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TOBACCO KILLS AND SO?

Co, Gianne Krischelle U. ; Dayo, Henshel Sheray S. ;


Salud, Al Vincent Paul P. ; Santos, Rochelle Kirstin C.
Section S15
gianne_co@yahoo.com ; henshel8@yahoo.com ;
vanzmarco@yahoo.com ; rochkirstin@yahoo.com
De La Salle University, Manila, Philippines

ABSTRACT
2. INCREASING TARGET MARKET, INCREASING
This research paper intends to present the negative effects VICTIMS
of smoking tobacco and its other cousins, such as cigarettes
and pipes. The issues tackled in this paper include concerns Just like any business in any industry, tobacco companies
in the health sector, how poverty is exacerbated, how world are now also compelled to target the young and women to
hunger is affected, how economic productivity has increase market population. With the tobacco industry,
diminished, and how it damages the environment. In ironically perhaps, as their products kill their customers (or
addition, the group aims to get a better view of the reasons as customers try to quit), they need to find newer
why many are still using them despite the common consumers. Younger people will take a longer time to die or
knowledge that it can kill and can damage the quit, thus increasingly the likelihood of continued sales.
environment. At the end of this paper, the group shall stand Another target market being pursued by tobacco
on a point that would conclude this study. companies are the minority groups such as the Hispanics.
According to the National Coalition of Hispanic Health and
1. INTRODUCTION Human Services Organizations, the tobacco industry
specifically targets Hispanic consumers because of the long-
As the public health community tries to reduce the recognized "economic value of targeting advertising to low-
consequences smoking has on society, it has tried a number income Hispanics and non-Hispanic blacks" and because
of different approaches including education, public "Hispanics tend to be much more 'brand-loyal' than their
relations, promoting smoking cessation programs, passing non-Hispanic white counterparts" [9].
laws restricting tobacco products, and suing the tobacco A survey by the WHO found that nearly 17 percent
companies. of students in India aged 15 and under use some form of
No doubt about it. Just like there are more babies tobacco, most of them cigarettes. While public bans on
than there are willing people to adopt them, smoking has smoking had some positive effects, this rise has been a
more negative effects than there are positive ones. Smoking concern, and the study urged that more be done to tackle
is one of the most difficult addictions to break. All around advertising.
the world, there is an estimated 1.3 billion people who In New York, Tobacco Free Tompkins (T-Free), a
smoke, and most of these people start smoking before the Community Partner of the New York State Tobacco Control
age of 18, while almost a quarter of these individuals begin Program, conducted a survey on tobacco usage and
using tobacco before the age of 10. determined that 14 percent with less than a high school
Scientists estimate that cigarettes are more education use tobacco, 26 percent of high school grads with
addictive than cocaine, heroin, or alcohol. According to the no college, 28 percent of those with some, but less that 4
World Health Organization, smoking kills more people years of college, and 11 percent with 4 or more years of
than any disease in the world. Statistics say that it is college [6].
currently responsible for the death of one in 10 adults. In
2005, tobacco caused 5.4 million deaths (one every 6
seconds), and if this smoking pattern continue, it will cause
some 8 million deaths each year by [1].
With all these information readily available, why
do people continue to smoke? And why is smoking still
considered the one best thing there is—by the poor and the
rich alike who just can’t overcome their strong addiction?
Given these, it shows that the target of tobacco companies
is now more focused on the youth of today.

3. TOBACCO EXARCERBATES POVERTY

Tobacco and poverty are undeniably connected to each


other. In most countries, tobacco consumption tends to be
higher in families belonging to the lower-class.
It is worth citing the WHO again for a summary of
how tobacco exacerbates poverty: “Tobacco and poverty are
inextricably linked.” Many studies have shown that in the
poorest households in some low-income countries as much
Figure 1. Tobacco use by education, Tompkins County as 10 percent of total household expenditure is on tobacco
2004—Community Tobacco Survey, Tobacco Control and therefore less money to spend on basic items such as
Program (TC), June 2004 food, education and health care.
In addition to its direct health effects, tobacco
Another survey conducted last June 2004 by T- leads to malnutrition, increased health care costs and
Free was to find out how many adults in Tompkins County premature death. It also contributes to a higher illiteracy
use tobacco and smoke cigarettes. It turned out that 19.9 rate, since money that could have been used for education is
percent of Tompkins County adults use tobacco spent on tobacco instead. Tobacco’s role in exacerbating
poverty has been largely ignored by researchers in both
fields [5].
All these problems deprive families of much-
needed income and savings and even compounds to their
problems through the additional costs incurred for health
care.
John Madeley noted in his book, Big Business
Poor People that heavy advertising of tobacco by
Transnational Corporations (TNCs) can “convince the poor
to smoke more, and to use money they might have spent on
food or health care, to buy cigarettes instead [2].”

Figure 2. Overall Tobacco Use, Tompkins County Adults 4. TOBACCO CONTRIBUTES TO WORLD HUNGER
2004—Community Tobacco Survey, Tobacco Control
Program (TC), June 2004 Dr Judith MacKay, Director of the Asian Consultancy on
Tobacco Control in Hong Kong, claims that tobacco’s
while 18.2 percent of Tompkins County adults smoke “minor” use of land denies 10 to 20 million people of food.
cigarettes at least some days [6]. “Where food has to be imported because rich farmland is
being diverted to tobacco production, the government will
have to bear the cost of food imports,” she points out. This
case in point, smoking also contributes to world hunger as
the tobacco industry diverts huge amounts of land from
producing food to producing tobacco.
John Madeley added, the bottom line for
governments of developing countries is that the net
economic costs of tobacco are profoundly negative—the
cost of treatment, disability and death exceeds the economic
benefits to producers by at least US$200 billion annually
“with one third of this loss being incurred by developing
Figure 3. Cigarette Use, Tompkins County Adults 2004— countries [2].”
Community Tobacco Survey, Tobacco Control Program Madeley also described in detail other impacts on
(TC), June 2004 land from tobacco use:
 The land that has been destroyed or degraded to
grow tobacco has affects on nearby farms. As forests,
for example, are cleared to make way for tobacco  Enforce bans on tobacco advertising, promotion
plantations, then the soil protection it provides is lost and sponsorship, and
and is more likely to be washed away in heavy rains.  Raise taxes on tobacco
This can lead to soil degradation and failing yields.
 A lot of wood is also needed to cure tobacco leaves. In a 2008 report analyzing global tobacco use and
control, the WHO found that:
 Tobacco uses up more water, and has more pesticides
 Only 5 percent of the global population is
applied to it, further affecting water supplies. These protected by comprehensive national smoke-free
water supplies are further depleted by the tobacco legislation and 40 percent of countries still allow
industry recommending the planting of quick smoking in hospitals and schools;
growing, but water-thirsty eucalyptus trees.  Only 5 percent of the world’s population lives in
 Child labor is often needed in tobacco farms. countries with comprehensive national bans on
tobacco advertising and promotion;
5. TOBACCO SMOKING DAMAGES THE  Just 15 countries, representing 6 percent of the
ENVIRONMENT global population, mandate pictorial warnings on
tobacco packaging;
There are also other less direct impacts to the environment.  Services to treat tobacco dependence are fully
For example, the resources required to make cigarette available in only nine countries, covering 5
lighters and related products, to package and sell them, the percent of the world’s people;
resources required to box and package tobacco products,  Tobacco tax revenues are more than 4000 times
and the ones required to employ people working in the greater than spending on tobacco control in
industry, to advertise and market the products. Also, many middle-income countries and more than 9000
lighters are made from plastics and require a small amount times greater in lower-income countries. High-
of fuel. income countries collect about 340 times more
In the vast quantities they are produced these small money in tobacco taxes than they spend on tobacco
amounts of oil and related products that go into these can control.
add up. As people are getting jittery about high oil prices,
clean energy and so on, these kinds of things add to those 7. WASTED HEALTH, RESOURCES AND LABOR
concerns, even if this is not seen as a priority concern.
Given that tobacco use has no benefit for society, these While the tobacco industry without any doubt provides jobs
costs further highlight wasted resources. While tobacco for many people around the world, the total negative effects
companies are somewhat held to account for the additional of the industry and of smoking tobacco suggests that this is
costs to people’s health, they are rarely held accountable for “wasted wealth” and “wasted labor.”
promoting products which have these additional Talented scientists and business people currently
consequences. employed by this industry could potentially be working in
other areas contributing to society in a more positive way,
6. TOBACCO REDUCES ECONOMIC while agricultural workers could potentially be producing
PRODUCTIVITY less damaging products, for example.
Wastage also occurs in the form of deaths from
The economic costs of tobacco use are equally devastating. fires, the environmental damage caused by forest fires
In addition to the high public health costs of treating started by cigarettes, the resources needed to package,
tobacco-caused diseases, tobacco kills people at the height distribute, and employ people in the tobacco industry, the
of their productivity, depriving families of breadwinners resources needed to create additional products such as
and nations of a healthy workforce. Tobacco users are also cigarette lighters, promotional materials, etc.
less productive while they are alive due to increased In a way, there is also the extra cost of anti-
sickness [5]. tobacco campaigns. Arguably, without the excessive
To alleviate the dangerous effects tobacco has been promotion by the tobacco industry, much time and
bringing to its consumers, The WHO has defined a policy resources would not have to be devoted by the World Health
approach summarized by the acronym [4], MPOWER, to: Organization and other campaigners on raising these
 Monitor tobacco use and prevention policies issues; other concerns could then be given more attention.
The production of tobacco is rooted from tobacco
 Protect people from tobacco smoke
farming. It is an extremely labor-intensive occupation and
 Offer help to quit tobacco use involves the use of expensive materials such as chemical
 Warn about the dangers of tobacco
fertilizers and pesticides. The tobacco industry reaps the
overwhelming economic benefits brought about by tobacco 9. FREE CHOICE AT THE END OF THE DAY?
farming whereas the laborers and farmers find themselves
deep in debt. In addition, tobacco farmers are also prone to It is often argued by those who prefer to smoke and not see
illnesses as a result of their exposure to pesticide and more and more restrictions put in place that it is their free
nicotine poisoning. choice to smoke. Some will add that they do not smoke in
Children and adults working with tobacco often front of children, etc and thus sound responsible.
suffer from green tobacco sickness (GTS), which is caused Yet, on the one hand how free a choice is it to
by dermal absorption of nicotine from contact with tobacco decide to smoke? Advertising, peer pressure, modern
leaves. Common symptoms include nausea, vomiting, culture, stress all combine to give reasons for people to
weakness, headache and dizziness, and may also include smoke.
abdominal cramps and difficulty breathing, as well as Furthermore, it may seem like a free choice to only
fluctuations in blood pressure and heart rates [10]. harm oneself when deciding to smoke, but second-hand
There is growing concern about the smoking also kills.
neuropsychiatric effects among tobacco workers of exposure And perhaps more remote than that is people half
to organophosphate pesticides, with preliminary studies way around the world may be going hungry because land
indicating increased rates of depression and suicides in that could have been growing and sustaining local people is
Brazil among tobacco farmers [11]. now diverted into environmentally damaging and wasteful
While people have attempted to hold tobacco tobacco production.
companies to account for the health burden they introduce, As hopeless as it may already seem, as long as
they are rarely held to account for these other forms of people exist, change is inevitable. At the present,
waste. developments in technology have caught up with the
tobacco industry particularly through the use of electronic
8. HEALTH CONCERNS cigarettes. The electronic cigarette is basically a device that
looks like a cigarette, delivers “smoke” and nicotine, and
Tobacco use harms health in many ways. In fact smoking allows the smoker to enjoy the smoking experience with
may cause more than 20 illnesses of which can kill. much less harm to oneself and the environment. With
Smokers are generally in poorer health than non-smokers. further research and testing on these technologies, the high
On average, smokers die younger than non-smokers. rate of smoking occurrences can be curbed. For the problem
Cigarette smoking is a major cause of cancer, to be completely eradicated is another story.
cardiovascular disease and chronic lung disease. Smoking Ultimately, the one clear-cut solution is to stop
also has a profound impact on reproductive health. smoking permanently. It can be done through therapy,
Smoking harms almost all organs and body systems, even “cold-turkey,” or any other means possible which are of
those not in direct contact with tobacco or tobacco smoke. course, within reason. There should be no side-effects
Secondhand tobacco smoke is also a cause of illness– whatsoever.
including fatal illness–in non-smokers. Children exposed to If one does not wish to give up smoking because it
secondhand smoke have a higher risk of sudden infant is considered free choice, how about quitting smoking so
death syndrome (SIDS), acute respiratory infections, ear others may have a choice?
problems and more severe asthma. In adults, passive
smoking causes immediate adverse effects on the 10. REFERENCES
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