Brief 6 : Beth Owen Branding and Identity

William Cotterill

-This brief involves designing and crafting the branding for the fashion photographer Beth Owen, with a full range of printed deliverables Including a Look Book, Business cards, Letterheads and camera strap.

-Beth Owen specializes in behind the scenes photography. I questioned and explored and pondered on what behind the scenes actually meant, researching and concluding that it is the idea of a sneak preview, a short glimpse, a peak at something yet to be revealed. -The concept for Beths Identity

will run across all of her deliverables, The concept being a sneak preview or behind the scenes snapshot is equivalent to seeing 30% of something rather than 100%. I calculated this as an angle to remove sections of her logo, the same concept has been used to cut her business cards and look book and will continue

across the deliverables. -By using a serif typeface to show sophistication, a swoop from the O to H and a tail on the Es I tried to keep her branding feminine and elegant. The colour schemes is to represent both her personality and studio work.

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#69C9CA

#FBCECD
27% 30

#E7677E

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Below Ive collated all of the work Ive produced for her so far with a series of questions.

William Cotterill OUGD303

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William Cotterill OUGD303

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William Cotterill OUGD303

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William Cotterill OUGD303

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-How do you think I can extend my deliverables, is there any other possible outcomes you think I could consider? -Even though current photographs arnt amazing, how do you think I should go about photographing my work for hand in? Can you think of a more interesting setting than a white sheet of A1? -Do you think online material needs to be covered? -Do you think the hide and reveal concept behind my identity works? I need to update my blog with my progress for the work for this, but as it stands I plan on extending this further to create a CV, stamp and embossed portfolio.

Brief 2 : Sigmafly
-This brief involves designing and producing album artwork, branding and packaging for the release of Sigmaflys first E.P with N5DM California. -The album entitled perspectives is to be designed thinking about viewpoints and the notion of one perspective. -The concept for this brief has been built up around looking at naturally occurring waves in light, sound and water exploring the beauty of things that cant be seen with the human eye. This is to reflect the type of music Sigmafly creates; Slow, atmospheric music to relax to. The fluctuations in the waves of light when capturing lense flare using a camera ad laser pen, show broken rays of light in a perfectly balanced series of vibrating circles because of the nature of the laser. The repetitive lines in my opinion represent the state of mine his music puts you in, mellow, psychedelic and repetitive. So far with this brief Ive produced the artwork to be carried across my deliverables by photographing the recurring patterns in lense flare and created the identity for my client. This still needs to be extended alot further.

William Cotterill OUGD303

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William Cotterill OUGD303

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William Cotterill OUGD303

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William Cotterill Ive produce the artwork to use across my deliverables and I intend on adding tracklistings to the posters below. Theyre going to work as a set of 4 and be included within the vinyle launch. OUGD303

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I plan on producing a Vinyl cover, Infromation booklet, CD sleeve and pullout, 12 vinyl release cover, vinyl stickers and 4 limited edition posters.

William Cotterill OUGD303

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William Cotterill OUGD303

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-I have the content for this brief but no proper deliverables as of yet, this will hopefully unfold in the next couple of days. Again are there any other outcomes you think I could extend my brief with? -Do you think I should use different artwork for each of the four limited edition posters or simply use the same artwork with minor changes? -Out of the different stocks Ive printed samples on which one do you think is the most fitting?

Brief 4 : The realtionship between the pyramids and star constellation Orion
Orion

William Cotterill Eygptian arabic stamps to proUrsa Major duce ticket stubs and a frame for 4 limited edition posters.
Thuban

-So far with this brief, Ive been to produce imagery/diagrams to documenting and recording infor- explain the theories we are covermation relevant to Egyptians and ing throughout our publication. the building of the pyramids of Giza. Ive visited Liverpool World -Ive been learning how to write Museum, Leeds city Museum and Siriusin hieroglyphs exploring and exManchester University to exhibiperimenting with wooden blocked tions gathering relevant reference hieroglyphs and printing in ink. material for this brief. -Ive also been working with all -As its a collaboration, my role is the vector diagrams for our publi-

cation and gathering the content Ursa Minor for the pages. Theres still alot of work to do on this brief and me and oli need to pull together all of the progress weve made and start taking things to print. -My main focus has been producing the artwork and theme for our launch. Ive decided to imitiate artwork used on 1900-1920s

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Orion Ursa Major

Draco

Ursa Minor

Thuban Sirius

Draco

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Chunk 5

THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG.

The relationship between the EGYPTIAN PYRAMIDS & the star constellation Orion. ABCDEFGHIJKLMNOPQRSTUVWXYZ ,./;\[]=-0987654321 abcdefghijklmnopqrstuvwxyz !@$%^&*()_+}{:|<>?

William Cotterill OUGD303

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William Cotterill OUGD303

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Summer Solstice

Summer Solstice

pyramid khufu

Book launch & live lecture

William Cotterill OUGD303

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