Product Name: The Shawshank Redemption Target User: Everyone over 16 Brief History:

Redesign Plan

The Shawshank Redemption is a 1994 American drama film written and directed by Frank Darabont and starring Tim Robbins and Morgan Freeman. Adapted from the Stephen King novella Rita Hayworth and Shawshank Redemption, the film tells the story of Andy Dufresne, a banker who spends nearly two decades in Shawshank State Prison for the murder of his wife and her lover despite his claims of innocence. During his time at the prison, he befriends a fellow inmate, Ellis Boyd Red Redding, and finds himself protected by the guards after the warden begins using him in his money laundering operation.

Big Idea:

This movie is my all time favorite thriller, and suspense movie. I want to break free from the traditional designs of a DVD cover. I want to create an artistic poster which gives a smart clue from the movie to the Shawshank Redemption fans, and something to think for the new viewers. Ill be creating of minimalist cover poster for the DVD. I dont want do create a cliche of all the other thriller movies, but Ill definitely get some ideas from them. The whole idea is to entice people to watch the movie by giving them something about the movie, but not everything so that it wouldnt spoil the movie. The plan to advertise this new product is by the use of print ads in various mediums and through tv commercials. This redesign will change the view of the people who judge movies by the covers. Also because of the reboot of the whole The Shawshank Redepmtion, people are interested in watching the original version as well so this new design will encourage them to buy or rent the movie, and increase the sales for the franchise.

Fonts: Header

Style Guide
Fonts: Body

THE SHAWSHANK REDEMPTION

The main title of the movie, and the name of the casts will use the Wade Sans Light font. It will gice the consistency to the movie franchise, and please will be able to recognize the movie easily. The font size for the title will be around 48 points, and for the name of the artists will be around 36 points. Using less than three types of fonts will make it easier to read.

Movie Letters
Arial
Almost all the descriptions, and credits

for the movie will be in the Movie Letters font with a size of 18 to 20 points. Its the Hollywood standard. Some of the important details will be in Regular Arial font to make it easier to read. Font size for Arial will be 12 to 14 points.

Color Scheme:
CMYK: 0 46 80 0 RGB: 248 156 73 Pantone: 157 C HEX: # f89c49 CMYK: 81 58 51 34 RGB: 49 76 85 Pantone: 7477 C HEX: #314c55 CMYK: 0 94 90 0 RGB: 238 52 47 Pantone: 1788 C HEX: #ee342f CMYK: 3 12 43 0 RGB: 247 220 159 Pantone: 7401 C HEX: # f7dc9f CMYK: 75 68 67 90 RGB: 0 0 0 Pantone: Black 6 C HEX: # 000000 CMYK: 0 0 0 0 RGB: 255 255 255 Pantone: 663 C HEX: #ffffff

Style Guide
Title:

THE REDEMPTION THE REDEMPTION

The DVD cover will have the title in the original Wade Sans Light fonts. I do not intend to change the Title design, because its a franchise branding, and it is recognized by many viewers. However, the poster of the DVD in different than the previous DVDs. We are creating a minimalistic poster. My goal with the title is to let the users know what they are buying, and thats all. However, we want The Shawshank Redemption fans to recognize the reference in the minimalist poster. Hence, the color of the title will be simple with no artistic alterations.

SHAWSHANK

SHAWSHANK

Style Guide
Primary Packaging:
TIM ROBBINS MORGAN FREEMAN

THE SHAWSHANK REDEMPTION

Andy Dufresne is a young and successful banker whose life changes drastically when he is convicted and sentenced to life imprisonment for the murder of his wife and her lover. Set in the 1940's, the film shows how Andy, with the help of his friend Red, the prison entrepreneur, turns out to be a most unconventional prisoner.

CASTLE ROCK ENTERTAINMENT :%FRANK DARABONT * TIM ROBBINS MORGAN FREEMAN THE SHAWSHANK REDEMPTION cTHOMAS NEWMAN dTERRENCE MARSH eRICHARD FRANCIS-BRUCE g ROGER DEAKINS p LIZ GLOTZER DAVID LESTER FRANK DARABONT j NIKI MARVIN AND FRANK DARABONT m STEPHEN KING o FRANK DARABONT k FRANK DARABONT
NOT AUTHORIZED FOR SALE OR RENTAL OUTSIDE THE USA AND CANADA: This copyrighted product has been manufactured and distributed by Warner Home Video, a Warner Bros. Home Entertainament Company, and is authorized for sale or rental for private home use in the USA and Canada ONLY. The sale or rental of this product outside of USA and Canada has NOT been authorized by Warner Home Video Inc., and is in direct violation of its written terms of trade. Federal law provides severe civil and criminal penalties for unauthorized distribution, reproduction or exhibition of copyrighted motion pictures, videotapes or videodiscs.

THE REDEMPTION

SHAWSHANK

Language and Prison Violence

RESTRICTED

Product Photography
Original:

Product Photography
New:

Product Advertisement
FEAR WILL HOLD YOU PRISONER HOPE WILL SET YOU FREE
TIM ROBBINS MORGAN FREEMAN

THE REDEMPTION
WITH 2 HOURS OF PREVIOUSLY UNSEEN BEHIND THE SCENE FOOTAGE.
CASTLE ROCK ENTERTAINMENT :%FRANK DARABONT * TIM ROBBINS MORGAN FREEMAN THE SHAWSHANK REDEMPTION cTHOMAS NEWMAN dTERRENCE MARSH eRICHARD FRANCIS-BRUCE g ROGER DEAKINS p LIZ GLOTZER DAVID LESTER FRANK DARABONT j NIKI MARVIN AND FRANK DARABONT m STEPHEN KING o FRANK DARABONT k FRANK DARABONT

SHAWSHANK