The Mosses Centre: Full Re-Brand

The Mosses is a large Charity Community Centre. They are an important cornerstone for the community of Bury. Situated in the heart of town, they provide a meeting place for over forty clubs and groups. They hold educational programs, working in partnership with other organisations and provide facilities for local groups and societies. The Mosses Community Association prides itself on having a welcoming environment.

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Brand Guidelines
The Mosses branding is based on the notion of being a community: Supportive, Enjoyable, Friendly and Educational. This is presented by using four bright colours with the segments, over images and creating patterns. Graphically, these four segments, alongside the Aperu Typeface, together have become the official Mossses Centre brand.

Stationery / Business Cards

The logo can be used without all of the segments when one is used to differentiate between different areas of the Mosses Centre (Supportive, Enjoyable, Friendly and Educational). An example of this application can be seen in the business cards, where segments are placed over photographs of The Mosses activities, groups or members. Letterheads and compliment slips use the full colour logo. The identity can easily be applied to: posters, leaflets, totebags and stickers.

SUPPORTIVE

ENJOYABLE

FRIENDLY

EDUCATIONAL

BRINGING COMMUNITIES TOGETHER.

The Mosses Centre is a large Community Centre. We provide an important cornerstone for the community of Bury. Situated in the heart of town, we provide a meeting place for over forty clubs and groups. We feed, enjoy, socialise, educate and support. To achieve this we hold educational programs, work in partnership with other organisations and provide facilities for local groups and societies.

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Cfe Menu
The Mosses Centre has a cfe that is open every week day. Members of the Mosses Centre range from new born babies to 90 year old Elders, because of this all of the Centres indentity, especially the Cfe, needs to be as visual as possible because some members have learning difficulties and poor eyesight. Visual images are easier for these members to understand.

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Annual Report
The re-brand is carried across to The Mosses Annual Report, a tool used to celebrate the achievments of the past year, but also used as a promotional asset to gain more monetary support for the next year. The Art direction of the photographs* must either focus solely on the members or the environment that members are in. The type is set at 10pt with extra leading (13pt) to make the writing easily readable. The layout is intentionally simple, focusing the audiences attention on the images of the members of the Mosses Centre. * the photographs are not mine. I have sourced them from professional photographers as art direction for the Centres future images. Photographers include: Stuwart Cohen, Nick David, Nick Daly, Patrick Harrison and Micheal Heffernan.

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Web Presence
This is an example of how the identity could be applied to the already existing website: www.mossescentre.co.uk.

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