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June 20, 2013

Learn Photoshop CS6 And Apply Its Powerful New Tools

Room 3 June 20, 2013 09:30am – 05:00pm (Wholeday) Speaker: Mario Ramirez

Learn the fundamentals of selections, layers, colors, painting and photo retouching using the industry standard software – Adobe Photoshop CS6. This latest version comes with great new capabilities for graphics, print and web designers, and photographers. Increase your creative and productive output with its amazing features – work smarter with the new live Workspaces, create and edit images in the really amazing Viewing environment that includes Animated Zoom, Rotating Canvass and Bird’s Eye View, clear up the clutter with the New Adjustment and Properties panels, speed up your editing with the Spring–Loaded Keys and do impossible transforms with the brilliant Content-Aware Scale. Learn to make precise Selections; organize your project with Layers; find out the correct Resolution for your project. Apply the correct workflow.

Audience: New and self-taught users interested in upgrading their digital graphic design skills, and photographers will benefit from this seminar.

Level: Beginner to intermediate

Visual Communication 101: Graphic Design For Non-Designers

Room 4 June 20, 2013 09:30am – 12:30nn Speaker: Ige Ramos

Do you ever wonder where graphic designer get their ideas from? Is graphic design an esoteric art that is difficult to fathom? This casual, yet engaging session might answer some of the questions begging to be asked by a novice designer or an amateur who wants to hone his skills or even to a non-designer who is interested in the aesthetics and design.

Successful Coffee Table Book Design: Case Studies On Award-Winning Book Designs

Room 4 June 20, 2013 02:00pm – 05:00pm Speaker: Ige Ramos

Each coffee table is unique! In this session, Ige Ramos, a two-time National Book Award winner for Best Design will show you what it takes to create award-winning titles. Six case studies will be tackled in this session. Topics ranging from 'generating ideas' to 'technical production' will be discussed from “cover to cover”. For art directors and graphic designers who want to take their work in another level.

Advanced Illustrator Techniques

Room 5 June 20, 2013 09:30pm – 12:30nn Speaker: Tony Bucu

Most anything you want to know (or do) with Illustrator. Maximize the use of 3D techniques and

other effects in making your illustrations and layouts.

Illustrator’s tools in combination with each other and enhancement commands you’ve always wondered about. Discover Adobe Illustrator’s newest and enhanced tools and how they give an already powerful application more punch.

This topic also demonstrates the use of

Level: Intermediate to advanced.

LMNTS (Elements) Of Design

Room 5 June 20, 2013 02:00pm – 05:00pm Speaker: Tony Bucu

Logos, signage, products and labels, and any identity item are made to be seen. With the Adobe Power Cube (Illustrator, Photoshop, InDesign), this topic covers the design aspects of how element, color and typography can add visual impact and appeal to designs. A design’s shape, size, simplicity or complexity and how it interacts with its surroundings is key to its readability and visibility in a sea of other designs.

Level: Beginner to intermediate.

In Motion: DSLR Videography Workshop

June 20, 2013 Room 6 09:30am – 12:30nn Speaker: Shierdan Pamintuan

Brave the shift from photography to videography. Get the most out of your DSLR and get introduced to the basics of DSLR videography. Learn how to properly operate the video function of your DSLR, know the tools and create video content for everyday use!

Story-Telling In DSLR Videography

June 20, 2013 Room 6 02:00pm – 05:00pm Speaker: Shierdan Pamintuan

Get introduced to the basic principles of DSLR Videography and know how videos shape the landscape of corporate and events coverage through story-telling. Learn what it takes to produce professional looking videos.

Basic Motion Graphics – Technology And Opportunities In Animation Industry

June 20, 2013 Room 7 09:30am - 12:30nn Speaker: Nelson Udaundo

A creative outlook on the Animation industry- overview, technology and opportunities Learn about developments in the Animation industry in terms of technology, skill techniques and growth opportunities. See amazing animation works done locally and learn cool animation tips!

Kinetic Typography And Other Cool Features Of After Effects

June 20, 2013 Room 7 02:00pm - 05:00pm Speaker: Adrian Arcega

Motion graphics may probably be the best thing that happened to digital media. With thousand of ads vying for consumer attention, make your ads stand out. Learn how to use kinetic typography to spice up your video projects and see After Effects’ capabilities.

June 21, 2013

Advanced Photoshop CS6: Essential Color And Tonal Correction

June 21, 2013 Room 3

09:30am - 12:30nn


Mario Ramirez

Want to ensure the quality of your photographs and images? This session will show you how professionals implement color and tonal correction. The focus is on maintaining and enhancing image tone, contrast and color. Transform flat photographs into images that jump off the printed page. Learn to understand and master curves and levels for reliable color correction. Explore Photoshop's essential blending modes and adjustment layer masking to locally enhance images. An overview of Color Theory and Color Management will be given. The Color Sampler tool, the Shadows/Highlights command, and how to Neutralize Color Cast using Curves will also be explained.

Audience: Graphic artists and photographers who want to learn professional correction procedures.

Level: Intermediate - Participants are expected to already have a good understanding of Photoshop basics.

NEW Photoshop CS6: Powerful Retouching & Manipulation Made Easy

June 21, 2013 Room 3

02:00pm - 05:00pm


Mario Ramirez

The session will focus on Photoshop CS6 techniques that you can use when retouching images. The main focus will be on professional retouching and manipulation techniques, showing you the differences between, and individual application of spot healing brush (enhanced by Content- Aware function), clone stamp, healing brush and patch tools, to take full advantage of their capabilities. Also learn to use blending modes and brush techniques to specifically target your retouching work to remove blemishes and spot-imperfections and adjust skin tones. Create backdrops with Content-Aware Fill and combine them with photo elements. Puppet Warp allow for flexible retouching impossible with previous version. More new functions make difficult editing easy with Photoshop CS6.

Audience: This session is a must for photographers and designers who work with photos that need retouching, enhancement and more dramatic effects.

Level: Basic to Intermediate - Participants are expected to already have some understanding of Photoshop fundamentals.

Creative And Editorial Design For Magazines And Newsletters

June 21, 2013

Room 4 09:30am - 05:00pm (Wholeday)


Ige Ramos

Newsletters and magazines design is really a simple matter. The complexity of producing a newsletter and magazine could be a daunting experience for the editor or the layout artist. An effective newsletter and magazine are produced with proper planning and execution based on a thorough design brief and editorial workflow process. The seminar is designed for art directors, corporate communicators, layout artists and writers coming from small enterprises and big businesses alike.

Learn how to make your publication results-oriented and generating positive responses. A case study of prominent magazine cum catalogue will be presented as framework of learning session.

Level: Beginner to Intermediate

Guerilla Graphic Design

June 21, 2013 Room 5

09:30am - 12:30nn


Tony Bucu

Today's graphic design market is becoming more and more competitive that having a good concept and top-notch execution is only half of the total process. Nowadays, speed is of the essence. Not only should designers be able to deliver in time but they should also work within limited resources. In this emerging market of outsourced graphic design services, designers are trained to hone their creativity with speed. Learn how designers can create ads from concept to finished layouts in 2-3 hours without sacrificing quality and accuracy.

Level: Beginner to Intermediate

The Adobe Power Cube Of Graphic Design

June 21, 2013

Room 5 02:00pm - 05:00pm


Tony Bucu

Graphics and creative professionals should optimize the use of combining Photoshop and Illustrator as powerful imaging tools. As an industry standard software, Illustrator is focused on vector images while Photoshop on bitmap images. Learn how to optimize and integrate the use of these two softwares in creating and editing professional-quality graphics in your desktop publishing projects. This topic also includes the use of InDesign with Illustrator and Photoshop for multiple page layout and book and magazine design.

Level: Beginner to Intermediate

Responsive Web Design

June 21, 2013 Room 6 09:30am – 12:30nn Speaker: Reynaldo Mendoza, Jr.

Build one website that will adapt to desktop, laptops, mobile phones, ipad, iphones, and android tablets! Responsive web design (often abbreviated to RWD) is a web design approach aimed at building sites that can adapt to any browser or device that renders it, to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling - creating a website design that always adapt to users needs.

Video On Photoshop CS6

June 21, 2013 Room 6

02:00pm - 05:00pm


Reynaldo Mendoza, Jr.

Create artistic videos within the familiar interface of Photoshop. Learn to edit video groups, masking techniques with vectors, animating brush and stylizing video using filters and adjustment layers

Edit videos in a photoshop environment using photoshop techniques, fast and easy without learning a different software. The techniques and principles you use for still photos are also used in editing video in photoshop.

as photoshop now uses -mercury - same engine that powers after effects.

Creating Websites Made Easy With Wordpress

June 21, 2013 Room 7 09:30am – 12:30nn Speaker: Tof Salcedo

Are you not a design or programming expert but can use a word processor? Then you can create a website! Learn to use WordPress. Install in minutes, publish in seconds, and customize with ease; it's all possible with WordPress. Learn to create good looking and search-engine friendly wordpress sites in this seminar.

Optimizing Videos And Photos For Maximum Online Visibility

June 21, 2013 Room 7 02:00pm - 05:00pm Speaker: Tof Salcedo

Do you want your uploaded video or photo be discovered and be more visible online? Learn important tips, best practices, and strategies for optimizing photos and videos for Google, the largest search engine, and YouTube, the second largest search engine. You'll learn in this seminar how to optimize your videos and photos for maximum visibility.

June 22, 2013

Adobe Photoshop CS6 3D Design Plus Basics Of Animating 3D

June 22, 2013 Room 3 09:30am – 12:30nn Speaker: Mario Ramirez

Photoshop Extended adds powerful 3D tools and capabilities to any designer's creative skills. This class will introduce the basics of 3D and how to use the tools and techniques available in Photoshop CS6 Extended. Topics include: the 3D workflow; how to import, composite, manipulate and render 3D assets; techniques for using cameras and perspective; creating 3D scenes from photos; working with 3D Layers; painting 3D Objects; and manipulating 3D objects.

You 3D images shouldn’t end in 2D world after completion. You can animate them in Photoshop CS6 Extended. The seminar will introduce the Animation panel, the timeline and how to create basic animation your 3D objects.

Note: While Adobe Photoshop CS6 Extended enables you to integrate 3D work in your 2D design plus add basic animation to your output, you will need full-3D software suites (e.g. Autodesk Maya) to create complex 3D animation.

Level: Intermediate to Advanced - Participants are expected to have experience using Adobe Photoshop.

Explore Fine Art With Adobe Photoshop CS6

June 22, 2013 Room 3 02:00pm - 05:00pm Speaker: Mario Ramirez

You can create fine art look by using Photoshop's Filters and new paint tools. Digital sketches, pastels and water color are all possible with Gaussian Blur, Glowing Edges, Paint Daubs and Smudge Stick. Use the versatile Mixer Brush with color blending to take advantage of more natural and realistic painting effects, making it even easier to create digital fine art.

These Photoshop techniques recall traditional painting methods. An advantage to working electronically is that you can create images that have a handmade look without appearing to mimic a specific traditional medium.

Audience: Photoshop users (graphic artists, designers and photographers) who want to explore the artistic side of Photoshop

Level: Basic to Intermediate - Participants are expected to already have some understanding of Photoshop fundamentals.

Producing Short Video Clips And Animation For Viral Marketing

June 22, 2013 Room 4 09:30am – 05:00pm (Wholeday) Speaker: Ronnie Millevo

Producing short and simple yet powerful video clips, podcasts, web banners, and animation is the trend in viral marketing. Corporate communicators, marketing and advertising professionals can now easily produce these video materials given the right authoring tools. Learn how to combine photos, graphics, text, animation, sounds and videos to be shared and uploaded in social media pages, blogs, and websites.

Level: Beginner to Intermediate.

Wedding Reportage: Photojournalist's Approach To Shooting Weddings

June 22, 2013 Room 5 09:30am – 12:30nn Speaker: Mel Cortez

Document moments of bliss and capture memories to last. Learn from the pro and be like a pro in wedding photography guided with a fast-track approach.

Let the wedding photographs sell your expertise and speak of your creativity. Get ready to learn and explore the business side of wedding photography.

Street Photography

June 22, 2013 Room 5 02:00pm – 05:00pm Speaker: Edwin Tuyay

Street photography is a genre, where the photographer captures life, things and situation on the street in a split second. It is not photojournalism, or documentary, nor postcard pretty or sunset pictures. It is about unposed, or decisive moments pictures that will be freezed forever.

Digital Pre-Press Tools And Techniques

June 22, 2013 Room 6 09:30am – 05:00pm (Wholeday) Speaker: Albert Pedrosa

Understanding the tools and techniques in digital pre-press will help you produce print publications which are clean, neat, and seamless in a worry-free file. This session will cover overview of print production process, preparing your file to print (for offset printing), various applications used, page elements (graphics and type), color reproduction, proofing methods, and pre-flighting.

Basic color management, monitor calibration, spot and process colors, trapping and over printing will be discussed. Those who will benefit from this session are: graphic designers, publishers, layout artists, production artists, and those involved in print production.

Prerequisite Working knowledge of any page–layout program. Beginner to Intermediate

Flash Interactive – Online Advertising Processes And Techniques

June 22, 2013 Room 7 9:30am - 12:30nn Speaker: Dennis Abat

Online Advertising Processes and Techniques. Every business now has a website. But it shouldn't stop there! To ensure that your product/service reaches your target market, you still have to advertise. Learn how to maximize your online presence through proper execution of an online advertising strategy, starting with perfectly designed web banner ads.

Creating Microsites With Actionscript 3.0

June 22, 2013 Room 7 02:00pm - 05:00p Speaker: Joselito Evangelista

Creating Microsites with ActionScript 3.0. Promoting "new products" may sometimes need a separate website to focus on the "new" products' features and benefits. And that is what a Microsite is for. It is a website that is dedicated to creatively showcase a company's "new product". Creating a microsite has become much easier now with ActionScript 3.0. See how a microsite is conceptualized and developed in this lecture.

Social Sites You Shouldn’t Overlook

June 22, 2013 Room 8 9:30am - 12:30nn Speaker: Tof Salcedo

You’re rocking the major social media sites, but are you overlooking smaller ones that might pay off in a big way? In this session, you’ll learn how Pinterest, Reddit and others may send you valuable traffic and visitors, as well as specific tactics for success with them.

Building An Integrated Online Marketing Campaign For Creative Pros

June 22, 2013 Room 8 02:00pm - 05:00pm Speaker: Tof Salcedo

Learn to develop an entire online marketing plan just for creative professionals like you; by implementing some basic research, developing a clear business message and evaluating the best strategies and platforms for your online marketing campaigns. This session will introduce you to Social Media, SEO, Analytics, Online PR, Blogger relations, Link Building, Content Development and Content Marketing in building integrated online marketing campaigns.

Basic Editing Techniques Using Premiere Pro

June 22, 2013 Room 9 9:30am - 12:30nn Speaker: Alexander Jusay

Learn fundamentals of editing and software editing techniques using Premiere Pro. See some new features of the software.

Basic Editing Techniques Using Final Cut

June 22, 2013 Room 9 02:00pm - 05:00pm Speaker: Alexander Jusay

Learn fundamentals of editing and software editing techniques using Final Cut. features of the software.

See some new