FAIRFAX MEDIA LIMITED INVESTOR DAY 2013

SYDNEY, 6 June, 2013: Fairfax Media Limited [ASX:FXJ] is holding an Investor Day in Sydney today. The event will be webcast (fxj.com.au to register) and the presentation pack is lodged with the ASX. Chief Executive Officer, Greg Hywood, will make the following introductory comments: Good morning everyone and welcome to the Fairfax Media Investor Day. Its great to have so many of our investors with us here in Sydney today and many more of you joining via webcast. Id also like to welcome the many analysts that cover Fairfax. We have a full program today. You will hear from senior management from our newly created Australian Publishing Media division, from Fairfax Radio, Stayz and Domain. We are focused on delivering detail and transparency in relation to our activities. Throughout the day, we will be discussing what we are doing at Fairfax to lead the change in the media sector, to transform our business and deliver strong returns to shareholders. Were leading the change because Fairfax is a media company that fully understands the complexity of the issues that we are facing. Youve heard me say before that Fairfax will never be about using the profits of good businesses to cross-subsidise poor performing assets. We have been very clear that we will not produce unprofitable newspapers and we stand by that. You will hear today that we are committed to delivering the transition of this company from a legacy print business to a media company that prospers in a competitive market. We are confronting reality; and we are taking the actions that we need to take to get through a period of transition, and implement a very different business model. We have done much good work. But we all know the transition is going to take some years. Today is about bringing you up to speed with where we are and where we are headed. This can be looked at in a series of stages. The first stage which commenced a few years ago started with the recognition that the changes that we were facing in our print businesses were predominantly structural, although they have been exacerbated by cyclical weakness. It was this recognition that prompted us to reshape as a truly multi-media business, bringing our print and digital resources in content and in sales together. This represented a revolution in the way we worked. By committing to the transition from print to digital we were able to put in place a program the Fairfax of the Future program that we announced early last year, that will deliver $251 million in annualised savings by June 2015. What we are going to be talking to you about today is the next stage of our transition. What we are doing now is leading the change in the media sector by taking our multi-media, cross-platform business and simplifying it, making it lean and agile.
Fairfax Media Limited | A.B.N. 15 008 663 161 | 1 Darling Island Road, Pyrmont, NSW, 2009 | www.fairfaxmedia.com.au

So what are we doing to make our business lean? A fundamental initiative is the consolidation of our core publishing activities into our new Australian Publishing Media division. The formation of APM allows us to reduce duplication through a more ordered grouping of our businesses and activities, and to drive additional revenue by leveraging our core business news, business media, lifestyle and community media. We are becoming more agile by breaking out our digital businesses into freestanding units that have the support, resources and most importantly the autonomy needed to deliver on their potential. Our presenters today will be talking in detail about the new structure, what it means for our operations, and how the structure empowers them to lead the change in the media sector. One important outcome of the restructure is that it will allow us to deliver an additional $60 million in savings by the end of September, this September, over and above the $251 million that we have previously set out. The savings will come from reducing duplication right across our business, but with an emphasis on minimising the impact on content and sales. We expect that the majority of the charges associated with implementing these changes will be accommodated within our existing provision. On top of the $60 million, we have commenced a product review a step-by-step review of what we produce, what we do ourselves and what we can do differently to deliver even more savings. This is a major exercise Fairfax publishes 431 publications and 337 websites, we have 7 radio stations and almost 100 apps. We will provide an update on the progress of this review with the full-year result in August. However before speculation runs rampant let me make one thing clear. We do not have any intention to reduce the frequency of print publication of any of our major mastheads in the foreseeable future. Why? Because they are profitable. The additional $60 million announced today is net of inflators and therefore represents a direct benefit to earnings albeit in a challenging environment. Ongoing cost management is now in our DNA. We understand that analysts currently expect a cost inflator of around 2.75% to apply to the fixed costs of our business over the longer term. As part of our cost transformation over the next three years we are seeking to variabilise as much of our cost base as possible, and one objective of this program is to reduce the cost inflator below inflation. Staff and on-costs comprise around half of Fairfaxs cost base, with paper and production costs and other fixed costs such as rent making up the remainder. Initiatives are underway in each of these areas to meet our objective of reducing the cost inflator. While cost reduction is very important our future success is of course reliant on our ability to generate revenue. During the course of today you are going to hear about many of the revenue initiatives that are underway. Allen Williams, the Managing Director of our Australian Publishing Media division, will be outlining the domestic launch details of our new digital subscription arrangements, while

Garry Linnell, Director of News Media, will explain how weve restructured our newsrooms to deliver timely content to our audiences across the day. Ed Harrison, our Group Sales Director, will be talking about revenue opportunities available through better use of data. Ed will talk about the investment we are making in terms of both systems and human resources to deliver advertisers greater insight into our audience, and more tailored, higher value, advertising opportunities. We can also see new revenue opportunities in Content Marketing meaning greater use of our content in third party environments, including provision of content for third-party websites. Youll also hear from our newly-appointed Director of Life Media, Melina Cruickshank, who will talk about how were monetising our extensive portfolio of lifestyle-related assets. We are leveraging our mastheads and powerful brands in the growing business of Events. Already we have $23 million of events-related revenue and we see opportunities to expand these activities further. Brett Clegg, Director of Business Media, will touch on the recent brand extensions that he has led in the business media portfolio. Adam Lang, Managing Director of Fairfax Radio Network, will provide an update on the performance turnaround thats underway in our radio business. When it comes to digital transactions Stayz and RSVP are both market-leading businesses generating strong margins, and youll hear from the Stayz General Manager, Anton Stanish later this morning. We have a proven track record of growing smaller digital businesses. In the future, we will continue to look at these businesses and new opportunities in terms of both value and earnings. Today, Tony Blamey and I will be providing a financial breakdown of our Domain division for the first time. You will see that we are a force to be reckoned with in the real estate advertising sector in this country with exposure to more than $300 million of Real Estaterelated revenue. We believe that we have the brand, the expertise and the commitment to really build this business and we invite you to make your own judgments about Domains value and the opportunity ahead. A common theme in each of the presentations today will be that Fairfax has acted decisively as we have reshaped our operations with the goal of developing a business model that is appropriate for the structural issues and market conditions that we face. We are committed to continue to make all necessary decisions to achieve this goal. Before I ask Allen Williams to discuss how the Australian Publishing Media division is leading the change, I will provide an update on current trading conditions. In a nutshell, conditions remain pretty tough. Consistent with previous advice in the current half, up to the third week of May, overall group revenues are 9-10% lower than the previous corresponding period. Taking a look at our segments, which will update after our full-year results, Metro Media is tracking down 11%, Regional down 11% as a result of very difficult conditions in mining-related areas and Queensland, New Zealand is 4% behind, while Broadcasting is ahead more than 10%. Domains digital business is up 16%.

Were expecting to report a second half FY13 EBITDA in the range of $129-$135 million. I will now ask Allen Williams who recently returned to Sydney to head up the Australian Publishing Media division after four years leading our New Zealand business to provide some insights into the structure of his new division, and the revenue and cost initiatives that are currently underway. ENDS Contacts: Brad Hatch Manager of Communications +61 2 9282 2168

Agenda
9.30am
Introduction & Commentary Greg Hywood

Australian Publishing Media Advertising Sales News Media Life Media Business Media
Morning break

Allen Williams Ed Harrison Garry Linnell Melina Cruickshank Brett Clegg

11.45am

Fairfax Radio Network The Stayz Group Domain Lunch break

Adam Lang Anton Stanish Greg Hywood & Tony Blamey

1.20pm

Q&A

Greg Hywood David Housego Allen Williams

2.00pm

Close

Leading the change

Fairfax is a leading multi-platform media business We have integrated our print and digital resources

We are taking the necessary action to transition from a legacy print business to a media company that prospers in a competitive market
We are simplifying our business, making it lean and agile

Our Fairfax of the Future program has delivered $155 million of annualised savings to date, on track to deliver our target of $251 million by June 2015

Organisational structure
CEO and Managing Director Fairfax Media

Australian Publishing Media

Digital Ventures

Fairfax Radio

Fairfax New Zealand

Corporate and Support Services

News Media

Business Media

Life Media

Australian Community Media

Domain

Stayz

RSVP

Other

+220 publications

Sales Marketing Product Development Business Planning & Analysis

Additional cost savings

Our organisational restructure has driven $60 million in savings (additional to the Fairfax of the Future target), which we expect to deliver by September 2013 This now commits us to savings of $311 million by FY15 A product review is expected to deliver even more savings We are variabilising our cost base with the objective to reduce the cost inflator below the inflation rate

Presenters

Greg Hywood
Chief Executive and Managing Director

David Housego
Chief Financial Officer

Allen Williams

Managing Director Australian Publishing Media

Ed Harrison

Group Sales Director Australian Publishing Media

Garry Linnell

Director, News Media Australian Publishing Media

Melina Cruickshank
Director, Life Media Australian Publishing Media

Brett Clegg

Director, Business Media Australian Publishing Media

Anton Stanish
General Manager The Stayz Group

Adam Lang

Managing Director Fairfax Radio Network

Tony Blamey
General Manager Domain

Current trading
Consistent with our previous guidance, in the current half overall group revenues continue to run at 9-10% down against last year Across our current reporting segments, Metro Media and Regionals are down around 11%, New Zealand is down 4%, and Broadcasting is running at about 10% above last year Domains digital business is up 16% We are expecting to report a second half FY13 EBITDA in the range of $129 million to $135 million

Our new combined Australian publishing division

Australian Publishing Media

News Media

Australian Publishing Media consists of:

News Media, Business Media and Life Media includes metro newspapers, online news sites, classifieds (excluding Domain) that were previously part of the former Metro Media division and the former Financial Review Group Australian Community Media includes all regional, agricultural and NSW community mastheads

Business Media

Life Media

Australian Community Media

Sales, Marketing, Product Development, Business Planning & Analysis

Leading the change

Structuring for revenue and efficiency gains: Simpler, integrated structure Lower costs and greater efficiency Product review

Strong metro print presence and digital innovation: Focus on growing online audiences Print yield growth and managed circulation decline Digital subscriptions for The Sydney Morning Herald and The Age to be introduced on 2 July 2013

Leveraging local reach in Australian Community Media: Extending digital presence Lower costs and greater efficiency

New revenue streams from local relationships

10

Product review to focus on high-impact opportunities

Product review assessment criteria

Core

Strong alignment to our core mastheads Leading audience and traffic position versus competitors

Size

Contributes substantially to group revenues and/or fixed cost absorption

Profitability

Contributes substantially to overall group profits Operates with high profit margins to ensure adequate capital returns

Growth

Expected to generate high levels of growth

11

Metro circulation strategy

Removal of low-value print circulation resulting in reduced print volumes, higher yield and circulation revenue growth Fairfax held readership share versus News Ltd
Weekly yield per copy
50 40 30 20 10 0 -10

(% change versus same month in previous year)

The Age SMH

Weekly circulation revenue

15 Aug 11 Dec 11 Apr 12 Aug 12 Dec 12 Apr 13 10

(% change versus same month in previous year)

Weekly circulation volume

0 -5 -10

0 -5 - -10 - -15 Aug 11 Dec 11 Apr 12 Aug 12 Dec 12 Apr 13

(% change versus same month in previous year)

-15
-20 -25
Aug 11 Dec 11 Apr 12 Aug 12 Dec 12 Apr 13

12

Digital subscriptions for SMH and The Age

Successful international test launch in March 2013 Domestic metered model active from 2 July 2013 for: Website (desktop, tablet browser, smartphone):

30 free articles per month

Deliberately porous

Meter applies to articles only

Meter does not apply to other assets including Daily Life , Good Food, Essential Baby, Essential Kids, Brisbane Times, Canberra Times, WA Today, Domain and Drive

iPad and Android apps:

Freemium model
Free sections include Front Page, Editor's Choice, Daily Life, Good Food, Photos, Videos, Domain and Drive

13

Pricing and bundling

Bundles 1 Web-only desktop and m-site Products + Monthly price

$15

Standalone app

$21.99

All digital

$25

Digital + Weekend

$25

Digital + Full Week

$44

14

Web user journey

15

Comparison of Fairfaxs meter configuration

The Daily Telegraph & Herald Sun
Unrestricted access Registration benefit Meter limit 20 DT:60, HS:40 DT:80, HS:60

The Sydney Morning Herald & The Age

30 Personalisation SMH & AGE:30 At 30 articles, only heaviest of users reach the meter limit Monthly most common digital pricing cycle and easier for subscribers Entry-level price more friendly for web-natives All-digital price premium reflects value consumers place on SMH/The Age iPad apps Not offered initially to reduce complexity of bundles Offered at existing print package price Offered at existing print package price Flexibility to adjust meter to drive registration and paid digital subscriptions

Pricing Website access

All digital + Sunday print Weekend print + 7-day Print Launch

Weekly
$17.30 $19.50 $23.80 $39 16 May 2013

Monthly $15
$25 N/A $25 $44 2 July 2013

16

Large digital audience across SMH and The Age

Desktop

Tablet

Mobile

3.7 million
unduplicated unique audience1

1.2 million
tablet downloads2

456 thousand
average daily unique browsers3

17

Core regional/agricultural markets contribute 83% of revenue

Newcastle and Illawarra contribute just 17% of combined regional and agricultural revenue Our traditional regional and agricultural publishing titles remain more defensive FY12 regional/agricultural revenue ranked by size (A$m)
89 17% 309 58% 32 6%

11 2%

530

89 17%

Newcastle & Illawarra

Top 28 Markets

50 Middle Markets

75 Smaller Markets

Other

Total FY12 Revenue

18

Local businesses underpin regional revenue

Advertising contributes about 76% of total regional revenue with local/retail the biggest category Local sales presence in key regional markets Weaker employment advertising revenue in all regional markets year-to-date, with the decline 50% higher than the average in markets with mining-related activity

Regional advertising revenue by type

FY09 - H1 FY13 (% of total)
10% 14%
5%

11% 13%
5%

11% 13%
5%

11% 13%
5%

8% 13%
5%

100% Employment Real Estate Motors General Classifieds National

16%
14%

15%
14%

15%
15%

14%
14%

16%
13%

40% 0%

41%

40%

40%

43%

Local/Retail

1% FY10

2%

3%

3%

Digital

FY09

FY11

FY12

H1 FY13

19

Regional/agricultural circulation strategy

Managed print circulation reduction in three daily titles (Illawarra, Maitland, Launceston) Pursuing higher yield strategy across the majority of markets
Average yield per copy FY13 YTD
(% change versus comparable period)

Regional

Dailies (15)
Tri-Weeklies (16)

3.3%
6.0%

Circulation revenue FY13 YTD

(% change versus comparable period)

Bi-Weeklies (20)
Weeklies (50)

4.7%
1.6% 0.2% Regional

Ags.

Weeklies (6)
Monthlies (4)

3.0%

Dailies (15) Tri-Weeklies (16) Bi-Weeklies (20)

-4.2% -1.9% -1.1%

Average circulation volume FY13 YTD

(% change versus comparable period)

Weeklies (50)

-3.2%
-1.3% -5.1%

Regional

Dailies (15)
Tri-Weeklies (16) Bi-Weeklies (20) Weeklies (50) Weeklies (6) Monthlies (4)

-7.3% -7.5%
-5.5% -4.7% -4.2% -5.2%

Ags.

Weeklies (6) Monthlies (4)

Ags.

20

Digital growth opportunities in Australian Community Media

Increased digital footprint and audience
More than 2 million UBs and 25 million page impressions in April 2013

50% increase in page views per visit since October 2012

Approximately 60 FTE digital journalists embedded in local newsrooms Implementing multi-platform approach by all editorial staff Exploring a range of opportunities for small to medium enterprises e.g. marketing services Leveraging our local sales network and relationships Align with Domain national strategy to grow online audience Local specialist digital Domain sales staff work collaboratively with print staff

Digital-focused editorial

Upside for SME digital services

Partnering with Domain

Source Nielsen

21

Leading the change

Strong innovation and performance in challenging market:

Leading sales team

Success in winning revenue market share Capability in digital ad development

Responding to advertising trends and advertiser demands: Solution selling across platforms and products Integrating advertisers with unique tailored content Increasing yields through data and technology

Delivering innovative advertising on mobile and tablet

23

We have the leading media sales team

Media Insights: ranking of sales representation1

No.1 in newspapers
No.2 in digital (behind Microsoft)

AdNews Media Benchmarks by Roy Morgan2

Winner Media Company of the Year No.1 in professionalism No.1 in leadership

No.2 in innovation (behind Google)

Source: 1) Media i, Nov 2012, 1,209 media agency professionals; 2) Roy Morgan, May 2013, 1,277 respondents, media agency professionals and marketeers

24

Strong revenue market share performance against News Ltd

55% 53% 51%

49%
Relative Market Share

48%

47%

47% 45% 44%

47%

47%
45%

46% 46% 45%

47%

47%

47% 45%

43% 41%

44%

45% 44%

44% 44% 42%

46%

43%
May 12-Apr 13

42%

39% 37% 35%

May 11-Apr 12

40%

40%

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Source: SMI, April 2013. Includes metro Sydney and Melbourne newspapers, NIMs and digital

25

Fairfax achieves digital growth against competitors

120 900 Revenue for Total Digital Display Market ($m) 800

100
700 Revenue by Network ($m) 80 600 500 60 400

40

300
200

20

100
0 0

2009
Fairfax Media News Limited

2010
Mi9 Yahoo!7

2011
MCN

2012
Total Digital Display Ad Market

Source: SMI, April 2013

26

Ad product innovation and investment drives digital success

Tablet launch with strong advertiser support Fast follower of Yahoo!7 in targeting

Fairfax digital revenues ($m)

Launch video & lead adoption of standards Enhances DR with third party inventory

- eDM - Tablet - Smartphone - Video pre roll - Custom - Behavioural Targeting - Direct Response ad platform (DRx)

Reject ad networks, builds DR in-house

Establish Custom Solutions team

- Standard Display

FY07

FY08

FY09

FY10

FY11

FY12

FY13E

27

Fairfaxs sales team is ready for the future

1. Creating a centralised national sales team

2. Improving sales capability through new partnerships

3. Delivering integrated advertising solutions across all platforms 4. Optimising the use of data 5. Innovating in mobile and tablet 6. Leveraging the new newspaper audience measurement methodology

28

New centralised sales team brings efficiency and broadens capability in cross-platform selling

Plus: increased use of outsourcing to drive further efficiency, acquire new capabilities and improve customer service (e.g. TeleTech/Revana)

29

Fairfax is delivering integrated solutions

Technology

30

Fairfax is delivering integrated solutions

Content

31

Fairfax is delivering integrated solutions

Events & Awards

32

Fairfax is securing yield growth from use of data

Current use of data-driven advertising:
Online subscription and behavioural data Packages of targeted audiences Driving yields higher

The next phase:

Investment in data systems and capabilities

Creation of a single view of customer through: Newspaper subscription data

Advertising interaction data Content consumption data Option to leverage third-party data

33

Partnering with ad customers in mobile and tablet

34

New industry-wide measurement methodology will give newspaper advertisers better data and define engagement

Dynamic Rich

Faster delivery of data More frequent data releases Detailed sectional readership by brand Sophisticated engagement metrics

Broad Credible

Comprehensive coverage of Fairfax mastheads

Captures audiences across print, web, mobile and tablet platforms

Move to online surveys

Industry-standard measures for cross-platform data Rolling out progressively from Q1 FY14

35

37

Leading the change

Producing unique, compelling content and setting the news agenda Restructuring newsrooms to digital-facing and audience-led operations Greater sharing, variabilising costs, avoiding duplication Moving SMH and The Age to compact size

38

Once something has been observed, nearly everyone says approximately the same thing...

I believe the news industry is finding that it will not be able to sustain producing highly similar articles.
Krishna Bharat, creator of Google News

39

Quality and quantity

In 2012/13, The Sydney Morning Herald and The Age won seven Walkley awards and seven Quill awards, including the Grant Hattam prize for investigative journalism

Kate McClymont

Nick McKenzie and Richard Baker

40

Leading the news agenda

41

Our newsrooms operate 24x7, following the sun, and aligned to audience needs
Audience First

Newsdesk

Newsdesk briefing AM News Directors plan for morning peak online

6:30am:

Newsdesk briefing (National) Daily top stories discussed

9:30am:

Newsdesk briefing (local) Local top stories discussed

10am:

11:30am (Tuesdays)

Newsdesk briefing All-in weekly (National) meeting. Week ahead Health check on progress planned out

3pm:

Newsdesk briefing (Local). Health check on progress

3:15pm:

Newsdesk briefing. Plan 2nd Edition if required. Prepare for next day handover

9:30pm:

WA steps in for overnight production and breaking news

11pm:

Overnight newsdesk until morning shift begins

3am-5am:

5:00am

7:00am 6am:

9:00am 9am:

11:00am

1:00pm

3:00pm

5:00pm 5pm:

7:00pm

9:00pm

11:00pm

1:00am

3:00am

Topic planning

AM News Director starts & calls in Topic Editors if required for breaking news Print Platform Editors arrive & prepare for briefing

Topic Editors begin day and prepare for briefing

Topic Editors hold weekly topic meetings with teams

2pm (Mondays):

Topic Editor planning the next day coverage

Print platforms

9am:

Print layout meeting. Early page planning

10:45am:

1pm (Tue) 4pm: 5pm: 11:30am (Thurs): Print layout meeting. Paper production
Weekend planning meeting Page 1 and page 3 drafted

takes precedence

Produc ion and copy First edition off fit continues for print

7pm:

9pm:

2nd Edition off

10:30pm:

Digital platforms

5:00am 5am:

7:00am

9:00am 8am:

11:00am

1:00pm 12pm:

3:00pm

5:00pm
Tablet uploaded for evening peak

7:00pm

9:00pm

11:00pm

1:00am

3:00am

Homepage Editor Website updated for morning Midday peak has been & Breaking News peak. Social media and audience planned and website updated. Reporters start & update analytics monitor trends Afternoon reads being tablet for 6am developed

3pm:

Web and Tablet upload (may cease over time)

12pm:

42

Newsroom structure
Australian Publishing CEO

News media director

National editor

AGE EIC (all platforms)

News director

SMH EIC (all platforms)

Illustrative Local EIC Model (Melbourne)

Vertical general managers (food, travel) Age (M-F) editor Magazine editors Saturday Age editor Sunday Age editor
Deputy new s directors

Canberra Times EIC (all platforms)

W Atoday Brisbane Times

Online editor

Tablet editor

Social m edia editor

Hom epage editors

Social m edia editor

Mobile editor

NAT IONAL TOPIC EDITORS LOCAL TOPIC EDITORS Reporters (cross titles and platform)

Production
National photo editor National video editor

Presentation
National graphics design editor Pooled graphics artists National head of production Deputy production editors Pooled producers

Local photo editors Pooled photographers

Local video editors Pooled videographers

Pooled Presentation

Pooled Production

43

Engaging with digital audiences

How our journalists are building digital audiences around news and events throughout the day

44

Delivering significant jump in digital-first publishing

About 25 per cent more articles are being published on digital platforms first intra-day compared with the newsroom under the old large-print/smaller-digital operating structure Average daily articles published by time of day

Pre versus post digital first

This includes all stories published online excluding wires

45

Social media: audience engagement and growth

Twitter growth Facebook growth

46

Online the competitive market

Average Daily UBs (28 day rolling average)
700

600

500 Unique Browsers ('000s)

smh.com.au ninemsn 9News NE S news.com.au theage.com.au Yahoo!7 News

400

300

theaustralian.com.au
brisbanetimes.com.au WAtoday.com.au canberratimes.com.au

200

100

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013

Source: Nielsen Market Intelligence: Australia (May 2012 - April 2013) Average Daily Unique Browsers.

47

Mobile leadership
Average Unique Mobile Browsers (May 2012-April 2013)
300

250 Average Unique Mobile Browsers ('000s)

200 The Sydney Morning Herald

150

News.com.au The Age Herald Sun The Telegraph

100

50

May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013

Source: Nielsen Market Intelligence: Australia - Mobile Content Total Traffic (May 2012 - April 2013) Average Daily Unique Browsers

48

SMH/The Age content sharing

49

Quality compact

50

Life Media sites reach 5.4 million unique users per month

52

And 1.1 million print readers per week

53

High-quality contributors across 9 brands

54

Key lifestyle category leadership

#1 parenting publisher

#1 womens site
#2 fashion website #2 travel publisher #4 food website

55

Fairfaxs new lifestyle and opinion site

56

Daily Life is now Australias fastest growing site for women

Monthly unique Audience (000s)
1,000
900 800

700
600 500 400 300

200
100 0 Mar 2012 Apr 2012 May 2012 Jun 2012 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013

57

Category leader in parenting

58

Fairfax has continued to grow membership

Membership base
300,000

250,000

200,000

150,000

100,000

50,000

2008

2009

2010

2011

2012

2013

59

Essential Baby has evolved as a business

Revenue CAGR: 37% EBITDA CAGR: 48%
Launched

Acquired

Acquired

FY08

FY09

FY10

FY11

FY12

FY13

REVENUE

EBITDA

60

Essential Parenting is consistently the market leader across the Parenting Network
Monthly Unique Audience (000s)

1,000

900
800 700 600 500 400 300 200 100 0 Oct 2011 Dec 2011 Feb 2012 Apr 2012 Jun 2012 Aug 2012 Oct 2012 Dec 2012 Feb 2013 Apr 2013 Fairfax Parenting Network Kids Spot

Baby Centre

Baby Hub

Source: Nielsen Online Ratings April 2013

61

Is a leading fashion and music site

62

The Vine is a leading fashion and music site in Australia

Monthly Unique Audience (000s)
600

500

400

300

200

100

0
Oct 2011 Dec 2011 Feb 2012 Apr 2012 Jun 2012 Aug 2012 Oct 2012 Dec 2012 Feb 2013 Apr 2013

Source: Nielsen Online Ratings April 2013

63

With outstanding audience engagement

Monthly Page Audience (000s)

18,000 16,000

14,000
12,000 10,000

8,000
6,000 4,000 2,000 0 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13

Source: Nielsen Online Market Intelligence

64

Business Media portfolio

Business Media consolidates business audiences and platforms of the former Financial Review Group and business-related areas of the former Metro Media and Marketplaces divisions Premium Finance
Content strengths: business, finance, markets, economy, management, politics, policy, arts, culture, travel and lifestyle

Wealth and General Business

Content strengths: Investment advice, personal finance, business, entrepreneurship/leadership and technology

Commercial Real Estate and Employment

Content and data strengths: category specific, national reach and cross-platform offering

Decision makers (government and business), c-suite, institutional investors, high net worth individuals and senior management

Competent to sophisticated investors, self-managed super fund trustees, retirees, aspirationals and small business operators

Industry specialists, professional advisers, property and career seekers

66

Leading the change

Meeting audience demand: Digital-first newsroom

Increased number of digital products and platforms

Centralised sales and product focus: - Integrated advertising solutions - Highly responsive sales culture and innovation - Brand extension to diversify revenues and capture new audiences: - Events and conferences - Broadcast Print to digital:

Driving digital subscriptions Product development and innovation

Variabilising and reducing costs

67

Transformation 2012-2013

Source: * Nielsen Online Ratings, April 2013. For afr.com only; ** Google Analytics, April 2013, for afr.com and m-site

68

Digital advertising revenue

The momentum in digital is gaining pace

More ad inventory options to leverage a doubling in the number of ad clients on afr.com

Prudent yield management to protect premium pricing

New products, in particular iPad apps for AFR, BRW and Smart Investor Expanded online only editorial offering for premium brands and columns including Street Talk, Markets Today, Digital Life and Chanticleer Increased video content including First Person series and digital rights to Financial Review Sunday (a joint venture television show with the Nine Network)

Former Financial Review Group digital advertising revenue performance YoY (% change)
73.0 16.7 FY11 19.9 FY12 FY13 (YTD)

-10.3 FY10

Note: Charts represent digital trends only

69

Award winning quality journalism

Newspaper Feature Writing Daily Life/Feature Photography

Walkley Awards For Journalistic Excellence

Citi Journalism Awards

Top Award for Excellence and General Business Category Winner Financial Markets Category Winner Personal Finance Category

Published in AFR Weekend February 11-12, 2012

Microsoft IT Journalism Awards

Gold Lizzie for Best Journalist, Best News Journalist and Best Technology Industry Journalist Best Telecommunications Journalist Best Business Coverage

Universities Australia Higher Education Media Awards

Higher Education Journalist of the Year

Published in AFR Weekend, Dec 8-9, 2012

70

Advertising market share gains

The Financial Reviews share of SMI revenue vs. key competitor, The Australian, increased 12% points in April 2013 to 57% (its highest monthly SMI revenue share in four years)
Total newspaper revenue for SMI agencies fell 20% YoY in April 2013 but the Financial Review bucked the trend and showed strong gains of 61% despite tough market conditions

Financial Review versus The Australian

% share SMI Revenue April 2013 versus April 2012

Monthly unique browsers to afr.com were 853,343 in April 2013, an 80% increase YoY Engagement continues to rise as afr.com recorded its ninth consecutive page views increase in April 2013. The site had the highest page views in the competitive set, with 2.9 million in April 2013, an increase of 21% YoY

Source: SMI. April 2012, April 2013; Competitive set includes The Australian and Business Spectator websites; Nielsen April 2013, Google Analytics

71

Driving digital subscriptions

Changes in reader habits and the fragmentation of media consumption has made digital subscription revenue a key focus. Were improving our products, pricing and distribution

PRODUCTS

AFR iPad launched May 2012 BRW iPad app and redesigned website launched February 2013 AFR mobile site relaunched April 2013 Smart Investor iPad app and revamped website to launch 27 June 2013 AFR Android app to launch in Q1/Q2 FY14

PRICING

Digital access for desktop, mobile and tablet included in print subscription. New corporate rate card introduces a unique digital pass product that gives unlimited access to AFR, BRW and Smart Investor for a single price New retail offer gives 50% discount ($28.30 per month) to new digital subscribers who agree to a 12 month contract. Terms and conditions similar to telco or Pay TV agreements which offer sharp discount but apply penalties for early exit

DISTRIBUTION

AFR and BRW digital subscriptions launched in Qantas Frequent Flyer store in March 2013 Qantas Loyalty store makes payments to Business Media for subscriptions redeemed for reward points (approximately 8 million Australians are members of Qantas Frequent Flyer program)

72

Digital subscription revenue

As print circulation continues to decline (~7% YoY), expanding the base of digital subscriptions has been critical in maintaining revenues
The strategic decision to lower the digital only price point for subscription by almost half and to include digital access with print subscriptions in FY12 has meant a short term sacrifice in ARPU but has allowed an expansion in paid audience that will provide a more secure platform for the future
Financial Review paid digital subscriptions
30 25 20 Thousands 15 10 5 Dec 2011: Price reduction 26,707 Paid digital subscribers up 52% YoY (May 2013)

May 2012: AFR iPad app launch

Digital subscription price reduced. Print subscribers rewarded with digital access.

April 2013: AFR m-site re-launch

Jan Mar May Jul 10 10 10 10

Sep Nov Jan Mar May Jul 10 10 11 11 11 11

Sep Nov Jan Mar May Jul 11 11 12 12 12 12

Sep Nov Jan Mar May 12 12 13 13 13

Note: Paid subscriptions include all print and digital bundles and digital only subscriptions held directly with Fairfax

73

Commercial Real Estate

Commercial Real Estate is a major advertising category for Fairfax worth ~$35m The new Business Media structure brings together the category for the first time and represents a key opportunity to strengthen our position against online market leader Real Commercial (REA Group) Fairfax has moved to create a fully integrated online listings, print advertising and data offering to the industry

BENEFITS
A fully integrated offering across platforms
National presence and premium audience Single point of contact for sales Leading value for online listings

74

Employment
Fairfax Employment Network (FEN) allows advertisers to execute innovative high-impact recruitment campaigns across more than 280 Fairfax-owned and partner websites

National presence and premium audiences

Single point of contact for sales

Advertising solutions across all platforms

75

Brand extensions
Editorially led Direct audience connection Strong brand affiliation Custom advertiser solution

Multi-platform presence

76

Events and broadcast

Benefit
Drives incremental advertising revenue

Events
Sold as integrated package which helps underpin print and digital spend Effective in securing earned media

Broadcast
Captures share of clients TV ad budgets

Develops different dimension for brand awareness

Widens engagement touch point for audiences

High engagement from face to face event Creates valuable content for print, digital and video Revenue stream from ticket sales Assists in developing partnership model in advertising

Branded programs deliver equivalent value to television marketing campaign Strengthens relationship with consumer Additional platform for ad sales Catalyst for developing key multimedia and online video capability in editorial

Develops capability within business beyond traditional editorial and sales competencies

77

Leading the change

Aiming to be the No. 1 information and entertainment radio network in Australia Ensuring our stations function at their highest potential Leveraging the power of our radio network

Plugging into Fairfax Media Driving engagement with employees, audiences and advertisers
Strengthening our future Digital Radio

80

Market share growth reflects new strategy

Fairfax Radios share of Metropolitan Commercial Radio Advertising Revenue

16.0% 15.5% 15.0% 14.5% 14.0%

13.5%
13.0% Jun 09

New strategy implemented

Dec 09 Jun 10 Dec 10 Jun 11 Dec 11 Jun 12 Dec 12

Note: FRN revenue for 4 cap cities vs CRA Advertising revenue for 5 cap cities Source: Deloitte, Fairfax Radio Network supplied number to Deloitte, excludes regional, commissions, production and syndication

81

Radio holds market share in the face of change

In the past decade advertising has been shifting from traditional media to online, but radios share of total advertising has been relatively stable (from 9% in 2002 to 8% in 2012) Radios share of total advertising spend (8%) is well below its share of consumer time spent on media (19%)
Total Australian Advertising 2002 Total Australian Advertising 2012

$7.7 billion
Source: CEASA, IAB, Citi Research. Note total advertising excludes classified directories

$12.4 billion

82

Powerful network of stations

83

Environments are key

84

Plugging into Fairfax

Leveraging Fairfaxs online and print content, journalism and audiences

- A Sydney Morning with Paul Murray broadcasts on 2UE 954 from The Sydney Morning Heralds newsroom from 8:30-11:30am Monday-Friday
Cross-platform advertising campaigns across radio, online and print

85

The Influencers

Fairfax Radio targets a powerful group The Influencers aged 35 to 64 with highly-relevant, quality content and advertising
More than 8 million Australians are aged 35 to 64 This demographic accounts for 56 cents of every dollar spent in Australia Our broadcast talent spans our target demographic

Content and Advertising

Source: ABS

35-44

45-54

55-64
86

Radio is a long-standing social medium

Online

Mobile

Facebook

Twitter

87

Talk and music for The Influencers

Fairfax Radio outperforms in The Influencers demographic of Australians aged 35 to 64 Fairfax Radio has great talent and content to grow audiences in our target demographic

News/Talk stations
18 16 18 16

Music stations

Ratings share %

12 10 8 6 4 2

Ratings share

14

2UE 10+ 2UE 35-64 3AW 10+ 3AW 35-64 4BC 10+ 4BC 35-64 6PR 10+ 6PR 35-64

14 12 10 8 6 4 2 96fm 10+ 96fm 35-64 MAGIC 10+ MAGIC 35-64 4BH 10+ 4BH 35-64

Ratings surveys

Ratings surveys

Source: Nielsen Radio Advisor, Monday to Sunday, 5:30am to midnight (station share 10+ demographic and 35-64 demographic)

88

Strengthening our future

Fairfax Radio is implementing a clearly defined strategy We are pursuing excellence in our broadcasting

We are gaining advertising market share

We see opportunity to capitalise on the transition to Digital Radio

89

Our vision
To be at the heart of every holiday rental experience

Market-leading: Performance Products Support

We have created a new way for holiday house owners to make money from what was previously a passive asset
www.stayz.com.au/58877 Dreamers Eco Apartments Mt Beauty, VIC

91

Our background
Key milestones

2001-2002
Stayz humble beginnings in the shed of an entrepreneurial holiday rental owner

2005
Stayz acquired by Fairfax Media, giving Stayz the strength to leverage the #1 Media Network in Australia

2011
Stayz Group formed, following acquisition of RentAHome and TakeABreak, solidifying us as the #1 holiday rental group in Australia

2012
Acquired YesBookIt, offering the leading office management solution for Holiday Rental property agents

Key facts1

Online Newsletter subscribers

1.4 million

2.4 million

Website visits per month

4.5 million
Holiday enquiries

Source: 1) Fairfax April 2013. 2) Hitwise April 2013. 3) Fairfax 2012

92

Our core offering

For Guests For Property Owners

93

Our listings
The Stayz Group has circa 48,000 unique listings across three consumer portals

94

The Holiday Rentals industry ecosystem

Consumers
Guests

TripAdvisor
Home Away Wotif
Airbnb
Bookitnow

Google Places

Aggregators, MetaSearch

R R

T T

O O

TAB RAH

Stayz

Portals

ATDW

Distributor

Channel Managers
YesBookIt

Reservation Manager,

Channel Managers

Hubs, Trust Accounts

Serviced Apartments

BookNow

PMS, Hubs Owners/ Agents of Homes

Agents

Owners

Source: Fairfax indicative and simplified, key online participants only

95

The Australian accommodation market

Accommodation market size1
2012F, Australia, in AU$ TTV

Accommodation market trend1

2005-2015, Australia, in billion AU$ TTV

CAGR

AU accommodation market1 $12 billion in 2012

11.3 11.6 12.0 12.4

08-12

12-15

12.9

13.4 Total

2% 4%

9.2

9.9

10.5

11.0 10.9

Online 20% 11%

AU online accommodation market $3.1 billion in 2012

Offline
-2% 1%

2011F

2012F

2005

2006

2007

2008

2009

2010

2013F

2014F

Source: 1) 2005-2010 Euromonitor International from official sources, 2011-2015 Euromonitor International Estimates. Includes campsites, chalets, guest houses, hostels, hotels, motels, private accommodation, self-catering apartments and other travel accommodation. Excludes corporate-managed accommodation booked online

2015F

96

Holiday Rentals market size

Holiday houses in Australia (2012)
220,000 500,000 Stayz Group penetration of Holiday Houses:
80%+ of houses for rent in online market places

48%+ of total houses for rent

10%+ of total houses

120,000 400,000

Not currently rented

120,000+ holiday houses not currently rented. Owner reasons why:

Flexibility for personal use No financial need

More time & effort than worth

No one would want to rent
37,000-45,000 7,000-10,000 48,000 Other rented houses Houses listed on other online marketplaces Houses listed on Stayz Group sites

Expense of marketing

100,000 holiday houses currently rented

Holiday Houses

Source: Stayz

97

Competitive advantage in listings and audience

Australian listings (April 2013)
Thousands of entire homes
50

Monthly visits (April 2013)

In millions
2.5

45
40 35 30 25 Agent managed Private owners 1.0 1.5 2.0

20
15 10 5 -

0.5

Stayz Group Stayz HomeAway Airbnb Wotif

Stayz Group

Stayz

HomeAway

Airbnb

Note: Stayz Group represents de-duplicated view of Stayz + RAH + TAB; Stayz represents Stayz.com.au site alone Sources: Fairfax; Hitwise; HomeAway, Airbnb, Wotif websites

98

Ensuring Demand keeps pace with Supply

Demand versus Supply in Stayz
2012

Demand (average enquiry-nights per year, per property)

2011 2010

Network effect

Everybody wins
Pattern and relationship is consistent across brands (Stayz, Take A Break, Rent a Home) Also consistent with global competitor commentary

2009

2008

10,000

20,000

30,000

40,000

Supply (# listings per year)

Source: HomeAway Owners Conference 2013 (Morgan Stanley analyst update note)

99

Competitive Commission Rate position

Estimated commission rates (2013)
Per cent of TTV

14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%

Listing fee Booking fee

WTF currently 11%, 2014 moving to 12% HomeAway addressable take rate

Price growth enablers

Wotif is increasing to 12% commission by 2014 HomeAway addressable take rate is 10%

Stayz

RAH

TAB

Airbnb

HomeAway

Wotif

OTAs typically target 10%-25% commissions, suggesting potentially room for price growth on selected properties, or source of competitive advantage

Note: Stayz represents private owner listing only. Stayz, RAH and TAB excludes priority and enhanced products Source: Fairfax. Airbnb. HomeAway 2012 Investor Presentation. Wotif company announcements

100

Market-leading Customer satisfaction

Guest satisfaction
Net promoter score, 2013
34 17 2

Owner and Agent satisfaction

Net promoter score, 2013
14

#N/A

-11

-2

-31

-67 Stayz Airbnb HomeAway Wotif TripAdvisor Stayz Airbnb

-29 HomeAway Wotif TripAdvisor

Source: 2013 Customer Satisfaction Survey conducted by Insync for Fairfax Marketplaces brands

101

Exploring International guest opportunities

Inbound volume distribution
Per cent of nights booked, FY12

United Kingdom New Zealand Asia / Pacific Europe United States China Japan India RoW 0.1% 0.1% 0.0% 0.6% 1.3% 1.1% 0.9%

2.3%

nights booked from overseas

7%

0.7%

102

Exploring International guest opportunities

Recent partnership developments
TripAdvisor partnership live since Dec 2012 Holiday Houses partnership live since Feb 2013 10,000+ Stayz properties are currently live on Holiday Houses in NZ 7,400+ Holiday Houses NZ properties are currently live on Stayz

12,000+ Stayz Australian properties are currently live on TripAdvisor worldwide 230,000+ International TripAdvisor properties are currently live on Stayz

Wego partnership live since Dec 2012

Circa 10,000 Stayz properties are currently live on Wego worldwide

103

Stayz financials
Stayz financials (FY08-FY12)
Millions of dollars
CAGR (2010-12) Group Revenue

H1FY13 Trading In challenging environment, revenue growth above market trend, in low-mid teens Steady EBITDA contribution, entirely due to investing in marketing and staff Setting a solid base for future revenue and EBITDA growth

23.1

38%

Mar-2011: TakeABreak and RentAHome Acquisition

16.3

13.0
EBITDA 30%

12.1 8.7

9.3 4.5 Marketing 64%

7.8

5.9
2.8

5.5 1.0 2.2 FY09 1.7 2.7 FY10

2.7
4.3 FY11 5.6 FY12 Other costs 44%

1.0 2.0
FY08

104

Our focus to be at the heart of every holiday rental experience

1. Growing listings Cross sell listings among Stayz Group,
target rented houses not currently on Stayz, and houses not currently available for rent Streamline new listing process

2. Better customer experience Deliver the best user experience Optimize search positioning,
information

Path to a closed system

www.stayz.com.au/22293 Ocean Farm Gerringong, NSW

3. Better trade experience Ensure reliability and volume delivery Improve Owner and Agent Admin
portals

105

Fairfax Media had exposure to $335m of real estate advertising & services in FY12
Fairfax Medias exposure to real estate advertising & services in FY12 ($m)

350 300 250 200 150 100 50 0

141 335 81

Domain includes:
Domain metro digital and print

Australian Property Monitors (APM)

Commerce Australia (CA)
MMP Other Regional Domain

65
48

Regional is: Primarily print revenues

Growing online and operationally now more aligned with Domain

Other includes FCN NSW, Ags and Commercial Real Estate MMP is a 50% unconsolidated JV

Note: Total revenue for MMP, including Fairfaxs former FCN Victoria business. Includes some non-real estate advertising The JV with MMP was not completed until the start of FY13 and is not consolidated for revenue reporting data shown for presentational purposes only

107

Domain is a diverse real estate media & services business

Digital
Domain.com.au (desktop, smartphone and tablet)

Metro Print

Sydney Morning Herald The Age The Canberra Times

Joint venture with MMP, including Fairfaxs former FCN Victoria business

Community Print Publications

Property Data

APM is the leading provider of automated property valuations to the retail banks Property data subscriptions for real estate professionals Commerce Australia is the leading web-based CRM provider to real estate agents

Customer Relationship Management

108

Domain financial overview FY12 actuals

Domain FY12 actuals ($m)

160 140 120 100 80 60 44.6 66.4

Digital Print

140.7

EBITDA margin of 32%

Digital EBITDA margin of 34% Print EBITDA margin of 30%

Digital includes:

Domain (exc. Regional) APM

CA Print includes: Sydney Morning Herald The Age The Canberra Times

40 20 0

74.3

22.5
22.1

Revenue

EBITDA

Note: 1) Management estimates. Unaudited figures

109

Domain H1 FY13 results

Domain H1 FY12 versus H1 FY13 ($m)

73.4
66.3
Digital Print

100 90 80 70

Growth in digital earnings offsetting the decline in print Digital revenues up 14% YoY

60
50

Domain digital revenue (exc. APM and CA) up 17% YoY

YoY revenue growth has increased in H2 (Jan-Apr) due to growth of depth products

32.9 37.5

40
30 23.5 40.5 28.8 11.2 12.3
H1 FY12 H1 FY13

20
10

22.1 13.9 8.2

Digital EBITDA up 25% YoY

Domain digital EBITDA (exc. APM and CA) up 27% YoY

H1 FY12 H1 FY13

Digital EBITDA margin increased 3ppts to 37%

Revenue

EBITDA

Note: 1) Management estimates. Unaudited figures

110

The metro print product has been repositioned and is distributed to more valuable audiences
SMH and Age print insert repositioned as a magazine style liftout SMH and Age print liftout available online through an iPad app from May 2013

Plus distribution in the AFR

111

Whats driving Domains digital growth?

Market-leading position in affluent suburbs of Sydney and Melbourne Building national coverage

Increasing demand for Depth products

Mobile products that consumers want Delivering for real estate agents

112

Domain has gained digital listings market leadership in many valuable Sydney suburbs
Domains relative market share of digital listings in Sydney1

November 2010 to April 2011

November 2012 to April 2013

Key: 1.0
0.9 < 1.0 0.8 < 0.9 0.7 < 0.8 0.5 < 0.7 < 0.5

Note: 1) Relative market share versus competitors. Sale listings only. Monthly average using APM data; Source: Australian Property Monitors (APM); ABS postcode boundaries

113

Within Melbourne, Domain is challenging for digital listings leadership in most central suburbs
Domains relative market share of digital listings in Melbourne

November 2010 to April 2011

November 2012 to April 2013

Key: 1.0

0.9 < 1.0

0.8 < 0.9 0.7 < 0.8 0.5 < 0.7 < 0.5

Note: 1) Relative market share versus competitors. Sale listings only. Monthly average using APM data; Source: Australian Property Monitors (APM); ABS postcode boundaries

114

Domain has over 7,500 agent subscribers approximately 76% market penetration
Domain agent subscribers and market penetration

8,000 7,500 7,000 6,500 6,000

80% 75% 70% 65% 60%

Domain.com.au agent subscribers (LHS)

Market penetration (RHS)

5,500 5,000

55% 50%

Feb-12

Feb-13

Oct-11

Apr-12

Oct-12

Aug-11

Sep-11

Dec-11

Nov-11

Aug-12

Sep-12

Nov-12

Dec-12

Jan-12

Jun-12

May-12

Jan-13

Apr-13

Jul-11

Jul-12

Source: Domain.com.au; Australian Property Monitors (APM) data

May-13

Mar-12

Mar-13

115

Depth products are driving growth in digital yield and revenues

Revenue from Domain digital subscriptions and depth products

Premium Plus and Elite listings introduced in July 2012

$

Premium Plus

Elite Priority Placement

Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13

Elite Subscription

Subscriptions

Depth Products

116

Domains digital revenue is currently New South Wales and Victoria centric
Geographic breakdown of Domains digital revenue in H1 FY13

11%

NSW & VIC Other States & Territories

Focus on growing digital revenues in NSW and VIC Markets of significant size
Ability to leverage our print footprint to offer bundles

89%

Note: 1) Revenue from Domain digital subscriptions and depth products only (excludes display advertising, APM and CA)

117

Mobile apps are about to reach 2.0m downloads. New downloads increased 75% YoY in Q3 FY13
Domain mobile app total cumulative downloads

2,000
1,800 1,600 1,400
Thousands

1,200 1,000

800
600 400 200 0

Note: 1) Domain mobile app downloads for Android, iPhone, iPad and WP7

118

Mobile comprises 53% of total visits and is now the preferred platform for consumers
Domain visits across mobile and desktop platforms

25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0

60% 50% 40%

Mobile visits (LHS)

30%
Desktop visits (LHS)

20% 10% 0%
Mobile visits as a proportion of total visits (RHS)

Apr-12

Feb-12

May-12

Nov-12

Note: 1) Mobile visits for M-site, Android app, iPhone app, iPad app and WP7 app; Source: Google Analytics

Dec-12

Aug-12

Sep-12

Feb-13

Mar-13

Mar-12

Jan-12

Jun-12

Sep-11

Nov-11

Dec-11

Jan-13

Apr-13

Oct-12

Oct-11

Jul-12

119

Growth in leads per listing is accelerating in H2

Leads per digital listing

Up 37% YoY in April 2013

FY13 YTD FY12

July

Aug

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Note: 1) Sale listings only

120

Domains mobile apps have won several high profile awards

Apples Top 25 Free iPad Apps of all time 2012 and 2013 iPad and iPhone App Store Best of 2012

Winner AIMIA Best Classifieds

iPhone app 2011

iPad app 2012

2011 Apple Rewind Best Lifestyle iPad App

Winner Australian Mobile Awards 2011: Best conversion of audience to mobile

121

Digital product innovation is providing competitive differentiation

Highly rated mobile apps Integration of APM data into Domain

4* rating

4.5* rating

3* rating

Finger Search for precise search on iPad

Note: 1) Current version, May 2013

122

Growth opportunities
Domain:
Digital yield growth from depth products

Regional markets
New property developments

Lead generation for financial services and utilities companies

APM:
Property data subscriber growth in NSW and VIC

Automated valuations for mortgage insurers and second tier banks

Commerce Australia:
Continued growth from franchise agencies Independent agencies

123