Clorox

Partners with ABCs The Bachelorette For Bleachable Moments. Fully Integrated Campaign Aims to Celebrate The ABC Reality Series and the Moments Wed Like to Erase
Date May 29, 2013 Location San Francisco, CA

Clorox, a multinational manufacturer and marketer of consumer and professional products along with advertising agency, DDB California and media agency OMD, part of Omnicom Group (NYSE), unveiled an extension to their greater Bleachable Moments campaign aiming to reach a new target audience. As part of the fully-integrated national advertising campaign, the media partnership with ABCs The Bachelorette highlights Clorox Liquid Bleach by partnering with a show that features a plethora of regrettable, embarrassing, and bleachable moments to prove that bleach can remove not just physical stains, but the emotional stains as well. In conjunction with the media partnership, DDB California created two Bachelorette-inspired spots: Hot Tub and Grass that will air during the show and online. The spots can be viewed at www.abc.com/bachelorette . The media partnership includes TV promotions and co-branded online banners that aim to drive fans to the site. While 25 guys will be competing for love on this seasons The Bachelorette, theyll also be inadvertently competing for the Bleachable Moment of the Week. Each week, a handful of embarrassing moments will be nominated, and viewers will be able to vote for their favourite. With this partnership, Clorox celebrates what millions of people tune into The Bachelorette to see every weeklifes bleachable moments.

 About DDB DDB Worldwide (www.ddb.com) is one of the world's largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com Press Contact: Christie Giera Director of Corporate Communications, DDB Worldwide Christie.Giera@ddb.com +1 212 415 2186 # # #