Megan Bennett

Minute Maid Product Redesign

Product Name
Minute Maid (Juice Boxes)

Target Group
Kids and Young Adults (ages 3-30) This company was created by Coca-Cola. Starting in 1945, Minute Maids name was chosen because of how easy and fast it was to prepare and drink their products. In 1960 Minute Maid and Coca-Cola teamed up, and buisness boomed ever since then. They created chilled drinks, frozen preparable drinks, and dozens of different flavors. As time went on, they added more nutrition to the drinks and changing their look. Their most recent changes have been in lighter drinks that have great flavor with fewer calories.

Brief history

Simplicity has a great way of grabbing attention. Kids want something tasty and something fun, while parents want something inexpensive and something healthy. My redesign will incorperate all of those ideas into one unique design. Instead of the stereotypical box shape of a juice box, the box will be the shape of a trapezoid. This is meant to make it look like an actual slice of fruit, with the color and the picture on the box being the flavor of the drink. I plan to advertise this design through my websites/ blogs, through the book in this class, and through presentations. This design will sell more than the original design because it has a look that grabs attention on the outside, and a taste and health benefit that will grab attention on the inside. plan on advertising your new redesigned product. Also include how your redesign and advertising will increase sales.)

Big Idea

Style: Regular Size: 30 pt Color: Black or white

Titles: Imprint MT Shadow Body Copy: Minion Pro Gradients

Outside an Orange #ec6c00 RGB: 255, 119, 43

Pantone: 1575 C CMYK: 3, 70, 100, 1

Pantone: 715 C Inside an Orange #ffa239 CMYK: 0, 24, 50, 0 RGB: 249, 161, 61 Inside an Apple Pantone: 7499 C #eff2ba CMYK: 7, 0, 34, 0 RGB: 239, 242, 186 Leaf Green #498308 RGB: 80, 124, 20 Kiwi Green Pantone: 7487 C #94d670 CMYK: 44, 0, 74, 0 RGB: 148, 214, 112 Pantone: 370 C CMYK: 75, 27, 100, 12

Style: Regular Size: 12 pt Color: Black Leading between title and body: 16 pt

Lighter color towards center of fruit design Do not use gradient colors that arent the same color (no red with green, black with orange, etc)

Black #000000 RGB: 000

Pantone: 426 C CMYK: 75, 68, 67, 90 Pantone: 032 C CMYK: 0, 100, 82, 0 White #ffffff RGB: 255, 255, 255 Pantone: 7541 C CMYK: 0, 0, 0, 0

Watermelon #f60034 RGB: 246, 0, 52

Used for all products.

Colored

Color

Color: Can change to color of fruit flavor Gradient: Darker color on the right of gradient

Keep strip proportionate Must be larger than the logo when used as a design Position: Always pointing down to content

Strip Design

Only used for drafts, black and white prints, when faxed, or if fruit color is white.

B&W

No text directly tangent to the logo Can be placed on a black background Do not crop logo in any way

Positioning Logo Size for Juice Box

The base of logo must be 1.4 inches wide

Words on the Logo

3

Words only may be used on occasion if the complete logo is present somewhere else.

Flat Package Design

(Orange Juice example) Thin black lines are just visual help to see where the folds will be. They wont be printed onto the final product. Light orange triangle shapes all around the design will fold underneath and be hidden for both durability and for shape.

Before and After and Photography

Magazine Ad

This simplistic ad will be included in several different magazines.

Whats in it for Me?

Its as healthy as eating a slice of fruit. 100% natural fruit juices in a fun box at a price that is healthy for your wallet too.

Will it Increase Sales?

These one-of-a-kind juice boxes have 30% more juice than the regular juice boxes, at the original price. With a hearty and healthy juice inside and a fun unique design outside, its sure to make all your friends jealous.

Table of Contents

1 2 3 4 5 6 7

Target name, target group, product idea, and product history Color and font instructions Logo instructions

Flat package design Before and after photography

Final picture Magazine ad, whats in it for me, and will it increase sales