Masters of Business Administration (MBA) Term : Spring 2013 MBA Term 3 Course : IMS 522E-Commerce: Practicum Credits : 2 Instructor

: Nawaraj Paudel Timing : Tuesday (1:00PM to 3:00PM)

Course Objective:

The growth of the Internet and World Wide Web (WWW) continues to have a tremendous influence on business. This course challenges students to explore the realities and implications of e-commerce from a marketer's perspective. The course introduces students to a wide range of electronic commerce issues like e-commerce fundamentals, business models, developing web sites for e-commerce, payment systems, security, m-commerce, and u-commerce. At the end of this course, there will also be lab component that will provide practical exposure for realizing the e-commerce systems.

Learning Objectives:
To gain an understanding of the theories and concepts underlying ecommerce To apply e-commerce theory and concepts to what e-marketers are doing in "the real world" To improve familiarity with current challenges and issues in ecommerce

Course Content:

1. Introduction What is e-commerce? E-commerce vs. e-business, Why study ecommerce? Features of e-commerce technology, Types of e-commerce: B2C, B2B, C2C, P2P and M-commerce, The Internet and Web, Academic disciplines concerned with e-commerce, e-commerce challenges, Introduction to m-commerce and u-commerce 2. E-Commerce Business Models Introduction, Key elements of a business model, B2C business models, B2B business models, Business models in emerging e-commerce areas, Ecommerce enablers 3. Technology Infrastructure and E-Commerce Web Site Development The Internet and World Wide Web, The systems development life cycle (SDLC), Client and server side programming

4. Electronic Payment Systems Online credit card transactions, Digital Wallets, Digital Cash, Online stored value systems, Digital accumulating balance payment systems, digital checking payment systems, Wireless payment systems, Electronic billing presentment and payment 5. E-Commerce Security Introduction, Good e-commerce security, Dimensions of e-commerce security, Security threats, Technology solutions: Encryption, channel security, network protection, servers and clients protection 6. Social Networks, Auctions, and Portals Social networks and online communities, Online auctions, E-commerce portals

References:

1. E-Commerce Business, Technology, Society - Kenneth C. Laudon, Carol G. Traver - Pearson 2. Frontiers of Electronic Commerce - Ravi Kalakota and Andrew B. Whinston - Pearson 3. Cryptography & Network Security: Principles and practices , William Stalling 4. E-Commerce: A Managerial Perspective - P. T. Joseph - PHI 5. E-Commerce: Implementing Global Marketing Strategies, Bohdan O. Szuprowicz E-commerce Practicum Evaluation Scheme Total marks: 100

10 marks for comparative analysis - Comparative analysis of e-commerce web sites ( (4 th Wk)) 5 marks for class participation - Attendance records will be referred for participation. 20 marks for class assessments - Class Assessment-1(10 marks) (3 rd wk) - Class Assesment-2 (10 marks) (7th wk) 20 marks for final exam 45 marks for project - Project Work: o o o o Note: 10 marks for business plan(3 rd wk) 5 marks for progress report (5th wk) 20 marks for final report (9 th Wk) 10 marks for presentation (9 th Wk)

Discussion of the above mentioned tasks will be done during the subsequent class sessions. The late submissions will be charged mark deduction by 30% of the weight given to the task, and will be doubled after the 2 more days of deadline. Good Luck