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INTRODUCTION ...................................................................................................................................... 1 VISION STATEMENT .............................................................................................................................. 2 MISSION STATEMENT ........................................................................................................................... 2 THE SWOT MATRIX ................................................................................................................................ 3 INTERNAL FACTOR EVALUTION MATRIX (IFE MATRIX) ............................................................ 4 EXTERNAL FACTOR EVALUTION MATRIX (EFE MATRIX) .......................................................... 5 COMPETITIVE PROFILE MATRIX (CPM MATRIX) ........................................................................... 6 STRATEGIC POSITION AND ACTION EVALUTION MATRIX (SPACE MATRIX) ........................ 7 BOSTON CONSULTANT GROUP MATRIX (BCG MATRIX) ............................................................. 8 INTERNAL EXTERNAL MATRIX (IE MATRIX) ................................................................................. 9 GRAND STRATEGY MATRIX.............................................................................................................. 10 QUANTATIVE STRATEGIC PLANNING MATRIX (QSPM) ............................................................ 11

List of figures Figure 1 SPACE Matrix Plotting ................................................................................................................ 7 Figure 2 The BCG Matrix ........................................................................................................................... 8 Figure 3 The Grand Strategy matrix ......................................................................................................... 10 List of tables Table 1 The SWOT Matrix ......................................................................................................................... 3 Table 2 IFE Matrix...................................................................................................................................... 4 Table 3 EFE Matrix .................................................................................................................................... 5 Table 4 CPM Matrix ................................................................................................................................... 6 Table 5 SPACE Matrix Computation ......................................................................................................... 7 Table 6 Internal External Matrix................................................................................................................. 9 Table 7 The QSPM ................................................................................................................................... 11

N= The Strategy Formulation Framework of Panasonic Corporation

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Panasonic Corporation formerly known as Matsushita Electric Industrial Co. Ltd. is a Japanese MultiNational electronics corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing. Panasonic was founded in 1918 by Konosuke Matsushita as a vendor of duplex lamp sockets. It has grown to become one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the world's fifth-largest television manufacturer and is among the world's 20 largest semiconductor vendors. From 1935 to October 1, 2008 the company name was "Matsushita Electric Industrial Co., Ltd. On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation", with effect from October 1, 2008 to conform to its global brand name "Panasonic. The name change was approved at a shareholders' meeting on June 26, 2008 after consultation with the Matsushita family. Panasonic is one of the world's largest original equipment manufacturers of factory installed mobile audio equipment such as head units, speakers and navigation modules. They have been a subcontractor to most major auto manufacturers, supplying virtually every Japanese automaker, along with Europe's largest automaker, Volkswagen and America's largest automaker, General Motors. Panasonic also formerly manufactured aftermarket vehicle audio products such as head units and speakers. On November 3, 2008, Panasonic and Sanyo announced that they were holding merger talks, which eventually resulted in the acquisition of Sanyo by Panasonic. The merger was completed in December 2009, and resulted in a corporation with revenues of over 11.2 trillion (around $110 billion)

O= The Strategy Formulation Framework of Panasonic Corporation

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Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding. We will make the environment central to all of our business activities and take the lead in promoting the Green Revolution which is taking place around the world for the next generation. Specifically, we will work to realize our vision with these two innovations.

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To sharpen our competitive advantage by drawing on the strengths of a diverse work force in order to enhance innovation, growth and customer satisfaction.

P= The Strategy Formulation Framework of Panasonic Corporation

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Strength International presence (S1) Innovation (S2) Focus on R&D (S3) Strong brand image (S4) Best quality products (S5) Highly trained working staff (S6) Opportunities New ways of advertisings (O1) Improved features & technology (O2) Expansion of products and services (O3) e-Commerce (O4) SO Incorporation of latest technology in products and services (S2, S5, O3) Applying innovative and creative ways to advertise the product by highlighting the product features (S2, O1) Enhancing online services by R&D (S3, O4) Threats Product substitution (T1) High inflation and low income (T2) Competitors offering the same at lower price (T3) Government regulations (T4)
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Weakness Weak financial performance (W1) Quality is higher than the price ratio (W2) Unfunded employee post retirement benefits (W3) WO Taking advantage of ecommerce to make strong financial positioning (W1, O4) Application of cost affective technology (W2, O3)

ST Patent the technology and make it a competitive advantage (S2, T1). Using cost effective technology to produce quality and affordable products to the customers. (S2, S5, T2, T3).

WT Develop proactive approach to survive in critical circumstances (W1, T4). Use cost effective strategies and providing products at affordable cost. (W2, T3).

Q= The Strategy Formulation Framework of Panasonic Corporation

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Key Internal Factors STRENGTHS 1 International presence. 2 Innovation 3 Focus on Research and Development 4 Strong brand image. 5 Best quality products. 6 Highly trained Working staff. WEAKNESSES 1 Weak Financial performance 2 Quality is high than price ratio. 3 Unfunded employee post retirement benefits Total
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Weight

Rating

Weighted Score

0.20 0.15 0.10 0.15 0.05 0.10

4 4 4 4 4 4

0.80 0.60 0.40 0.60 0.20 0.40

0.15 0.05 0.05 1.00

1 2 1

0.15 0.10 0.05 3.30

CONCLUSION The IFE score of 3.30 represents that it is doing well in the industry. To maintain this position in the industry they can go for latest technologies to develop their product or to launch their product.

R= The Strategy Formulation Framework of Panasonic Corporation

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Key External Factors OPPORTUNITIES 1 New ways of Advertisement. 2 Improving Features and Technology. 3 Expansion of product and services. 4 Online presence of the company. 5 Increasing concept of online purchasing. THREATS 1 Product substitution 2 High inflation and Low income 3 Competitors providing products and services at lower cost. 4 Government regulations. Total
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Weight

Rating

Weighted Score

0.15 0.15 0.15 0.10 0.10

3 4 2 2 4

0.45 0.60 0.30 0.20 0.40

0.10 0.10 0.05 0.10 1.00

4 4 4 3

0.40 0.40 0.20 0.30 3.25

CONCLUSION The EFE score of 3.10 indicates that it has ability to face threats in an efficient manner.

S= The Strategy Formulation Framework of Panasonic Corporation

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Success Factors Weight N= Product Quality O= Relative Product cost P= Management Q= Technology R= Business reputation S= Advertisement T= Information systems U= Market Share V= Customer Loyalty Total
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Panasonic Rating 4 4 3 4 4 3 3 4 3 Score 0.40 0.40 0.30 0.40 0.40 0.60 0.30 0.40 0.30 3.50

Canon Rating 4 3 4 4 3 2 3 3 3 Score 0.40 0.30 0.40 0.40 0.30 0.40 0.30 0.30 0.30 3.10

Toshiba Rating 3 2 2 3 3 2 4 3 2 Score 0.30 0.20 0.20 0.30 0.30 0.40 0.40 0.30 0.40 2.80

0.10 0.10 0.10 0.10 0.10 0.20 0.10 0.10 0.10 1.00

CONCLUSION
The rate 3.50 confirms that Panasonic is better than Canon and Toshiba.

T= The Strategy Formulation Framework of Panasonic Corporation

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Y axis Financial strength (FS) Environmental stability (ES) X axis Industry strength (IS) Competitive advantage (CA)
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5.50 -2.75 2.75 6.00 -3.00 3.00

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CONCLUSION
Panasonic lies in the aggressive quadrant of the SPACE Matrix and can follow the following strategies _~~I=~I=~=~= j~=~= j~== m== a~=E~==~F=

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CONCLUSION
Panasonic lies on star.

V= The Strategy Formulation Framework of Panasonic Corporation

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Strong f= Panasonic fs= fs= = sff= sff= =
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CONCLUSION Panasonic Ltd. lies in the 1st Quadrant and they can use intensive, integrative and diversification strategies.

NM= The Strategy Formulation Framework of Panasonic Corporation

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CONCLUSION Panasonic Ltd. lies in the fourth quadrant and it has a strong competitive position but is in a slow growth industry. Intensive, integrative and concentric diversification strategies can be used.

NN= The Strategy Formulation Framework of Panasonic Corporation

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STRATEGIC ALTERNATIVES 1 Penetrate Key External Factors OPPORTUNITIES N= New ways of Advertisement. O= Improving Features and Technology. P= Expansion of product and services. Q= Online presence of the company. R= Increasing concept of online purchasing. THREATS N= Product substitution O= High inflation and Low income P= Competitors providing services at lower cost. Q= Government regulations. Total Key Internal Factors STRENGHTHS N= International presence. O= Innovation P= Focus on Research and Development Q= Strong brand image. R= Best quality products. S= Highly trained Working staff. WEAKNESSES N= Weak Financial performance O= Quality is high than price ratio. P= Unfunded employee post retirement benefits Total
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2 Advertisement AS TAS

AS

TAS

0.15 0.15 0.15 0.10 0.10

3 1 2 2 3

0.60 0.15 0.30 0.20 0.30

4 3 2 4 4

0.60 0.45 0.30 0.40 0.40

0.10 0.10 0.05 0.10 1.00 W

2 2 1 2

0.20 0.20 0.05 0.20

AS

TAS

AS

TAS

0.20 0.15 0.10 0.15 0.05 0.10

4 4 1 3 -

0.80 0.60 0.15 0.15 -

4 4 1 3 -

0.80 0.60 0.15 0.15 -

0.15 0.05 0.05 1.00

1 3 -

0.15 0.15 4.20

4 -

0.60 4.45

CONCLUSION

NO= The Strategy Formulation Framework of Panasonic Corporation The score of second alternative shows that it is much more attractive than the first strategy therefore it should be pursued. Its not like that it should be solely pursued, combination can also work well. They need to advertise their products so that it could increase their sales and make their financial performance better.