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Contents
What is Action for Renewables? Tell me about renewable energy Renewable energy in the UK The Renewable Mix Campaigning Guides Running a campaign Running events Setting up a street stall Attending a planning committee Commenting on a planning application Letter writing Contacting your MP Taking Action Toolkit Plan a campaign Make a campaign banner Organise a visit to a wind farm or solar park Oddies Oddyssey Screening Resource ordering form
Action for Renewables runs campaigns that focus on a particular opportunity or challenge in the fight for renewable energy. This pack is designed to help you understand more about renewable power, and provide some suggestions for ways in which you can help build more public support in your local area, including activities for small groups and guidance and tips on running campaigns and events
jonathan.pyke@renewableUK.com Action for Renewables RenewableUK Greencoat House France Street London SW 020 7921 3035 @Act4Renewables www.facebook/actionforrenewables
www.actionforenewables.org
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Biofuels
All living things contain energy, and biofuels use that stored energy to generate heat or electricity. This can often take the form of combustible materials, such as compressed wood pellets used in central heating furnaces, or industrial or food waste amd agricultural residue for use in larger biomass power stations. It can also come from crops specially grown for the purpose. If its managed properly, biomass is a sustainable fuel that can deliver a significant reduction in net carbon emissions when compared with fossil fuels. Biogas from anaerobic digestion uses the energy stored in the gas created from decomposing matter to generate electricity. Biodegradable material is mixed and heated in airtight storage bins called fermenters. As the cocktail of fermenting matter is digested by bacteria they give off a mix of gases including methane which is extracted and pressurised for use in the same way as gas from underground reservoirs. The gas is burnt to power a turbine which then powers an electrical generator. Biogas generation is often very suitable for farms and rural communities, as the best fuels are liquid manure and silage and other waste products from farms. The Biogas plants can range from small installations to large power stations and play a very important part in the UK energy mix, particularly for those who live a long way from electricity supplies.
Geothermal Power
Geothermal power uses superheated water from deep below the ground to generate steam, which is used to drives turbine which in turn generate electricity. Its more common in geologically active countries such as Iceland where the heat from below the earths crust is closer to the surface due to its position on the volcanically active Mid Atlantic Ridge. There are a number of areas in which the UK could use geothermal energy, including Cornwall, Scotland and Northern Ireland. The UK and Icelandic governments are also looking at a highly ambitious interconnector, an undersea power cable carrying power between Iceland and the UK.
Hydroelectric Power
Hydroelectric power uses the flow of water to generate electricity. The UK has used hydropower fo nearly 100 years, and it is one of the most widely used forms of renewable energy worldwide. In most cases water is held uphill, and allowed to flows through turbines, which causes them to turn, generating electricity. The water can come from rivers or reservoirs of different shapes and sizes, from small microhydropower units to huge dams. Hydropower is also used for pumped storage. While battery technology is still not advanced enough to store energy on an industrial scale, pumped storage goes some way to make up for this. Water is pumped up a hill to a reservoir, usually using cheap off-peak electricity. Then at times of increased demand the water is released back down the hill, driving turbines to generate further energy. Because of the need to store the water downhill, hydropower is typically found in hillier or mountainous areas, particularly in Scotland. Around 3.6 GW of energy a year is generated by hydropower, and around 2.7GW of pumped storage.
Solar Power
Solar Photovoltaic (PV) power uses solar panels to capture energy from the sun. Photovoltaic cells, made from semiconducting materials like silicon, produce an electric field when light shines on them, which can be used by homes and buildings to generate heat and light. Youve probably seen solar panels on the roofs of buildings providing energy to individual homes and businesses, but there are also a growing number of solar parks which generate power on a larger scale. Solar energy is an important part of the UKs energy mix, particularly because it reduces the demand from each house for electricity from the grid. The stronger the sunshine the more energy produced, and while the UK isnt always the sunniest country solar panels will still generate power on a cloudy day.
Wind Power
Wind power is our most developed renewable energy technology, and along with biomass is the main source of our green energy. A wind turbine uses the power of the wind to rotate turbine blades, which turn an electrical generator to create power. Wind turbines come in different shapes and sizes, from small egg whisk style turbines suitable for buildings and urban areas, to the huge three-bladed turbines situated miles offshore. They can also vary from individual turbines in farms and communities, to groupings in the hundreds. The UK currently gets Wind power is variable, in that we cant control when the wind is blowing. But its very rare for the UK not to encounter windy weather across the whole of the British Isles. As Europes windiest country, it makes sense for us to use the wind when its blowing, as this cuts down on the amount of gas and coal we need to burn. Wind farms are found on land and at sea, and over the next decade its expected that as well as onshore wind, we will build many large-scale wind farms out to sea. This has already started with wind farms such as the London Array, the worlds largest wind farm, capable of generating up to 1GW of energy, comparable to a typical coal or nuclear power station.
Campaigning guides
Campaigning takes many forms, and all require some forethought. It might seem intimidating, but a little bit of planning will make a world of difference. This chapter sets out tips and advice for some of the most essential campaigning activities.
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Running a campaign
a hard copy petition then you can arrange to present it with the relevant official such as a local councillor or your MP and this can make a great photo opportunity.
Campaigning is about getting your voice heard in the court of public opinion. Here are some tips from our campaigns team to help you get more out of your activities.
Strategy
Strategy is the key to running a successful campaign. The word implies planning, organisation, and a series of manoeuvres in order to achieve a goal. It incorporates everything from writing a schedule to establishing a campaign message. Before getting into the detail of your campaign you need to work out what your objectives are, how you will measure your progress to your objectives and what tactics you will deploy. It is important to identify what you want to achieve and build up your campaign from there. There are many campaigning tactics which you can employ. These will depend on the audiences you plan to target and to the local issues you may be able to use to your advantage.
Audience
A campaign is not so much about you as the people who you will engage with. Your objectives must be relevant to your audience. Potential audiences or stakeholders in your campaign include: supporters, community groups, schools, business, trade unions, shops, religious leaders etc.
Local Issues
A local issue, or local angle to the campaign is more likely to concentrate the minds of politicians. Making your campaign local will also make it easier for you to find partner organisations and to enlist the support of community groups.
Campaign Tactics
Set up street stalls, organise rallies, and use all the above methods of communication to make sure as many people as possible have heard about your campaign. In addition, it is possible to organise stunts, such as a local opinion poll, which the media may pick up on or to put together a petition. Not only will this provide a database from which to contact people (provided they put their addresses down) if it is
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Media
This includes the internet, newspapers, magazines, radio (including student-run) and literature. If you have capacity you should consider creating a website, as this is generally peoples first port of call when looking for information. Send out a press release, provide contact details and let them know you are available for comments and quotes as well as interviews. Also alert them to any events you might be holding. If something related is in the news you can also write a letter to the editor commenting on the story and expressing your groups opinion. Youll need to react quickly but this is a great way of getting coverage in local/regional press.
Social Networking
Set up an online social networking profile such as a facebook or twitter account, create a Wikipedia entry, have a database of people and local groups to email. Basically get in contact with anyone and everyone relevant to your campaign through the internet.
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Running an event
Events big or small can provide a great opportunity to widen the audience for your campaign, meet like-minded people and recruit. Whether the event is just running a stall on the local high street on a Saturday afternoon or a full-scale extravaganza, there are a number of things you may need to think about:
Strategy
It is worth considering what you hope to gain from holding the event. Do you wish to recruit members to the group, hold a petition on renewable energy or simply to raise the profile of your campaign? Once you have held the event, what opportunities will there be for people whose interest you have captured? Long term goals and objectives will ensure a cohesive, organised message for the event. In order to make your event as professional as possible, identify your target audience and then tailor your event to their needs. For example, if your community has a lot of senior citizens an easily accessible location is important. Identifying your target audience should enable you to better choose the location, time, date and method of communication for your audience. M ake sure you have permission from the relevant authorities (for example you may need permission from the council to set up a stall). B e professional with your presentation and organisation, eg matching tee-shirts at a street stall At the event itself there will be lots of things to do, so if youre the organiser dont over-burden yourself. Instead delegate, put together a duty roster and recruit volunteers.
Event Organisation
To make the event as successful as possible organisation is key. So work out your costs and stick to a budget. Also have an idea of what youre doing over the long term, and keep in mind how far in advance you may need to plan and raise publicity. D ont forget to leave enough time to organise it M ake it topical but check the diary to make sure your event wont have serious competition (such as a World Cup final!) C onsider inviting guest speakers perhaps a sympathetic local councillor might add extra weight F ind suitable premises for the expected turnout sometimes the smaller the better.
Endorsement
Are there any other groups, celebrities or organisations in your area that might be interested in your event? Think laterally energy is hugely important and has an impact on everyone. If you get another network involved you gain access to a whole new database of people to target.
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Publicity
Theres no point in holding an event if there are no attendees so publicity is crucial. The internet can provide a whole host of methods to publicise your event (often for free). Social networking sites are a great method of getting people interested as are websites. At Action for Renewables we love to hear about your events. Tell us what youll be doing and we can help you by including it on our facebook page and letting other activists know. Publicise on your website or facebook page if you have one and send event details to related websites for them to upload. Also send out emails to contacts (these are often forwarded on) and contact relevant internet communities.
For maximum exposure try to coordinate your event with something topical and newsworthy before getting in touch with local newspapers and radio stations (dont forget student-run media as its often overlooked). Even if your event isnt a story in itself you may be asked for comments. Be sure to familiarise yourself with FAQs and briefings and have copies on hand to refer to! Finally, dont forget the back to basics approach of knocking on doors and distributing literature. This requires a sizeable team and money for printing but can be effective. If you set up a stall this can be an event in itself so dont forget to consider factors such as timing and location (aim for the busiest place at the busiest time of day) and have lots of enthusiastic people handing out brightly coloured paraphernalia (leaflets, badges, balloons). Also dont forget to contact local newsletters and put up posters inside community centres, places of worship and cafes.
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A stall in the high street of your town or village is a great way attract support for renewable energy developments near where you live. A stall does three things: it provides an effective way of publicly demonstrating that local people support the development, gives you an opportunity to put across the truth about renewable energy, and allows you to identify other supporters easily and encourage them to write to local politicians. In this how-to guide, well give you some tips on planning a street stall, and good practice for the day itself.
Planning the Stall
Although a street stall may seem relatively easy to set up, planning out a few key details in advance will make sure the day runs smoothly. 1. Why are you doing the stall? Its important to be absolutely clear what your aim for the day will be. Do you want to ask people to sign letters of support? Do you want to counter the myths youve heard being spoken about renewable energy? Do you want to generate a positive story in the local newspaper? One stall can do all of these things, but to make sure that theyre done effectively youll need to ensure that you prepare for all of them. 2. What will the stall look like? The simplest way of making your stall look professional is use a decent tablecloth! Youll also need a banner for the table to make it clear to passersby what youre campaigning for there are templates on the Action for Renewables site. If youre distributing leaflets, consider buying plastic display stands for them theyre cheap, but they add a lot to the visual impact of the stall. In order to make sure that youre reaching as many people as possible, your location is very important. Consider the high street of your town, or the main shopping area if youre campaigning in favour of a wind farm, you might want to consider a central area from which the wind farm will be visible, and including visualisations of what it will look like when constructed as part of your stall. You can usually get these from the developer. 15 If you have a wall behind you (and have the permission of the owner of the building), you could put up posters like the ones in the Action for Renewables files section. 3. What will you put on the stall? There are several postcard-sized leaflets on the Action for Renewables site you could have printed for the stall to cover the costs, you can apply to the central campaign by writing to jonathan.pyke@actionforrenewables.org, telling us what you plan to do and what you need funding for. If youre campaigning on a specific project such as a proposed local solar park or wind turbine which is going through planning, you may wish to encourage people to sign letters of support. Its vital that youre clear to people whats on these letters and that youll be submitting them to the council on their behalf. 4. Where will you put the stall?
5. When will you do it? 7. W ill you invite the press? Make sure that you choose a date when you can secure as many volunteers to man the stall as possible its usually best to set up a rota, so that people can give a couple of hours of their time, if thats all they have. If theres a local carnival or fete, you might be able to set up your stall as part of it try contacting the organisers. 6. Who will help out? If you havent already met other renewables supporters in your area, email us at jonathan.pyke@actionforrenewables. org and well help put you in touch with other supporters near you. To make sure that a street stall is successful, you cant just wait for people to approach you youll need to go up to people in the area around the stall, asking them to come and sign a letter of support. To this end, you might find it effective to put shy people on the stall with a confident person, to help boost their confidence.
Give-aways Freebies are a very good way of drawing people in to your stall. You could event follow this example and make themed cakes!
Its worth considering inviting the press to your stall, especially if youve made an effort to make it look distinctive. Write or call your local papers newsdesk local journalists tend to like stories about local campaigns on hot topics like renewable energy. Even if they dont send someone out, send a good picture of the activity round the stall along with a press release on the campaign afterwards making it easy for the paper to run a story directly from the press release! A street stall is a great way of encouraging support for renewables make sure you let us know how you get on!
Gone with the wind Come prepared with rocks, paperweights or anything heavy. Always remember the wind isnt your friend on a stall! Make sure your leaflets & fact sheets are weighed down.
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Planning Procedure
When a planning application is submitted it is processed by the planning department within a set procedure. Applications are usually dealt with within 8 weeks of submission, but delays do occur for a variety of reasons. Wind farms and in some cases solar parks are controversial, and so are frequently delayed by an average of up to 18 months. Once the application is accepted as valid by the Council a series of consultation letters are sent out to a range of Statutory Consultees (such as the Highways Department, Environmental Health, English Heritage etc) which vary depending upon the individual proposal. These consultees are required to respond within 21 days with their comments on the application. The local Parish Council will be notified and they will consider the application at one of their regular meetings. They will formally respond giving their views on the application and stating whether they approve or object. Local Authorities also carry out public consultation. The way in which this is undertaken varies considerably between Councils. Some require the applicant to post a public notice on the site for a period of 21 days, or place an advert in the local paper. Others use their public address database to select addresses local to the application site for notification by letter. Weekly planning application lists are typically published on Council websites.
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Letter-writing
As campaigners and activists for green energy, writing letters to newspapers and your elected representatives are some of the most useful things you can do.
Newspapers and online media play a big part in forming public opinion, which in turn influences politicians. The stories they print and their attitude to certain issues will be shaped by the editor and owner, but also by the public. In an era of free digital information, to survive a newspaper needs to sell copies, which often means picking stories, or putting a spin on news their audiences will want to hear. After the headlines and opinion pieces, the letters page is one of the most widely read parts of a newspaper. Enough letters can persuade the editor to change their point of view, or at least moderate it. And even more importantly its a chance for you to put your argument across, point out any mistakes the paper has made and perhaps win over other readers. A good letter can make a huge difference to how the public feels about an issue.
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Contacting your MP
MPs are busy so its important to be brief, to the point, and to show how the issue affects you and your fellow constituents. Renewable energy affects us all, because it is part of the bigger debate about where we get our energy from. In our current economic climate its vital that we show public support for wind, wave, solar, biogas and geothermal energy. It makes sense economically. Renewable energy is creating jobs and investment in the UK at a critical time for the economy. Our alternatives are expensive and unpredictable. The UK has an abundance of natural energy in the form of wind and waves. Last year the rising price of gas made up around 50% of consumer bills. The UK needs to do its part to combat dangerous climate change. Without renewable energy (particularly onshore wind power) we are unlikely to meet our legally binding EU carbon targets. Despite the best efforts of some sections of the media, its popular. Recent polls for YouGov and the Sunday Times have all demonstrated high levels of support of renewable energy of different kinds.
General tips
If possible, make sure you show support for an actual renewable energy project in your local area, whether its an offshore wind farm, solar park or a community scheme. . Always include your name and your address, so that they know you are a member of their constituency. Stay focussed, and stick to one line of argument. Dont be tempted to cover too much ground. Be clear, brief and concise. MPs are rarely experts in the field of renewable energy and are as liable to be confused by technical terms and jargon just as much as members of the public. Wherever possible, ask your MP to take action on your behalf, either by writing to a relevant minister, raising a question in the Commons or supporting a particular piece of legislation
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Action for Renewables runs regular email campaigns on important issues involving green energy. If youre taking part in an Action for Renewables campaign you can personalise the email you send to your MP. But you can also use the opportunity to write a follow-up letter of your own. As always, be polite, and thank them for their time
Further activity
While contact with your MP may well start with writing a letter, there are many different ways that you can put your views across, including meeting your MP to discuss issues with them in person, asking them to raise questions in parliament or even submitting Private Members Bills or Early Day Motions.
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Aim:
To help groups constructively map out their ideas for activities and campaigns, and set goals to achieve.
Time:
30mins-2hrs (depending on the size of the campaign and number of participants)
Was it awareness-raising, getting email addresses, or something else? How well did it go? Setting targets helps you understand what has worked and what hasnt, which will make your group all the more effective next time. Its great for motivating people and helping you pitch your activities at the right level.
Strategy? Or Tactics? Strategy and tactics are two concepts that are often mentioned in campaigning, but they arent the same. Put briefly, strategy is a broad over-arching plan to achieve a goal. Tactics are individual actions that help make up that strategy. The history and discussion of strategy and tactics is very long and involving and theres an overwhelming amount of information on the internet. A good place to start is http://www.campaignstrategy.org/
Planning your activity is one of the most important aspects of campaigning. Its essential because it helps you and your fellow campaigners to break down an activity and understand what you need to do to make it a success. And crucially it also helps you to understand what that success will look like; helping everyone to feel they are part of a winning team.
When planning its important to be honest with yourself about what you want to achieve, and whether its really achievable. Many of us support renewable energy because we want to tackle climate change. This is an excellent aspiration, but a big challenge for a group of volunteers; how will you know your activities are helping? If your planning session leads you to conclude that youre not ready to tackle a particular event or challenge, almost always youll have identified the steps in between you need in order to get there. Equally, try not to see your plan as set in stone. A famous military commander once said no plan survives contact with the enemy. In other words, things can go wrong, opportunities can change, and you shouldnt be afraid to adapt to changing circumstances. How do you know when youve achieved your objective? If its running a street stall, that might be when youve packed up at the end of the day and headed off for a well-deserved drink. But what was the purpose of running the stall?
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Step by step
Start things off by making sure everyone is clear what you want to achieve. Do you have a particular activity that you want to undertake or are you looking for ideas? Make sure that everyone knows when you expect to finish and what you want to have agreed.
The triangle is a tool to help shape your ideas. Its based on 3 points, your objective, the activity needed and the resources needed. Every one of these sides is vital, the best placed stall wont work without materials to put on it and people to volunteer, and the most well-run meeting wont be a success without people there to listen and take part.
Setting targets
Looking at your objective again, try and set targets that help you understand how well youre doing. Dont be afraid to aim high. Take a moment to work out how youll evaluate the session afterwards, this could be a quick meeting to talk about what worked and what didnt, to an email or an online poll through facebook.
To finish
Finish by filling in the feasibility triangle sheet. The sheet helps as a record for your event and can be photocopied for everyone taking part as a reminder.
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Evaluate!
Resources
Activities
Targets
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A good looking campaign banner is an incredibly useful campaign tool. You can use it for stalls, to set the scene at meetings and particularly for photos with the press. It helps to give your campaign a visual identity so that when people see it they understand who you are and what youre campaigning for, and is very useful if youre thinking about an attention-grabbing stunt. They can also be very fun to make and help bring a group together.
Aim
Create a good looking banner to use for your activities Time: From 1-3hrs What youll need The skys the limit here, but depending on your resources, youll most likely need f abric for the banner such as a sheet or ripstop nylon paint or dye to write on/illustrate it a team of creative and enthusiastic people
What next
Now youve made your banner, youll want to show it off! A banner drop is a classic way of getting attention and very easy to organise. Pick a well-known local spot such as a bridge or town hall and get as many people as you can to hold the banner up. The bigger the better! Dont forget to have someone take some pictures for newsletters, email groups and sending to the press.
*Images are provided for example only and do not constitute an endorsement for the relevent organisation or campaign.
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There are a growing number of dedicated visitor centres in the UK where you can find out more about wind energy and other renewable sources.
The Centre for Alternative Technology (CAT) in Machynlleth in Wales, is a near Snowdon, is an education and visitor centre which demonstrates practical solutions for sustainability. They cover all aspects of green living: environmental building, eco-sanitation, woodland management, renewable energy, energy efficiency and organic growing. Centre for Alternative Technology Machynlleth, Powys SY20 9AZ www.cat.org.uk
20 minutes from Central Glasgow, Whitlee, Europes largest wind farm has a brand new interactive visitor centre where you can learn about renewable energy and head out to over 70km of cycling, walking, horse rinding and outdoor activities.
Delabole, Cornwall
The EcoTech Centre at Swaffham in Norfolk aims to inform the public about sustainablitiy and renewable energy. As well as the the worlds fastest wind powered car and a large solar array, there are great views from the observation platform built at the top of the centres wind turbine. EcoTech Centre Swaffham, Norfolk PE37 7HT www.ecotech.co.uk
Delabole wind farm was the first commercial wind farm to be built in the UK, and is still going strong. If youre in Cornwall why not stop by? The wind farm is run by Good Energy, and can be found 3 km north west of Camelford, and in easy reach of many of Cornwalls best tourist spots. Speak to owner Martin Edwards to arrange group tours. 01840 214 100
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Our short film, Oddies Odyssey follows renowned UK broadcaster and naturalist Bill Oddie as he travels round the UK looking at different forms of renewable energy. Its a great introduction to some of the reasons behind green energy and how they work, so if you are just starting out campaigning for renewable energy why not have a screening for your group?
Aim
Find out a bit more about the different types of renewable energy in the UK Bring people together in support of Time: 1-1.5hrs (Film 33mins)
After the film has finished, why not have a group discussion?
What was the most inspiring about the video? W hat have you learned that might be useful in discussing renewable energy? Has the video raised questions for your group to W hat should you do next? This is a great opportunity to either plan your next campaigning activity or to publicise your next event.
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The following Action for Renewables resources are available to help you with your campaign activitiy. Please fil the required amount in each box (subject to availability), your details, and return to the address provided below.
Posters
Please complete and return this form by email, post or fax. Email: jonathan.pyke@renewableUK.com Fax: 020 7901 3001 Post: Action For Renewables c/o RenewableUK, Greencoat House, Francis Street, London SW1P 1DH
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Tel: +44 (0)20 7901 3035 Fax: +44 (0)20 7901 3001 RenewableUK, Greencoat House, Francis Street, London SW1P 1DH
www.actionforrenewables.org
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