Business Consulting Services

Business Consulting Services (BCS) combines business, analytical and data consulting to address clients strategic business issues in sales, marketing and innovation. BCS identifies and develops new growth opportunities to drive clients revenue and help optimize sales, marketing and innovation processes to drive clients margins and efficiency.
What We Offer
BCS identifies new and maximizes existing growth opportunities to drive revenue and effectiveness BCS addresses two key growth questionswhere to play and how to win BCS offerings include Strategic Foresight, Optimum Growth Strategy and Strategic Innovations BCS utilizes new solution methodologies and new data sources

Our Advantage
Leader in understanding consumers, markets, sales and marketing functions Superior data, solutions and services, most advanced and innovative analytical capabilities and best experts in business issues and processes Very strong business issue and analytical solution development driven culture Internal in-depth knowledge of clients current business issues Multi-year successful client relationships at all levels within marketing and sales organization Support of Nielsen businesses with its extremely valuable asset span and human resources
Key Benefits: Strategic advisor in assisting clients accelerate their profitable growth and maximize their effectiveness Delivering not only data and insights but optimum decisions and recommendations Combining business, data and analytical expertise, thus creating scalability, significant value add for reduced price Thought leader in identifying, developing and delivering new innovative solutions

Our Solutions
Strategic ForesightPredictive Trends, Predictive Needs, Predictive Behaviors, Strategic Foresight and Trend Solutions Optimum Growth Strategy Category and Market Growth Forecasting, Brand Growth Optimizer, Brand Opportunity Sizing, Predictive Marketing Process Strategic InnovationsPredictive Innovation, IdeaMiner, IdeaCatcher

For more information, contact your Nielsen representative at 800-988-4ACN, or visit our web site at www.nielsen.com

Copyright 2007 The Nielsen Company. All rights reserved. Printed in USA. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 07/178