FOR IMMEDIATE RELEASE: 26 May 2013, Mountain View, CA Quora.

com Announces Name Change Quora, the perennially rudderless for-profit Wikipedia-wannabe is proud to announce the latest of its semi-annual pivots, this time to a brand new identity. After four years of failed attempts to find a business model, the Quora brain trust has decided to drop the futile quest in favor of pursuing far easier goals starting with a name change. "Why bash your head against the wall trying to solve a big problem when you can go after a small one and have something to show for your efforts?" rationalized Mark Nudnick, the Quora workhorse who has single-handedly voted on every post and comment ever made on the site and vows to continue doing so as long as there is a breath in his body. "After four years we finally packed it in on trying to find a business model. It simply can't be done. Lets face it, we are the product of a group of kids with more money than brains who just wanted to rip off Wikipedia. Unfortunately, no one bothered to think it through. We had to learn the hard way that people are too cheap to pay for free info. Frankly, it's left a bitter taste ...," Nudnick spat out. After a Come-to-Jesus-Meeting last March, it was decided that a Blackwater-style pivot to a new identity would be the best way for Quora to distance itself from the ongoing Silicon Valley joke it had become, explained a board member who insisted on anonymity. An Internet-wide poll was then commissioned in April to select the new name. The second runner up was PompousBoresandAssholes.com while the first was BackstabbersandDouchebags.com. Nudnick elaborated, "Either of these names would have worked in conveying the essence of our community to the public. Yes, we have evolved into the Internet home for insufferable windbags, egotists, pontificators, prima donnas, backstabbers, incipient little commissars of political

correctness, and various other malignant cliques, but we are proud of it. They are the true Quora people. Indeed they are about all that's left after four years of the notorious Nudnick Be Nice At All Costs or Else Policy." Despite this the team was not completely sold on either name. Fortunately in the final week a dark horse contender emerged to win 72% of the overall vote. It's a name that the surviving founders believe perfectly conveys what Quora is all about: www.TheNorthKoreaoftheInternets.com. Nudnick elaborated, "As soon as I saw it I knew that it was 'the one.' Nothing telegraphs to the world the total Quora user experience more clearly than 'The North Korea of the Internets.' Nothing!" After a momentary pause a visibly shaking Nudnick began listing his grievances against the world in a crescendo-like manner: "Furthermore, I saw the name as an opportunity to finally rub my critic's and detractor's noses in it. Want to call Quora a police state? Want to compare us to a real life version of Lord of the Flies? Or your worst high school nightmare? Fine! Be my guests, assholes. Want to compare the results of my admittedly Draconian Be Nice At All Costs or Else Policy to Stalinist purges? Okay, fair enough. Upset by the fact that anonymity on Quora is really just a one-way police interrogation mirror abused by myself and staff? Horrified that I act as judge, jury, and executioner to ban members regularly? Don't like my jihad against humor or utter contempt for free speech? Disgusted by my never-ending vendettas against all who fail to kiss my ass? Don't like seeing the better Quorans hounded off the site by staffers and nasty vindictive power cliques until its mostly the dregs left? Want to call The Nudster 'the Kim il Jong of social networking'? Well then, The Nudster got news for you, bro! Up yo nose widda rubba hose! This is payback for not giving us a dime in four years for our curation services! Our goal now is to become an even more unpleasant place to visit for all but the most servile of sheeple. Take that Internets!" At this point Mr. Nudnick was quickly shuffled off the podium by four staffers.

The name pivot is scheduled to take place over the 4th of July weekend. "That way we won't have to blow any of our rapidly dwindling cash reserves on fireworks," explained an embarrassed staffer who refused to give her name. Contact: Quora.com, soon to be TheNorthKoreaoftheInternets.com, is headquartered in Mountain View, CA. Media people wishing more information on the company can contact The PR Lady or TheNudster@Quora.com