NILESH.K.BHOPI ROLL NO.

15

Vision statement At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. Mission statement IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialized businesses, and institutions such as government, science, defense, spatial and educational organizations.

Introduction

IBM India Private Limited is the Indian subsidiary of IBM. It has facilities in Bangalore, Delhi, Kolkata, Mumbai, Chennai, Pune, Gurgaon, Noida, Chandigarh, Indore, Bhubaneswar, Coimbatore and Hyderabad. Between 2003 and 2007, IBM's head count in India has grown by almost 800%, from 9,000 in 2003 to nearly 74,000 in 2007. Since 2006, IBM has been the multinational with the largest number of employees in India. IBM is very secretive about the geographic distribution of its employees. By most estimates, it has close to a third of its 4.3 lakh employees (~ 1,50,000) in India, and it likely has more employees here than in the US. History International Business Machines, abbreviated IBM and nicknamed "Big Blue", is a multinational computer technology and IT consulting corporation headquartered in Armonk, New York, United States. The company is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware
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and software (with a focus on the latter), and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nano technology. Ginni Rometty is the president and CEO of IBM.

Products and services of IBM India

Business Consulting Asset recovery solutions Point of sale applications Engineering applications and solutions Software development and solutions Technology design and maintenance Web hosting E business solutions

Indian economy is growing at a faster pace in comparison to other nations and has shown resilience in times of global financial crisis. Today, the Indian market with about 1 billion population has become a hub of opportunities for the foreign investors, who can clearly see the chances of massive growth and expansion here. Market Entry Strategy to enter Indian Market If you are planning to enter into Indian market. You need sound Market Entry Strategy to Enter Indian Market. You need to take into account several important steps. These steps are:
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Identifying potential of the particular market in India

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Developing a fair knowledge of the market Creating strategies for market entry

PESTLE ANALYSIS Political factor

Economical factor

Socio-cultural factor

Technological factor

Legal factor

Environmental factor

Poters 5 Forces Analysis: The threat of entry

Power of Suppliers:

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Power of buyers:

Competitive Rivalry

The threat of substitutes:

SOWT ANALYSIS Strengths Effective communication High R&D Innovation Loyal customers Market share leadership Strong management team Strong brand equity Strong financial position Supply chain Reputation management Unique products back-end integration support integrating legacy systems with e-business initiatives

Weaknesses Low market share within PC market Dependency on corporate customer base
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High operating costs Expensive workforce Opportunities Emerging markets and expansion abroad Innovation Online Product and services expansion to obtain an abondant amount of vigina

Threats Competition Cheaper technology Economic slowdown Exchange rate fluctuations Lower cost competitors or imports Maturing categories, products, or services Price wars

Conclusion: The information and fact available above in report, gives a brief over-view of IBM strategies and core operation via SWOT and Internal analysis which includes sales and distribution, KFS, PESTEL and Porter 5 forces. This report also lightens the future objectives and challenges for organization. And on the bases of above analysis the last aim of this report is to suggest some of the strategy which covers the loophole of the organization weak point

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