of data which is collected through structured and undisguised questionnaire by the investigator himself for the purpose of the specific study .The data such collected is original in character. The advantage of this method of collection is the authentic. we will use a method of random sampling as it unbiased and we will use a questionnaire too.

SECONDARY DATA
When an investigator uses the data that has been already collected by others is called secondary data. The secondary data could be collected from journals, reports and various publications of credit rating agencies and the bank itself. The advantage of the secondary data can be- it is economical, both in terms of money and time spent. We will also visit the library for the same.

Types of questions:
Open ended questions Dichotomous questions Multi-chotomous question Closed ended questions Semantic barrier questions

Research design
The study conducted here is descriptive in nature and it describes the lifestyle and its impact on the working class people.

Sample size -100 respondents are contact for purpose of collecting data Sample unit: It consists of male and female gender group falling under age group of 20-40
which consists students cum employees, employees, professionals, business men.

Sampling method-simple random sampling is applied for the purpose of data collection Sample frame-Neighborhood, randomly selected people have constituted sampling frame the market research survey is based on understanding.

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SCOPE OF THE STUDY-It covers both married and unmarried male and female white collar
employees falling under the age group between 20-40, and how their official and work life balance has changed their lifestyle .

LIMITATIONS
Study will be totally dependent upon working class . Limited area of survey as survey will be conducted in Bangalore only. Unreliable responses from working people at times due to lack of time. Unavailability of the working people at the time of survey. Time constraint is unavoidable limitation of our study. Scarcity of secondary data.

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DATA ANALYSIS TABLE 1:showing general distribution of gender of respondents

OPTION
Gender Male Female

No of Respondents

71 29 100

71 29 100

Graph 1: Showing General distribution of Respondents

GENDER DISTRIBUTION
29 Gender Male 71 Female

INFERENCE: Data analysis for research is highly influenced by male respondents and so we can infer that majority of the income comes from the male category, so we can say that mostly male is the chief earner of the family.

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Table 2: Showing the age of all the respondents

Age
20-25 25-30 30-35 35-40

No of Respondents
21 35 24 20
100

%
21 35 24 20
100

Graph 2: Showing the age of all the respondents

Age Distribution
40 35 30 25 20 15 10 5 0 20-25 25-30 30-35 35-40 21 35 24 20 No of Respondents

INFERENCE : Data analysis for research is highly influenced by people from age group 25 30 , are mostly youngsters and they are empowered.

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Table 3: Showing marital status of all the respondents

Marital Status
Single Married

No of Respondents
69 31 100

%
69 31 100

Graph 3: Showing marital status of all the respondents

Marital Status

31 Single Married 69

INFERENCE: Since majority of the respondents are single, their savings will be more ,hence their lifestyle will better, mostly they dont have any loan obligations and they tend to take more vacations.
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Table 4: Showing education of different respondents

Education
Under-Graduate Graduate Post-Graduate PhD

No of Respondents
5 36 48 11 100

%
5 36 48 11 100

Graph 4: Showing education of different respondents

Education
60 50 40 30 20 10 0 5 48 36 11 No of Respondents

INFERENCE: Majority of the respondents are post graduate, so they will depend on technology usage ,since they have time constraint, and they prefer online shopping, more health conscious and so they hit gym regularly.
15

Table 5:showing distribution of family members of respondents

Options
0-3 3-6 6-9 9 & above

No of Respondents
42 47 9 2 100

%
42 47 9 2 100

Graph 5: showing distribution of family members of respondents

No of Respondents
50 45 40 35 30 25 20 15 10 5 0

42

47

No of Respondents

9 2 0-3 3-6 6-9 9 & above

INFERENCE: Since majority of respondents fall under 3-6 category so their comparatively better lifestyle as they will having more disposable income as compared to 6-9 .
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Table 6: Showing family structure

Options
Joint Family Nuclear Family Stay Alone stay with Roommates

No of Respondents
26 47 10 17

%
26 47 10 17

100

100

Graph 6: Showing family structures

Family Structure
50 45 40 35 30 25 20 15 10 5 0

47 26 10 Joint Family Nuclear Family Stay Alone 17

No of Respondents

stay with Roommates

INFERENCE: Since majority of respondents fall under nuclear family category so their lifestyle will be better as their dependency on their earning members will be less, they will comparatively lead a luxurious lifestyle.

17

Table 7: Showing working sectors

Options
Private Government

No of Respondents
82 18

%
82 18

100

100

Graph 7: Showing working sectors

Working Sectors
18

Private Government

82

INFERENCE: Since majority of respondents fall under private category so their income will be more and so they are more exposed to advancement in their career, hence their lifestyle will be better as government employees have low fixed income level.
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Table 8 : Showing factors influencing buying behaviour

Ranking

Options
Brand Image

R1
3

R2
5

R3
4

R4
10

R5
10

Total
32

Price

22

Quality

25

Design

21 100

Graph 8: Showing factors influencing the buying behavior.

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 4 5 3 Brand 2 Price 5 Quality 3 Design 7 4 10 6 10 2 5

5 3 8 5 0 4 9 R5 R4 R3 R2 R1

INFERENCE: Since majority of people fall under brand image so that means that they prefer better quality goods and so they dont compromise on price over the quality as compared to before.

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Table 9: Showing brand consciousness

Options Always Sometimes Never

No of Respondents 50 42 8

% 50 42 8

100

100

Graph 9: Showing branded consciousness

Brand Consciousness
60 50 40 30 20 10 0 Always Sometimes 8 Never 42 50 No of Respondents

INFERENCE: Since majority of respondents fall under sometimes category so we can infer that, they are brand conscious but they are not brand loyal so ,as long as quality of the product is good they are willing to sacrifice on the brand.

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Table 10: Showing distribution of spending patterns on branded products of respondents

Options
2000-4000 4000-6000 6000-8000 8000 & Above

No of Respondents
26 16 38 20 100

%
26 16 38 20 100

Graph 10: Showing distribution of spending patterns on branded products of respondents

Spending Patterns
40 35 30 25 20 15 10 5 0 2000-4000 4000-6000 6000-8000 8000 & Above 26 16 20 38 No of Respondents

INFERENCE: As People are brand conscious so they are willing to spend more on branded products comparatively. If they find quality product, they dont mind paying premium amount for the product.
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Table 11: Showing number of credit cards people owning

Options
1 2 3 4 More than 4

No of Respondents
40 43 7 3 7 100

%
40 43 7 3 7 100

Graph 11: Showing number of credit cards people owning

Credit Cards
50 45 40 35 30 25 20 15 10 5 0 40 43

No of Respondents 7 3 1 2 3 4 More than 4 7

INFERENCE: Most of the respondents own minimum of 2 credit cards as they are mostly white collar employees. India is slowly moving from a savings economy to a spending economy.

22

Table 12: Showing distribution of usage of credit cards

Options
Once Twice Thrice More than Thrice

No of Respondents
23 27 38 12 100

%
23 27 38 12 100

Graph 12: Showing distribution of usage of credit cards.

Credit Card Usage

40 35 30 25 20 15 10 5 0 Once Twice Thrice More than Thrice 12 No of Respondents 23 27 38

INFERENCE: As employees have more disposable income so their usage of credit card has increased comparatively.

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Table 13: showing transport mode of the respondents

Options
Bus Auto Rickshaw Two -Wheeler Car

No of Respondents
10 12 36 42

%
10 12 36 42

100 Graph 13: showing transport mode of the respondents

100

Transport Mode
45 40 35 30 25 20 15 10 5 0 Bus Auto Rickshaw Two Wheeler Car 10 12 36 42 No of Respondents

INFERENCE: Since majority of the respondents fall under car category so we can infer that they are high income group and they own car ,so their lifestyle will be better.

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Table 14 :Showing the buying behaviour of different responents

Option
Online Retail stores Wholesale stores Departmental stores

No of Respondents
12 38 15 35 100

%
12 38 15 35 100

Graph 14: Showing buying behavior of different respondents

Daily household shopping

40 35 30 25 20 15 10 5 0

38 15 Retail stores Wholesale stores

35

No of Respondents

12 Online

Departmental stores

Inference: Most of the respondents prefer to buy from retail and departmental stores because they are easily accessible and time saving.
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Table 15: Showing the vacations taken by respondents in a year

Vacations per year

0 1 2 3 4

No of Respondents
7 29 37 14 13

%
7 29 37 14 13

100

100

Graph 15:Showing the vacations taken by respondents in a year

45 40 35 30 25 20 15 10 5 0 1 2 3 4 5 7 29 14 13 37 No of Respondents Vacations per year

Inference: Majority of the respondents are not workaholic and are health conscious and because they have high income and mostly nuclear families, they prefer to take at least 2 vacations per year.

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Table 16: Showing preference for vacations of different respondents

Vacation
India Abroad

No of respondents
60 40

%
60 40

100

100

Graph 16:Showing preference for vacations of different respondents

Vacation

40 India Abroad 60

Inference: Majority of the respondents prefer to take domestic vacations because of time and food constraints. Mostly because the respondents are white collar employees even though high income they have high work pressure so they will not be able to get more leave.
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Table 17 : Showing the online shopping of different respondents

Shopping Online
Never Few times Sometimes Most of the times Everytime

No of Respondents
13 17 38 18 14

%
13 17 38 18 14

100 Graph 17: Showing the online shopping of different respondents

40 35 30 25 20 15 18 10 5 0 1 2 3 4 5 13 17 14 38

100

No of Respondents Shopping Online

Inference: They cannot get the daily usage products soon when ordered online so they use online at times for mostly luxury goods.

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Table 18: Showing the total number of respondents going to gym/aerobics

Exercise Class
Yes No

No of Respondents
65 35 100

%
65 35 100

Graph 18 :Showing the total number of respondents going to gym/aerobics

35 Yes No 65

Inference: Majority of the respondents prefer going to gym/aerobics to improve their healthy lifestyle and some time out from their busy schedules. They have become more health conscious and want to fit and energetic.

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Table 19: Showing the weight variation of different respondents

Weight
Yes No

No of Respondents
82 18

%
82 18

100

100

Graph 19:Showing the weight variation of different respondents

Weight
18 Yes No 82

Inference: Most of the respondents have had weight variations (increased or decreased) in last one year because they have been going to gym/aerobics, vacations. On other side increased due to consumption of junk and packaged food and more of bench work than physical work.
30

Table20: Showing the phone bills of different respondents

Mobile Bill
500-1000 1000-1500 1500-2000 above 2000

No of Respondents
39 29 17 15 100

%
39 29 17 15 100

Graph 20 :Showing the phone bills of different respondents

Mobile bill
45 40 35 30 25 20 15 10 5 0

39 29 17 15 above 2000

No of Respondents

500-1000

1000-1500

1500-2000

Inference: Most of the respondents are not business people so their expenditure is comparatively low on phone bills as they tend to use more internet and wats app applications, in order to save time and money.
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Table 21: Showing loan obligations of different respondents

Loan
Home Loan Car Loan Personal Loan Others NA

No of Respondents
18 7 28 8 39 100

%
18 7 28 8 39 100

Graph 21:Showing loan obligations of different respondents

Loans
50 40 30 20 10 0 Home Loan 28 18 7 Car Loan Personal Loan 8 Others NA 39 No of Respondents

Inference: Most of the respondents have no loan obligations due their sufficient income capacity and also our majority of respondents are single and fall under the age group of 25-30.

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Table 22: Showing the lifestyle change in past 5 years of different respondents

Lifestyle
Yes No

No of Respondents
81 19

%
81 19

100

100

Graph 22:Showing the lifestyle change in past 5years of different respondents

Lifestyle
19

Yes No

81

Inference: Most of the respondents have said that their lifestyle has changed due to more disposable income ,their spending has increased. People have become more brand conscious and more exposed to technology.

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For open end Question no 23- How the lifestyle of the respondents have changed? INFERENCE: Majority of the respondents lifestyle has changed due to following reasons:
More usage of technology . More disposable income , hence more spending. Transformation from dependent individual to independent individual. People have become more brand conscious. Spending has increased on luxury products. Work pressure has increased.

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SUMMARY OF FINDINGS It is observed from research data that amount of expenditure in nuclear family is less
compared to joint family on needs, wants. Data analysis for research is highly influenced by people falling under category 3-6 group. 47% of respondents are staying in nuclear family . Most of the respondents are working in private sector. Majority of respondents trust on the brand image for their shopping. Most of the respondents prefer to spend about 4000-6000 on branded products. From our research it is evident most of respondents possess only one credit card. Since most of the respondents carry only one credit card their usage is low. Majority of the respondents are high income group so they tend to use cars. Most of the respondents prefer to buy their daily household products from retail and departmental store. 37% prefer to take vacations twice in a year. Most of the respondents prefer domestic vacations. Not all respondents prefer to shop online, and it depends mostly on the products they buy. Maximum respondents have become health conscious so they opt for gym. 82% of the people have variation in their weight in last one year. Majority of respondents has little usage of phone. 39% of the respondents have no loan obligations About 81 % of respondents have realized that their lifestyles have changed in last five years.

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Recommendations & Suggestions

Majority of the respondents prefer to do online shopping sometimes as we considered time constraint as negative factor so people should always prefer online shopping as it is time savings People are opting more for gym and aerobics rather than natural means of exercising like yoga , jogging etc. So the suggestion will be respondents should opt for natural means of exercising because gym can have negative on health . As female employment there is detoriation in family bonding and hence affecting the growing generation of the society. As people are getting more exposed to technology , which are causing obesity , heart disease , mental stress . As people are opting more for nuclear families it is creating differences between older generation and the younger generation. Working class people should prefer for public transport service to reduce the level of pollution Organization can provide for Carpooling and hence employees can adopt them. As Spending habits are going up so employees can look up for different investment options.(wealth management) Employees can adapt themselves to eating nutritious food instead of junk food. Better work life balance. Stop spending beyond their means. Sensible use of natural resources like water, electricity, fuel. Regular health check ups. They should take best health insurance based on income and lifestyle.

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BIBLIOGRAPHY
Principles of Marketing by Philip Kotler, Gary Armstrong ,Pearson Publication, Pg. : 5 9 Marketing research by Naresh Malhotra Research methodology by Dr C.R Kothari .

Research methodology by S.N Murthy

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ANNEXURES Questionairre
Name: Contact Number: Occupation: Age: Gender: Male Female Married

Marital Status: Single Annual Income: Education: Under graduate

Graduate

Post Graduate

Phd.

Q1) How many members are there in your family? A) 0-3 B) 3-6 C) 6-9 D) 9 & above Q2) You presently stay in a
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A) Joint family B) Nuclear family C) Stay alone D) Stay with room mates

Q3) In which industry you are currently working in ? A) private B) Government

Q4) Which factors influence your buying behavior?

price quality design

Brand image

Most influencing Influencing Neutral High Q5) Are u brand conscious? A ) Always B)sometimes C) Never

Q6) How much u spend on buying branded products? A) 2000- 4000 B) 4000-6000 C) 6000-8000 d) 8000 & above

Q7) How many credit cards do you own? A) 1 B)2 C) 3 D) 4 E) More than 4

Q8) How many times you use your credit or debit cards in a week? A) Once B) Twice C) Thrice D) More than 3 Q9) What is your mode of transport?
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A)Bus B)Auto rickshaw C)Two-wheeler D) Car Q10) How do you buy your daily household products? A)online B) retail stores C) wholesales stores D) departmental stores Q11) How many times you take vacation in a year? A)4 B) 3 C) 2 D) 1 E) 0

Q12) Is your vacation ? A ) India B) Abroad

Q13) How often do you shop online? Never everytime

Q14) do you go the gym or aerobics class? A)Yes B) No

Q15) Has your weight increased or decreased in last one year? A)Yes B) No

Q16) What is your mobile bill in a month? A) 500-1000 B) 1000-1500 C) 1500-2000 D) above 2000 Q17) What type of loan obligations you have? A) Home loan B) car loan C) personal loan D) other E) NA Q18) Has your lifestyle changed in last 5 years? a)Yes b) No

Q19) How your lifestyle has changed in last 5 years?

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