A STUDY ON MARKETING RESEARCH

AT

TRIGO SOFTWARE SOLUTIONS

Submitted in partial fulfillment for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

BY

S.VICTOR GIDEON ISAAC

(Reg. No: 55 04 120)

St. JOSEPHS P.G COLLEGE

(Affiliated to Osmania University)

KING KOTI, HYDERABAD. (2004 2006)

CERTIFICATE

This is to certify that the project work entitled A study on Marketing Research at Trigo Software Solutions is a bonafied work submitted by S.VICTOR GIDEON ISAAC in partial fulfillment for the award of the degree of M.B.A in St.JOSEPHS P.G COLLEGE, KING KOTI, HYDERABAD (affiliated to Osmania university), during the year 2004-2006.

Date: Place: Internal Guide ATIYA PARVEEN

(MARKETING FACULTY )

DECLARATION

I, S.VICTOR GIDEON ISAAC here by declare that the project report entitled A STUDY ON MARKETING RESEARCH at TRIGO SOFTWARE SOLUTIONS, submitted to St. JOSEPHS P.G COLLEGE, KING KOTI, HYDERABAD in Partial fulfillment for the award of M.B.A is my original work & not submitted for the award of any other Degree, diploma, fellowship or other similar title or prize.

PLACE: HYDERABAD DATE: (S.VICTOR GIDEON ISAAC) (55 04-120)

ACKNOWLEDGEMENT

A Prelude to this project report, I wish to express my sincere gratitude to all, who guided me towards the successful completion of this project. I am very much indebted to Mr. G MADHUSUDHAN RAO and Mr.L.PAVAN KUMAR, DIRECTORS - TRIGO SOFTWARE SOLUTIONS for providing me an opportunity to do my project work in their esteemed organization. I would like to thank them for giving me permission for doing a project at Trigos premises. I extend my sincere gratitude to Ms.N.Sereesha, Executive of TRIGO SOFTWARE SOLUTIONS for her continuous encouragement and valuable suggestions and help for the completion of my project successfully. My grateful acknowledgements to the college head of the department, Mr. Nair, and guide Ms. Atiya Parveen, faculty of St. JOSEPHS P.G COLLEGE, KING KOTI, HYDERABAD for their valuable guidance, co-operation and timely advice, which helped me in following the correct procedure during the project work. Last but not least My sincere gratitude to the members of my family and friends, for their encouragement and co-operation without which this project work completion may not be possible.

(S.VICTOR GIDEON ISAAC) Reg.No: 55-04-120

CONTENTS
1) INTRODUCTION 2) COMPANYS PROFILE 3) OBJECTIVES OF THE STUDY 4) RESEARCH METHODOLOGY 4.1) SAMPLE DESIGN 5) LIMITATIONS OF THE STUDY 6) REVIEW OF THE LITERATURE 7) ANALYSIS & INTERPRETATION 8) FINDINGS 9) SUGGESTIONS 10) ANNEXURE 10.1) QUESTIONNAIRE 11) BIBLIOGRAPHY

CHAPTER I

INTRODUCTION

INTRODUCTION
Definition of Marketing Research: Marketing research should be thought of as the systematic process of collecting, analyzing, and presenting objective, useful marketing information for assisting management in problem solving and decision making. It should help management to identify, service, and satisfy the needs and desires of its customers. Marketing Research Overview This section is designed to provide a broad overview of marketing research. More specific research questions can be answered by calling your nearest Information Research Services office. The advantages and disadvantages of the major data collection techniques are outlined, as well as the general process for conducting a research study. WHEN TO CONDUCT RESEARCH The correct timing of a study can be critical to the value of the results. Studies conducted right after a price increase, for example, can distort people's attitudes and opinions from their norm. Likewise, studies conducted in good times will understate the negative feelings held by customers. In addition, management must be ready and willing to accept the research and make decisions, or the research has no value. We've found the following table to be helpful in answering the "to research or not to research" questions. When Not to Consider Marketing Research When you honestly know (not just think you know) what you need to know to make a decision. When relevant secondary information already exists.

When you have less than one week to make a decision. When the cost of research exceeds the payoff if your un-researched decision produces negative results when the purpose and objectives for the study are unclear. When to Consider Marketing Research When you lack all the information you need to make a decision. When you are weighing alternatives. When there is conflict in the organization about which direction to take. When you detect symptoms of problems from your customer base. When you embark on something different, such as new products or new advertising campaigns. When you have more than one week to make a decision. When there is a clear understanding about the purpose and objectives of the study. The Research Process The key research steps include developing an understanding of the research objective, developing a research plan, implementing the research, developing a report designed to answer management's questions, and providing sound marketing recommendations. We've found that following each step will yield a final report of superior quality that contains highly practicable results on which to base sound marketing decisions. Pre-research planning Clearly define the marketing objective the research should address. Develop a specific research purpose and list of research objectives. Prioritize the research objectives and determine possible management action based on different data results. Technical Specifications Set measurable objectives that relate to a specific marketing objective.

Specify methodology, sampling procedures, and quotas. Determine how the data will be processed and what cross-tabulations will be run. Set up the statistical analysis methods and how the data will be reported. Establish the cost / time parameters. Questionnaire Development Design the questionnaire based on the objectives. Review for biasing and leading questions, and for biasing question order. Pretest a draft of the questionnaire among respondents from the target market. Review the pretest results to see that the questions are clearly understood and that the proper types of responses are being gathered. Data Collection Set interviewing and quota control standards. Establish quality control measures. Randomly monitor telephone calls to review interviewer question presentation. Verify 20 percent of all calls for accuracy. Edit 100 percent of all surveys for completeness. Establish a coding plan for preparing the surveys for data processing. Data Processing Conduct the data entry and 10 percent verification. Conduct the first computer run of data tables. Provide a quick top-line report of the data and develop the final computer report. Prioritize tabulation plan. Make the final computer run of data tables and conduct the appropriate statistical routines.

Reporting Results Analyze data and draft the executive summary report. Develop recommendations and action plans based on research findings. Make presentation to key decision makers. Follow-up to help management get the most use out of the recommendations.

MARKETING RESEARCH Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories, from medical research to literary research. Marketing research (also called consumer research) is a form of business research. It is a form of applied sociology, which concentrates on understanding the behaviors, whims and preferences, of consumers in a market-based economy. Arthur Nielsen pioneered the field of marketing research as a statistical science with the founding of the Ac Nielsen Company in 1923. Other types of business research In addition to marketing research, other forms of business research include:

Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. (See Environmental scanning.) Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors. Product research - This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop. (See New Product Development) Advertising research - These attempts to assess the likely impact of an advertising campaign in advance and also measure the success of a recent campaign.

Marketing Research Applications:

Product Research New Products | Existing Products & Services Product market research serves several goals: new product design and market validation research, or assessing existing products. The goal -and your overall positioning and market strategy -- drive our product research design. These steps show when product research may be needed to increase the probability of optimum decisions and successful market impact:

Effective product market research -- for new products and existing products -- is well integrated with R&D and technical product design functions. For consumer or business B2B product market research, we take a global approach, incorporating appropriate market research at each design stage: The goal is to align astute technical product R&D, product innovation and design with market demand. We include in our services the following new product development and research services:

Consumer product research Pricing research Concept testing Market testing Concept development Idea generation Branding research Market opportunity assessment Positioning research

New Product Development Stages For new product development market research, the question becomes one of matching the stage of new product development with the right creative or product market research method. We provide consulting and specific new product research market research capabilities at each new product development stage. Product development market research methods and tools used may vary according to the product type, the extent of incremental change from other products, the investment and risk factors, and the costs of seeding the new product in the marketplace. See our FAQ discussion relating these product development stages to specific product research methods, and market research design approaches. New Product Development Stages 1. Product & Market Opportunity Assessment 2. Concept Generation

3. Concept Evaluation

4. Refine Product Concepts & Create Spin-offs

5. Concept Testing

6. Proto-type Development

7. Pre-launch Market Tests

Product development is a sequential decision process. It's a series of decisions, not one. It is key, therefore, to concentrate attention on the precise new product decision at hand, and think through the market research and creative tools needed for that stage. Advertising Research Advertising research design is determined by specific advertising goals and the stage of ad development, or campaign. We use a broad range of advertising research techniques including ad recall surveys, message and theme salience and impact measures, buying motivation and association with the ad message or positioning theme. Pricing Research Pricing research involves first a pricing strategy assessment supported by strong pricing research capabilities. Sound pricing market research requires a broad strategic perspective together with a focus on your pricing decision options. Our focus finds optimum price-product-feature configurations in the context of market positioning opportunities. For pricing studies, we employ both qualitative research and quantitative research tools. Pricing research usually concentrates on customers' sensitivity to pricing. This price sensitivity is driven by the nature of the market, the target within that market, the differentiation level of your product or service, and the value of your brand. If you are making decisions with pricing research about the overall price-feature offerings for your brand or product category, we recommend simultaneously addressing the brand-positioning question. As part of our Pricing Research services, we consult with you on the market and brand positioning issue, and your current stage in the decision process. Our discussion on the Decision Pathway shows how we view the strategy decision process. In the quantitative phases of pricing research, we may conduct market segmentation research, and positioning research which involves concept testing and price sensitivity conjoint analysis. Contact us to discuss your specific pricing decisions and how pricing research my enhance opportunities to maximize margins and profits with an optimum price-positioning strategy.

Brand Positioning Research Brand positioning research -- when carefully designed and integrated with creative branding -- can uncover highly differentiated brand and market positions. Effective brand positioning research requires understanding the positioning concept, the marketplace, and the process needed to generate brand impact. We conduct brand equity and positioning studies in B2B, channel, and consumer market environments. Positioning Research Process

Our brand positioning research approach and goals... Refine highly differentiating advertising themes, appeals and messaging... Employ the most appropriate market segmentation approach through market segmentation research... Understand customer needs to discover high-impact brand positioning opportunities through staged qualitative, behavior research, market research ethnography, and quantitative research. ... Use Creative Branding Research -- driven by positioning research results -- to identify high-potential brand power, and creatively deliver a brand promise. Positioning Base Research Prior to conducting primary positioning research, we first take time to gauge your brand landscape. For client companies, we evaluate positioning assumptions and prior market structure studies, market segmentation information, branding research, client and competitive advertising, and competitive brand name architecture. We build hypotheses regarding the strength of comparative brands, their brand equity, acceleration of brand

power, and how the market decision-makers -- consumers and B2B decisionmakers and firms-- view the marketplace. As a part of the Positioning Base Research, we conduct far-reaching interviews with client management, field sales, product development and customer service staff. We talk to sales people in the channel about their own brand preferences and their perception of customers. We cap off Positioning Base Research with qualitative market research where we reach a small sample of client customers and those competitor-loyal customers. The purpose here is to refine hypotheses about how customers see and define the marketplace. Positioning Qualitative Research We employ a unique qualitative methods. Our typical starting point is a small sample round of depth interviews. In the beginning stages of a positioning study, this is an optimum method of qualitative market research. Here, we use a non-directive design and style, combined with projective interviewing techniques to uncover buyer perceptions of the brand choices, and their differentiation qualities. We do not bombard respondents with a laundry list of questions, but rather, let them talk freely in a wideranging manner about their buying and use experience, and market perceptions. The focus here is to uncover the language about the choice dimensions on which buying decisions are made. Positioning relies upon a solid segmentation and market definition analysis.

We may continue the qualitative exploration with a larger sample using an online qualitative time-extended method which combines both qualitative and quantitative assessments. If certain conditions exist, we may add focus group discussions to the qualitative market research work.

Positioning Quantitative Market Survey Brand Screening Survey: Test hypotheses developed from the Positioning Qualitative Research. These pertain to segmentation, strength of segment dimensions, and category perceptions and buyer attitudes. Screen positioning concepts using concept statements and appeal ratings to assess qualities of positioning distance, or differentiation power.

See our Strategy Newsletter article discussion about finding and owning a market space as the basis of successful brand positioning. The issue is "How do we find and own a market space and build or rebuild a brand?" . Creative Branding Research Branding decisions drive branding marketing research and advertising tracking strategy. Corporate, product and advertising brand development is a mix of creativity and marketing information to uncover brand positioning opportunities in cluttered market spaces. Here's the flow for a brand development engagement showing the integration of creative and branding research.

We manage the creative process recognizing the vastly different mindsets -creative and analytical -- required for brand positioning success. Branding research studies often begin with Brand Base research followed by Brand Qualitative research and targeted quantitative Brand Screening Survey studies.

Brand Base Research Here we gauge the landscape evaluating existing available branding research, client and competitive advertising, and brand name architecture. We seek to uncover existing comparative brand equity marketing information and knowledge. As a part of this brand equity discovery process, we conduct far reaching interviews with client management, field sales, product development and customer service staff. We talk to sales people in the channel about their own brand

preferences and their perception of customers. We cap off Brand Base Research with an initial round of qualitative depth interviews or focus groups. This qualitative research has a branding and brand name equity focus. We typically include a small sample of client product customers and those loyal to competitor brands.

Brand Qualitative Research we employ a unique qualitative methods. Our typical starting point is a small sample round of depth interviews. In the beginning stages of brand development, this method can be far more useful than focus groups which may come later. Here, we use a non-directive design and style, combined with projective interviewing techniques to uncover buyer motivations and brand perceptions. We do not bombard respondents with a laundry list of questions, but rather, let them talk freely in a wide-ranging manner about their brand experience with client brands and competitive brands. We may continue the qualitative exploration with a larger sample using an online qualitative time-extended method which combines both qualitative and quantitative assessments. If certain conditions exist, we may add focus group discussions to the qualitative market research work.

Brand Screening Survey After Brand Generation Round 2, we typically implement a Brand Screening Survey: Test hypotheses developed from the Branding Qualitative Research. These pertain to segmentation, strength of brand and category perceptions, buyer attitudes and beliefs, and product behavior patterns. Screen positioning concepts using concept statements and appeal ratings Screen brand name and communications themes Evaluate linguistic considerations

Customer Satisfaction Research Surveys We view customer satisfaction research as a path to building customer loyalty. Our customer satisfaction measurement studies -- with two core components -- are focused on building customer loyalty. An actionable and action oriented approach, our customer satisfaction consulting engagements help build customer loyalty, market share and competitive advantage in both consumer and B2B business markets.

Customer Satisfaction Development Components

Customer Satisfaction Decision Drivers Qualitative research uncovers the broad picture of how customers make purchase and repeat purchase decisions. We explore the product and company attributes, and we go the next step, to understand purchase and brand loyalty factors beyond attributes which affect customer satisfaction

and customer loyalty. These may be the brand-product use application, emotional drivers, or external forces. Attribute Definition Before proceeding to quantitative customer satisfaction research, we identify and create core attribute factors which, based on preliminary findings, account for most of the differences in customer satisfaction levels. Opportunity Scanning Opportunity scanning asks the question, "What else?" "What are your core needs and what would be the ideal solution to those needs?" Here our qualitative research exploration uncovers possible emerging needs, and changing competitive factors. See how we think about the decision process and where opportunity scanning fits in the process as an important first step. Customer Satisfaction Measurement -- Static Measures Static customer satisfaction measurements are standard core quantitative survey measurements. They are termed "static" because they are used as constant comparative measures and are of our standard CSM research measurements. Brand-Company Attribute Ratings Specific product, brand or company attributes. Attribute Importance Reported or stated importance levels. Brand-Company Overall Ratings These are the global or "dependent" measures which are later correlated to attribute ratings and importance ratings. Brand-Company Loyalty Here we measure the stability of repeat purchase of the client product brand or company brand. Global Shift Expectations Over time, customer expectations change as competitors and technology enhance customer service and product quality. Performance which once

would "exceed expectations" is today the norm. Here we assess how expectations are evolving.

Brand Equity Research Brand equity research measures the breadth, reach, and depth of brand power and awareness for product, consumer, B2B, and corporate brand identity in your target markets. We use both standard and custom tailored brand equity survey measurements Brand equity research studies that our firm designs and conducts vary depending upon your company, business unit, or corporate objectives and the decisions that are driving the interest in brand awareness and equity research.

Brand Equity Research Methods Brand equity market research methodology is straight-forward and our portfolio of marketing research tools and methods provide the needed range of measurements. As for any study, a brand equity study research methodology is driven by management and research objectives. While most brand equity research studies are viewed as quantitative market research tasks, we may recommend qualitative research if the goals include an exploratory research assessment or evaluation of brand naming alternatives.

Full brand equity research studies often begin with Brand Base research followed by Brand Qualitative research and targeted quantitative Brand Equity Screening Survey studies. If the objectives are primarily for brand equity tracking, then we may proceed directly with a quantitative research design and execution. We build our brand equity research methodology from the following core components.

Brand Base Research Here we gauge the brand equity landscape evaluating existing available research. Our review includes existing brand architecture of both client and competitive brands. We conduct far reaching interviews with client management, field sales, product development and customer service staff. We talk to sales people in the channel about their own preferences and their perception of customers. We cap Brand Base Research with an initial round of qualitative depth interviews among a small sample of client product customers and those loyal to competitor brands. Brand Qualitative Research We employ a unique qualitative methods in brand equity research studies involving the exploration of branding options. Our typical starting point is a small sample round of depth interviews. In the beginning stages of brand equity development, this method can be far more useful than focus groups which may come later. Here, we use a non-directive design and style, combined with projective interviewing techniques to uncover buyer motivations and brand perceptions. We do not bombard respondents with a laundry list of questions, but rather, let them talk freely in a wide ranging manner about their brand experience with client brands and competitive brands. We may continue the qualitative exploration with a larger sample using an online qualitative time-extended method which combines both qualitative and quantitative assessments. If certain conditions exist, we may add focus group discussions to the qualitative market research work.

Market Research Tools: Focus Group Research Focus group marketing research, in a marketing research plan is an excellent starting point for many firms' marketing studies. Focus group research, as with any marketing research method, has its appropriate place in the marketing analysis tool kit.

Focus groups are often used by firms as a qualitative prelude to quantitative market studies, online surveys, phone surveys, and other quantitative market research. Focus group research is applicable to both business B2B marketing research, and to consumer research. For more details, see our discussion in our FAQ about "Qualitative versus Quantitative" market research methods. Customer "focused discussion groups" -- another term for "focus groups" -and the related qualitative research method, 'depth interviews', are especially useful in the early stages of strategy decision-making. At one time, focus group research studies for market research were considered to be one of the less costly marketing research methods. Today, however, alternate methods of getting inside the buyer's mind may offer equally rich, or better, marketing information at an overall lower cost. The main points here is the value of getting in-depth insight into the buyer belief and attitude structure, and use this insight for business strategy development. For example, when scanning for strategic opportunities they can uncover important consumer and business buyer attitudes, beliefs, and behaviors that may precede an emerging trend. Non-directive techniques and projective research techniques are especially useful in defining buyer motivations.

Focus groups are very different from survey research methods, yet marketing managers and executives can easily fall in the trap of making quant-like interpretations, e.g. adding up how many people said what and calculating percentages, etc. ad infinitum. Different from statistically reliable public opinion and market surveys, online surveys, and other quantitative techniques, these qualitative methods should not be used for market sizing, measuring consumer or B2B brand preference, brand position, customer satisfaction or buying or product usage behavior. They are best suited for uncovering the spectrum or range of views, beliefs, attitudes, opinions, and experiences. This helps build assumptions and generate ideas which may warrant further assessment. Aside from focus group discussions, other qualitative methods worthy of analysis are depth interviews either fact-to-face or by phone, content analysis and special observational qualitative methods such as ethnographic studies. (Photo ethnography, for example, uses various methods to watch what people do e.g. store shopping, using products in their home, behavior during a sales call, etc.) While group discussions are very popular among qualitative techniques, there are many important "do's and don'ts". It is critical that the researcher knows how, when and where they can be used, and where they should be avoided. The January 2001 issue of the Strategy Newsletter updates the basics and some new issues brought on by the advent of online focus groups, and other tech offshoots. Market Surveys Market surveys include marketing research methods such as online surveys, phone surveys, focus groups, executive interviews, depth interviews, or photo-ethnography. Market research surveys are often designed for companies to assess buyer attitudes and behaviors for building or revising a marketing strategy, and creating a marketing plan. Market surveys can be either qualitative or quantitative.

Type 1: Qualitative Market Research

Type 2: Quantitative Market Research Chart: Market Survey Types

Power Decisions Group has conducted hundreds of professional market surveys, both qualitative and quantitative, using expert market survey research controls to ensure accuracy, relevance and power for corporate or marketing strategy development. Type 1: Qualitative Market Research Qualitative market research means "quality." Conversely, and importantly, it does not mean "quantity." Qualitative research methods are designed to talk to a relatively few people in the target audience of interest. The purpose of qualitative research is to plumb the depths and range of buyer attitudes and beliefs, not to measure incidence, project, or forecast quantity. Popular qualitative market research methods include focus group studies, depth interviews triads (one interviewer, two respondents, and dyads (one interviewer, one respondent,) and observational techniques such as ethnography and, popular in marketing research, photo-ethnography. We include qualitative market research methods as "market surveys" because they offer a way to measure the market, again, in terms of depth and range of buyer perceptions and needs rather than quantity. Often market researchers and clients succumb to the temptation to inappropriately impute quantitative implications and projections based on this type of market survey. The level of professional quality and validity of results in Type 1 market surveys is driven by the design, interviewing experience of the moderator or principal interviewer, and the interpretation of results by the market research consultant or marketing analyst. Type 2: Quantitative Market Research Quantitative marketing research designs gauge, describe, and forecast quantity. Using a range of sampling strategies, quantitative market research studies often project results of quantitative market surveys to the entire marketplace. Popular quantitative market survey methods include online surveys, personal quantitative interviews, mail surveys, and telephone surveys. At Power Decisions Group, we recommend the data collection

technique -- phone, face to face interviews, web interviews, traditional mail -- according to the research objective, time requirements, and quality control issues at play.

CHAPTER II

COMPANYS PROFILE

COMPANYS PROFILE
TRIGO is a leading software development company established in 1992 (formerly called as paramount computers society) by group of software professionals who are into IT industry for past 12 years and served Major Corporate in USA, UK, Australia, Singapore and other countries. Trigo provides a wide range of software products and services for Indian and international markets. Recognizing our unique expertise and know-how, several major international corporations has selected Trigo as a partner for the development of innovative software products and support. Having a decade of experience in diversified Software development, we have worked out our development policies towards producing high-quality software solutions for affordable costs. Here are some of them:

Understanding clients requirements Business requirement document Design specifications Prototype presentation Rigorous Testing Manage projects by following guidelines (Project management institution) Use of the latest technologies Unique graphic design Customer Satisfaction

Trigo currently employees specialists in the fields of computer and software technologies, and Management. We employ young, ambitious IT professionals, committed to teamwork and rapid professional growth. With an excellent project record over the years, with highly experienced project managers (PMPs) project leaders and software developers, and with both domestic and international expertise, Trigo is well equipped to be your technology and business partner. Trigos extensive experience in working with foreign partners ensure

establishment of reliable project management with our highly professional project management staff consisting of PMPs. Core values: Complete Customer Satisfaction We focus to understand our Customers needs and strive to deliver with quality to delight them by exceeding their expectations. People We value our People and are committed to training and developing them and instilling self-confidence in whatever they do to realize their fullest potential. Deliver Services on Time: We focus to deliver our quality services on time. Innovative Culture: We execute with simplicity and strive for continuous improvement to achieve excellence in everything we do. Professionalism: We uphold the highest standards of ethics and integrity. Community Service: We strive to be a good corporate citizen in every Community that we serve. VISION: To be one of the best Quality Enterprises Software Service Providers. MISSION: Fulfill customers needs with maximum satisfaction in quality, service and value, while continually increasing our value to our stakeholders; and provide growth opportunities for our people. THEIR TEAM: Trigo currently employees specialists in the fields of software technologies and Management. We employ young, ambitious IT professionals, committed to teamwork and rapid professional growth. With an excellent project record over the years, with highly experienced project managers (PMPs) project leaders and software developers, and with both domestic and international expertise, Trigo is well equipped to be your technology and business

partner.Trigos extensive experience in working with foreign partners ensures establishment of reliable project management with their highly professional project management staff. Software development Trigo currently employees specialists in the fields of software technologies and Management. We employ young, ambitious IT professionals, committed to teamwork and rapid professional growth. With an excellent project record over the years, with highly experienced project managers (PMPs) project leaders and software developers, and with both domestic and international expertise, Trigo is well equipped to be your technology and business partner. Trigo provides software development services that deliver robust, scalable, and cost-effective software solutions. A team of top class professionals offers you proven expertise to ensure the quality and reliability of the products we develop for you. Software development services are available in the following areas: Custom Software. Client/Server Application Development. Component Based Software Development. Distributed Application Development. Database Design and Development. C++ Programming. Java Programming. Net Development Web Applications. Commerce Applications. Others: SAS Data Warehousing.

NEXUS ZONE CONSULTANCY (WWW.NXZN.COM)

Is the brain child of the highly competent Software Professionals who have persevered with an excellent track record of over 12 years in the International arena of IT industry having catered to the needs of Major MNC's in USA, Australia, UK, Singapore and other countries. NXZN is the leading destination for jobseekers and employers. It is one of those corporate sectors, which had made its presence felt in the international market in a very short span of time. Recognizing our unique expertise and know-how, several major international corporations has selected NXZN as a preferred client for the HR Staffing and support services. We have a group of Intellectual Professionals who understand the Client's Needs and focuses on the Technical skills apart from ensuring the positive attitude and other qualities such as communication skills, presentation skills, and potentiality to achieve goals before introducing them to our clients. Our team is well equipped and result oriented to provide rapid access to the needed skills. We have a wide network of potential candidates whom we have sourced through various channels. Vision To be one of the best quality human resource providers to companies all around the world. Mission Exceed customer's Satisfaction in quality service and value, while continuously increasing our value to our stakeholders and provide growth opportunities for our people. Our strength Customer satisfaction value our people deliver services on time, innovation, cultural Professionalism, community service and growth. MISSION STATEMENT Fulfill customer needs with maximum satisfaction in quality, service and value while continually increasing trigos value to their stakeholders; and provide growth opportunities for people.

CHAPTER III

OBJECTIVES OF THE STUDY

OBJECTIVES OF THE STUDY

1. To know the procedures of Trigo software solutions. 2. To know the performance of career module, wide classifieds website of the company. 3. To find out the customers interest for the websites. 4 To understand the buying behavior of the consumer. 5. To elicit the responses of consumers to the product. 6. To know the sales position of Trigo software solutions. 7. To know the sales of the companys products like career module, wide classifieds, Andhra matrimony, wide jobs, nxzn & apna bazaar. 8. To analyze the competitive products sales. 9. To develop new markets. 10. To find out ways to increase sales. 11. To know the problems in the market.

CHAPTER -IV

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
METHODOLOGY OF THE STUDY: 1. Primary Data. 2. Secondary Data. The primary data was collected from the customers through structured questionnaire. As career module, wide classifieds & wide Andhra matrimony is more impulse selling product and has massive distribution networks. It was decided to get the feed back from the customers. The secondary data was collected from Magazines, journals, companys Websites and companys records. TYPE OF RESEARCH: Based on the objectives of the study the researcher used descriptive research method. Descriptive study is taken up when the researchers interested in knowing the present status regarding a particular area of interest. The conclusions are arrived at from the collected data. Statistical tools were used to analyze the data collected from the survey. INSTRUMENT DESIGN: In order to obtain information the researcher prepared a structured Questionnaire according to the need of the data from the respondent. SURVEY METHOD: A Survey was conducted among the customers in Hyderabad and secunderabad. The researcher personally met the customers, interviewed them about the product. TABULATION: After the survey, the collected data was tabulated and classified.

ANALYSIS AND INTERPRETATION: The collected information analyzed, tabulated and interpreted using statistical tools. FINDINGS: From tabulation and analysis of collected data, the researcher has some findings about the research problem. CONCLUSIONS/OBSERVATION: The researcher arrived at some conclusions from the findings of the study. SUGGESTIONS AND RECOMMENDATION: In the last step of the research process makes suitable suggestions and recommendations based on the findings and observations.

SAMPLE DESIGN

SAMPLE DESIGN
SAMPLE UNIT: The study was conducted among different customers between the time period of March and April 2006. SAMPLE SIZE: A simple random sample of 30 consultancies was taken in twin cities. The consultancies were selected according to the convenience of the researcher. SAMPLE FRAME: The list of consultancies to be interviewed was chosen by the researcher. STATISTICAL TOOLS USED: 1. Sample bar diagram: A sample bar diagram represents the magnitude of only variable. 2. Pie diagram: In this, the circle is portioned into various sections representing the proportion of various components.

CHAPTER -V

LIMITATIONS OF STUDY

LIMITATIONS OF THE STUDY

1. Time factor is the main constraint for the study.

2. Information collected from the professionals may be biased.

3. The sample has been taken according to the judgment and convenience of the researcher. 4. The reactions and attitudes are subjected to change according to the time. 5. The survey is restricted only to the sample taken. 6. The information gathered was confined to only consultancies.

CHAPTER VI

REVIEW OF THE LITERATURE

REVIEW OF LITERATURE
CAREER MODULE: Career module is made for every companys website as it increases the Return on investment on manpower resources and much more. This module is implemented for only 8% of the companies. Web designers are those people who have only tactic websites, which may include flash link graphics and feedback forms. This does not require professional programming skills, project management skills, architecture skills and data base skills. But for every professional possesses all the above skills with him or her. Trigo software solutions is a team of professional from various software technologies having vast experience into IT industry over a period do 16 plus years integrated under the banner of trigo software solutions for providing cutting edge technologies in software. Benefits of career module: 1) Every advertisement in standard newspaper will cost minimum Rs10, 000 where as career module is at surprising and affordable cost. 2) Indirect marketing of website. 3) Increase resumes database. 4) Easy to use. Required infrastructure: 1) Domain 2) Web space (Min of 2 MB) 3) Data base space (sql server)

Functionalities of career module 1) Display career on career page. 2) More details for every job. 3) Apply job for every job. 4) Administrator login. 5) Post jobs. 6) Edit jobs. 7) Delete jobs. SOME OF OUR PRODUCTS: 1) www.nxzn.com 2) www.wideclassifieds.com 3) www.wide jobs.com 4) www.wide Andhra matrimony.com For sample user section of career Module visit www.trigotech.com for more information contact us at 040-55847888 Email: Msrao@rigotech.com

Career module is created in Web site of the where the company can receive the clients information those interested can directly post the jobs resumes. The company instead of spending lot of money by publishing in the newspaper the least amount can be spent on the career model so that the clients can visit the site & post their resumes for the required job. Career model is valid for the period of one-year .It makes the company to feel convenient to take the interviews. Career model is where the clients are regularly posting their resumes. It helps the company to allot jobs at the specified rate. The salary also can be given for the jobs offered. Incentives at the given work level can be specified to the clients. The overall view is the company can aim towards the future goals at a faster rate. This model should be implemented so that the clients can meet the job requirements. Customers are benefited through this model because directly they can post the resumes at a faster rate. Through this model the customer can be satisfied for the jobs specified. The market research of the product suggests that the company can make the career model site separately so that the product is specified for the customer complete satisfaction.

Wide classifieds
Were the company can have its separate Page for rupees 1200 per page it is visible throughout the world. It is best useful for foreigner who doesnt know about the city or places can know directly by wide classifieds. The details like about cinema halls, places to enjoy, hotels etc, services, contact us features can be briefly specified about the company. Company can have 2 to 3 pages also. Home, free registration, adv search, log in, log out can be listed on the page. Emergency lines, help lines, important numbers can specified with the required area selected. Wide classifieds is first of its kind and only online yellow pages whish binds all the people. This site concentrates upon interconnecting the various resources available and this makes it the only site specific and has the information. This helps the information provider that goes a long way in making everyone access to information, faster and time effective. This is the perfect destination which caters to your needs at the same time provides you a platform to promote your own business interest.

Wide classified: Wide classifieds is first of its kind and only online yellow pages, which binds all the people of Hyderabad in contrast with other classifieds which while speaking of global Indians makes your search a Herculean task. This site concentrates upon interconnecting the various resources available in Hyderabad and this makes it the only sites, which is specific to Hyderabad and have the complete information about the Hyderabad alone. In wide classifieds: We provide information about the complete range of services to meet your specific needs of the following nature to say it in nutshell. Best of companies, jobs, business advertisements etc available at Hyderabad. Best schools, colleges, tuitions, and distance education universities available at Hyderabad for your academic pursuits. Best professional support like doctors, lawyers, teachers, computer professional etc available at Hyderabad. Best super specialty hospitals. Medical care centers available at Hyderabad to take care of your medical needs of every nature. An exhaustive information about restaurants, hotels resorts clubs available at Hyderabad for planning your joyful weekends. Real estates, vehicles, health, business services, computers pets and more. These are only some areas of our sites, which are very functional and very specific to Hyderabad, which makes your search less tedious, and more time effective. Search simple and faster.

S W O T A N A LY S I S
Definition: SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. Once key strategic issues have been identified, they feed into business objectives, particularly marketing objectives. SWOT analysis can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porter's Five-Forces analysis. It is also a very popular tool with business and marketing students because it is quick and easy to learn. The Key Distinction - Internal and External Issues Strengths and weaknesses are Internal factors. For example, strength could be your specialist marketing expertise. A weakness could be the lack of a new product. Opportunities and threats are external factors. For example, an opportunity could be a developing distribution channel such as the Internet, or changing consumer lifestyles that potentially increase demand for a company's products. A threat could be a new competitor in an important existing market or a technological change that makes existing products potentially obsolete. It is worth pointing out that SWOT analysis can be very subjective - two people rarely come-up with the same version of a SWOT analysis even when given the same information about the same business and its environment. Accordingly, SWOT analysis is best used as a guide and not a prescription. Adding and weighting criteria to each factor increases the validity of the analysis.

SWOT Analysis: Lesson

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. At the bottom of this page are FREE SWOT examples - so please read on . In SWOT, strengths and weaknesses are internal factors. For example: Strength could be: Your specialist marketing expertise. A new, innovative product or service Location of your business Quality processes and procedures Any other aspect of your business that adds value to your product or service. A weakness could be: Lack of marketing expertise Undifferentiated products or services (i.e. in relation to your competitors) Location of your business Poor quality goods or services Damaged reputation In SWOT, opportunities and threats are external factors. For example: An opportunity could be: A developing market such as the Internet. Mergers, joint ventures or strategic alliances

 Moving into new market segments that offer improved profits A new international market A market vacated by an ineffective competitor A threat could be: A new competitor in your home market Price wars with competitors A competitor has a new, innovative product or service Competitors have superior access to channels of distribution Taxation is introduced on your product or service A word of caution, SWOT analysis can be very subjective. Do not rely on SWOT too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use SWOT as guide and not a prescription. Simple rules for successful SWOT analysis Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis. SWOT analysis should distinguish between where your organization is today, and where it could be in the future SWOT should always be specific. Avoid grey areas. Always apply SWOT in relation to your competition i.e. better than or worse than your competition Keep your SWOT short and simple. Avoid complexity and over analysis SWOT is subjective. Once key issues have been identified with your SWOT analysis, they feed into marketing objectives. SWOT can be used in conjunction with other tools for audit and analysis, such as pest analysis and Porter's five forces analysis. So SWOT is a very popular tool with marketing students because it is quick and easy to learn. During the SWOT exercise, list factors in the relevant boxes. It's that simple.

CHAPTER VII

ANALYSIS & INTERPRETATION

ANALYSIS AND INTERPRETATIONS

1. Do you have a website? YES 78 NO 22

90 80 70 60 50 40 30 20 10 0

DO YOU HAVE AWEBSITE 78

Series1

22

YES

NO

INTERPRETATION OF THE GRAPH: Among the respondents, 78% of respondents say that they are having a website and the remaining 22% of respondents are not having a website.

If yes, what do you prefer?

CAREER MODULE WIDE CLASSIFIEDS WIDE JOBS ANDHRA MATRIMONY

42 15 9 12

WHAT DO YOU PREFER

12 CAREER MODULE WIDE CLASSIFIEDS WIDE JOBS ANDHRA MATRIMONY

9 42 15

INTERPRETATION OF THE PIE DIAGRAM: Among the respondents, 42% prefer career module, 15% prefer wide classifieds, 9% prefer wide jobs & the remaining 12% prefer Andhra Matrimony.

2. How did you know about Trigo software solutions? NEWS PAPERS & MAGAZINES ADVERTISEMENTS FRIENDS & ASSOCIATES OTHERS

47 14 22 17

RESPONDENTS AWARE OF TRIGO

50 45 40 35 30 25 20 15 10 5 0 NEWS PAPERS & ADVERTISEMENTS MAGAZINES FRIENDS & ASSOCIATES OTHERS

47

22 14

Series1

17

INTERPRETATION OF THE GRAPH: Most of the respondents got to know about Trigo software solutions through newspapers & magazines. 14%Respondents through advertisements, 22% through friends & associates and rest through other media.

3. What is the media effectiveness in website purchase?

SATISFACTORY DONOT KNOW DISSATISFACTORY

62 13 25

MEDIA EFFECTIVENESS IN WEBSITE PURCHASE

25 SATISFACTORY DONOT KNOW 13 62 DISSATISFACTOR Y

INTERPRETATION OF THE PIE DIAGRAM: Respondents who purchased the website with the influence of media were satisfied, 25% do not know about the product & 13% were dissatisfied.

4. Are you aware of career module in Trigo software solutions? YES NO 43 57

CAREER MODULE AWARENESS

60 50 40 30 20 10 0 YES NO Series1

57 43

INTERPRETATION OF THE GRAPH: Among the respondents, 43 % of respondents are aware of career module and the remaining 57 % are not aware of career module.

5. Are you satisfied with the performance of career module?

SATISFIED DONOT KNOW UNSATISFIED

68 21 11

80 70 60 50 40 30 20 10 0

SATISFACTION OF CAREER MODULE PERFORMANCE 68 Series1 21 11

ED U NS A TI SF I

SF IE D

SA TI

INTERPRETATION OF THE LINE DIAGRAM: Among the respondents, 68% were satisfied with the performance of career module, 21% do not know about the product & 11% were unsatisfied.

6. PREFERENCES:

O N

O T

KN O

ATTRIBUTES CAREER MODULE WIDE CLASSIFIEDS WIDE JOBS ANDHRA MATRIMONY NXZN APNA BAZAR

AGREE 69 47 43 49 57 63

DONOT KNOW 22 41 47 31 26 24

DISAGREE 9 12 10 20 7 13

80 70 60 50 40 30 20 10 0

69 57 47 41 43 47 49 31 22 9 12 10 20 7

63 AGREE DONOT KNOW 26 24 13 DISAGREE

CAREER MODULE

WIDE CLASSIFIEDS

WIDE JOBS

ANDHRA MATRIMONY

NXZN

APNA BAZAR

7. Do you know any other company selling websites?

YES NO

53 47

47

53

YES NO

INTERPRETATION OF THE PIE DIAGRAM: Among the respondents, 53% of respondents know about other companys websites, and 47% do not know.

CHAPTER VIII

FINDINGS

FINDINGS

1. The career model helps the company to directly post their resumes. 2. This model makes the company work easy so that the job details are known at the site. 3. The company can aim the future goals of the organization. 4. Site creation helps the company to have its website. 5. The company can have its separate page logo displayed worldwide. 6. Customer satisfaction & quality service is rendered by the employees. 7. Innovative culture, rigorous testing helps in understanding the client requirements.

CHAPTER XI

SUGGESTIONS

SUGGESTIONS

1. TRIGO SOFTWARE should concentrate more on channel management as the distribution network is not good as compared to its competitors.

2. It should motivate the good work done by the employees by providing good incentives.

3. The company should improve marketing personnel for their products sale.

4. Website should be designed at the target goals for customer satisfaction.

5. Quality Service should be provided which creates value for further growth opportunities.

6. Training exposure to be given to the employees for the product development.

CHAPTER X

ANNEXURE

BIBLIOGRAPHY

BIBLIOGRAPHY
MARKETING RESEARCH MARKETING RESARCH
MARKETING MANAGEMENT

--------------------------------- G.C BERI ------------------------------- GREEN & TULL

-------------------------------------RAMASWAMY NAMAKUMARI

Web Sites:
www.trigotech.com www.wideclassifieds.com www.nxzn.com

QUESTIONNAIRE

QUESTIONNAIRE
1) Do you have a website in Trigo software solutions? a) Yes b) No If yes, what do you prefer in this website? a) Career module b) Wide classifieds c) Wide jobs d) Andhra Matrimony 2) What are the facilities provided by websites of Trigo software solutions? ______________________________________________________ 3) How did you know about Trigo software solutions? a) Newspapers & magazines b) Advertisements c) Friends & Associates d) Others 4) What is the media effectiveness in websites purchase? a) Satisfactory b) Do not know c) Dissatisfactory 5) Are you aware of career module in Trigo software solutions? a) Yes b) No 6) If yes what do you prefer in career module? ___________________________________ 7) Are you satisfied with the performance of career module? a) Satisfied b) Do not know c) Unsatisfied

8) Preferences: ATTRIBUTES Career Module Wide Classifieds Andhra Matrimony Wide Jobs Nxzn Apna Bazar 9) Do you know any other company selling websites? a) Yes b) No If yes what, _________________________________ 10) What do you suggest to improve about Trigo software solutions? ___________________________________________________ AGREE DO NOT KNOW DISAGREE

Signature

CONCLUSION

I targeted 30 companies as guided by Mr.Madhusudhan Rao, Director of Trigo to find out whether they have any software developed for their company and enquire about designing a website for their company. By targeting these companies I gained practical experience, but also got exposed to the intricacies involved in getting customers to a software development company like Trigo Moreover, in the discourse of the project, the company has gained a certain amount of publicity since I have created lot of awareness among people about the company.