Woolworths Parent Company Category Sector Tagline/ Slogan USP Woolworths group Retail Retail and lifestyle The

fresh food people They are regarded as the pioneers of the retail store chain model STP Segment Target Group Positioning Retail and departmental store chain Middle class and upper class individual Having high quality products and customer focused service SWOT Analysis 1.Most successful American and international five-and-dime stores, setting trends and creating the modern retail model which stores follow today, worldwide 2.Pioneered and developed merchandising, direct purchasing, sales and customer service practices commonly used today 3.Offer discounted prices which increase footfall in store Strength 4. Strong brand name and reputation among customers 1.The brand has failed to sustain its competitive advantage Weakness Opportunity 2.Limited global presence as compared to market leaders 1. The brand can tap new emerging markets like emerging and developing countries. 2. The brand can promote itself by viral advertising and aggressive social media usage

3. Promotion and sponsorship to enhance brand presence 1. High discount products sometimes perceived as low quality products in consumer minds Threats 2. Marginal pressure due to high real estate prices restricting the opening of more stores Competition 1.3D Discount 2.Prange Way 3.Walmart Competitors 4.J.M.Fields