The Only Event Focused on Intelligent Tires and Future-Tire Technology

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Special Pricing for OEM and Tire-Manufacturer representatives, call 1-800-882-8684.

December 5 & 6, 2011 | Dearborn, MI

LEARN FROM THESE EXPERTS:

Design Engineer TPMS Ford Motor Co. Development TPMS Audi Global Electronic Strategies Michelin Eugene Petersen Consumer Reports Mukul Verma Lawrence Tech University Saied Taheri Virginia Tech Kevin Rohlwing Tire Industry Association

Explore the latest in advanced technology, tire-testing and rating procedures, and the global outlook on tire demand and regulations.
Join us in Dearborn, MI to share experiences, ideas, and solutions regarding intelligent-tire technology, regulations, and domestic and international demand. Learn from an exclusive, expert-filled array of speakers representing OEMs, tire manufacturers, and technology providers. Interact with fellow practitioners in conference workshops, working sessions, case studies, and networking breaks. This years event will focus on: 3 Discovering the Latest in Intelligent-Tire Technology: Learn about the industrys recent and upcoming innovations in direct and indirect TPMS, powering systems, RFID, self inflating systems, and tread-measuring sensors. 3 Standardizing TPMS across Global Markets: Meet with industry experts and discuss the reality of a standard tire-pressure-monitoring system 3 Optimizing Compatibility with the Aftermarket: Hear OEMs and Tier-1 companies speak about educating customers on the value of intelligent tires and bridging the gap between manufacturers and the aftermarket 3 Regulations and Market Demand: Find out about the latest laws and industry requirements in the United States and abroad 3 Tire Selection from the Users Eyes: Learn where the consumer finds value when it comes to purchasing a tire
Media Partners: Participants Include:

Visit www.intelligenttiretech.com for the latest resources including past attendee list, podcasts, speaker interviews, presentations, and industry articles . All content is free, available 24/7 and new content is added regularly. If you have something you would like to contribute to the Resource Center,

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WHO WILL ATTEND

This event is intended for OEM/automotive companies and tier-1 tire manufacturers responsible for the following: Wheels & Tires
December 5 & 6, 2011 | Dearborn, MI

Tire Systems Chassis Systems Electronics Sensors Purchasing Simulation Quality Assurance R&D Product Development/Application Engineering Systems Engineering Testing Design TPMS RFID Implementation Marketing Sales

Dear Automotive Professional, Im sure youve noticed tire technology growing over the last decade. From sensors that measure tire pressure and tread to self-inflating systems, intelligent tires are increasing performance, fuel efficiency, and safety. With Obamas 54.5mpg future standard, OEMs and tire manufacturers are scrambling to make current intelligenttire technology universal while developing and marketing future tech as soon as possible. Add the inclusion of intelligent tires and TPMS in the EU to the rapidly growing Chinese and Indian markets, and the tire industry has many, new challenges. This event will address common themes and shared obstacles from across all levels of tire R&D, marketing, and consumer use. Multiple TPMS systems will be examined covering sensor design, powering options, RFID, and chassis connectivity. Future tire technology, like self-inflating tire systems and tread-monitoring sensors, will also be presented. The threat to OEMs and tire manufacturers by the growing, global demand for tires will also be a featured topic. In addition, 4th Intelligent Tire Technology Conference has been created for and by your OEM and tiremanufacturing associates. This means you wont have to worry about self-serving sales pitches, and your outof-the-office time will be well served. Come discover what other organizations are implementing in terms of research, design, and sales improvements.

How are the auto and tire industries standardizing TPMS? - Learn from Development TPMS of Audi AG What does the buyer look for when finding value in intelligent tires? Dont miss Consumer Reports Eugene Petersens From the Users Perspective session. How are you using tire measurements to improve safety, optimize fuel efficiency, and maximize performance? Join Workshop A and learn about the latest methods from Lawrence Tech Universitys Professor Mukul Verma
Join us at the 4th Intelligent Tire Technology Conference from December 5 & 6 in Dearborn, MI to take part in a truly inclusive, informative and interactive knowledge exchange.

Ed Oledan Program Director, Automotive IQ Ed.Oledan@iqpc.com

P.S. Sign up for our interactive, pre-conference workshops for ons. more specific, learning interacti See page 3 & 4.

Event sponsorship is an excellent opportunity for your company to showcase its products and services to high-level, targeted decision makers attending the 4th Intelligent Tire Technology Conference. IQPC and Automotive IQ help companies like yours achieve important sales, marketing, and branding objectives by setting aside a limited number of event sponsorships all of which are tailored to assist your organization in creating a platform to maximize its exposure at the event. For more information on sponsoring or exhibiting at this or upcoming events, please contact Georgia Foster at (212) 885-2799 or Georgia.Foster@iqpc.com.

Sponsorship and Exhibition Opportunities

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PRE-CONFERENCE WORKSHOP Monday, December 5, 2011 7:30 Registration for Workshop A 8:00-10:00 Using Tire Measurements to Improve Safety, Fuel Efficiency, and Handling The advent of TPMS was only the first step. Ongoing industrial and academic research is aimed at identifying and dynamically measuring other relevant tire parameters controlling the operational characteristics of the vehicle and then communicating this information to the appropriate control modules in the vehicle so as to continuously optimize them. The tire technology is thus moving towards the Intelligent Tires & Reconfigurable Vehicle concept. What you will learn: Determine your potential opportunities for self service for your organization Define the needs from the vehicle users perspective of the necessary improvements in vehicles operational parameters for meeting future socioeconomic challenges Identify specific relationships between one or more tire dynamics parameters and the operational characteristics of the vehicle Computation and control systems developments in this area State of sensor technology in measuring and transmitting the data dynamically Explore the hurdles, technical/social/ commercial , & the future research to achieve widespread benefits How you will benefit: Understand the status of available technology Discover the ongoing research towards improving vehicle efficiency, dynamics, and safety by identifying and measuring appropriate tire properties Experience a collaboration of research findings from academics, OEMs, and Tier 1 & 2 manufacturers for speedier implementation Identify the priority areas and the needed support for achieving the essential goals Workshop Leader: Mukul Verma Professor Lawrence Tech University

MAIN CONFERENCE DAY ONE Monday, December 5, 2011 10:00 Registration & Coffee 10:40 Chairpersons Welcome and Opening Remarks 10:45 Keynote Presentation Review the Past, Present, and Future of Smart-Tire Technology This presentation will discuss various aspects of technology as well as the engineering knowledge and education necessary for making progress in this topic. Topics to be discussed include: The driving force for intelligent tires and intelligent transportation - regulations and socioeconomic future Intelligent Tire technology and its likely contributions Review of existing research Discussion of important future issues and problems to be solved Engineering training and educational aspects and examples Vladimir Vantsevich Professor Lawrence Tech University Mukul Verma Professor Lawrence Tech University 11:30 Panel: Brainstorming the Impact of Upcoming Regulations and the Future Design of Tires Discover what these companies are doing to identify the best options in complying with these new standards while meeting commercial viability and efficiency goals. Topics to be discussed include: Significance of regulations for tires Prevalent regulations Drivers for upcoming regulations Future regulations Impact on emerging markets Victor Underberg Manager Development Stability Managing Systems, Tire Pressure Monitoring Systems Audi AG

12:15 Networking Luncheon 1:15 Development Process of Indirect Tire Pressure Monitoring from an OEM Perspective Topics to be discussed include: Direct TPMS: A standard that needs a standard Direct TPMS yesterday and today: lesson to be learned - technical limits on todays direct TPMS What makes a modern direct TPMS? Sense the road: Why do we need a measurement on tires? TPMS in tires: New functionalities, toward the intelligent sensing tire A joint cooperation with MEMS industry What makes the standard usage of RFID? Dr. Thomas Roscher Development Tire Pressure Monitoring Systems Audi AG 2:00 From the Users Perspective: Tire Testing and Selection Buyers habits and behavior will be examined in addition to the customer of the future. This session will provide an in-depth perspective on the tire customer for OEMs and tire manufacturers. Topics to be discussed include: How consumers should select a tire What vehicle owners need to know about tires and future tires Consumer tire buying habits Consumer perspective of fuel savings of fuel efficient tires The disappearance of the spare tire on new cars Consumer views of run flat tires and tire inflation kits High performance tires are hear to stay, but are they what consumers want A consumers view of TPMS Eugene Petersen Tire Program Leader Consumer Reports

2:45 Afternoon Networking & Refreshment Break 3:30 Educating the Consumer: Finding Value in Intelligent Tire Technology Topics to be discussed include: The importance of maintaining or replacing current sensors Review the current state of universal sensors across tire and wheel types Compare the benefit of educating the public about sensors vs. the cost to inform them Discover possible solutions to create and encourage the upkeep of commercially viable sensors Kevin Rohlwing Senior Vice President and Technical Services Tire Industry Association 4:15 Intelligent Tires for Commercial Applications Topics to be discussed include: TPMS Architecture Reception Modules Sensor Technology Telematic Technology Cost and efficiency benefits to having TPMS technology with trucks and buses Explore the design differences between automobiles and trucks and buses 5:00 Close of Conference Day One

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PRE-CONFERENCE WORKSHOP Tuesday, December 6, 2011 7:30 Registration for Workshop B 8:00-10:00 Energy Harvesting for an Intelligent Tire Today, several direct TPMS technologies compete against each other. One of the most important success factors is the solution of the energy supply/energy harvesting challenge. This workshop focuses on energy harvesting for tire sensors. Attend this workshop and gain: What you will learn : Character of a fully autonomous tire sensor Total system optimization approach: match between power consumption and power generation Piezoelectric vibration energy harvesters as energy source Possibilities of RF energy transfer How you will benefit: Take away insights and tools about the current state of TPMS energy Attendees will be encouraged to share experiences and forecast the future of energy sources for intelligent tires Compare and contrast the U.S. standards for energy within tires to that of European and Asian markets Workshop Leader Professor Virginia Tech

MAIN CONFERENCE DAY TWO Tuesday, December 6, 2011 10:00-10:30 Registration & Coffee 10:35 Chairpersons Recap of Conference Day One 10:45 Rubber Supply Trends, the Shape of Things to Come Discover the reality of a decreasing rubber supply and what it means for the consumer and your company. Topics to be discussed include: Rubber-shortage ramifications on the tire and vehicle industries Supply and Demand Forecasts Scenarios and potential pricing direction due to supply constraints Lead Engineer, Wheels and Tires Caterpillar 11:30 Using Tire Measurements to Improve Fuel Efficiency, Handling, and Safety Learn about an OEMs perspective on sensortechnology, what the OEM wants and why. Topics to be discussed include: Properly achieving the 54.5mpg average by the EPA How an OEM tests tires Explore the power options for tire sensors Discover wireless sensors Professor Virginia Tech

12:15 Networking Luncheon 1:15 Intelligent Tires and the Aftermarket Possible challenges will be recognized facing distribution channels. Topics to be discussed include: The Tire Dealers Perspective Future of tire standardization Hearing facts about the North American tire replacement market Design Engineer TPMS Ford Motor Co. 2:15 Panel Session Creating Industry Standards within the Intelligent Tire Industry All issues dealing with compatible, efficient, and cost-effective systems will be explored. This session will outline how standards apply to all TPMS technologies including direct, indirect, and battery-less solutions. Topics to be discussed include: Preventative maintenance issues Analyze tire characteristic data signals with different protocols Review the service and inventory issues caused by multiple sensors Evaluate standards needed for RF protocols for interchangeability Dr. Patrick King Director of Global Electronic Strategies Michelin

3:00 Afternoon Networking & Refreshment Break 3:30 Exploring Tire-Road Technology Topics to be discussed include: Discover the highway of the future: what do tire manufacturers and OEMs need to know? Potential design plans and adjustments for new roads How OEMs and tire companies should readjust their testing for the future Professor University of Michigan Professor Purdue University Professor University of Notre Dame 4:15 Chairpersons Closing Remarks and End of Conference

Good dynamic speakers, easy to follow. Clear data made case clear. Aron Mason, Principle Engineer, BIW Structures Each time I see this talk and more and more details are given. Cant wait to the see the final results. Robb Augustine, Engineer Body Design, Honda R&D Americas Good panel, great open sharing of knowledge and individual OEM technique. Mark Weierstall, Comfort Manager, The Woodbridge Group

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MAKE CHECKS PAYABLE TO: IQPC A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at the time of registration. * CT residents or people employed in the state of CT must add 6% sales tax. Details for making payment via EFT or wire transfer: JPMorgan Chase Penton Learning Systems LLC dba IQPC: 957-097239 | ABA/Routing #: 021000021 Reference: Please include the name of the attendee(s) and the event number: 10593.004

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Payment Policy: Payment is due in full at the time of registration and includes lunches and refreshments. Your registration will not be confirmed until payment is received and may be subject to cancellation. For IQPCs Cancellation, Postponement and Substitution Policy, please visit www.iqpc.com/cancellation Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs. 2011 IQPC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles.

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Location & Lodging Information

The event will be held in Dearborn, MI. As soon as a specific venue is confirmed we will post the information online. If you would like to be notified via email as soon as the information becomes available please email Ashley.Rowe@iqpc.com with the following in the subject line: Intelligent Tire Technology Venue Request

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