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Business Modeling
Prof. Alon Rozen ENPC MBA Paris 29 May 2013
Business modeling
Representing how a company orchestrates diverse activities to:
Business Model
Strategy
Narrative Test
If done wrong:
It doesnt make sense, cents or profits It is not sustainable Ex: May 9: Sony makes 1st net profit in 5 years
Prof. Alon Rozen 2013
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Prof. Alon Rozen 2013
Customer model Who are the customers? Who are the end-users? Early adopters?
Business Model
Cost model What are the main costs? Are costs mostly variable or fixed? How do they scale?
General description of the business model including the 6 Ws (what, who, where, how, when, and why
Margin model A high margin or low margin business by nature? Margin structure?
Working K model Operating model What type of Cash positive operations? Logistics? Alon Rozen 2012 business? Cash flow Outsourcing? HR? issues (CAPEX, OPEX? CCC)?
Deconstruct an
existing business
Model a business
Thank you!