Steve Arend

www.linkedin.com/in/stevearend

415-888-3568 p 312-316-9305 c steve.arend@reactionstream.com

Summary
Currently managing the development of technology designed to digitally collect, visualize and intelligently act upon any ReactionStream that exists when audiences are engaged in an educational session or activity. To date, we have implemented several award winning uses of our engagement platform and now are actively exploring scalable distribution channels to expand the use of ReactionStream technology across a broad range of content consumption and social interactions. Before Reaction Stream I founded and sold an interactive digital agency called How Machines Work (HMW) to global B2B leader United Business Media. HMW became UBM Studios, and I ran the group for 4 years which was a continuation of a 10 year focus concentrating on innovative uses of online technology to inspire and educate audiences with rich fully immersive online experiences. Before entering the world of Internet centric solutions, I spent the "pre-Internet" years as a Design Engineer within the plastics, furniture and robotics industries developing solutions that required a passion for User Experience (UX) and empathetic design sensibilities. Whether it was improving the human machine interface of on a factory floor, designing ergonomically correct furniture components or 3D industrial visualization, my passion has always been to eliminate audience, or client frustration through elegant design.

Experience | Relevant to Internet Media

Director of User Experience and Client Solution Architect Reaction Stream LLC
January 2011 Present (2 years 2 months) | San Francisco Bay Area Responsible for guiding innovation from the idea phase to a fully functioning technology platform. Also responsible for evangelizing the benefits to clients throughout the sales process and ensuring the successful integration of the technology into the client's technology and operational ecosystem. Many successful projects ranging from fully custom to various levels of client self service uses of the technology platform have been implemented while maintaining the essence of the core innovation..

Director of Digital Innovation UBM Studios, a division of United Business Media

July 2007 January 2011 (3 years 7 months) | Greater Chicago Area Lead the creation of a new global business unit for UBM, driving interactive online events and environments internally and external to the UBM markets. As part of UBM plc, the focus of UBM Studios is to assist executing hundreds of digital environments, communities and webcasts in conjunction with thousands of annual physical conferences and trade shows. Note: UBM Studios was formed based on acquiring the company I founded called How Machines Work in 2004.

Founder and Director of Product Development How Machines Work Corporation

April 2003 July 2007 (4 years 4 months) | Greater Chicago Area Creation of high impact rich media web based environments to educate and entertain technical audiences. Originally intended to focus on complex factory based technical systems ( or machines) the market opportunities quickly turned to assist B2B publishers create 'sticky' interactive games and marketing environments for their technical communities. How Machines Work was acquired by United Business Media in July 2007 and became the foundation for UBM Studios.

Business Development Manager NGRAIN

2002 2003 (1 year) | Vancouver, Canada Area Responsible for business development and research for the potential use cases for the NGRAIN voxel 3D technology in the industrial market vertical. Also worked closely with the product development team to test and experiment new features for animated instructions using NGRAIN's producer toolset

Creative Director and New Product Manager Animated Vision

2000 2002 (2 years) | Greater Chicago Area Responsible for the initial product development and creative vision to transform traditional paper instructions to online animated instructions. Clients ranged from ready to assemble office furniture, toys and even home grills and garage door openers.

Education
Western Michigan University
Bachelor of Science | Mechanical Engineering

1984 1989

Interests
Ideation | Entrepreneurship | New Media | Strategy | Psychology

References
Available upon Request. Please also visit Steves Linkedin profile to see portfolio

Endorsements
Kate Spellman SVP Marketing, Penton Steve is a strategic thinker and works well in a collaborative environment with business stakeholders and internal/external design partners and delivery teams to take unique innovative web and mobile projects from inception to launch delivering on capabilities needed. Steve can translate business marketing needs and goals into attractive, intuitive web and mobile user experiences through interaction, visual, and IA design at the same time identifying market challenges and opportunities that will ultimately drive revenue.

Nina Wright Board Member at UBM Studios Steve is one of the most dynamic and creative individuals I have met, his ability to translate complex ideas and innovations into reality is second to none. As a colleague Steve was driven, inspired, pushed boundaries and never ever settled for second best. An asset to any potential employer.

Gabe Batstone Chief Executive Officer at NGRAIN Steve has a unique combination of innovative ideas 'outside the box' combined with a pragmatic grasp of the realities of business. He is comfortable talking details with engineers or briefing senior executives on the business model. I always look forward to any opportunity to work with Steve.

Steve Reiss VP / Publishing Director at Vance Publishing Steve is truly an agent of change. He has a unique understanding of both the mechanics and the real-world applications of new digital technology. He can effectively bring together technical, creative and business teams to develop cutting edge digital solutions, and his energy and enthusiasm are contagious not just internally, but with customers as well.