Business Plan - Final Mal

11/26/2011
SMKS TRANSPO RT AND TOURS COPANY LTD.
SMKS TRANSPORT COMPANY LTD.
AND
TOURS
BUSINESS PLAN | Safiyyah Plummer, Kirk Richards, Maldini Mullings.
SMKS Transport and Tours Company Ltd.

Table of Contents
1.0 EXECUTIVE SUMMARY5-6 2.0 INDUSTRY ANALYSIS ............................................7 2.1 2.2 2.3 2.4 Overview of Industry7-8 Consideration of Competition..8 Legal Constraint and Statutory Requirements.....................8 Regulatory Bodies9
3. DEFINITION OF THE BUSINESS..................................................10 3.1 3.2 3.3 The Business Concept....................10 The Current Offering.10 Projected Growth...11
4. PURPOSE OF THE BUSINESS PLAN..12-14 5. BUSINESS FEASIBILITY..................15-16 5.1 5.2 5.3 Analysis of the Demand.17 Analysis of Risk17-18 Environmental Impact19
6.0 JUSTIFICATION OF THE BUSINESS 20 6.1 6.2 6.3 Economic Benefits 20 Social Benefits...20 Personal Benefits...21 2

7.0 ORGANIZATION AND MANAGEMENT.......22 7.1 7.2 7.3 Mission Statement..22 Corporate Goals.22 Managerial Competence...23-25
8.0 HUMAN RESOURCES26 8.1 8.2 8.3 8.4 Sourcing and Staffing Considerations...26 Training & Development26-29 Remuneration and Salary Packages29-30 Performance Appraisals30
9. OPERATIONAL CONSIDERATIONS31 9.1 9.2 9.3 9.4 9.5 Location...31 Technical Requirements31 Utilities...31 Business General Operations.32 Quality Control..32
10. MARKETING PLAN .....33 10.1 10.2 10.3 10.3 Product...33 Target Market.33 Place...34 Price34-38
11. FINANCIAL CONSIDERATIONS39 3

11.1 Sources of Financing39-49
12. IMLEMENTATION SCHEDULE..50 12.1 Gantt Chart.51
CONCLUSION..52 13. APPENDICES52-66 REFERENCES..67 ACKKNOWLEDEMENT.68

1.0 EXECUTIVE SUMMARY
The Proposed business is Private School Bus Service called SMKS Transport and Tours Company Limited . The Company will concentrate its efforts on transporting the students ages three to eighteen (318) years, within the corporate area and not limited to Portmore and Spanish Town environs. Our operation will be mainly on the bases of drop offs and pick-ups. The operation of the business will be carried out by the company executives, namely Ms. Safiyyah Plummer, Ms. Shaneace Mundy, Mr. Maldini Mullings and Mr. Kirk Richards. We will all seek funding from a reputable funding agency such as NCB for the start-up of the business. Through the conduct of a feasibility study, we at SMKS Transport and Tours have established that there is a need for our services by parents who seek a reliable and convenient pick up service for their children to be both transported to and or from school and then back home. There was found to be safety issues as well as the problem of high taxi fares. In addition, parents tend to make grave sacrifices when it is time to collect their child. This is mainly prevalent with the high traffic motorists encounter daily in the lunch hour parents have from work. Often times the parents missing out on important work related duties as well as wastage of fuel consumption. We at SMKS believe that we can satisfy the needs of Kingston Metropolitan Region to those parents with the need for safety, comfort and reliable transport service. Our capital outlay is projected to be $25 million dollars. This is inclusive of all technical, operational and marketing needs. This cost will see us through the initial set-up and for three months post commencement of operations. Our main objective will be to provide transport service for our future generation which will be creatively marketed. We intend to provide fast, efficient, affordable and customer friendly service to all our clients. Depending on the responsiveness of the market, we plan to expand the business after success is achieved, to accommodate corporation transportation services on various excursions in the corporate area.

Our main competitors will be route taxis, hackney carriages, Kosmos Tours, Knutsford Express and a few other small tours providers in and around the corporate area as well as Lin-Blacks Tours and Bright Stars Transportation out of Pembroke Hall and Portmore St. Catherine. However, based on our findings the market share we currently possess is adequate to sustain the business; in fact, we see that we are able to capture other markets, but that is in phases to come. We see ourselves as socially responsible company and as such we tend to foster economic and social growth in our community. We hope that through our business venture we will provide a means of generating revenue for the community and for us as share holders of this innovative company.

2. INDUSTRY ANALYSIS
2.1 Overview of the Industry
From the extensive research done, it was found that our competitors are located in the Portmore, Duhaney Park, Constant Spring, Hagley Park and Downtown areas. They too operate private transport services similar to our proposed offerings. Some operate within a minute area, relatively close to their home office. A few offer the service to a wide cross section of the market. None of which are properly marketed to attract the major unfulfilled market that is obviously present to the naked eye. The existence of the competition is not expected to affect our business significantly, as it is assumed that they have not seriously decided to delve into the market the way it ought to. The risk level is thus far very timid and unsure. After analyzing our target area, it is noticeable that our proposed business should be located in the central part of Constant Spring Road Area. Here, it would be easily accessible by our clients and current target market. The cost for our services is more economical and customer service is of a higher standard than that of our competitors. We plan to have a reduced waiting time for those wishing to take up the service. We will start our pick-ups as early as 6am in a logistic format. One which will give us the optimum response time in order to ensure a timely drop off of our young and energetic clients. Our service will be reliant on effective time management skills and early childhood training for our driver/staff members. It must also be noted that as for existing taxi service providers, do not have vehicles available for periods up to an hour, which means that customers have to wait lengthy periods for available taxis. We are aware of this problem and will ensure that this does not occur under our management. We know that communication is vital to our type of business when we are carrying around precious cargos. What is therefore highlighted as our main competitive edge, is the introduction of a closed circuit system whereby parents and guardians alike may view their childs safety and where-about as many times they wish. They could also tap into the speed of travel and the various cognitive activities and sing-alongs while en-route to their respective destination.

The ultimate advantage that we will have however is the price that we are proposing. We intend to operate at a lower cost. Our study have shown that a main reason why more persons are not taking advantage of this lucrative service, is because their prices are just too high and as such, they will be willing to pay less while still receiving quality service. From the surveys conducted and also by means of face to face interactions with some of the respondents, they have disclosed that they would prefer to utilize our service being proposed. Our aggressive marketing strategy will be geared towards placing us in a position to be the front runner and will allow us to compete against all hackney carriages. Based solely on the respondents, the proposed business seems to be a feasible one to pursue.
2.2 Consideration of the Competition

Analysis indicates that in terms of competition, cost, financing, quality of service and uniqueness will be SMKSs main selling point. Therefore the major concerns with breaking into the industry will be mostly consumed with that of introducing a new and somewhat radically different service to the targeted persons at an affordable price.
2.3 Legal Constraint and Statutory Requirements

The company will comply with all the legal requirements for the business to operate. As stipulate under the Jamaican Constitution under the Registrar of Companies Act, new businesses have to fulfill certain requirements before establishment which includes: 1. Licensing and bonding requirements 2. Permits 3. Health, workplace, or environmental regulations 4. Special regulations covering your industry or profession 5. Insurance coverage 6. Trademarks, copyrights, patents (pending, existing, or purchased)

2.4 Regulatory Bodies
The governing bodies that will determine how the company is established and operated, in order to ensure product safety, social responsibility, tax compliance as well as environmental protection are:1. Companies Office of Jamaica (The Office of the Registrar of Companies) 2. Registrar General Office (to get TRN) 3. Ministry of Labour (to get NIS) 4. Bureau of Standards 5. Jamaica Intellectual Property Office (for a trade mark) 6. Consumer affairs Commission 7. Fair Trade Commission 8. Price Control agencies 9. National Environmental Protection agency (Nepa) which s the body that regulates the National Resource Conservation Act (NRCA)
Ministry Of Transport & Works This Ministry of Transport & Works was established with the mandate to provide a safe and efficient transportation system, the building and maintenance of high quality infrastructure works, including roads. National Works Agency Formerly the Public Works Department, the National Works Agency is responsible for the management of the islands public works infrastructure. Island Traffic Authority The island Traffic Authority administers the provisions of the Road Traffic Act, which speaks to the testing of vehicles to ensure fitness and worthiness and general compliance with safety standards. They ensure that a high standard of safety exists on Jamaicas roadways. Transport Authority This Agency functions as a regulatory body, dealing with the licensing of all public and commercial vehicles and the regulating and monitoring of public transportation throughout the island. 9
SMKS Transport and Tours Company Ltd. 3. DEFINITION OF THE BUSINESS

3.1 The Business Concept
The business concept being proposed by SMKS Transport Service is the launch of a school bus pick-up service exclusively available to pre-school, primary, preparatory and a few high school students mainly in the congested area of Kingston Metropolitan region. This concept came about because we thought that there was a need for Children to have its own personal and private transport service. One that would unknowing to them , take away from the parents the immense toll in having to do it themselves, day in, day out. For some, it would have otherwise be an expensive venture to solicit reliable service from other providers. In addition, there is often time the case of parents struggling to inconvenience other family members and friends in order to pick up their own children from school to a final destination such as extra curriculum activities, home or work even. With the high incidence of robberies and kidnappings that have been prevalent in many random communities. We therefore decided to explore the idea of providing an alternate solution to commuting between home and school.
3.2 The Current Offering

Presently, SMKS Ltd will place much of its focus on plying the routes where students are living in high concentration and in particular of the scheduled thoroughfare. Students can therefore reach on school on time, while parents and guardians can focus in also getting to their respective office on time with less financial woes. Parents can be assured of a reliable, safer and economic means of their children getting home or to any place they wish for the child to be. The significant difference with SMKS ltd. However lies in the fact that we will go directly to our clients place of residence, or directly to every childs class room to pick up. We aim not only to meet the parents expectations, we aim to exceed it.
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3.2 Projected Growth
SMKS ltd. aims at establishing a long term business relationship within a wide cross section of schools Parents Teachers Association and other recognizable bodies such as the Portmore School Bus Association. We believe that this venture will aid to facilitate us in driving costs like carriage insurance down. Thus, SMKS will be able offer further discount to our clientele. We however believe that our main aim now is to provide the students with a safe, reliable and comfortable means of transportation. We plan to also tap into the excursion market so as to fill the gap in our down time operations when schools are not in sessions. There is a clear demand for many young adults and party promoters that tend to struggle to get comfortable buses for their respective events. In addition, SMKS ltd. will also share a high interest in the corporate world of luxury buses whenever they put on their tours and special events. Heavy marketing and promotions will be the driving force to be able to attract many of the interested and profitable ventures in mind. The intervention of SMKS ltd. thus would be to provide a solution for such opportunities. For the medium and long term, beginning by the end of year three would be to establish a niche market for those students outside of our main target points of Kingston & St. Andrew, Portmore and St. Catherine. Thus, we do intend to transport an increasing student population located no more than 30km outside of Spanish Town. Hence for example, we would seek to target high school students into Kingston & St. Andrew and back. We believe that this will be a very lucrative opportunity where our focus could turned to after acquiring an additional fleet of energy saving busses. Finally, as we aim to increase our resources to satisfy our target market, SMKS ltd will conduct further research to determine how feasible it is to operate an after care service as part of a new product design and strategy to stimulate the demand for one or a combination of both services. We are hopeful to commence those operations to include an after care venture by years four or five.
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4. PURPOSE OF THE BUSINESS PLAN
A business plan is a blueprint of the business. It is aimed at defining the path in which the business should go and the approaches that should be taken to get the business on that path. The business plan provides the opportunity to examine the status of the business, whether it will be successful or not and also if it can be done to make the idea fruitful. There are several components of a typical business plan. These include the following: I. II. III. IV. The Organizational and Management Plan The Marketing Plan The Financial Plan The Human Resource Plan A business plan for any business venture is expected to fulfill several purposes aimed at benefitting the business. One of its Purposes includes obtaining financing for the business. Financing can be obtained from banks and other institutions. When approaching such agencies for financing, they normally require an overview of the business plan for that venture. The agencies will need to see the plan because they will need to assess the viability of the business for which they are granting a loan. The loan is granted based on their assessment of whether or not the entity has the potential to generate capital to repay such loans if granted. This business plan serves as a means of attracting investors also. Potential investors will want to view the business plan because plan because they will want to know how successful the business idea is. Hence, if they plan to invest, then it could be determined the possible rewards that could be reaped. Therefore, it is ideal that the business plan is well thought out and presented properly.
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The business plan also aims at attracting key employees. These employees will want to know the plans of the business and the path in which the business is heading. Top managers with years of expertise for example will request a business plan before they sign a contract or commit themselves to a firm. One of the reasons for this is that they may prefer to associate themselves with business ventures that seem more profitable and prosperous. They also may prefer working with a company that has a good reputation. A business plan will also assist in monitoring the longevity and the future of the company. The business plans projections and operations normally spans over a long term period, usually up to five years.
To give your new business the best possible chance of success.
Writing a business plan will ensure that you pay attention to both the broad operational and financial objectives of your new business and the details, such as budgeting and market planning. Taking the time to work through the process of writing a business plan will make for a smoother startup period and fewer unforeseen problems as your business becomes established. To make business planning manageable and effective.
A business plan is essential if you're thinking of starting a business, but it's also an important tool for establishing SMKS. Viable businesses are dynamic; they change and grow. The company's original business plan needs to be revised as new goals are set. Reviewing the business plan can also help you see what goals have been accomplished, what changes need to be made, or what new directions your company's growth should take. To attract investors.
In order for SMKS to attract investors, a well strategized business plan is needed. A presentation may appeal their interest, however they'll need a well-written document they can take away and study before they'll be prepared to make any investment commitment. Be prepared for your business plan to be scrutinized; both venture capitalists and angel investors will want to conduct 13

extensive background checks and competitive analysis to be certain that what's written in your business plan is indeed the case.
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5. BUSINESS FEASIBILITY 5.1 Analysis of Demand The demand for the school bus service is relatively high. The feasibility study conducted revealed that approximately 80% of the respondents indicated that they would utilize the service if the business got started. Additionally, just about the 50% percentage indicated that the service would make them feel safer. This signifies that the business concept is viable and would be able to supply the demand of the targeted market and this market would be enough to sustain the business venture. With the majority of schools locating in the corporate area in company with the demand for our service we are also expecting a large number of person to become aware of the service which revert back the expansion of the business.
Would you be interest in the bus service?
80% 70% 60% 50% 40% 30% 20% 10% 0% Yes
80%
20%
S1 No
Which Characteristics attracts you to a business most? 15
50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 10% 5%
35% Customer service Convenience/ Reliablity Cost Safety
Which area do you live?

Areas w here u reside
7%
23%
Kingston/St. Andrew Portmore Spanish Town
70%
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5.2 Analysis of Risk Risks and uncertainties are associated with any business. The major risk associated with starting this venture would be a lower than anticipated level of responsiveness towards the service for a number of reasons. The feasibility study indicated that the demand for the service would be high. However, once the service is implemented, it is therefore believed that a heavy reliance would be places on potential customers who were anticipating this new product. Thus, the demand is expected to make the company sustainable until word of mouth and heavy marketing campaigns become on-going in order to stimulate demand. The marketing strategy will need to be strong before, during and potentially even after demands have gain substantial growth being reflected in revenues. It is therefore believed that the main aim during the introduction of the transport service would be keep prospects aware of the existence of the service and also to attract and retain new ones so as to allow them the experience of the major benefits of utilizing such service.
Financial Risk Every business has the potential to fail, but this risk is normally higher within the first three years of existence. Our weekly rate of $1200 - $1600 one way and $2200 - $3000 two way was decided upon by carefully analyzing the result of our feasibility study. The biggest danger of SMKS comes from not providing a quality service that satisfies both the children and parents who are our main clients. When our customers are satisfied they will contribute to our business for years, through their recommendations and referrals. SMKS will make sure that the environment is comfortable for the child/children are safe. We will
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employ certified and highly trained staff to oversee the children, but most of all they will love what they do. The start-up capital will be sourced by a general loan from the bank along with the partners pooling their individual funds. The accumulated funds received will be used to lease the space on Constant Spring Rd and with the first option to buy after two years. The money from the loan will also help in paying for the expense that SMKS may incur for the first year. Operational Risk Within the transport industry most of the operational risks have to deal with children. As a result, the transport authority makes its mandatory to have certain requirements in place. Staff Screening All staff shall be of responsible character and suitable to meet the needs of children. Staff will not be permitted if they have been convicted of child abuse or neglect. Staff will be asked to sign an authorization allowing the SMKS to investigate past employment and request information from previous employers.
Health of Personnel All employees will have a current physical on file, signed by a physician. All physicals will be updated annually as mandated. Sick employees will be encouraged to stay at home and will be replaced with qualified substitute.
Staff Qualifications
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All drivers must obtain certification by a reputable and accredited institution and also possesses driving experience within the industry.
A 24-hour security system will be implemented by Guardsman Alarms to constantly monitor the premises. A fire management system will be implemented; staff and children will be trained on how to evacuate buses/premises in the event of accident/fire and how to use fire extinguishers. 5.3 Environmental Impact The business being proposed will pose some amount of threat to the environment. The threats being acknowledged is mainly air pollution resulting from the exhaust from the vehicles. Currently, the Jamaican society has not adapted to the concept of going green, hence the rate of pollutants that are given off from motor vehicles will add to the pollution. Though technically a threat, the heightened awareness of air pollution will be our selling point to those that are sensitive towards the needs of the environment. This will be a subject of our marketing campaigns thus bringing the attention for families to help in the reduction of emissions. It is SMKS ltds intention to acquire and employ eco-friendly resources in order to help preserve the environment.
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6. JUSTIFICATION OF THE BUSINESS 6.1 Economic Benefits The ultimate purpose of business, in comparison to a charity or outreach program, is to make money and to satisfy a demand. We have observed that parents as well as the students suffer alike in the mornings and evenings to get safe and reliable transportation. Whether the parents have their own transportation or not, it is indeed still a challenge for most to get ready and drop kids to school then rush back into the morning traffic in order to get to work on time. Here, SMKS ltd. believes that it will spell great economic benefits to parents, especially those who attend evening classes themselves, to have a reliable bus service to transport their kids to and from school. Savings can also be established too in the form of a lower gas bill. SMKS ltd holds the view that parents will no longer need to leave work within their lunch hour only to go and pick up their children from school. Through analysis of this business concept, we are confident that this service is one that can satisfy the demand of the public and meet their requirements. This will be achieved by focusing our efforts towards the satisfaction of our customers reliability of the service and going the extra mile in developing new ideas and products to meet customers demand. 6.2 Social Benefits The advent of such a service would provide job opportunities through the contracting of drivers and other administrative representatives to the company. In addition to job satisfaction, the nature of the service is one that promotes sustainability, efficiency, convenience and safety for students when travelling.
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6.3 Personal Benefits Embarking on such a venture will provide great benefits to us as entrepreneurs. Firstly, we benefit in terms of being independent from bureaucratic decision making and the red tape usually associated with being an employee in someone elses establishment. We would also have the added benefit of working flexible hours. Secondly, there is added benefit to be gained from the direct profits earned by the organization. Finally, it is indeed an innate pleasure and satisfaction to know that we have contributed to the development and well being of our country as a whole in what little way that we can.
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7. ORGANIZATION AND MANAGEMENT 7.1 Mission Statement We at SMKS Ltd. are committed in making every effort to provide a one of a kind school bus service which is exclusive to children between the ages three to eighteen years. We aim to provide a safer, environmentally friendly and cost effective means of travelling to and from school . We are also committed to being economically viable, meeting the expectations of customers who looking for a well thought out service. We endeavor to at all times ensure that we maintain good customer service as we strive in being the market leader. Our employees are also our major priorities. We aim to stimulate employee satisfaction as part of the on the job experience. This we believe will assist employees to be motivated thus extending the life of our customer base. As such, we are committed to encourage them to excel in making themselves better employees and therefore offering even greater experience to our customers as a whole. Achieving a well reputable business with excellent growth strategies and a large customer base throughout the Kingston Metropolitan area by the use of strong and effective marketing along with a high levels of commitment by key business partners and stakeholders, is our overall undertaking that we aim to accomplish satisfactorily. 7.2 Corporate Goals SMKS Ltd. aims to provide a service that is desired throughout the preparatory, primary and high schools within the metropolitan area of Kingston & St. Andrew, Portmore and St. Catherine. We aim to ease the stress associated with commuting by means of public and even private transportation and at the same time provide jobs for potential employees whilst making the business a profitable venture. 22

Our first priority is to ensure the well being of our customers. We will endeavour to provide them with a safer, more reliable and more affordable taxi service that will distinguish from our existing and potential competitors. We are also committed to being economically viable, meeting the expectations of customers who are looking forward to a well thought out service and desire not to be disappointed. We endeavour to at all times ensure that we maintain good customer service in order to keep our customers supporting our business and spreading the word of our existence as the leader in the market. Employees will be paid much focus in order to achieve employee satisfaction. Researches over the years have shown that if employees are satisfied and motivated, they will be willing to work harder and hence they will be more productive. Our employees are important to us and as such, we are committed to encouraging them to excel in making themselves better employees thus gaining a reciprocal effect. Achieving a well reputable business with excellent growth and a large customer base throughout the target corporate areas by strong marketing and a level of high commitment to the business is an overall undertaking that we aim to accomplish. 7.3 Managerial Competence The company has extremely committed partners who are focused on the business being a viable and profitable one by means of applying the combination of ideas generated and carefully thought out. This will be essential to the existence of the business and proper management as well. The management team includes professionals in marketing, technical, financial and
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operational aspects of running a business and making it sustainable. The resumes` of each manager can be viewed in the appendix section of the business plan. Our team is able to attract and motivate highly talented people due to our own shared passion, enthusiasm, integrity and strong work ethic. This team has an overwhelming desire to create a new business opportunity. Ms. Safiyyah Plummer Managing Director. She has elite managing experiences for twelve years. She graduated from University of West Indies in 1993 with a Masters degree in Business Administration. She was the recipient of the Ministry of Industry and Commerce full scholarship award to attend Leads University in England London. She gradually developed her skills in management over the years which has led to become successful. She loves dealing with people and has the aptitude, attitude, ambition and discipline to manage the business and its employees. Mr. Maldini Mullings Administrative Manager. Graduate of University College of the Caribbean, majored in Human Resources. Mr. Mullings holds various executive roles and two (2) years professional experience in this field. Mr. Kirk Richards Operations Manager. A graduate of University of the West Indies. He pursued a Bsc. Degree in Finance and also holds a Masters degree in Projects Management. Mr. Richards is responsible for financial projections, business development, management reports for the books of SMKS Ltd. He is also responsible for the day to day operation in terms of managing assets and cash. Ms. Shaneace Mundy Head of Marketing. A graduate of University College of the Caribbean, she majored in Marketing. She loves dealing with people; she has an eye for details, and also has a special love for this kind of business.
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The competence of the managers will be a critical measure that will aid the organization to grow especially through anticipated turbulence times. Thus allowing the company to expand its operations over time. SMKS Ltd. is expected to infiltrate the market share with the assistance of a small yet highly professional managerial body. The Managing director and Administrative Manager will be headed by Ms. Safiyyah Plummer and Mr. Maldini Mullings respectively. Ms. Plummer will be an essential asset within the Finance Department as well. Ms. Shaneace Mundy will be responsible for Marketing and Sales, while Mr. Kirk Richards take care of the efficient Operations of the firms resources in the Operations Department. In order to make the business successful, specific management strategies have to be implanted. However, we will take that into account in the growth stages of the firm where we will generate the need employ additional human resources.
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Figure 1 Displays the Organizational Chart for SMKS Transport and Tours Ltd. It shows the relationship between the managers and other staff members who make up the business.
Managing Director
Receptionist HR Manager
Marketing Manager
Operations Manager
Accounting Manager
Drivers
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8. HUMAN RESOURCES HR Policy statement It is the policy of SMKS to plan its human resource requirements for the future and take action to ensure that it has an adequate supply of people with the right skills, training and experience available at the required time to enable the business objectives to be met. Recruitment, Training and ensuring that each employee is capable of performing the assigned tasks are but a few of the human resource management issues that must be addressed. Job analysis will determine the job specification for each assignment and subsequently the job descriptions will be developed. Job involvement can lead to job satisfaction resulting in low turnover and extended tenure. 8.1 Sourcing and Staffing Considerations Human Resource Management is one of the key functional areas of any business. HRM involves activities undertaken to attract, develop and maintain an effective workforce within an organization. SMKS HRM planning activities include Recruitment in work, Employee relations, Divergent interests, Equal opportunities, Commitment, Rewards and Career development.
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SMKS Ltd. will be sourcing and staffing a small labour force consisting of two receptionists/ secretaries. We will also be employing defensive bus drivers with at least six years of driving experience. Sourcing will be carried out through print advertisements in the Sunday Gleaner for two weeks to target qualified and interested individuals. The draft of such advertisement may be viewed in the appendix section of the business plan. The following are the requirements applicants are expected to meet. Must have a valid General drivers License. (Minimum six years old) At least six (6) years driving experience in a commercial vehicle.
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A clean police record. A letter of recommendation from a Justice of the Peace, Minister of Religion, Lawyer, Medical Practitioner or a Bank Manager to whom the individual is known personally for at least ten (10) years. Applicants will be asked to submit the letter of recommendation, police record and copies of their drivers license in order for their applications to be considered. All applicants will be reviewed by the Administrative/ HR Manager. The twenty (20) most qualified individuals will be called in for structured interviews. Ten (10) of which will be chosen to take up the post as elite and distinguish drivers based on their evaluations. Each of the ten (10) successful applicants will go on a mandatory one week training program prior to the commencement of operations. SMKS Ltd. plans to hire ten (10 drivers) in its first year of operation. We aim to increase this fold to twelve drivers by the ending of year one. By our third year of operation we should be o target in hiring a total of fifteen (15) drivers by the end of years three and four respectively. In addition to our drivers, we intend on having on board two receptionists for up to year five. Receptionists will be required to handle administrative duties such as answering the telephones, selling tickets, assisting parents with scheduling concerns and other queries as well as assisting their immediate supervisor. In sourcing these individuals, we will attain the names of six (6) recommended students from the Heart Trust National Training Agency whom has recently been certified by their organization in the provision of customer service and effective communication. Again, all assessments will be conducted by the HR Manager and Managing Director.
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8.2 Training & Development An orientation will be held one week before SMKS Ltd. is scheduled to open its doors to its customers. At the end of the training and evaluation each employee will received their job description to make known their responsiblities. This is with view to familiarize the new employees with their job and what is expected of them as an employee, as well as to brief the new workforce of our organizational goals and objectives. Due to the nature of our business of transporting kids on the public roads and away from the safety and control of their parents, a customer service training seminar will be conducted following orientation. This will help to ensure that our customers will receive quality service from our team. In addition, the company will have available suggestion boxes within our offices. The constant feed-back will aid to capture the missing link (s) between the customer and the organization. SMKS Ltds training manual applies to all members of staff as training is a continuous process. Training for new recruits especially those from the HEART institution involves a three months probationary period where staff are the ones who they perform their training on, after which they will undergo a technical training course where they are given the opportunity to prove themselves with their first outside clients. Employees are given technical training at least twice every month where an outside trainer will come in and perform different training exercises. They are given computer based training along with customer service training on how to interact and deal with customers. 8.3 Remuneration and Salary Packages Our Remuneration package will seek to gain the most attractive group of professional drivers especially. Ideally, we would like to start off with a basic portion of what meets the
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needs of the applicant but at the same time be realistic as it relates to the economical climate of a recession. SMKS remuneration package is based on the positions held by each employee. Regular Position: Employees compensation is based on full-time or part-time positions where they work from 8 -16 hours per day basis which includes shifts. Temporary Position: These employees are chosen from HEART institution where based on their course they are given the opportunity to train for a period of six months and are considered for employment based on their performance. On-call Position: These employees are outside of the organization even though contracted with SMKS are not hired on a permanent basis. They are use for special occasions like office outings, weddings and banquets and other events that are pre-scheduled with potential customers. 8.4 Performance Appraisals Performance evaluations of employees conducted every quarter where weaknesses as well as strengths are highlighted. Employees will be evaluated by their immediate supervisor and make recommendations based on performance. Persons are compensated based on their performance appraisals as this will make a major difference in enhancing growth and development.
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9. OPERATIONAL CONSIDERATIONS 9.1 Location SMKS Ltd. is planning on located at 114 Constant Spring Road, Kingston 10. There will have the full view of potential customers within our target market group that we tend to attract. The Property will be leased for approximately eighty thousand dollars monthly. This location also possesses other advantages such as: Provides safety and security for both our customers and work force. Low level of competition. High level of compatibility with surrounding communities. 9.2 Technical Requirements The buses to be used will be properly maintained under the portfolio of the companys maintenance department. The skilled and certified mechanical engineer has the responsibility to conduct regular vehicle inspection once every month to ensure that they are in good working conditions. This is so as not to jeopardize the safety of all our customers as well as to prevent unnecessary interruptions to our services. However, as the company grows, SMKS Ltd. intends to start outsourcing when there is a projected bottle neck period. 9.3 Utilities The location already possesses the necessary utilities, such as electricity and water that will be required in the operations. Electricity will be provided by the Jamaica Public Service Company (JPS). Water, from the National Water Commission (NWC); and land line telephone and internet services from LIME, Jamaica. Cellular telephone services will also be sourced from LIME Jamaica to utilize the Caller User Group Plan (CUG) on a monthly basis. 32

9.4 Business General Operations SMKS Ltd. opening hours will be from 5 am to 9 pm but will require longer working hours when demand is high. The first three (3) weeks in operating will be used to test the amount of clients anticipated per week, familiarized ourselves with clients, to see how well machines work and the efficiency of staff. We will also use the time frame to familiarize ourselves with the environment. 9.5 Quality Control In order to ensure, quality services will be designed to produce, meet and exceed customer requirement. SMKS Ltd. will implement various quality control methods.
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10 MARKETING PLAN 10.2 Product SMKS is a school bus service that is offered on in the corporate area as well as Portmore and Spanish Town, St.Catherine. For the first 3-5 months of this service, ten (10) drivers will be contracted to work for us. The routes designated to run are Barbican, Mona, Havendale, Constant Spring Rd, Red Hills Rd, Prembroke hall, Hagley Park and downtown just to name a few. The service will provide a safe and efficient transport from one location to the next. We operate on a 24hr service with regular office hour between 10am - 8pm This product is offered at the introductory stage where sale and awareness of the service will be very low; but this is expected to change as the service move onto the other stages of the Product Life Cycle. 10.3 Target Market The target market of a product/service is that segment of the market that will most likely purchase your product or use the service. When selecting your target market one must ensure that the market is accessible and substantial for firms to make profit. SMKS target market was selected based on geographic location, on behavioral variables such as benefits, occasion and readiness of the parents/guardian to use the school bus service. The company identifies that its target market consists of individuals in all social class. The potential clients will be mostly those who work and conduct business in the Half Way Tree and surrounding areas. We believe that the heavy traffic occurring both mornings and evenings will be enough to deter workers from spending too much time in traffic before going to work or within their lunch times.
34

10.4 Place The second P which we will discuss is place. This consists of a number of elements such as distribution. These are channels that a marketer uses to ensure that the product/service reaches the final users. SMKS distribution service is passed directly to the consumer (passenger) from the source. Here, the owners have deliberate control over the operations such as scheduling. This helps in reducing conflicts that may often times arise. Tickets can be obtained easily from most of the corporate schools upon demand. 10.5 Price Price is the cost that consumers will pay in-order to acquire or use a product. It is also the most flexible p in the market mix and is the only means by which the firm gains revenue. SMKS will use many competitive advantage strategies to provide better and quality service than the competitors in the market. Target Return Pricing will be used for the transportation service offered by SMKS Ltd. This pricing method would satisfy a predetermined return on investment (ROI) set by the partners. The return on investment calculation is the total amount the partners believe has been utilized to bring the excellent and superior service in the transportation industry so as to establish and retain a position as an industry leader. SMKS will offer lower fares than established players in the market. See appendix for specific prices for the different services offered by SMKS Ltd. The three pricing objectives we chose to take into consideration are: Revenue-Oriented Pricing Operations-Oriented Pricing 35

Target Market Pricing Revenue Oriented Pricing We will be setting a price for the service that will maximize revenue for the target market. For example, our main focus will be catering for parents who encounter difficulties transporting their kids to school. Operations-Oriented Pricing This seeks to balance supply and demand for our ervice. We will introduce cheaper prices during the lull periods (or when demand is low) and increase prices during peak periods (when demand is higher) for example, during the holiday season.
Target Market Pricing We will be using different prices for different target markets. For example, we will be offering parents who put more than one child at the service a discount as opposed to those who only have one child. The pricing strategy we intend to adopt in order to achieve our service pricing objectives set above is by Market skimming which is to skim maximum revenues layer by layer. This is where we plan to utilize the highest possible price because of the following reasons: The service quality of being a 24-hour service and the image will support its higher price.
36

Based on research, there are quite a number of persons that are interested in the service at a reasonable price. Based on what we are offering competitors will not be able to enter the market easily and undercut the high price. SMKS promotional strategy will match all the elements in the marketing mix while taking into consideration each stage of the service life cycle. The various promotions will be communicated to the respect market segment in a quick, easy and effective manner utilizing the following medium:
Meeting/Seminars In an effort to get to know our parent and for them to meet the drivers and attendants we
would use meeting and seminars to promote our service. Based on the feaslibilty study we found that the best way to promote the service is the build a personal relationship with our client and teachers. We aim to build our service on trust and integrity and in order to do so we need a mutual relationship with our clients. Television Advertising is described as a paid, non-personal communication by an organization using various media such as the television to reach its target market. SMKS will promote its services on the number one television station in Jamaica TVJ. Ads will be aired during the popular programs such as; Smile Jamaica, Rising Stars, Entertainment Report, and the Ity and Fancy Cat Show. This type of promotion will help to increase the brand awareness and the services offered. 37

Radio SMKS Ltd. plans to use popular radio stations such as Zip 103, Ire FM, Fame, RJR and Power 106 just to name a few to promote the services that will be offered. This media will allow us to target a wide demographic group. We will also promote the services on News Talk 93 Fm which operates on the campus of the University of the West Indies which tend to cater for late teen to mid twenties age group. The ads will be aired during the most popular programs in hope of attracting new clients. Newspaper Advertisements will be placed in the Daily Gleaner, The Jamaica Observer and Star, three times per week (Monday, Wednesday and Friday) during the introductory stages of the product life cycle and so that persons can be aware of all the services offered by SMKS. Special ads will also be placed during peak periods such as the beginning of the school semesters, Christmas and the party seasons and through the wedding seasons too. Social Media Web pages will be set up on popular social networks such as Facebook and Twitter, to reach potential clients who are more technologically included and spend most on their time on these social networks. YouTube will also be used to show video clips of the various services offered. Telemarketing The firm will also utilize the receptionist to do telemarketing via identifying large prospective companies and seek to make arrangements to have audience with the employees of these companies to promote SMKS services. In addition, special discount packages will be 38

offered to the company if ten or more employees from the same company visit our establishment over a consecutive two week period where each person spends a minimum for either service.
39

11 FINANCIAL CONSIDERATIONS 11.1 Sourcing of Financing SMKS Ltd will be funded by a capital investment loan of twenty five million dollars ($25,000,000) by National Commercial Bank at an interest rate of ten percent (10%) per annum. The capital injections will come about with usage of land, homes and motor vehicles as collaterals owned by each business partner. However, there are investment capital friends and family of the partners and finally a line of credit from the Bank of Nova Scotia Jamaica.
SMKS Ltd. is making the following assumptions as it regards the projected cash flow; Revenue is received from core services. Depreciate is done straight line basis of ten percent (10%) per annum. . Sales will increase in the second year by 13% and 16% in the third. There are no intentions to invest in any additional capital equipment within the first 3 years. If there are any deviations in cash flow, then we have a BNS line of credit that can cushion effects.
40
Loan Amortization Schedule

Enter values $25,000,000.00 10.00 % 15 1 12/30/2011 $ 1,000,000.00 Loan summary
Scheduled payment. Scheduled number of payments. Actual number of payments. Total early payments. Total interest.
Loan amount Annual interest rate Loan period in years Number of payments per year Start date of loan Optional extra payments
Lender name:
National Commercial Bank of Jamaica
PmtN o. 1 2 3 4 5 6 7 8 9 10
Payment Date 12/30/2012 12/30/2013 12/30/2014 12/30/2015 12/30/2016 12/30/2017 12/30/2018 12/30/2019 12/30/2020 12/30/2021
Beginning Balance $25,000,000.00 23,213,155.58 21,247,626.71 19,085,544.96 16,707,255.04 14,091,136.12 11,213,405.31 8,047,901.42 4,565,847.14 735,587.43
Scheduled Payment $ 3,286,844.42 3,286,844.42 3,286,844.42 3,286,844.42 3,286,844.42 3,286,844.42 3,286,844.42 3,286,844.42 3,286,844.42 3,286,844.42
Extra Payment $1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 -
Total Payment $ 4,286,844.42 4,286,844.42 4,286,844.42 4,286,844.42 4,286,844.42 4,286,844.42 4,286,844.42 4,286,844.42 4,286,844.42 735,587.43
Principal $1,786,844.42 1,965,528.86 2,162,081.75 2,378,289.93 2,616,118.92 2,877,730.81 3,165,503.89 3,482,054.28 3,830,259.71 662,028.68
41

SMKS TRANSPORT & TOURS LTD. Start-Up Budget Period Covering: (January 2012) - (April 2012) OPERATING EXPENSES General and Administration Salaries and wages Payroll taxes Rent and lease expenses General Expenses & Office supplies Utilities License & Insurance Vehicle expenses Marketing & Advertising Accounting/Legal Services (including incorporation Total General and Administration 423 ,333 105 ,833 80 ,000 120,000 45000 416 ,667 250 ,000 534 ,800 534 ,800 $ 2,510,433 423,333 105,833 80,000 120,000 45000 416,667 250,000 534,800 534,800 $ 2,510,433 423,333 105,833 80,000 120,000 45000 416,667 250,000 534,800 534,800 $ 2,510,433 120,000 45000 416,667 250,000 534,800 534,800 $ 2,510,433 423,333 105,833 80,000
Jan-12
Feb-12
Mar-12
Apr-12
Buildings and Equipment Building acquisition costs Building renovations Manufacturing machinery and equipment Office equipment & Computers 200 ,000 500 ,000 2,000 ,000
42

Vehicles- School Buses Depreciation Total Buildings and Equipment 13,860 ,000 136 ,333 $ 16,696,33 3 136,333 $ 136,333 $ 136,333 136,333 $ 136,333 136,333
Marketing Development Market research Design of marketing materials Materials printing costs Product launch expenses Total Marketing Development 150 ,000 25 ,000 5 ,000 100 ,000 $ 280,000 37,500 6,250 2,500 25,000 $ 71,250 $ 150,000 25,000 5,000 25,000 205,000 $ 150,000 25,000 5,000 25,000 205,000
Other Expenses Interest expenses Miscellaneous expenses Total Other Expenses 208 ,333 25 ,000 $ 233,333 $ 19,720,10 0 208,333 25,000 $ 233,333 $ 208,333 25,000 233,333 $ 208,333 25,000 233,333
Total Operating Expenses
$ 2,951,350
$ 3,085,100
$ 3,085,100
43
SMKS TRANSPORT & TOURS LTD.

Cash Flow Statement Year ending: December 31, 2012 1st Quarter Jan-March INFLOW 16,044,00 0 25,000,00 0 $ 41,044,000 16,044,00 0 $ 16,044,000 16,044,00 0 $ 16,044,000 16,044,00 0 64,176,000 - 25,000,000 $ 16,044,000 89,176,000 2nd Quarter April-June 3rd Quarter July-Sept 4th Quarter TOTALS Oct-Dec
Gross Receipts on Sales Dividend and Interest Income Invested Capital TOTAL FUNDS IN OUTFLOW
Sales, General, and Administration Buildings and Equipment Other Expenses Interest Expense Corporate Taxes TOTAL FUNDS OUT
7,531,30 0 16,769,00 0 446,71 1 625,00 0 735,49 7 $ 26,107,508
7,531,30 0 409,00 0 446,71 1 625,00 0 735,49 7 $ 9,747,508
7,531,30 0 409,00 0 446,71 1 625,00 0 735,49 7 $ 9,747,508
7,531,30 0 409,00 0 446,71 1 625,00 0 735,49 7 $ 9,747,508
30,125,200 17,996,000 1,786,844 2,500,000 2,941,989 55,350,033
Net Cash Flow Plus: Beginning Cash Balance Ending Cash Balance
$ 14,936,492 $ 14,936,492
$ 6,296,492 14,936,49 2 $ 21,232,984
$ 6,296,492 21,232,98 4 $ 27,529,475
$ 6,296,492 27,529,47 5 $ 33,825,967 33,825,967
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EXPECTED SALES
Year 1: Expected Sales for all Ten Buses No. of Expected No. of Term No. Cost per Passengers Weeks per Months Per s Per of week per week. Month Terms Year Buses Total $1,400.00 14 4 3 3 10 $7,056,000.00 $2,400.00 25 4 3 3 10 $21,600,000.00 $28,656,000.00
Single Trips Double Trips
Year 1: Expected Sales for all Ten Buses No. of Weeks Monthly No. of Rental Per Week-End per Month Period Buses $74,000.00 4 12.00 Total Total 10 $35,520,000.00 $35,520,000.00
Year 2: Expected Sales for all Ten Buses No. of Weeks Monthly No. of Rental Per Week-End per Month Period Buses $74,000.00 4 12.00 Total Total $35,520,000.00 $35,520,000.00
10
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Year 3: Expected Sales for all Ten Buses No. of Weeks Monthly No. of Rental Per Week-End per Month Period Buses $93,600.00 4 12.00 Total 10 $44,928,000.00
BUDGETED YEARS YEAR #1 YEAR #2 YEAR #3 TOTAL INCOME
TOTAL INCOME $64,176,000. 00 $66,300,000. 00 $36,936,000. 00 $167,412,000 .00
BUDGET ED YEARS YEAR #1 YEAR #2 YEAR #3 TOTAL INCOME
MARKETIN G& ADVERTISIN G $6,417,600.00 $7,956,000.00 $3,693,600.00 $18,067,200.00
46

SMKS TRANSPORT & TOURS LTD.
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Income and Expense Statement Years ending: December 31, 2012 - December 31, 2016
Current Year 31-Dec-13 INCOME 64,176,00 0 $ 64,176,000
2nd Year Proj 31-Dec-14
3rd Year Proj 31-Dec-15
4th Year Proj 31-Dec-16
Gross Receipts on Sales Dividend and Interest Income TOTAL INCOME EXPENSES Sales, General, and Administration General Expenses & Misc. Salaries and wages Payroll taxes Rent and lease expenses Utilities License & Insurance Marketing & Advertising Vehicle expenses Accounting and legal services Total Sales, General, and Administration
66,300,00 0 $ 66,300,000
81,864,00 0 $ 81,864,000
81,864,00 0 $ 81,864,000
1,440,00 0 5,080,00 0 1,270,00 0 960,00 0 540,00 0 5,000,00 0 6,417,60 0 3,000,00 0 6,417,60 0 $ 30,125,200
1,440,00 0 5,080,00 0 1,270,00 0 960,00 0 540,00 0 5,000,00 0 7,956,00 0 3,000,00 0 6,630,00 0 $ 31,876,000
1,440,00 0 5,080,00 0 1,270,00 0 1,152,00 0 540,00 0 5,000,00 0 3,693,60 0 3,000,00 0 8,186,40 0 $ 29,362,000
1,440,00 0 5,080,00 0 1,270,00 0 1,152,00 0 540,00 0 5,000,00 0 3,693,60 0 3,000,00 0 9,186,40 0 $ 30,362,000 2,000,00 0 48
Building renovations Manufacturing machinery and equipment Office equipment and computers
500,00 0 2,000,00 0

School Buses Depreciation Total Buildings and Equipment Other Expenses New product development Debt reduction Dividend distribution to owners Total Other Expenses 1,786,84 4 $ 1,786,844 $ 49,908,044 $ 14,267,956 2,500,00 0 $ 11,767,956 2,941,98 9 $ 8,825,967 1,965,52 9 $ 1,965,529 $ 35,477,529 $ 30,822,471 2,321,31 6 $ 28,501,155 7,125,28 9 $ 21,375,866 2,162,08 2 $ 2,162,082 $ 33,160,082 $ 48,703,918 2,321,31 6 $ 46,382,602 11,595,65 1 $ 34,786,952 2,378,29 0 $ 2,378,290 $ 36,376,290 $ 45,487,710 1,908,55 5 $ 43,579,155 10,894,78 9 $ 32,684,366 13,860,00 0 1,636,00 0 17,996,00 0 1,636,00 0 1,636,00 0 1,636,00 0 1,636,00 0 1,636,00 0 3,636,00 0
TOTAL OPERATING EXPENSES
Operating Profit Less: interest expense Profit Before Taxes Less: corporate taxes
NET PROFIT
SMKS COMPANY LTD. Balance Sheet 49

Year ending: December 31, 2012 Current Year 31-Dec-12 ASSETS Current Assets Bank Short-term investments Accounts receivable Prepaid expenses Total Current Assets Fixed Assets Land Office Equipment & Computers Equipment and machinery Vehicles Less: accumulated depreciation Total Net Fixed Assets Intangibles Goodwill Intellectual property Total Intangibles 10,000,00 0 $ 10,000,000 $ 47,325,967 2,000,00 0 500,00 0 13,860,00 0 1,636,00 0 $ 14,724,000 19,101,96 7 500,00 0 3,000,00 0 $ 22,601,967
TOTAL ASSETS LIABILITIES AND OWNER'S EQUITY
50

Current Liabilities Accounts payable Short-term notes payable Accrued expenses payable Total Current Liabilities Long-term Liabilities Corporate Taxes Long-term notes payable Long Term Loan Total Long-term Liabilities Owner's Equity Invested Capital Accumulated retained earnings Total Owner's Equity 8,000,00 0 8,825,96 7 $ 16,825,967 $ 47,325,967 2,500,000 25,000,00 0 $ 30,500,000 3,000,00 0 $ -
TOTAL LIABILITIES and OWNER'S EQUITY
12 IMPLEMENTATION SCHEDULE
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12.1 Implementation Schedule The partners of SMKS have seen a great opportunity for the company to thrive and be successful in selling our services. The partners have decided to see how feasible their assumptions were and if there were potential customers. They conducted a feasibility study over a three month period observing, gathering information and feedbacks of potential customers. The feasibility study will provide essential evidence to decide whether or not there is a real need for the service; identify the segment of the market and the different aspects of running the business. Shortly after analyzing the findings of the study, a business plan will be drafted based on the business itself, marketing considerations, management and human resources, technical and operational considerations and financial considerations. We will take approximately two months to complete the business plan; the partners will then seek to obtain legal requirements and approvals that are necessary for the development of SMKS to the public. Upon completion of all legal documents which will take us in the third month the necessary equipments will be acquired to begin operation. The company will do various forms of advertising within the fifth to the sixth month. We will depend on client referrals and community exposure as our main way to reach new clients. During the sixth month the managers will be finishing up with the interviews and assignment of the staff. Our primary focus for the next six months is to incorporate our services in full-scale. We will leverage our skills and reputation and our highly visible location to increase our client base with more extensive marketing campaigns on the benefits of our services. 12.1 Gantt Chart
52

GANTT CHART TASK Completion of Business Plan Leasing Contract in Place Registering of Business Acquiring of Legal Documents Sourcing Equipments Utilities Recruitment and Selection of Staff Meeting with Financial Institutions Introducing of other Facilities Final Receipt of Revenue Assets Durations in Months Key Work in progress Completed Task Jan-11 Feb11 Mar Apr- May-11 11 11 Jun -11 Jul Aug- Sep-11 11 11 Oct- Nov- Dec11 11 11
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CONCLUSION After carefully analyzing the result from the survey carried out, we came to the conclusion that the study was a success. The results revealed that this is a lucrative business to venture into and the time for such a new innovative business (SMKS Ltd.) is now, as customers are demanding more than just the ordinary bus services and experience. They also need quality, comfort, clean environment and good customer service. The Half Way Tree area is the location of choice to maximize our revenue but there are future plans to expand to other areas outside of St. Catherine such as Linstead to capture potential customers that find it difficult to traverse to Kingston for school.
We understand that writing a business plan is time-consuming, but it's essential if you want to have a successful business that's going to survive the startup phase and it is by this nature that SMKS Transport & Tours have created our business plan as a guideline. The process of writing a business plan can do wonders to clarify where you're going as a business.
It is the goal of SMKS LTD., To provide the best private transportation with related products and services in Jamaica. SMKS LTD. will continually strive to provide quality products, timeliness delivery of service at affordable prices which will satisfy our customers needs. SMKS LTD. will aggressively pursue cutting edge technology, changes in international and local trends, services improvements and new products/services, in order to provide the customer with the maximum satisfaction possible.
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13 APPENDICES
Letter of Commitment
Date:_____________________ JAPAN IMPORTS & PARTS 4553 W Lexington Street Chicago Illinois 60624 Ms. Safiyyah Plummer Chief Executive Officer SMKS Ltd. 141 Constant Spring Road Kingston 10 Dear Ms. Plummer, As per our previously negotiated agreement, SMKS Ltd. will have full support in the efficient delivery of all necessary equipments and parts as was stated in our agreement. They will be delivered to the above location on date of your request with a thirty to sixty day credit term. If there are any other supplies that are not stored by us, we will source so as to meet your request. If we fail to meet this credit term agreement, you will be liable for the stated penalties in our contract. Thanks for making it Japan Imports, we look forward to a healthy business relationship. Yours Sincerely
_____________________________ 55
56
57
58
59
60
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PLEASE WRITE IN BLOCK LETTERS
CHILD/WARDS NAME: ________________________________________________ PARENT/GUARDIANS NAME: ________________________________________________ ADDRESS: -
________________________________________________ _____________________________________________________________________________ _ PICK UP ADDRESS :( if different) ________________________________________________ TELEPHONE: _______________ MOBILE: _______________ SCHOOL: ________________________________________________ SCHOOLS ADDRESS: ________________________________________________ DROP OFF ADDRESS: (if diff.) ________________________________________________ GRADE: ________________ NAME OF TEACHER: ____________________________ OTHER: ______________
TIME SCH. STARTS: __________________ TIME SCH. ENDS: _____________________ EXTRACURRICULAR: YES NO END TIME: __________________
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SPECIAL INSTRUCTIONS: _____________________________________________________________________________ _ _____________________________________________________________________________ _ILLNESSES/ALLERGIES: ________________________________________________ EMERGENCY CONTACT: ________________________________________________ METHOD OF PAYMENT: WEEKLY FORNIGHTLY
MONTHLY (preferably 1 month in advance)
_____________________________ Signature of Parent/Guardian The Questionnaire
_____________________________ Date
University of Technology, Jamaica Good day, my name is __________________ and I am collecting information for an upcoming company called SMKS Transport and Tours. We are conducting a study to find out how parent/guardians feel about having a state of the art schools transportation service which is safe, reliable, effective and efficient which also provides amenities such as snacks, educational material while traveling in comfort. To this end, we are asking you to please complete the following questions. The information you provide will be treated with the strictest confidentiality. 63

Directions Please indicate your response by placing a tick in the box 1. What gender are you? Male female
2. Which age group do you belong? 18-24 25-30 31-40 41 and over
3. Which age group are your child/ children? 3-5 6-10 10-13 14-18
4. What is the relationship with child/children? Parents Brother/ sister Aunt/Uncle other
5. What area do you live in? Kingston/ St. Andrew Portmore Spanish Town
6. Where do your child/children attend school? __________________________________________________________________
7. Where do you prefer pick up? Home At a central point other
8. Where would you prefer drop off? Home Work Extra classes other
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9. Which category do you belong? Student Employed Self-employed Unemployed
10. Would you be interested in the service been offered? Yes No
11. What is the range of your monthly income? $30,000- 39,999 $40,000-49,000 $50,000-59,000 $60,000 and over
12. What is would be your preferred means of paying for this service? Debit/credit cards Cash cheque online
13. How much would you pay on a weekly basis for one way? $1200 $1400 $1600
14. How much would you pay on a weekly basis two ways? $2200 $2600 $3000
15. What time of morning would you prefer pick up? 6:00-6:20 6:40-7:00 7:20-7:40
16. What time of day would you prefer pick up? Morning Evening Both
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17. What would be the best medium to promote this service? Television Radio Newspaper Internet Posters
18. Is there any business with similar service that you are currently supporting? Yes No
19. If yes, how effective are these businesses? Please rate 10-20% 30-40% 50-60 70-80% 90% & over
20. Which characteristic attracts you to a business most? Customer service Convenience/reliability Cost safety of child
SMKS Transport and Tours Tagline: We make each trip and experience
SMKS Transport & Tours logo.
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SMKS Transport & Tours buses used for different transport.
Inside our buses
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Driver and attendants uniforms
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REFERENCES
Deliotte & Touche, Writing an Effective Business Plan 4th Edition, Accelerator 2003 Longenecker,Moore, Petty, Palich, Small Business management; An entrepreneurial Emphasis 13th Edition, Thomson South-Western 2006 Robbins and Judge, Organizational Behavior, 12th Edition, Pearson Prentice Hall, 2007. http://www.managementstudyguide.com/secondary_data.htm (n.d.). Retrieved October 11, 2011, from www.ehow.com.
(n.d.). Retrieved October 11, 2011 from www.the-business-plan.com

(n. d.) Retrieved October 15, 20111from www.smallbusiness.chron.com (n. d.) Retrieved October 20, 2011 from www.multimediamarketing.com Article Source: http://EzineArticles.com/2909345 http://www.ehow.com/way_5775955_information-purpose-businessplan.html#ixzz1RwYlHmeE http://www.bplans.com/mens_salon_business_plan/strategy_and_implementation_summ ary_fc.php#ixzz1SbkJ1Abj
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ACKNOWLEDGEMENT The partners of SMKS would like to take the time out to first give the Lord thanks for his many blessings in executing this project. We would also like to extend special thanks to Mr. Samuels our tutor, lecture and a father figure to us. He gave a listening ear, a helping hand to guide and has left an impression in our hearts, which will last a lifetime. We would like to take the time out to formally thank the partners Ms. Safiyyah Plummer, Mr. Maldini Mullings and Ms. Shaneace Mundy for the creativity and commitment in completing this project. There are also two external individuals that were also instrumental in making the project a success namely Dr. Davidson Daway and Ai Irisawa. Ms. Irisawa is currently employed to the 47 Entertainment Group for ten years. She gave us some ideas, and also assisted with the editing of the project. Dr. Daway is an Educator and an Economist who is formerly of the European Union (EU). He has over fifteen years experience in the education and economics. Dr. Daway also gave us guidance in doing the financials consideration and to ensure that our financials were balance.
SMKS COMPANY LTD.
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11/26/2011

SMKS TRANSPO RT AND TOURS COPANY LTD.

SMKS TRANSPORT COMPANY LTD.

BUSINESS PLAN | Safiyyah Plummer, Kirk Richards, Maldini Mullings.

SMKS Transport and Tours Company Ltd.

SMKS Transport and Tours Company Ltd.

11. FINANCIAL CONSIDERATIONS39 3

SMKS Transport and Tours Company Ltd.

12. IMLEMENTATION SCHEDULE..50 12.1 Gantt Chart.51

CONCLUSION..52 13. APPENDICES52-66 REFERENCES..67 ACKKNOWLEDEMENT.68

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2.2 Consideration of the Competition

2.3 Legal Constraint and Statutory Requirements

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SMKS Transport and Tours Company Ltd. 3. DEFINITION OF THE BUSINESS

3.2 The Current Offering

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To give your new business the best possible chance of success.

SMKS Transport and Tours Company Ltd.

SMKS Transport and Tours Company Ltd.

Would you be interest in the bus service?

80% 70% 60% 50% 40% 30% 20% 10% 0% Yes

Which Characteristics attracts you to a business most? 15

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35% Customer service Convenience/ Reliablity Cost Safety

Which area do you live?

Kingston/St. Andrew Portmore Spanish Town

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Loan Amortization Schedule

National Commercial Bank of Jamaica

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Total Operating Expenses

SMKS Transport and Tours Company Ltd.

CHILD/WARDS NAME: PARENT/GUARDIANS NAME: ADDRESS: -