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-RESTRICTIONS- Format 210x210

source: http://saffron-consultants.com/work/lloyds/

Re-establishing a 300 year old institution where the world takes risks.
Best known, least understood insurance brand in the world. Its an insurance market where companies both collaborate and compete. The challenge? To help keep it relevant and central in a rapidly growing and changing global insurance market, and to move it beyond a series of independent brand and cultures and towards a coherent whole.

Whats made Lloyds great? The unusual market structure can help devise solutions for risks that others shy away from. This approach coupled with trust and reassurance is the paradox at the heart of Lloyds. We call it constant originality.The new positioning constant originality points to Lloyds strength as a market of independent businesses brought together to deliver unrivalled expertise, intuition and agility

source: http://saffron-consultants.com/work/lloyds/

source:http://www.addison.com/category/simplification/

Before you refresh your visual identity, let us refresh your thinking.
First things first. Before we embark on a new project we think hard about the desired destination. Where does the organisation want to end up? What is its long-term ambition? Without ambition and a sense of purpose, there can be no sense of direction. During the journey towards a new or reinvigorated brand, we examine the way this ambition drives business strategy and we establish the organisations essence. We then take steps to align this essence... the values, beliefs and behaviour... with the overall business strategy. Remember, we are business consultants first, brand development specialists second. source: http://www.glazer.co.uk/services.html

source:http://www.addison.com/category/simplification/

source:http://www.addison.com/category/simplification/

source: http://www.behance.net/gallery/In-Pursuit-of-the-Question-Mark/5962453

source: http://www.behance.net/gallery/In-Pursuit-of-the-Question-Mark/5962453

source: http://www.computerarts.co.uk/features/project-diary-dad-50#gallery-viewport

 You shouldnt even

notice typography, it should just be perfectly right
source: http://www.dandad.org/inspiration/inspired-by/typography

source: http://www.behance.net/gallery/Japan-Week-Booklet/7620777

source: http://www.behance.net/gallery/Japan-Week-Booklet/7620777

source: http://www.behance.net/gallery/ACTV-Annual-Report/5603677

source: http://www.behance.net/gallery/ACTV-Annual-Report/5603677

source: http://theultralinx.com/2013/03/40-cool-typography-based-quotes.html

-RESTRICTIONSSam Edwards -Design Context-