A PROJECT REPORT ON INVESTORS PREFERENCE TOWARDS GOLD AS AN INVESTMENT AVENUE-A SURVEY ANALYSIS

SUBMITTED TO

PUNJAB TECHNICAL UNIVERSITY, JALANDHAR (INDIA) IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION IN MANAGEMENT BY MEENAKSHI MALHOTRA 1173998

DEPARTMENT OF BUSINESS MANAGEMENT GURU NANAK INSTITUTE OF MANAGEMENT AND TECHNOLOGY MODEL TOWN, LUDHIANA (GNIMT) 2011-2013

Acknowledgement
KNOWLEDGE IS THE END BASE ON ACKNOWLEDGEMENT Acknowledging any one in mere words is a very difficult job. I take this opportunity to thank everyone associated directly or indirectly in helping me out to complete this project. A special thanks to Ms. Rajni Sofat (Faculty, GNIMT), my project guide without whom guidance and support, this project could not have come into the present shape. A special thanks to Dr. Sandhya Mehta(Deputy Director, GNIMT ) who allowed and supported me from time to time to carry on the work on this project. I express my sincere thanks to Col. H. S. Singha (Director, GNIMT) for his constant support help and guidance rendered throughout the course. Finally, the project is the reflection of two years of valuable learning imparted and developed through the thought process inculcated by all the teachers at GNIMT, Gujarkhan Campus, Ludhiana.

DECLARATION
I hereby certify that the work which is being presented in report, entitled Investors Preference towards gold as an investment avenue-A Survey Analysis Submitted in the partial fulfilment of the requirement for the degree Of Master of Business administration In Guru Nanak Institute of Management and Technology

Is an authentic record of my own work carried out during a period from Dec, 2012 to March, 2013 under the supervision of Ms. Rajni Sofat. The matter embodied in this thesis has not been submitted by me for the award of any other degree or any other university/institute. Meenakshi Malhotra MBA IV-A

This is to certify that the above statement made by the candidate is correct to the best of our knowledge.

Rajni Sofat (Supervisor of Deptt.)

The viva voce examination of

has held on

Sign of Supervisor

Sign of Director/Dy. Director

Sign of External Examiner

Table of Contents
S. No. 1. 2. 3. 4. 5. 6. 7. 8. Contents Introduction Review of literature Research methodology Data analysis & Interpretations Findings Limitations Suggestions Conclusions References Annexure Page No. 1-34 35-36 37-39 40-59 60-62 63 64-65 66 i-ii iii-vi

LIST OF TABLES TABLE NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 PARTICULARS Age of Respondent Average Family Income Per Annum Age of Current Utility Vehicle Primary Reason for buying vehicle Single Factor While Purchasing Information Sources Recommendation to others Evaluating of Utility Vehicles with newly introduced Reasonabled Price Reference to include /Change any features Planning for new utility vehicle Rank of Different MUVs Factors influencing purchase decision PAGE NO. 40 42 43 45 47 49 51 52 53 54 56 57 59

LIST OF FIGURES FIGURE NO. 1.1 Age of Respondent 1.2 1.3 1.4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 PARTICULARS PAGE NO. 40 42 43 45 47 49 51 52 53 54 56 57 59

Average Family Income Per Annum Age of Current Utility Vehicle Primary Reason for buying vehicle Single Factor While Purchasing Information Sources Recommendation to others Evaluating of Utility Vehicles with newly introduced Reasonabled Price Reference to include /Change any features Planning for new utility vehicle Rank of Different MUVs Factors influencing purchase decision