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Marketing Management
Placement
Placement covers distribution channels, Supply chain management and other Decisions that impact the availability of product for consumer.
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Promotions
The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships
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Integrated marketing communications calls for recognizing all contact points where the customer may encounter the company and its brands These contact points are called brand contact
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