Creative Marketing

Focus on Commercial and Industrial

choice for really challenging waters. he Water Quality Association presented By David H. Martin The TEQUATIC PLUS filter participates in a wide-range of opportunities in the the fine-particle filtration market (providing filtration capabilities commercial and industrial areas that were very well of > 10 microns), cost-effectively removing very high and highly received by attendees. The expansion of its industrial education variable TSS. It is a breakthrough, patented technology that program and greater emphasis on the commercial sector were combines the power of continuously cleaning, cross-flow filtration welcomed by many. Several international companies that had not with centrifugal separation and solids collection into one device. It previously attended were happy to see the expanded program is designed to handle a wide range of difficult-to-treat feedwaters that highlighted changes in the industry and paved the way for having very high and highly variable total suspended solids (up their entry into the US marketplace. The usual big market players to 10,000 mg/L) much more cost-effectively and consistently than were also well-represented and appreciated WQAs alignment traditional technologies. with the broader water marketplace. Dows breakthrough fine Dow began selectively applying the techWC&P International interviewed Cedella filtration technology nology in the industrial marketplace in 2010, Beazley in the Dow Chemical booth early the according to Beazley. One of our first field first morning of the Indianapolis show and applications was filtering water for disposal in gained insight into how companies viewed the oil and gas industry. Whereas bag filters the overall state of the industry and the event. would plug up quickly and need to be replaced Ive been at Dow Water 19 years, starting constantly, TEQUATIC PLUS demonstrated out in engineering sales. I was recruited out that it simplifies the produced water for disof college and later held sales manager and posal process, making water management marketing positions with the company in programs more cost-effective. It provided a Chicago, IL and Edina, MN, said Beazley. My consistent supply of quality filtrate without most recent title was Global Product Manager, fouling, chemicals, filter changes or backwash Filmtec Membranes. A year ago I was named cycles. Other Clean Filtration Technologies applicaGeneral Manager of Clean Filtration Technologies, a tions include pretreatment for industrial RO and UF new Dow acquisition based in California focusing on where raw water consists of unpredictable suspended new filtation recycling technology. Since then, we have solids, for example, filtering a lake or river water that has added some people and resources from Dow Water and big swings in solids. We are doing a pilot program now on the Process Solutions to accelerate this small companys progress Brazos River in Freeport, TX, using TEQUATIC PLUS in front of and product introductions. other technologies downstream, to reduce these swings and help In her previous position with Dow, Beazley headed global other equipment function more reliably, reducing downtime and sales and marketing for Filmtec, the worlds largest manufacturer improving cost efficiency. of RO and UF membranes. Dow introduced five new RO Beazley said, Orders are also being filled in a variety membranes for residential and commercial applications at the of applications where the filter is used as a primary filter; as Indianapolis show. Some of the new designs are optimized a prefilter and pretreatment for applications such as RO and to handle extemely high TDS in Asian markets, said Beazley. UF; or even as a post-filter in applications such as moving bed These new high-peformance membranes are ideally suited for bioreactor (MBBR) systems. MBBR is the most recent application the worlds fastest-growing drinking water filtration markets, to benefit from the new filter technology, which is being which include India and China. integrated into systems for five hospitals in Iraq to help meet Clean Filtration Technologies (CFT) introduced its revolustringent requirements for treating wastewater prior to discharge tionary fine particle filter for industrial applications last Noveminto rivers. The customer found the filter to offer a variety of ber at The International Water Conference in San Antonio, TX. advantages over multimedia, including low maintenance, high What differentiates TEQUATIC PLUS from other technologies, uptime and the ability to simplify their system in ways that including settling systems, media filtraton, cartridge filters and reduced their overall footprint. bag filters, explained Beazley, is that it is designed to treat water that has very high TSS. It combines self-cleaning cross-flow filtration with centrifugal separation and a small settling section into Oil and gas fracking water filtration, a major a single unit. All of these enable the filter to handle suspended target solids north of 100 ppm up to 10,000 ppm, with very high upBeazley believes her Dow units best immediate opportunities times and recovery rates, north of 95 percent. Its a product of for fine-particle filtration lie in the industrial sector, especially in
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the rapidly expanding oil and gas fracking industry. Fracking (short for fracturing) uses vast amounts of water in the fossil-fuel energy industry practice. TEQUATIC PLUS will treat and recycle both the fracking water and the produced water that is delivered to the well surface with the oil and gas. Two pilot programs with water management service companies employed by oil companies are currently underway in Texas, said Beazley. Benefits of TEQUATIC PLUS fine filtration include 99.5percent water recovery, insoluable solids removal of 49 to 74 percent, minimal maintenance, higher productivity, improved safety and sustainability. CFT plans call for rolling out on-site mobile fine-filtratration and water-recycling modules for fracking operations across the US and Canada. An alternative approach is to treat and recycle frack water at a centrally located facility. The company is completing construction of a 12,500-sq.-ft. manufacturing facility to produce more units to meet anticipated demand in Menlo Park, CA. An integrated team of 30 CFT and Dow Process Water people are involved. The municipal market for front-end filtration is not a priority for Clean Filtration Technologies for two reasons, said Beazley. The municipal people are slow to adopt new technologies and they are quite satisfied Beazley On WQA Industrial Section growth

with their long-standing systems and processes. In the long run, however, we see back-end recycling or reuse opportunities for TECQUATIC PLUS in the municipal sector.

C/I product launches at WQA Aquatech

The WQA Industrial Section Meeting previewed prerecorded service webinars, beginning with an RO installation demo. Twenty-two webinars are planned, all to be recorded and archived on the WQA website: www.wqa.org/education. WQA educational print manuals are to be transcribed for on-line distribution. Certification credits will be awarded for advanced courses delivered on-line, beginning with the first on deionization. Guest speaker, Ralph Ericson from the Madison, WI Metropolitan Sewage District spoke on the need to reduce or reuse chlorides in waste streams. Pentair featured its revolutionary Hybrid DI system with Crosscharge Technology, a capacitive deionization system used for commercial water treatment. Able to deliver the combined benefits of RO water and softened water without the use of salt, the system also features an intuitive, touchscreen controller that monitors its complex functions in an easy-tounderstand interface. And, because of the electrochemical process, there is only a once-per-year maintenance requirement, which makes the customers management of the product far more efficient. Products can only be identified as having this technology inside when the Pentair Crosscharge logo appears on it. This system is changing

Cedella E. Beazley, General Manager of Clean Filtration Technologies, a unit of The Dow Chemical Company. A native of Nova Scotia, she lives with her family in Edina, MN. Beazley was a 1987 chemical engineering graduate of Dalhousie University in Halifax.

Beazley.was invited to join WQAs Industrial Section over four years ago by Denise Urbans and Richard Mest. She served as Chairman of the Section for two years before being suceeded by Michael Urbans. We were still in our infancy, trying to determine our goals and establish some programs, said Beazley. A certification program was originally conceived of, and then postponed, but may soon be within reach as the Sections educational program evolves. The WQA Industrial program has continued to grow, thanks to the excellent educational program thats in place. The webinars inaugerated a year ago are well-received and WQA continues to add new web-based modules geared to C/I service personnel. Being allied with internationally known Aquatech for the last several years has added industrial exhibitors to what was once known primarily as a residential water treatment event. As she looked around the show, Beasley was encouraged by the presence of more C/I exhibitors. I have also seen more industrialinvolved attendees walking the show each year, including consulting engineers and system integrators looking for new ideas and products. The financial community was also represented. Yesterday I met some people from Wells Fargo who were looking for new technologies in industrial water treatment.

May 2013

Water Conditioning & Purification

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