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Corporate new venture units: instigate new ideas: starting new ideas, cadre: group of people trained for

specified job. New venture unit develop by initiating new ideas and change those ideas into commercialization by passing several stages under the management in charge of venture. Few corporations provided the opportunity to Employees buy back these ventures by options plan. i.e. Starbucks Coffee in USA, Tesco UK There are two types of venture teams 1. The Spontaneous Team: Pinchot identified four stages of spontaneous team development. 1. Solo phase: a. Individual foster the creative ideas to establish the feasible innovation to develop during the spare time in weekends and from daily working hours. 2. Network phase: a. It is process of gaining allies and sponsors for the support of their project. 3. Boot leg phase: a. Formal team begins to take shape. b. Team members start doing work and helping to develop procedures, gathering market information, lining up production resources and finally formulation of business plan/proposal. c. That proposal taken to corporate management for formal recognition of project. 4. The formal team phase: a. Team members are given opportunity to manage the project b. budgets are allocated c. Resources are lined up for commercial development process. 2.Formal venture units: A polished proposal with supported data will enhance the like hood of approval and budget support for product innovation. After formal recognition, entrepreneurial team established leads toward the development of prototypes,

initials market research, testing Cost and profit analysis

Teams are allowed to operate autonomously within budgets if the new idea failed first stage budget considered as necessary investment to encourage activity The second round of support involved development budget which includes limited production and introduction of product in selected market. Results are gathered from sales ,team enhances its proposal again corporate decisions mage regarding accept or reject the project. Following approaches used in lunching of project 1. Innovation transfer: Making new product operational Operational control could be extended to research and development, production, marketing, logistic and most other operational functions. Merck and company American firm Robert Pengelly introduced Merck's innovation transfer model in 1988 it could be treated as alternative of traditional R & D. 2. New division status: This process involve in formation of new organisation within the parent company Horizontal extension that allows diversification without disrupting other operations Example: AT & T 's Transtech in 1983 to manage the stock transfer. The subsidiary would have independent operations, budgets, research and compensation system 3. Spin- offs: Corporate subsidiaries Team members often enjoy stock options and ownership position in spin offs

Mother company retains strong equity position