Project Report On Customers Perception towards Green Grocery

Submitted By Neha Sharma University Roll No. 1173387

In partial fulfillment for the award of degree of Master of Business of Administration (MBA) in Marketing

Submitted to Gujranwala Guru Nanak Institute of Management and Technology (GGNIMT) Punjab Technical University, Jalandhar (2013)

ACKNOWLEDGEMENT
As I write this acknowledgement, I must mention that this is not just a formal acknowledgement but also a sincere note of thanks and also regard from my side. I feel a deep sense of gratitude and affection for those who helped and guided in this project. I feel immense pleasure to give the credit of my project work not only to one individual as this work is integrated effort of all those who concerned with it. I want to owe my thanks Mrs. Harinder Kaur (Project Guide) who guided me to move on the track. In the end, I dedicate this effort of mine to those persons who are light of my life my parents who have been behind every successful endeavor in my life.

Harpreet kaur

STUDENT DECLARATION
I Neha Sharma of Gujranwala Guru Nanak Institute of Management and technology hereby solemnly declare that the project report on Customers perception towards Green Grocery is the original work done by me, no similar report on this company has been submitted to Gujranwala Guru Nanak Institute of Management and Technology so far, for the fulfillment of requirement of the course of M.B.A.

Student Neha Sharma

CERTIFICATE

This is to certify that Neha Sharma (1173387), an MBA student of GGNIMT- Gujranwala Guru Nanak Institute of Management & Technology, Civil Lines, Ludhiana has successfully completed her Project report titled comparative study on stress level among female employees in public and private banks under my supervision. This report is compilation and analysis of information by the student on the subject and useful inferences have been drawn with regard to the objective of the study. It is further certified that this project has not been submitted to any other university for any other purpose.

Project Guide

Mrs. Harinder Kaur

TABLE OF CONTENTS

CHAPTER

TOPIC

1. 2. 3. 4. 5. 6. 7. 8.

INTRODUCTION TO TOPIC OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY ANALYSIS AND INTERPRETATION FINDINGS LIMITATIONS SUGGESTIONS CONCLUSION BIBLIOGRAPHY ANNEXURE

OBJECTIVES OF THE STUDY

1. 2. 3.

To know the customers purchasing preference for green grocery. To do the comparative analysis between organized and unorganized green grocery. To study the satisfaction level of customer about organized green grocery.

CHAPTER 5 FINDINGS

CHAPTER:6 LIMITATIONS

BIBLIOGRAPHY

CHAPTER:8 CONCLUSION

CHAPTER:7 SUGGESTIONS

CHAPTER:2 OBJECTIVES OF THE STUDY

CHAPTER 3 RESEARCH METHODOLOGY

CHAPTER: 4 ANALYSIS AND INTERPRETATION

CHAPTER: 1 INTRODUCTION

ANNEXURE