Balakalakaar : Concept Note

www.aiesecmumbai.org

What is Balakalakaar?
Balakalakaar is an annual initiative taken up by the local office of AIESEC in Mumbai. It is organized with the aim of creating an opportunity for the under privileged children of the city to discover and develop their potential in creative exercises such as Art, Dance, Drama, Music, and Craft. This is done primarily through workshops and training provided by esteemed professionals in the above fields along with AIESECers, youth volunteers and internationals from the Global Community Development Program.

www.aiesecmumbai.org

Why Balakalakaar?
We at AIESEC Mumbai believe that every person is born with some hidden talent. At Balakalakaar 2011, we hope to bring out that creative artist and the soulful dancer in every underprivileged child and provide a platform for them to showcase their talents through our workshops, events and competitions. Balakalakaar is also aimed at connecting todays youth to the less privileged children of the city thus giving them a chance to make a difference! Through this project we take one step forward towards our vision of Fulfillment of Humankinds Potential.

www.aiesecmumbai.org

Balakalakaar 2009
Creating Creators
AIESEC organizes various events with respect to social issues we see around us. Balakalakaar is one the most impact-full Developmental Projects hosted by AIESEC all over India. In the year 2009 AIESEC Mumbai hosted it to impact around 3,000 kids and we did so successfully by having a couple of Pre events with NGO's all over Mumbai and then the main event.

Fact File
Date Venue Pre-Events Main-Event Number Of Children Impacted Sponsors Media Coverage 14th June, 2009 St. Xaviers College, Mumbai 5 1 1300+ Colors Viacom 18 & SBI
News Coverage : Zee News Live Radio Coverage : Fever 104 FM Press Coverage : DNA 1 Article, Hindustan Times- 2 Articles, Yuva 2 Print Ads + 1 Article Digital Media Coverage: 18 Screens X 144 (10 Secs) Slots per day. Railway Stations, Caf Coffee Days, McDonalds.

www.aiesecmumbai.org

Balakalakaar 2010
The Artist In Every Child
In 2010 we decided to make it bigger than ever and we impacted more than 8,000 underprivileged kids in NGO's all over the city. The motive behind this event is to bring out the inner artist in each kid. We give the a platform to showcase their talent. Not only do we encourage talented kids but we also conducted workshops for those who never got a chance to learn
Fact File Date Venue Pre-Events Main-Event Number Of Children Impacted Sponsors 21st December, 2011 K. J Somaya College Of 4 1 5000+

Videocon TATA Motors Bharat Petroleum CEAT VU

Big Cinemas Radio One DSN Mingle Box Mumbai Mirror Online ELLE

Media Partners

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Balakalakaar 2011
The Artist In Every Child
The Build Up Event Flow & Agenda Target Impact Why Partner?

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Balakalakaar 2011
The Build Up
At the Balakalakaar 2011 Finals, we hope to give each of the 40 finalists a platform to showcase their talents in the field of Art, Dance and Drama on the big stage followed by an elaborate felicitation ceremony. Through the exciting scholarships we hope to make a long lasting positive impact in each childs life. Balakalakaar is aimed at developing linkages between todays youth and the less privileged children of the city and provide them with a chance to volunteer and make a difference!
Workshop Preparation : AIESEC Mumbai & its partners approach the Education Department of Brihanmumbai Mahanagar Palika to secure permission for holding the workshops at the BMC Schools as well as NGOs to encourage the participation of its children in the event. Extensively orchestrated media promotions through AIESEC Mumbais Media Partners. Talent Discovery Workshops : Basic workshops in the areas of art, dance and drama encouraging the participation of maximum children from 15 BMC schools and AIESECs partner NGOS for the event. Each workshop will be planned in such a way that its both easy to learn as well as to implement for the children. The top 40-50 Students will have the opportunity to be present their talent at the Balakalakaar main event. The Main Event : Grand Finale where AIESEC Mumbai & its partners announce the impact of the workshops through a detailed Impact report. Opportunity for child finalists to display their talent on the big stage . Most talented children to be felicitated with prizes and scholarships by an esteemed panel of judges and celebrities. Event will be attended by Media, Principals of all participating schools, AIESEC Mumbais Ngo partners, Sponsors of the event, youth volunteers, Local Board of Advisors, and all other stakeholders.

www.aiesecmumbai.org

Balakalakaar 2011
Event Flow
Final Day Agenda

Week 1 - Dance Workshop

Impact Weekend 1 NGO Workshops / Visits

Global Village
15 InternaAonal Stalls 30 InternaAonals 500 Students Display of internaAonal culture
Auditorium Event

What is Global Village?

Global village is A cultural extravaganza of youth leaders from across 50 countries and regions, under one roof celebrating Global Citizenship by representing their culture, traditions, cuisines and lifestyles. Our interns set up stalls where they showcase the culture of our country, key speakers attend global village and panel discussions are held where students from colleges all over Mumbai andinternationalsare addressed.

Week 2 Theatre / Music Workshop

Impact Weekend 2 - NGO Workshops / Visits

Opening Address Key Note Address Impact Report/ Video Dance Performance by Finalists

Week 3 - Art Workshop

Semi Finals

Drama Performance by Finalists Aart ExhibiAon FelicitaAon Ceremony Closing Comments

Balakalakaar Finals

www.aiesecmumbai.org

Balakalakaar 2011
Target Impact
Target Audience Youth Target Group - Underprivileged Children
Total Number of BMC Schools To be Targeted Total Number of Children to be Impacted Minimum Number of Youth Volunteers Minimum Number of Colleges SupporAng the Event Total Number Of Partnering NGOs 15-20 3000 + 400 + 10 10
4th November - 10th December Time Period

Means of Impact

AIESEC Mumbais Impact Weekends with NGOs Talent Development Workshops with Partnering NGOs Multidimensional College Partnerships to Engage Volunteers Eective Social Media Campaigns to Spread Awareness Balakalakaar Final Event

www.aiesecmumbai.org

Balakalakaar 2011
Why Partner?
AIESEC Mumbais Balakalakaar is a unique platform for partnering companies and organizations to support the most important segment of todays society Children. The support of your organization will provide an opportunity for over 2000 underprivileged children, to discover their hidden talents and develop them with the help of exciting scholarships. The Corporate Social Responsibility support extended by your company would be highlighted through extensive media coverage both prior, on the main day of and post the event Additionally, it lends sponsoring companies an invaluable direct leverage to over 500 youth volunteers & AIESECers Youth Networking: Through the Youth delegates chosen to attend the event, members, trainees and alumni of AIESEC Mumbai and through social media channels before and after the event. Media Leverage: From pre and post event promotional activities. Survey/Research Channels: By event attendees as well as attendees of various pre events Direct Company Involvement: By way of volunteering opportunities , key notes as well as other branding opportunities provided through various avenues of partnership Branding and Visibility: Through the various deliverables AIESEC Mumbai is willing to provide and extensively orchestrated media coverage

Youth Networking

Media Leverage

Survey/ Research Channels

Direct Company Involvement

Branding & Visibility

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Balakalakaar 2011
Knowledge Partner

Samabhavana Society is a forum of individuals with similar opinions and disposition, working towards a single goal - Dignity In Life! Samabhavana Societys vision is to become knowledge and human rights, non-profit community based organization with core competence on Sexuality and its psychosocial impact on human life.

Balakalakaar Event Planning and Network Partnership on long term project SMILE to be jointly implemented in 150 schools across Mumbai & Navi Mumbai during and a[er Balakalakaar Theme: Child Protec-on - Good touch vs. Bad touch

www.aiesecmumbai.org

Balakalakaar 2011
Technical Partners

Area Of ExperAse:

Technical ExperAse Planning of Agenda for Workshop FacilitaAon of Workshops Judges

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Balakalakaar 2011
Contact Page
Nikita Singh
President +91-9820-886-530 nikita.174singh@gmail.com

Seerat Batth

Organizing Committee Chair Vice-President Development Sector +91-9594-495-767 seerat.batth@gmail.com

Siddharth Anantharam

Vice President Business Development +91-9920-709-799 siddharth.anantharam@aiesec.net

Ishaan Jaiswal

Vice President Media Relations +91-9821-573-700 Ishaan.jaiswal@aiesec.net

C/o Satellite Media Group, 106, Stanford Plaza, Plot B/65, Off New Link Road,Andheri(W), Mumbai-400053.
Web:www.aiesecmumbai.org

Local office:

AIESEC Mumbais
Local Board Of Advisors

www.aiesecmumbai.org