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have
a
conundrum.
It
is
really
hard
to
talk
about
failures.
Admitting
Failure
is
here
to
help.
It
is
painful
to
acknowledge
when
we
dont
meet
our
goals
and
objectives
and,
particularly,
development
organizations
worry
about
how
their
funders
will
react.
The
paradox
of
this
conundrum
is
that
we
all
know
failure
is
the
best
teacher
and
we
have
to
be
open
and
talk
about
our
failures
in
order
to
learn.
More
than
that,
openly
acknowledging
failure
is
often
a
catalyst
for
innovation
that
takes
our
work
from
good
to
great.
To
address
this
conundrum,
Admitting
Failure
support
and
encourages
organizations
to
(not
surprisingly)
admit
failure.
admit/dmit/
Verb:
1. to
concede
as
true
or
valid
<admit
responsibility
for
a
failure>
2. to
allow
entry
<admit
failure
into
the
organization,
allowing
a
safe
space
for
dialogue>
In
Summary
From
January
to
August
2013
Admitting
Failure
will
work
with
civil
society
organizations
and
their
funders
to
understand
the
keys
to
creating
a
safe
space
to
discuss
failures.
Admitting
Failure
will
simultaneously
use
this
growing
understanding
and
expertise
from
working
directly
with
clients
to
inform
and
pilot
test
five
or
more
high-leverage
mechanisms
for
scaling
up
this
dialogue
to
create
a
culture
shift
across
the
development
sector
in
Canada.
Both
the
direct
client
work
and
scale
up
mechanisms
will
build
on
the
success,
expertise
and
reputation
Admitting
Failure
has
already
earned
through
work
with
the
J.W.
McConnell
Foundation
and
United
Nations
International
Fund
for
Agriculture
Development
as
well
as
through
the
discussions
generated
from
influential
media
coverage
and
thought
leadership
on
the
topic
of
learning
from
failures
in
the
development
sector.
The
long-term
vision
of
Admitting
Failure
is
to
spark
widespread
acceptance
of
failure
as
an
indicator
and
driver
of
innovation
and
as
a
catalyst
for
the
collaborative
learning
needed
for
solving
the
complex
problems
we
face.
This
is
essential
if
the
development
sector
is
to
reach
its
potential
for
enhancing
quality
of
life
for
all.
Impossible?
Certainly
not.
Necessary?
Without
a
doubt.
Inevitable?
I
sure
hope
so.
But
the
widespread
shift
in
culture
Admitting
Failure
seeks
to
catalyze
across
the
development
sector
wont
happen
overnight.
Knowing
this,
Admitting
Failure
is
dedicated
to
continuous
evaluation
to
understand
which
activities
are
most
effective
-
and
why
-
and
drive
the
ongoing
learning
and
improvement
needed
to
create
this
culture
shift
towards
organizational
cultures
that
admit
failure
in
order
to
encourage
innovation
and
collaborative
learning.
1 | P a g e
Contents
This
is
how
Admitting
Failure
will
make
the
shift
happen.
....................................................................................................
2
Direct
client
work
..............................................................................................................................................................
2
Outputs
to
date
.............................................................................................................................................................
2
Outcomes
to
date
..........................................................................................................................................................
3
Scale
up
mechanisms
.........................................................................................................................................................
3
Rapid
prototyping
of
ideas
for
scaling
up
......................................................................................................................
3
After
eight
months
.........................................................................................................................................................
5
Outputs
and
outcomes
to
date
......................................................................................................................................
5
Goals
......................................................................................................................................................................................
6
Learning
goals
....................................................................................................................................................................
6
Impact
goals
.......................................................................................................................................................................
6
Outputs
to
date
United
Nations
International
Fund
for
Agriculture
Development
From
April
until
October
2012
I
worked
with
the
United
Nations
International
Fund
for
Agriculture
Development
(IFAD)
as
a
part
of
their
Innovation
Mainstreaming
Initiative.
I
built
greater
acceptance
of
failure
and
ability
to
learn
from
it
within
the
organization
through
the
following
activities:
Bi-weekly
advisory
calls
with
IFADs
cross-functional
team
assembled
to
create
this
culture
shift
within
the
organization;
2
|
P a g e
A week spent imbedded within the Rome office in July 2012 to facilitate workshops, meet individually with staff from every corner of the organization including the president and members of senior leadership; and Present the organization with a report highlighting observations and recommendations which are now in the process of being implemented to support IFADs cross-functional team to further institutionalize the safe space for open dialogue.
J. W. McConnell Foundation From March until October 2012 I supported the Knowledge and Evaluation Program at the J. W. McConnell Foundation in their efforts to build an understanding of what it means to fail forward within the work of the Foundation as well as help the organizations they fund see the Foundations efforts to create a safe space for open dialogue about failures. The activities undertaken included: Facilitate a workshop for McConnell staff to expand perception of failure from its negative connotations to include appreciating failure as an indicator of an innovative learning culture, share my expertise as Head of Failure and Learning at EWB, and explore the failure foundations needed for McConnell staff to feel safe talking about their own failures; Participate in a webinar with John Cawley, Director of Programs and Operations and Dr. Natasha Blanchet- Cohen which will constitute the main attraction of the Failure module of the Innoweave platform; and Support the Knowledge and Evaluation Officer with the creation of four interactive workshops to accompany the Innoweave-based webinar as a means of supporting audience members to put the ideas presented about building a safe space for talking about failure into action within their own organizations.
Outcomes
to
date
United
Nations
International
Fund
for
Agriculture
Development
President
Kanayo
F.
Nwanze
of
IFAD
personally
gave
his
public
support
and
encouragement
for
open
discussions
about
failures
amongst
his
staff
because
"IFAD
is
a
successful
institution
that
can
always
do
things
better."
Following
this
support
from
senior
levels
of
management
a
Country
Programme
Manager
created
a
forum
to
openly
discuss
challenges
he
was
having
in
his
role
overseeing
operations
in
Indonesia.
The
Human
Resource
Director
is
revising
performance
evaluations
to
include
incentives
for
talking
about
and
learning
from
failures.
Whats
more,
the
cross-functional
team
is
currently
planning
to
convene
an
organization-wide
fair
to
present
key
failures
for
discussion.
J.
W.
McConnell
Foundation
The
outcomes
from
my
work
with
McConnell
are
less
clear
as
the
Innoweave
module
has
yet
to
be
launched.
However,
I
joined
Erica
Barbosa
Vargas,
Program
Officer
at
McConnell
on
a
panel
at
the
Social
Finance
Forum
in
Toronto
and
she
spoke
passionately
about
McConnells
appreciation
for
the
challenges
of
organizational
change
and
their
desire
to
discuss
failures
with
the
programs
McConnell
funds
and
give
these
programs
the
space
they
need
to
innovate,
learn
and
improve.
Scale
up
mechanisms
The
approach
of
working
directly
with
clients
is
ideal
for
building
expertise.
Nevertheless,
sector-wide
culture
change
is
what
is
truly
needed
to
maximize
learning
and
innovation
in
the
development
sector.
Sector-wide
change
requires
thinking
systemically
across
sectors
and
disciplines
to
seek
out
and
target
the
key
leverage
points
that
will
be
the
catalysts
for
scaling
up
the
impact.
The
first
eight
months
will
necessarily
focus
on
prototyping
ideas.
Below are five initial ideas that will be tested between January and August 2013 to gage their effectiveness at creating high-leverage change and their potential as initiatives Admitting Failure should drive forward after these first eight months. This is by no means a complete list of all the ideas that will be prototyped as other opportunities will certainly be uncovered as this work is pursued in earnest. I have ranked the ideas based on my estimation of their relative effectiveness and likelihood at creating change and will prioritize implementation of each accordingly. The evidence and logic used in ranking each idea is included in footnotes. 1. Target Charity Ranking Criteria from the most influential bodies ranking Canadian Charities (Charity Intelligence Canada, MoneySense, CharityRank.ca, SmartGiving) and encourage them to include transparent reporting of failures and successes in the evaluation criteria.1 2. Develop a graduated tool that evaluates and rates development sector organizations on a bronze, silver, gold, platinum standard for Admitting Failure (see Table 1: DRAFT Graduated Tool for Admitting Failure Practices)2 3. Expand tools and guides to include influence materials, a support community and other means of empowering the people within organizations who believe in Admitting Failure and want to spark the change within their own organizations from the grassroots up. 3 4. Build widespread awareness of Admitting Failure through interviews with the media, blogs, twitter and written articles, panels and other speaking opportunities to reduce the barriers to talking about failure and drive behaviour change by highlighting role models, building a sense of community and fostering understanding and conviction of the benefits of admitting failure.4 5. Convene forums for thematic learning that would see stakeholders from similar disciplines of social change come together to share failures and learnings. 5
Ranked highest based on conversations with a board member of OCIC who described the effectiveness of the CCIC Code of Ethics at influencing the behaviour of OCIC and its members. Furthermore, Admitting Failure has a proven strength of building relationships and influence in these situations. 2 Ranked highly based on combining the successes of ranking and accreditation systems such as the LEED standard for green buildings and B Corporation certification for social enterprises with direct experience with clients asking for such a tool to guide their progress. 3 Similar to the graduated tool, these are resources that clients have asked for to support their efforts to create a learning culture within their organization. While alone they are unlikely to trigger the culture shift, having resources available removes a barrier to entry. 4 The opportunities to build awareness for Admitting Failure are numerous. Within the eight month timeframe we are already booked to speak at two conferences, run two separate workshops, speak on a panel, work with a Schulich MBA class and a University of Maine Engineering Innovation class, and will be featured in two books, the New York Times and Entrepreneurship Magazine. As such, this idea will be carried out regardless based on the assumption that reading an article or hearing a talk about Admitting Failure will encourage action in the receiver of the information. This idea is ranked lower only because of the challenge of evaluating its effectiveness at catalyzing that action beyond anecdotal evidence. The intention in including it as a testable idea is to gage how much effort Admitting Failure should dedicated to pursuing opportunities to build awareness for the work. 5 While effective at building community and momentum for Admitting Failure, this idea is ranked lower as these forums for thematic learning already exist and there appears to be too many of them to influence one at a time to ensure a quality discussion about failure and learning becomes a part of them. However, there is a potential to generate momentum around designing new failure- based gatherings though this is not as high-leverage as other ideas and so ranked low.
4 | P a g e
The
media
has
clearly
taken
an
interest
in
depicting
a
much
more
nuanced
conversation
regarding
failures
in
the
social
sector
and
the
value
of
dialogue
in
order
to
learn
from
them.
I
continue
to
receive
requests
from
influential
media
outlets
at
least
once
per
month
to
speak
about
Admitting
Failure.
Major
speaking
engagements
Open
for
Change
-
Open
Data
for
Development
Camp
(Amsterdam,
12
and
13
May
2011)
Millennium
Network
rewind.refresh.reboot.
Conference
(Toronto,
10
12
June
2011)
Ontario
Council
for
International
Cooperation
-
2011
Annual
General
Meeting
(Toronto,
17
June
2011)
Engineers
Without
Borders
2012
Conference,
Systemic
Innovations
(Ottawa,
11
14
January
2012)
MyCharityConnects
collaborate.innovate.celebrate.
Conference
(Toronto,
12
and
13
June
2012)
MaRS
Discovery
District
-
2012
Social
Finance
Forum
(Toronto,
8
and
9
November
2012)
UK
Sanitation
Community
of
Practice
Learning
from
Failures
in
Sanitation
Workshop
(London,
14
November
2012)
South
by
Southwest
SXSW
Interactive
2013
(Austin,
8
12
March
2013)
Website
and
social
media
presence
AdmittingFailure.com
has
received
almost
93
000
unique
visitors
to
the
site
since
the
revamp
of
the
site
enabled
analytics
in
January
2012.
That
averages
to
over
300
visits
per
day.
As
of
November
16,
2012
@admitfailure
has
1723
followers
on
twitter
and
scores
58
on
the
Klout
measure
of
influence.
Most
individuals
have
a
Klout
score
less
than
10
while
a
major
influencer
like
Harvard
Business
Review
scores
82.
This
is
to
say
that
@admitfailure
has
significant
influence
on
twitter.
5
|
P a g e
Goals
Admitting
Failure
has
two
goals:
To
learn
how
to
be
effective
at
creating
this
culture
shift,
and
to
have
impact
and
create
change.
Learning
goals
Admitting
Failure
aims
to
work
with
clients
to
build
the
necessary
core
competencies
to
generate
ideas
for
scaling
up
as
well
as
inform
how
to
go
to
scale
in
a
way
that
is
most
beneficial
to
the
organizations
and
their
learning.
We
also
will
learn
by
pilot
testing
ideas
for
scaling
up
to
uncover
the
most
effective
mechanisms
for
catalyzing
a
culture
shift
towards
open
and
honest
dialogue
across
the
sector.
Ultimately,
Admitting
Failure
aims
to
learn
and
continuously
improve
its
ability
to
create
a
safe
space
for
innovation,
adaptive
projects,
organizational
learning
and
more
meaningful
evaluations
and,
ultimately,
improved
organizational
performance
across
Canadian
development
sector
organizations
and
present
EWB
with
an
evidence-based
strategy
for
the
most
effective
way
to
scale
up
this
initiative
after
those
first
eight
months.
By
September
2013
Admitting
Failure
will
have
answers
to
the
following
questions:
1. What
does
an
organization
that
admits
failure
look
like
and
how
can
this
be
replicated?
2. What
are
the
different
ways
organizations
can
be
supported
in
order
to
admit
failure?
3. How
does
admitting
failure
impact
organizational
performance?
4. What
are
the
leverage
points
within
the
sector
that
Admitting
Failure
should
target
going
forward
to
scale
up
its
impact?
Impact
goals
By
September
2013
Admitting
Failure
aims
for
50%
(by
funding)
of
Canadian
non-profits
and
charities
to
have
heard
of
Admitting
Failure
through
media
coverage,
speaking
engagements,
the
website
and
social
media
presence,
and
word
of
mouth
from
clients.
This
equates
to
approximately
10006
of
the
largest
organizations
coming
in
contact
with
Admitting
Failure.
This
goal
relies
on
an
assumption,
formed
through
two
years
of
Admitting
Failure
work,
that
hearing
about
Admitting
Failure
reduces
the
barriers
to
talking
about
failure
and
drives
behaviour
change
leading
to
impact
by
highlighting
role
models,
building
a
sense
of
community
and
fostering
understanding
and
conviction
of
the
benefits
of
admitting
failure.
Thus,
having
50%
of
Canadian
civil
society
organizations
hear
about
Admitting
Failure
demonstrates
meaningful
progress
on
the
way
to
sector-wide
impact.
A
related
second
impact
goal
is
to
have
influenced
5%
(by
funding)
of
Canadian
civil
society
organizations
to
adopt
at
least
one
Admitting
Failure
practice
(see
Table
1
for
examples
of
Admitting
Failure
practices)
by
targeting
prominent
funders
and
leveraging
their
influence
on
the
organizations
they
fund.
This
is
admittedly
only
the
beginning
of
the
movement
Admitting
Failure
would
like
to
spark.
The
goal
of
5%
adoption
within
the
first
eight
months
represents
targeting
the
most
influential
innovators
in
the
sector.
According
to
Malcolm
Gladwell
this
creates
the
environment
for
the
next
30%
of
the
sectors
early
adopters
to
incorporate
Admitting
Failure
into
their
work.
Admitting
Failure
will
encourage
this
30%
through
the
scale
up
mechanisms
selected
in
September
2013.
According
to
Gladwell,
30%
is
the
tipping
point
where
learning
from,
and
being
open
about,
failure
becomes
the
norm
and
spreads
throughout
the
sector
without
targeted
efforts.
EWB
can
be
a
key
player
in
this
movement
with
in-kind
support
for
Admitting
Failure.
6
Source: Imagine Canada, Research & Public Policy, Charities & Nonprofit Organizations, based on 2004 data http://www.imaginecanada.ca/node/32
6 | P a g e
Table 1: DRAFT Graduated Tool for Admitting Failure Practices* McKinsey Model for Behaviour Change Bronze Silver Gold Platinum
Tangible representation of culture (e.g. A failure report) In a tough situation, people internalize responsibility, ask "what can I do?" Leadership shares their own failures Leadership maintains and fosters open dialogue
Use failure report to Continuously question, drive culture, not just iterate and improve upon celebrate it the culture driving tools. Life-long learners who ask tough question and challenge the status quo if needed. Leadership prioritizes depth and understanding in their own failures and those of the organization Leadership is willing to question their own values and the organization's theory of change - double loop learning Learning is expansive - leadership pushes people to confront issues outside their normal sphere Totally open organization (sharies-inspired) - everything the organization creates is online and they encourage other orgs to do the same Stated dedication to measuring what is important Learning is a primary objective of the organization
Leadership Role Leadership is Modeling outwardly explicit about supporting learning by doing
Always ask and learn from what was done before and/or who else has tried this
Organizational Evaluation reform to Innovation program include learning as the core criteria for evaluation
* This needs to be expanded (more detail, more dimensions) and tested with organizations
7 | P a g e