Sei sulla pagina 1di 6

Hunter Gatherers

A publication brand based the necessities we actually need to live (hunger gatherer, paleo diets and bush crafting). Its aim is to make the subject interesting, and make the audience think about how we as a Western Society live. It is an investigation into educational design, and will be relevant on factual content presented using info illustration and photography. The main outcomes are seven factual publications that are more engaging with the audience than the current Human Planet book. An event will be held to highlight the facts, and will act as a platform to sell the books.

Sarah Roberts Brief 3 Hunter Gatherers 1/6

The Illustration
The purpose of these books was to explain how humans survive in different landscapes, and make them very visually engaging. I used simple line drawings so as much detail could be seen as possible, anything depicted that is black with white detailed is viewed as secondary, and this creates a visual hierarchy.

The Typography
Garamond Regular is used for body copy, 10pt on 14pt and Garamond Bold is used for the headers, 18pt on 28pt. Brandon Grotesque Bold is used for titles, 10pt on 14pt. Clarendon Book is used for page numbers and locations, 8pt on 14pt. The publication has a large leading so the text is more legible and inviting to read. Images and text are taken from the Human Planet DVD and book.


+30.445875, +80.189459 Himalayan Mountains, India Collecting Honey

Very few people live at high altitudes, and for a good reason. The higher you go, the lower the atmospheric pressure and the less air there is to breathe. Our bodies are adapted to life near sea level, where our blood receives the right amount of oxygen for constant refreshment. As soon as we start to climb higher than about 2500 meters (8200 feet), we are in a place that a lowland ape isnt designed to be. Hand in hand with the oxygen-thin air comes the cold and the poor-quality soil. This limits both the crops that can be grown and the number of meat-providing animals to just a few mountain-adapted ones. Yet humans by nature have always reached for the stars, whether theyve been pushed there by conflict or simply because they want to. Against all the odds, specialized groups of people have lived at high altitude since prehistoric times, adapting physically to the extremes. Mountain-adapted men and woman have larger lung capacities and more efficient circulatory systems than the rest of us. They also tend to be short and stock with barrel chests-all adaptations to the high life. The Earths highest landmass is the Himalayas the land of snow. For the first hunter-gatherers moving east from Africa and across India, it was a natural barrier to migration. Perched higher still, to the east of Nepal, is Bhutan. Humans appear to have arrived here only some 4000 years ago. Bhutans isolation has meant that it has remained practically free from the global influences of the modern world - until television finally arrived in 1999.

Some say that on a mountain you are closer to heaven. This is true in the sense that mountains tower above the clouds, and out of mountains flows most of the worlds fresh water, as well as most of the topsoil gifts that are easy to see as heaven sent. But living on a mountain heaven or more like hell? Mountain communities are among the poorest, most marginalized people on earth, enduring some of the greatest of hardships. The problem is the sheer verticality, which has a profound effect on every aspect of mountain life. You have to climb up or down to get anywhere, and rock-faces form a barrier to the outside world. The higher you go, the harder it gets.



Closer To Heaven Introduction 45 67

Mining The Inferno Dantes Inferno, Indonesia

The Bat-Netters Yongora Boiken Hunters, New Guinea

Sweetness From The Sky Himalayan Mountains, Nepal

Sarah Roberts Brief 3 Hunter Gatherers 2/6

Jungles, Oceans, Grasslands & Arctic

A photograph of a spread from each survival book (reading from top left - bottom right).

Sarah Roberts Brief 3 Hunter Gatherers 3/6

Deserts, Rivers & Mountains

A photograph of a spread from each survival book (reading from top left - bottom right).

Sarah Roberts Brief 3 Hunter Gatherers 4/6

The event would be held at Mexico Project Space as the space has a contemporary and diverse atmosphere. The space will have each landscape displayed with posters and large printed spreads from each book. For a week each night will have a focus. For example of the 15th of June, the landscape Oceans will be the centre of attention. This night there will be clips from this Human Planet episode, including key speakers to educate the visitors about surviving in that specific terrain.

Sarah Roberts Brief 3 Hunter Gatherers 5/6

Survival - Remain Alive Or Continue To Exist

A smaller publication will be handed out as a survival guide to the UK without our technology and supermarkets. The zine includes tips from Ray Mears, on the correct gear and how to find food, water and shelter. The zines are printed on recycled stock of varying colours to minimise on cost. The purpose is to give each visitor a souvenir to remember the event and challenge his or her ways of thinking about how our society lives today, in the Western World. The zine also has a link to the hunter gather proposed website, acting as a resource and community for interested visitors.

Sarah Roberts Brief 3 Hunter Gatherers 6/6