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CHECKM8 ADVANTAGE - TRAFFICKING INSTRUCTIONS

Contents
CHECKM8 ADVANTAGE - TRAFFICKING INSTRUCTIONS.........................................................................1 Contents...................................................................................................................................................................1 Log in to Advantage:...............................................................................................................................................2 Check to see if Customer (same as Advertiser in DFP) exists........................................................................3 How to create a NEW INSERTION ORDER:........................................................................................................4 How to create a NEW CAMPAIGN .......................................................................................................................6 Welcome ads/Interstitials - Images........................................................................................................................10 Welcome ads/Interstitials Flash .........................................................................................................................16 STEP 1...................................................................................................................................................................16 Welcome ads/Interstitials Flash, with backup image provided..........................................................................21 STEP 2...................................................................................................................................................................21 Rich Media Interstitials..........................................................................................................................................24 Assets received: 3rd Party Ad Tag.........................................................................................................................24 Clickable Skins......................................................................................................................................................29 Assets received: jpeg/gif, click thru URL, impression tracker (if applicable).......................................................29 Impression (Cache Busting) and Click Macros.....................................................................................................35 Targeting Specific pages........................................................................................................................................36

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Log in to Advantage:
https://advantage2.checkm8.com/AdminServer/admin.jsp Username: kyu @ elle Password: kyu You will be taken to a start page:

Start Page

The start page consists of three main panes, all of which allow users to view important information from different modules on a single screen.

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Check to see if Customer (same as Advertiser in DFP) exists.

1. Top toolbar click Operations to open the Operations module.

2. Search for Advertiser in the Search text field on the left pane of the screen.

3. If Customer doesnt exist, create a new one 4. Click on New and select New Customer

5. Enter the name of the new advertiser and hit Save at the bottom right of the page.

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How to create a NEW INSERTION ORDER:

1. Click New > New IO

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2. IO Name field, enter the name for the IO. Naming convention is: PR-Advertiser Name (example: PR-Louis_Vitton) 3. Start Date and End Date ranges Start Date & End Date can be found in DFP or trafficking sheet 4. Click the Advertiser field to open the list of advertisers and select correct one. 5. Leave everything else blank, click NEXT button to advance to Budget module 6. Total IO Budget field enter the budget for the campaign (check in DFP) 7. Click SAVE

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How to create a NEW CAMPAIGN

1. Click New > New Campaign

2. Properties Section: a. Name, enter the name for the campaign. Please follow below naming convention: PR-WebSite-Ad_Type_AdvertiserName_Targeting(flight dates)_ImpressionGoal. (Example: PR-ELLE-Interstitial-HM-Beauty-Fashion-Shopping(08-13-08-30)_130K) b. Start Date and End Date drop-down boxes, enter the dates and times between which the campaign will run. c. Priority dropdown: i. Set HIGHEST for Welcome ads; ii. Set STANDARD for Regular Interstitials; iii. Set Economy for Remnant Interstitials. d. Weight dropdown i. Set 100 for Welcome Ads ii. Set 50 or higher (less than 100) for regular Interstitials iii. Set 50 or lower for remnant interstitials e. Distribution dropdown: i. For Welcome ads set ASAP ii. For Interstitials ads set Even 3. Budget Section: a. Pricing Model: i. Set all Interstitials ads as CPM ii. Set all Welcome Ads as CPD b. Rate: enter CPM that is received from ASM. c. Booked Impressions: enter the number based on what is received from ASM. appear. Click icon and this will calculate budget. d. Budget: once Rate and Booked Impressions are entered, you will see field highlighted red and an icon

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e. Bonus Impressions: i. Welcome ads enter 20% ii. Interstitials enter 10% 4. Click Save and you will see green check arrow appear 5. Click Next at bottom of page to continue to the Targeting page.

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Targeting Information

- When you click Next in the General page, the Targeting page opens. It consists of four tabs:

Channels, Day Parts, User Profile, and GEO.

1. Channels tab Elle (the whole site) or Section targeting e.g. Fashion a. Welcome Ad Select all channels (i.e. select main channel Elle) b. Full Page Interstitial For ROS targeting select all sub channels EXCEPT Homepage. 2. Day Parts: IGNORE 3. User Profile Search Pull down (see image) Select All a. Click Browser Check Custom targeting Uncheck all Safari versions. b. Click Operating System Uncheck all Mobile and Tablets e.g. iPad, iPhone, WinPhone7. 4. GEO: Check ALL Countries UNCHECK Canada 5. Click Save 6. Click Next in the Targeting page.

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Advanced Capping Rules Set Frequency Cap 1 impressions per user within 1 day, click ADD and SAVE.

DOUBLE CHECK YOUR WORK Please see below how to create Welcome Ad and two versions of Full Page Interstitials

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Welcome ads/Interstitials - Images

Assets received: jpeg/gif, click thru URL, impression tracker (if applicable)
1. Click New > New Ad A page opens with 4 tabs: Properties, Creative, Events and Simulation.

2. In the Properties tab a. Name Enter the name for the new ad. Please use following Naming convention is: ELLE-AdvertiserNameAdType Run Dates Ad ID - Imp Amounts (Example: ELLE-Interstitial-Calvin_Klein-ROS-02.05_03.03Ad_ID-266927054-$6K) b. Format Click inside the textfield Click on Format the select ad format (placement) type from the list box. i. Select welcome_ad or interstitial depending on the type of ad you are running

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c.

Weight Set to 100

3. Click Save 4. Click Creative tab to continue 5. In the Creative tab a. Click Change Template

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b. Then select Rich Media (for gifs and jpgs only)

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c.

Within Rich Media select template from list above: i. Welcome Ad v4 Opaque Bg for Welcome Ads ii. Interstitial v8 Snippet Opaque Bg for Interstitials (jpgs and gifs only)

6. Click Save 7. In the Creative URL box, click on the Upload bottom on the extreme right, and add the creative

Upload 730x440 image provided by ASM

7. Click Save 8. Click the Arrow above the upload button.

9. Then add the creatives dimensions width and height, and Click URL

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10. Click Events tab If Impression Trackers are provided, enter it in the Impression Tracking Pixel column (remember to click on the check box first

11. Click Save

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Testing and Setting it live 1. After creating an ad you can test it to see that it behaves as expected. 2. In the campaign level Set Status to TEST/HOLD save and wait 2-3 minutes for the campaign to go thru to the ad server. 3. Check the TEST checkbox. A cookie is saved on your machine enabling you to see this campaign as if it was live.

4. Open the page this campaign is suppose to display on and check to see if it is displaying as you expected it to. It is recommended to click the ad to verify that the click function is redirecting properly. 5. Return to the campaign and uncheck the checkbox. Note that if you do not uncheck this option you will not be able to see live campaigns from this machine. 6. Set the campaign to status Ready and save it.

Congratulations! Allow 2-3 minutes to see your running campaign through AdVantage. Welcome Ad is complete. Please check over your work again.

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Welcome ads/Interstitials Flash STEP 1

1. Click New > New Ad A page opens with 4 tabs: Properties, Creative, Events and Simulation.

2. In the Properties tab a. Name Enter the name for the new ad. Please use following Naming convention is: ELLE-AdvertiserNameAdType Run Dates Ad ID - Imp Amounts (Example: ELLE-Interstitial-Calvin_Klein-ROS-02.05_03.03Ad_ID-266927054-$6K) b. Format Click inside the textfield Click on Format the select ad format (placement) type from the list box. i. Select welcome_ad or interstitial depending on the type of ad you are running

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c.

Weight Set to 100

3. Click Save 4. Click Creative tab to continue 5. In the Creative tab d. Click Change Template

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e. Then select Rich Media

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f.

Within Rich Media select template from list above: i. Welcome Ad v4 Opaque Bg for Welcome Ads ii. Interstitial v8 Snippet Opaque Bg for Interstitials (jpgs and gifs only)

8. Click Save 9. In the Creative URL box, click on the Upload bottom on the extreme right, and add the creative

Upload 730x440 Flash file

10. Click the Arrow above the upload button.

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11. Change the Media Type to Flash 12. Then add the creatives dimensions width and height, and Click URL

13. Click on the Targeting tab 14. Then click on Flash Plug in 15. Click on Custom Targeting/Logging 16. Then select everything EXCEPT Missing

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17. Click on Save (on the bottom right corner)

Welcome ads/Interstitials Flash, with backup image provided STEP 2

18. Go back to the beginning of Step 1, follow it till Number 6. 19. In the Creative URL box, click on the Upload bottom on the extreme right, and add the creative

Upload 730x440 image provided by ASM

20. Click Save 21. Click the Arrow above the upload button.

22. Then add the creatives dimensions width and height, and Click URL

23. Click Save 24. Click back on the Properties tab 25. Click on the Default Ad check box

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Testing and Setting it live 7. After creating an ad you can test it to see that it behaves as expected. 8. In the campaign level Set Status to TEST/HOLD save and wait 2-3 minutes for the campaign to go thru to the ad server. 9. Check the TEST checkbox. A cookie is saved on your machine enabling you to see this campaign as if it was live.

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10. Open the page this campaign is supposed to display on and check to see if it is displaying as you expected it to. It is recommended to click the ad to verify that the click function is redirecting properly. 11. Return to the campaign and uncheck the checkbox. Note that if you do not uncheck this option you will not be able to see live campaigns from this machine. 12. Set the campaign to status Ready and save it.

Congratulations! Allow 2-3 minutes to see your running campaign through AdVantage. Welcome Ad is complete. Please check over your work again.

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Rich Media Interstitials

Assets

received: 3rd Party Ad Tag

Creative Guidelines: MUST have opaque background; Must have close button; Auto close within 12 secs. 26. Click New > New Ad A page opens with 4 tabs: Properties, Creative, Events and Simulation.

27. In the Properties tab

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a. Name Enter the name for the new ad. Please use following Naming convention is: ELLE-AdvertiserNameAdType Run Dates Ad ID - Imp Amounts (Example: ELLE-Interstitial-Calvin_Klein-ROS-02.05_03.03Ad_ID-266927054-$6K) b. Format Click inside the textfield Click on Format the select ad format (placement) type from the list box. i. Select interstitial

c.

Weight Set to 100

28. Click Save 29. Click Creative tab to continue 30. In the creative tab a. Click Banners

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b. Within Banners select HTML

c.

Check Rich Media Check Box

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6. Click Save 7. Click Third-Party tag radio box 8. Paste 3rd party tag 9. Add Click and Time Stamp macros by placing your cursor where it should go and pushing corresponding Click Macro / Time Stamp button

10. Click Upload look for Green check to appear next to Upload button

11. Click Simulation Tab. o o Enter site URL Click Simulate. Testing and Setting it live 1. After creating an ad you can test it to see that it behaves as expected. 2. In the campaign level Set Status to TEST/HOLD save and wait 2-3 minutes for the campaign to go thru to the ad server.

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3. Check the TEST checkbox. A cookie is saved on your machine enabling you to see this campaign as if it was live.

4. Open the page this campaign is suppose to display on and check to see if it is displaying as you expected it to. It is recommended to click the ad to verify that the click function is redirecting properly. 5. Return to the campaign and uncheck the checkbox. Note that if you do not uncheck this option you will not be able to see live campaigns from this machine. 6. Set the campaign to status Ready and save it.

Congratulations! Allow 2-3 minutes to see your running campaign through AdVantage.

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Clickable Skins
Assets received: jpeg/gif, click thru URL, impression tracker (if applicable)
31. Click New > New Ad A page opens with 4 tabs: Properties, Creative, Events and Simulation.

32. In the Properties tab a. Name Enter the name for the new ad. Please use following Naming convention is: ELLE-AdvertiserNameAdType Run Dates Ad ID - Imp Amounts (Example: ELLE-Skin-Calvin_Klein-ROS-02.05_03.03-Ad_ID266927054-$6K) b. Format Click textfield select ad format (placement) type from the list box. i. Expand Formats (CHECKM8) select Skins

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c.

Weight IGNORE

33. Click Save 34. Click Creative tab to continue 35. In the Creative tab a. Click Rich Media

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b. Within Rich Media select Clickable Skin template from list 36. Click Save 37. in the Creative URL:

Upload skin image provided by ASM

38. In the lower right hand corner click Edit in Studio a new page will open in the same tab

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39. Click on click script 40. In the Start Function text field modify existing click URL with current skin URL that was provided by ASM Ex: the script is: %n After you update the script it will look like this: this.theAd.link = "http://servedby.flashtalking.com/click/13560;69968;50126;211;0/?&url=200432"; Your URL is : http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=1786398&PluID=0&ord=

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this.theAd.link = " http://bs.serving-sys.com/BurstingPipe/adServer.bs? cn=tf&c=20&mc=click&pli=1786398&PluID=0&ord={^}";

41. Click Update Ad make sure you see a green checkbox

42. Click Close button, not the X in the tab, you are now back to Creative View 43. Click SAVE 44. Click Events tab

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45. Track Pixel Section o o Check Impression Tracking Pixel Paste Impression tracking Pixel if any in Tracking pixel space provided. Add {^} timestamp random number generator macro at the end of an ad tag. DFA Example: http://ad.doubleclick.net/ad/N5767.HACHETTEFILIPACCHI/B3743520.47;sz=1x1;ord={^} Atlas Example: http://view.atdmt.com/nyc/view1234567/direct/01/{^}

46. Click SAVE 47. Click Simulation Tab. o o Enter site URL Click Simulate.

Testing and Setting it live 13. After creating an ad you can test it to see that it behaves as expected. 14. In the campaign level Set Status to TEST/HOLD save and wait 2-3 minutes for the campaign to go thru to the ad server. 15. Check the TEST checkbox. A cookie is saved on your machine enabling you to see this campaign as if it was live.

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16. Open the page this campaign is suppose to display on and check to see if it is displaying as you expected it to. It is recommended to click the ad to verify that the click function is redirecting properly. 17. Return to the campaign and uncheck the checkbox. Note that if you do not uncheck this option you will not be able to see live campaigns from this machine. 18. Set the campaign to status Ready and save it.

Congratulations! Allow 2-3 minutes to see your running campaign through AdVantage. Welcome Ad is complete. Please check over your work again.

Impression (Cache Busting) and Click Macros

Impression macro: Always replace any [CACHE BUSTER] or [timestamp] in your creative code with:

{^}

Click macro Insert this macro to track clicks:

{%c%}

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Targeting Specific pages

In order to target specific pages in CheckM8, 1. Go to the campaign in question 2. Click on the Campaign level 3. Click on the Targeting tab 4. Then click on the User Profile tab

5. Click in the Search dropdown and select All 6. Scroll down and select Location

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7. In the White List, enter the URL of the page you want the ads run on, 8. Then click Add 9. Repeat process 7 for as many pages you want to add.

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