JUSTIN RACZ

145 Hicks Street, #A24 Brooklyn, NY 11201 917.705.4449 Portfolio: Justinracz.com Justin@justinracz.com

EXPERIENCE
YMEE, NEW YORK, NY 2013 APRILCURRENT CREATIVE DIRECTOR, COPYWRITER (FREELANCE) Lead creative for next generation of Jawbone Up/Nike FuelBand cardiovascular monitoring devices. Product unveiling June 28th. Named company, product lines, url, app Developing a multi-channel awareness and customer acquisition plan for launch o All content for influencer outreach, guerilla AdWords, re-marketing, product video VIVALDI FIFTH SEASON, New York, NY 20112013 CREATIVE DIRECTOR CREATIVE MANAGER, COPYWRITER Led creative department on Chile Olive Oil and Trivex. Oversaw all activities, partnerships, client and government relationships. Launched How Virgin Is Your Extra Virgin?, a campaign that promoted 40 brands of Chilean olive oil. The multi-channel campaign elevated Chilean oil from negligible awareness to a higher share of voice and Likegrowth rate than entrenched Italian EVOOs with budgets 20-times ours o Developed a consistent brand message to savvy gourmets across SM platforms, owned and earned media: Facebook, Twitter, Pinterest, a web app, and ChileOliveOil.com o Oversaw community management team and brand influencer programs, which introduced oil to star chefs, such as Todd English and James Beard Award winners. Trended twice on Twitter. o Tailored a metrics dashboard to measure campaign success based on KPIs Won Foods From Chile (22 food sectors) and led creative development Created product innovations for AmEx and Wells Fargo rewards programs HELIX AGENCY, Brooklyn, NY FOUNDER, CREATIVE DIRECTOR 20082011

Founded boutique agency and led creative direction and business development. Managed up to 15 staff members as we created multi-channel campaigns, from brand strategy through production. Branding campaigns for Mountain View tech start-ups Simply Hired and BrightRoll o 2 million views of online videos with production costs under $5,000 250 online videos in five weeks for 5min.com (acquired by AOL) Increased Helix revenue 3-fold over 2 years Cannes Lion for YAI pro-bono videos Additional clients: Seamless.com, Freedom Disability, Simponi.com, Sonny & Joes Hummus PUBLICIS MODEM, New York, NY 20072008 ASSOCIATE CREATIVE DIRECTOR, COPYWRITER Oversaw two teams. Created innovative digital and offline user experiences. Wrote and designed UI for Cookonthespot.com for T-fal Cookware: An onscreen Jamie Oliver made recipes on-screen for the user based on her ingredient selection Developed the global brand refresh and copy guidelines for LG.com splash pages Created DTC site for Asacol.com to drive prescriptions and raise lifetime consumer value BBDO WORLDWIDE, New York, NY 19992006 CREATIVE SUPERVISOR, COPYWRITER BLOOMSBURY & DOUBLEDAY Wrote over 100 TV, print and radio commercials for GE, FT.com, Cingular, HBO, Pizza Hut, Pepsi, Lays, & Doritos. Co-ran Cheetos account for three years. Created 8 commercials and 2 online campaigns: one million unique views a month at Cheetos.com; helped lift sales to $1 billion; earned Silver Effie Award for Twisted Cheetos, the best performing line extension in brand history Created GE One Second Theater, the first DVR-friendly commercial within a commercial that could only be viewed when paused 1 Page sdas

Wrote Super Bowl commercials for Cingular and Pizza Hut Worked with Yoda, Chewbacca, and Queen Latifah

BLOOMSBURY & DOUBLEDAY, New York, NY 20042007 AUTHOR Wrote and marketed a best-selling coffee table book series, 50 Worse Than Yours, published by Bloomsbury; and J.Crewd, published by Doubleday. Book titles: 50 Jobs Worse Than Yours, 50 Dates Worse Than Yours, 50 Days Worse Than Yours, 50 Boyfriends Worse Than Yours, 50 Relatives Worse Than Yours, 50 Bosses Worse Than Yours, J.Crewd 150,000 books in print, many of which are in storage Featured on The Today Show, CNN, NPR All Things Considered, Fox and Friends, NY Times, Globe and Mail, Forbes, NY Post and 100 radio programs

EDUCATION
NYU STERN SCHOOL OF BUSINESS, M.B.A. MARKETING & ENTREPRENEURSHIP MIDDLEBURY COLLEGE, B.A . ENGLISH, CREATIVE WRITING 20082011 19931997

AWARDS Cannes Lion, Addy, Effie, New York Festivals, London International, AdAge Best Newspape BBDO Under-30 Creative Team of the Year (trip to Cannes)

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