LUIS GOMEZ

Email: legomez82@gmail.com | Phone: (626) 485-5585 | Twitter: @RunGomez :: EDUCATION Cal Poly Pomona. B.A. Communication, 2005 :: SUMMARY Experienced journalist with a background in digital platforms, social media and marketing. I have a passion for news and teaching social media to other media professionals. More than eight years of journalism experience determining and breaking news before other major networks. Four years of experience as a social media manager and community moderator; running social media campaigns, advertising and monitoring engagement/analytics. Two years experience teaching media professionals how to use social media for brands like Discovery Channel, Fox News, DishTV, Citizen EcoDrive, and more. Social Media 101 and Social Media Marketing course advisor for Mediabistro, teaching studentsfrom beginner level to intermediate level how to perfect their social media strategy. Experience using Google Hangouts and Twitter chats. AP Style prociency, Google docs, MailChimp, HTML, Photoshop, WordPress, Storify, RSS feeds, App.net, BufferApp, Bit.ly :: PROFESSIONAL EXPERIENCE Digital Producer Intern, KPCC/SCPR - Pasadena, Calif. July 2013 to Present Produce all digital content for the KPCC Crawford Family Forum events. Manage and produce content for KPCCForum Twitter and Facebook accounts. Monitor web trafc to scpr.org/events and individual event pages. Produce post-event takeaways for forum events with web elements including video, audio, photos and Vines. Producer, OraTV Newsbreaker - Glendale, Calif. October 2012 to June 2013 Producer for Newsbreaker, an online news channel on OraTV, an ondemand digital TV network that can be viewed on Ustream and YouTube. Create breaking news segments for YouTube and live air. Write on-air scripts.

 Locate/record/verify video, photos and interviews. Manage Newsbreaker's Facebook and Twitter accounts during breaking news. Noteworthy assignments: Superstorm Sandy, 2013 Presidential Elections with Larry King, Sandy Hook massacre, Christopher Dorner manhunt in Southern California, Boston Marathon bomb attacks. Course Advisor, Mediabistro - New York, N.Y. June 2011 to July 2013 Social media course advisor to media professionals for large and small brands. Providing feedback via group and one-on-one interaction with students, often media and communication working professionals at beginner and intermediate levels of experience. Break down complexity of social media concepts and tools in real-world application (i.e., using Facebook Timeline to tell a story, using Twitter to engage audience, Hootsuite management etc.) Social media platforms covered: Facebook, Twitter, Google+, Pinterest, Instagram, Foursquare, Tumblr, WordPress and LinkedIn. Media Specialist, Aerobics & Fitness Association of America - Los Angeles, Calif. Nov. 2007 to Feb. 2013 Launch and managed all social media campaigns on Facebook, Twitter, Pinterest, Instagram and Google Plus. Redesign and write all of the content for the main Spanish web division. Act as main web editor for marketing, press and publicity content. Analyze insights on Facebook and prepare weekly reports that demonstrated increase in unique views in parent site, AFAA.com. Collaborate with SEO specialist to create keyword-targeted web content. Oversee blogs, ad copy, event calendar, ad design and internal/external communications. Monitor trends and news, and manage press releases related to AFAA and its industry. Act as contributing editor and writer for bi-monthly magazine. Serve as backup to managing editor in selecting editorial content and approving assignments. Act as Spanish language co-editor of all printed materials. :: OTHER RELATED EXPERIENCE Advisory Board Member, California State University - Fullerton, Calif.

March 2013 Provide expert guidance in the successful development the university's its rst Digital Marketing certicate program. Identify the needs of marketing professionals, the demands of the industry, and whether Cal State Fullerton can step in to ll any training or skill gaps. Participated in discussions to identify a core body of knowledge in which the program can be built around and brainstorm on possible course topics. Reporter, Santa Maria Times - Santa Maria, Calif. June 2006 to September 2007 Produce stories daily in fast-paced, highly collaborative environment. Worked with 20+ police and re agencies through out Santa Barbara and San Luis Obispo counties in the central coast of California. Updated website story (via web editor) when covering breaking news on location. Developed time-saving organizational skills to nd sources and be the rst to break news. Juggled multiple stories and tasks simultaneously. Cultivated relationships, develops sources within public safety beat and generate connections with community leaders and residents. Reporter, Walla Walla Union-Bulletin - Walla Walla, Wash. June 2005 to March 2006 Produced stories daily as an education beat reporter for daily newspaper. Break down school board meeting jargon into plain English; worked with editor Rick Doyle to write complex stories involving school budgets, bonds and levies. Noteworthy assignment: Track the impact of the No Child Left Behind Act on K-12 schools in Walla Walla, Wash., and Milton-Freewater, Ore. Editor, The Poly Post - Pomona, Calif. June 2002 to June 2005 Managed a newsroom of 30 student journalists including photographers, writers and copy editors. Led student journalism enterprise projects including award-winning coverage and editorial writing. Responsible for quality of production of newspaper, from story budgeting and development to copy editing and layout. Worked closely with local press managers to quickly deliver and process more than 15,000 newspaper copies.

:: NOTABLE ACCOMPLISHMENTS Guest lecturer at Cal State Fullerton marketing class. Program coordinator for the Los Angeles chapter of the National Association of Hispanic Journalists (NAHJ). Organizer and moderator a multimedia panel with journalists from the Los Angeles Times and Southern California Radio. :: SPECIAL SKILLS - MULTIMEDIA, SOCIAL MEDIA & EDITORIAL Comfortable with database and PDF les (including web apps such as Gmail and Google Docs). Familiarity using third-party tools for social media such as Tweetdeck, Hootsuite, Seesmic and Social Bro. Procient computer user and comfortable with Mac and PC shortcuts. Former experience building websites using HTML and basic CSS. Executed online advertising campaigns using Google Adwords and Facebook advertising. Experience with analyzing social media data and identifying audience engagement goals. :: SOCIAL MEDIA SUPPLEMENT Top Twitter Accounts that follow @RunGomez 1. @Leon_Krauze (Univision34 news anchor) - 526,425 2. @JeffElder (Social Lead for @SFGate) - 102,069 3. @PRNews - 96,600 4. @NBCLA - 89,700 5. @MatthewKeysLive - 33,800 6. @KPCC - 28,800 7. @KCET - 22,700 8. @NowThisNews - 21,600 9. @ONA - 21,000 10. @NBCLatino - 13,900 11. @KCBSKCALDesk - 11,100 12. @NAHJ - 7,363 13. @WJchat - 5,340