Chapter no .

6 FINDING AND ANALYSIS

Q.1). Have you ever tried Cadbury?

Yes No Yes I have. Very Moorish!!!!

80 70 60 50 40 30 20 10 0 1 yes no

The above table indicates that 100 % people are ever tried Cadbury

Q.2). Do you daily have Cadbury?

80 60 40 20 0 1 yes no

The above table indicates that 24 % people said yes 76% people said no

Q.3). Do you prefer to eat Cadbury?

yes 94% 1) Do you prefer to eat Cadbury? no 10%

0.5

1.5

The above table indicates that 94 % people said yes 6% people said no

Q.4). Which brand comes to your mind when you hear the word Chocolate?

Cadbury Nestle Amul Others

Cadbury Nestle Amul Parle Others

42% 35% 10% 8% 5%

Q.5). Are you aware with the following brands of chocolates?

Parle Amul 1 Nestle Cadbury

0%

10%

20%

30%

40%

50%

INTERPRETATION: The above table indicates that The number of people are aware about the Cadbury product 56% above Then nestle up to 24%

Q.6). Have you seen Cadbury advertising campaigns?

10% no 0% yes , 94% no , 10% 20% 40% 60%

80%

100%

INTERPRETATION:

The above table indicates that Number of people are they seen the Cadbury advertising campaigns

Q.7). Which Cadbury slogan/tagline comes to your mind first?

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Others Kya swaad hai zindagi mein Khaane waalon ko khaane ka bahana chahiye Kuch meetha ho jaye Shubh aarambh

INTERPRETATION:

The above table indicates that

There are most popular tagline comes to your mind first customer kya swaad hai zindagi mein

Tehn after shubh aarambha was most popular tagline.

Q.8). What Cadbury advertisements are most appealing?

1 0.8 0.6 0.4 0.2 0 1 2 3 4 Outdoor (hoardings, billboards etc.) 5% Print 10% What Cadbury advertisements are most appealing? Television 65%

INTERPRETATION:

The above table indicates that

This chart indicated most the people are seen the advertisement on television ,& redio .

Q.9). which product of Cadbury you like the most?

Which product of cadbury you like the most?

100 50 0 Dairy milk Five star Nuties Byets Series1 Percentage
Series1

product

INTERPRETATION:

The above table indicates that

Dairy milk Five star Nuties Bytes 50% 20% 7% 25%

There are most popular brand are Cadbury dairy milk.

Q.10). Did you think the Cadbury product price is reasonable? Higher Medium Lower
INTERPRETATION:

NO YES NO

The above table indicates that This table indicated to price are reasonable.

Q.11). What is your opinion about the Cadbury test it should be improved or not? Good Better Best Improve Cant say YES YES

INTERPRETATION:

The above table indicates that This table indicated the product is improved. Q.12). Did you think Cadbury should launch more verities in products?

Did you think Cadbury should launch more verities in products?

no 15%

yes 85%

INTERPRETATION:

The above table indicates that The customer say they want to improve quality and launch the more verities because now days people are buy which is new product in market. There are 85% people said yes. 15% people said no.

Q.13). Did you think Cadbury has taken over all the markets?

Cadbury has taken over all the markets?

80% percentage 60% 40% 20% 0% 70% yes 30% no Series2 yes 70% no 30%

INTERPRETATION:

The above table indicates that This chart indicated to people says 70% of market is taken the Cadbury. And remaining people say of 30% the Cadbury has not taken all over market. Q.14). Why did you like Cadbury in respect of all other products? Test Price Quality Yes

INTERPRETATION:

The above table indicates that Because its test are good rather then other Cadbury. And its price are also affordable to buy the Cadbury. It is also available in different varieties. And quality are best.

Q.15). Did you think Cadbury is Indias no.1 chocolate? & Why?
Ans-________________________________________________________ 1) Did you think Cadbury is most preferred product in other celebrations or in festivals? Ans-___________________________________________________________

2) If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand?
No, not at all No, I shall not I may consider cant say

3) If you dont like to change to the new brand, then what are the reasons for continuing to purchase the old brand?