Mubina Khondkar

Chairperson, Department of Tourism and Hospitality Management (Professor, Department of Marketing) Faculty of Business Studies, University of Dhaka. E-mail: mubinak@gmail.com

Educational Qualifications 1998 PhD. in Business Topic: Womens Access to Credit and Gender Relations in Bangladesh, Institute for Development Policy and Management (IDPM), Faculty of Economic and Social Studies, University of Manchester, England, UK. Department of Marketing, University of Dhaka, Bangladesh. First Class First position with 70% marks. Department of Marketing, University of Dhaka, Bangladesh. First Class Second position with 67% marks. Holy Cross College, Dhaka, Bangladesh. First Division with 67% marks. Agrani Girls' School, Dhaka, Bangladesh. First Division with 72% marks.

1991 1990

Master of Commerce Bachelor of Commerce (with Honours) Higher Secondary Certificate (HSC) Secondary School Certificate (SSC)

1984

1982

Research Experiences Worked in diversified fields with different international and national organizations, such as IFPRI, DFID, ESRC, CPRC, World Bank, SEDF, IFC, USAID, dTS, CIDA, Concern, WISE, UNICEF, JICA, University of Manchester, Government of Bangladesh, and University of Dhaka. Actively participating in tourism related forums, discussions, and seminars, to contribute in the field tourism in Bangladesh.

Achievements and Recognitions Member of Bangladesh Tourism Board, formed in 2010. Member of Industry Advisory Council (IAC) of European Union (EU), Government of Bangladesh and International Labor Organization (ILO), 2010. Elected Executive Committee Member of the Dhaka University Teachers Association, 2010. Associate Editor, Volume Numbers 9 and 10 (2006 and 2007), D.U. Journal of Marketing, Department of Marketing, University of Dhaka. Deans Academic Award for the Best Publication in the category of Associate Professor, 2002, University of Dhaka. Awarded Commonwealth Scholarship to pursue studies for PhD Degree at the University of Manchester from the Commonwealth Scholarship Commission at UK, 1994-1998. Rokeya Memorial Gold Medal for academic excellence, University of Dhaka, 1989. Special Book Award on being placed First Class First in Master of Commerce Examination, Department of Marketing, University of Dhaka, Bangladesh, 1991. University of Dhaka Merit Scholarship for years 1986 to 1991.

Areas of Interest Tourism & Hospitality Management, Eco-Tourism and Sustainable Tourism Development in Bangladesh Small Enterprise Development (SED) and Business Development Services (BDS) Social Development, Socially Responsible Business Practices (SRBP) Poverty, Micro-finance in Bangladesh, NGO interventions Awareness Building and Advocacy, Research Design, Development Research Issues and Practice Women Entrepreneurship Development (WED) Gender Relations, Womens Empowerment Gender and Development (GAD) and Women in Development(WID) Value Chain (VC) Analysis, Technical Training and Labour Force Survey Impact Assessment (IA) and Sustainable Enterprise Development Marketing Management, Promotional management, Consumer Behaviour, Product Design & Planning, Global Marketing, Service Marketing, Human Resource Management, and Business Communication.

Publications 1. Resources and Autonomy: Issues for Gender Justice and Equality, GTZ, Morocco, 2009. 2. Assessment of the Role of Government Plans for Women Entrepreneurship Development in Bangladesh, Bureau of Business Research, Faculty of Business Studies, University of Dhaka, 2009. 3. The Product Development Process, Product Levels, and the Marketing Mix of Nescafe, Dhaka University Journal of Business Studies, Vol. XXVII No. 2, December 2006, University of Dhaka. 4. Coca-Cola: Transcending the Satisfaction for Global Thirst, D.U. Journal of Marketing, Vol. 8, June 2005, Department of Marketing, University of Dhaka. 5. Practice of Service Marketing by GMG Airlines: Competing through Quality, Finance and Banking, Vol. 5, No. 1 & 2, June -December 2003, Department of Finance and Banking, University of Dhaka. 6. Impact of Micro-finance on Womens Legal Awareness: an Empirical Note from Rural Bangladesh, Social Science Review, Vol. 20, No. 1, June 2003, Faculty of Social Sciences, University of Dhaka. 7. Womens Empowerment in Bangladesh: Credit is not a Panacea, Social Science Review, Vol. 19, No.1, June 2002, Faculty of Social Sciences, University of Dhaka. 8. An Empirical Assessment of Womens Limited Access to Education and Higher Rate of Dropout, Teachers World, Vol. 24-25, December 2000-June 2002, Journal of Education and Research, Institute of Education and Research (IER), University of Dhaka. 9. The Impact Assessment of Micro-finance: the Psychological Dimension of womens Empowerment Social Science Review, Vol. 18, No.2, December 2001, Faculty of Social Sciences, University of Dhaka. 10. Policy Approaches of Grameen Bank (GB) and BRAC to Reduce Gender Inequality, Dhaka University Journal of Business Studies, Vol. XXII No. 2, December 2001, Faculty of Business Studies, University of Dhaka. 11. Micro-finance in Bangladesh: Its Impact on the Political Empowerment of Rural Women, Social Science Review, Vol. 18, No. 1, June 2001, Faculty of Social Sciences, University of Dhaka. 12. Socio-economic Background of Credit Recipients of BRAC and Grameen Bank, Dhaka University Journal of Business Studies, Vol. XXI, No. 2, December 2000, Faculty of Business Studies, University of Dhaka.

13. Marketing Orientation in the Insurance Companies of Bangladesh, D.U. Journal of Marketing, Vol. 3, June 2000 (published in November 2001), Department of Marketing, University of Dhaka. 14. Micro-Credit Narratives and Womens Stories, IDPM Discussion Paper Series, # 62, May 2000, Institute for Development Policy and Management, University of Manchester, UK. 15. Conceptualisation of Poverty: the Bangladeshi Rural Womens Experience, Dhaka University Journal of Business Studies, Vol. XX, No. 2, December 1999, Faculty of Business Studies, University of Dhaka. 16. Pricing Strategies Used for the Staples and the Emergency Products A Comparative Study in the Context of Advanced Chemical Industries (ACI) Limited, Applied Marketing in Bangladesh, Issue 2, December 1999, Department of Marketing, University of Dhaka. 17. Micro-finance and Womens Personal Income: It is More a Dilemma than a Fact, Finance and Banking, Vol. 5 No. 1 & 2, June-December 1999, Department of Finance and Banking, University of Dhaka. 18. Should the Marketing Concept Permeate the Whole Organization?, D.U. Journal of Marketing, Vol. 2, No. 2, June 1999, Department of Marketing, University of Dhaka. 19. In Quest of Empowerment: the Grameen Bank Impact on Womens Power and Status, Book Reviewed, European Network of Bangladesh Studies, Issue No. 11, June 1999, University of Bath, UK. 20. Socio-economic and Psychological Dynamics of Empowerment of Grameen Bank and BRAC Borrowers PRUS Working Papers, No. 3, May 1998, Poverty Research Unit at Sussex, University of Sussex, Brighton, UK. 21. Job Satisfaction and Productivity: A Paradox, Insurance Journal, Vol. 47, 1995, Bangladesh Insurance Academy. 22. Women Entrepreneurs in Transition, Insurance Journal, Vol. 46, June 1994, Bangladesh Insurance Academy. 23. Trends of financial Indicators of Insurance Industry: a Case study, The Cost and Management, Vol. XXI, No. 6, November-December 1993, Journal of the Institute of Cost and Management Accountants of Bangladesh. 24. Marketing Mix Decisions for Toiletries Products: A Case Study of Square Pharmaceuticals Ltd., Dhaka University Journal of Business Studies, Vol. XIV, No. 2, December 1993, Faculty of Business Studies, University of Dhaka. 25. Marketing of Toiletries Product: a Case Study of Fisons (Bangladesh) Ltd., Dhaka University Journal of Business of Studies, Vol. XIV, No.1, June 1993, Faculty of Business Studies, University of Dhaka. 26. Entrepreneurship Development and Economic Growth, Dhaka University Journal of Business Studies, Vol. XIII, No.2, December 1992, Faculty of Business Studies, University of Dhaka.