Management Instiutions Translating Quranic Principles into Actions

Developing Strategic Image

Quality services and products abound. However, only few sustain competition and beome the market leaders. Similar is the case of individuals. Competent personnel abound, but only few get the recognition and success. Lawyers are good example: Business graduates from the same insititution end up in their respective careers in an entirely different manner one reaches to the position of a Chairman, while the other retires with an unfulfilled motivation to become a Manger. This is common in almost all the professions be it Lawyers, Medical practioners, Businessmen, or Show business celibrities, etc. This phenominon also extends into the social life. One gets much higher respect while the other fails gel in.

Looking at the underlying reasons, one can find that it is the image that matters the most. We all command a unique reputation or image amongst our seniors, colleagues, customers, friends and family. Sometimes the image is highly positive and we leverage it to take optimimum advantag of the opportunities thus improving upon our chances to achieve our destined success. When our image is distorted then we lose out stragic-leverage and our chances to achieve our destined success fade away, unless certain miricales happen. What is image and how can we manage it. These are the two questions we shall try to answer in this short article.

Our image is what outsiders perceive of us as an individual in general and as a professional in particular. What others expect of us is ussually sume d up as Professionalism in modern world. In verbatum it refers to integrity, ingenuity, equity, candorness, rationality, emotional maturity, and last but not the least perfectionism as essential characteristics of a true professional. In simple words people expect us to live by what we proclaim; to discharge our responsibilities and honor others others rights in a befitting manner; to act justly; to fulfill our promises and commitments; to speak and support nothing but truth; to think and analyze rationally and emotionally; to know what we say or do; so on and so forth. What one proclaims and how s/he presents or conducts him self or her self in the real world creates an image. One can create a superfacial image by proclaiming without fail but failing to live by in practice. Such images are short lived and could be much costlier. However, building a lasting image entails serious efforts to live in verbatium of what one proclaims. Followings are the recommended DOs and DONTs of building lasting image in our modern world. These recommendations are based on my understanding of Quranic principles:

A Social Responsibility Initiative of CC Group Organizational Management, Systems and Training Consultants

Management Instiutions Translating Quranic Principles into Actions

Allah Al Mighty Says: They who have come in Islam [completely]; strive in the path of Allah; and fight with [disbelivers and wrong doers] and get martyrdom are the ones who are on the right path and will enter in Paradise, if Allah wills When they [hypocrite] come to you [OProphet SAW ] they say they have become muslims, but when they go back amongst themselves they turn away and mockery of [Islam] DOs DONTs Always be honest in proclaiming what ever you Never proclaim a thing if you do not believe in. believe and live by your belifs in practice. Allah Al Mighty Says: Give to others what you like for your self Do not eat up others property [rights] DOs: DONTs Always practice equality with any one, every one. Never deprive others of their rights Alla Al Mighty Says: When you make decisions, make them with justice Beware that the the final abode for the unjusts [zalimun] is hell fire DOs: DONTs Always act and / or respond in just manner. Never transgress others rights nor let any one transgress your rights Allah Al Mighty Says: When you make your promises then live by them, always Allah will hold you responsible for the promises you make consciously but fail to live by them DOs: DONTs: Always make promises that you can live by and Do not make promises, which you can not fulfill or always live by the promises you make. when you do not intend to live by. Allah Al Mighty Says: Do not spe ak of what you have no knowledge Do not speak out of your desires DOs: DONTs: Always communicate candidly, even if it hurts Never distort your communication to hide what yours or listeners interest. might be disadvantageous for you but critical for the listener Allah Al Mighty Says: Unravel the truths of this universe and would you still not believe in Allah Al Mighty Believers do not follow Quran like blinds, [but they ponder and analyze] DOs: DONTs: Always investigate before taking a position in an Do not insist on either what you know not or what is argument. advantageous for you. Allah Al Mighty Says: They [disbelivers] cast on Allah what they know not but out of their desires They [poets] do not do what they say DOs DONTs Always say what you know and do what you say Do not talk or act without knowledge. Never pretend.

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A Social Responsibility Initiative of CC Group Organizational Management, Systems and Training Consultants