SYNOPSIS

SUBMITTED BY DONY JOSE

V-GUARD INDUSTRIES LTD

INTRODUCTION TO THE STUDY The organisational study was undertaken to study the department functions of V- Guard Industries Ltd. Established in the year 1977, from the vision of one man, Mr Kochouseph Chittilapilly. V-Guards product range deals into various ranges of products which cater the requirements of consumer durable industry, agriculture and construction sectors of the country. The aim of the study conducted in V- Guard is to acquire practical knowledge of the application of management theories in the functioning of the organization. INDUSTRIAL PROFILE The electrical equipment industry comprises several products such as transformers, switchgears, motors and control equipment. The main buyers of electrical equipment are power utilities. A typical electric equipment component has a life of 20-25 years; hence, replacement demand would incrementally add to the growth opportunities. The raw material cost of electrical equipment manufacturers is estimated at 50-60% of sales. Primary raw materials include copper, aluminium and steel. A few large players dominate the electrical equipment industry. However, several other small and medium-sized players too specialise in specific product lines. In addition, there has been substantial competition from Chinese equipments manufacturers especially in the high voltage category.

COMPANY PROFILE V-Guard Industries Ltd. (VGIL), founded in 1977 was promoted by Mr Kochouseph Chittilappilly. In November 15, 2001 the Company was converted into a private limited company and again got converted into a public limited company on August 1, 2007. The company mainly operates in three divisions,
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V-GUARD INDUSTRIES LTD

which are electronics (manufacturing voltage stabilisers, UPS and digital home UPS), electrical/ electro-mechanical products (for PVC insulated cables, pumps, water heaters, fans and LT power and control cables) and others (solar water heaters, gas water heaters, water level controller, windmill energy etc).V-Guard Industries Ltd has crossed a gross turnover of Rs.1000 crores for the financial year 2011-12. V-Guard has employee strength of more than 1300 and over 5500 indirect employees. Also it has 230 distributors and service centres and above 9500 retailers and 50 million customers. PROMOTERS OF V-GUARD Mr Kochouseph Chittilapilly Ms Sheela Kochouseph BOARD OF DIRECTORS Managing Director: Mr Mithun Chittilapilly Joint Managing Director: Dr. George Sleeba Chairman : PGR Prasad Vice chairman : Mr Kochouseph Chittilapilly Independent Directors : A. Mr C J George B. Mr AK Nair VISION Let us endeavour to make v guard a trusted household name. MISSION 1. To offer a range of products at affordable prices, which add to comfort of life through saving in manual labour time and energy or for entertainment .
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V-GUARD INDUSTRIES LTD

2. To make their products meet international quality standards and provide trouble free performance. 3. To adopt designs, which support timely brand efficient post sales service. 4. To continuously innovate and add value to their products, if needed with technical collaboration. V GUARD PRODUCTS Stabilizer Pump Three phase pump Water Heater Cable Switchgear Induction Cook Top LT Cable Solar Water Heater Digital UPS ,Battery & Trolley UPS online UPS & offline Fan

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V-GUARD INDUSTRIES LTD

ORGANISATIONAL STRUCTURE

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V-GUARD INDUSTRIES LTD

DEPARTMENTS 1. Supply Chain Management 2. Electronic and new project 3. Electro Mechanical Division 4. Systems Division 5. Corporate Communication 6. Mechanical and Electrical 7. Finance Department 8. Human Resource Department 9. Marketing Department 10. Customer Service

SWOT ANALYSIS STRENGTH 1. 2. 4. 5. Companys presence in the industry for around three decades. Strong dealer network. Research and developmental capabilities. Competent human resources.

WEAKNESS 1. 2. High dependence on south Indian market for products. Excessive dependence on copper as it is the primary raw material for cable business segment of V-Guard. 3. Seasonal demand for the products.

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V-GUARD INDUSTRIES LTD

OPPORTUNITY 1. 2. 3. 4. Growing middle class consumption in India. Unexploited rural market. Lower penetration level of white goods. International market.

THREAT 1. 2. 3. Huge presence of unorganized market Volatility of raw material prices Economic slowdown.

CONCLUSION V guard industries are the major company of producing consumer durables and also a company having high goodwill. Now the company is running successfully. The earnest effort of the management and the willing cooperation of the workers put it on track successfully. Now the company is really in the developed stage and is also moving ahead to import its products. The company is strived to achieve an established position and reputation through its various marketing strategies. The dedicated corporate social responsibility that the company has towards the society and the employees makes V-guard to have a good brand image. The company is also working hard to achieve its vision let us endeavour to make V-Guard a trusted household name and as per their effort put on it will achieve its vision one day.

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V-GUARD INDUSTRIES LTD

GUIDES DETAILS Name: Mr John Mathew Sebastian Designation: Senior Human Resource Officer E-mail address: john.ms@vguard.in Contact Number: 9746377000

ACTIVITY SCHEDULE No. Activity name Period of work

1. 2. Preliminary organisation study Department Study 1 week &3 days Organisation Guide 2 week Department Heads and employees 3. Individual analysis (Competitors, Product comparisons, distribution channels, Corporate Social Responsibility etc.) 5 Days Nil

Support required

4.

Final Report Preparation

3 Days

Nil

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