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AN ORGANISATIONAL STUDY OF CONSIM INFO PVT LTD, CHENNAI.

A Summer Training Report submitted to the SRM University In partial fulfillment of the requirements For the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Submitted by Ms.B.RAGHAVI (Reg No: 3511120092) Under the Supervision and Guidance of Ms.Priya, Asst Professor. (Faculty Guide) Mr. GURU MOORTHY, B.E., MBA (Industry Guide)

DEPARTMENT OF MANAGEMENT STUDIES SRM UNIVERSITY RAMAPURAM CAMPUS, CHENNAI 89.

JULY, 2012

Department of Management Studies SRM UNIVERSITY Ramapuram Campus Certificate This is to certify that the Summer Training Report entitled AN ORGANISATIONAL STUDY OF CONSIM INFO PVT LTD, CHENNAI, in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration is a record of original training undergone by Ms.B.RAGHAVI (Reg No: 3511120092) during the year 2011-13 of his study in the Department of Management Studies, SRM University, Ramapuram Campus under my supervision and the report has not formed the basis for the award of any Degree/Fellowship or other similar title to any candidate of any University.

Place: Chennai 89 Date:

Signature of Guide Ms.Priya. Assistant Professor Department of Management Studies SRM University Ramapuram Campus Chennai 89.

Countersigned

Head of the Department Dr. C. Sundar, M.B.A, M.Phil., Ph.D. Professor & Head Submitted to the Department of Management Studies, SRM UNIVERSITY (Ramapuram Campus) for the examination held on_______________

INTERNAL EXAMINER

EXTERNAL EXAMINER

DECLARATION

I, B.RAGHAVI, (Reg No: 3511120092) hereby declare that the Summer Training report, entitled AN ORGANISATIONAL STUDY OF CONSIM INFO PVT LTD, CHENNAI , submitted to the SRM University in partial fulfilment of the requirements for the award of the Degree of Master of Business Administration is a record of original training undergone by me during the period May 2012 July 2012 under the supervision and guidance of Ms.Priya, Assistant Professor, Department of Management Studies, SRM University, Ramapuram Campus, Chennai and it has not formed the basis for the award of any Degree or other similar title to any candidate of any University.

Place: Date: B.RAGHAVI

ACKNOWLEDGEMENT

I am extremely thankful to our Chairman, SRM University, for his invaluable support. I wish to express my profound gratitude to my venerable Secretary and Pro Vice Chancellor, SRM University, for kind permission to undergo project work successfully. I express my heartfelt thanks to our Vice Principal, Faculty of Engineering and Technology, SRM University, Ramapuram Campus who provided all facilities for carrying out this project. I immensely thank our Head of the department, Dr. C. Sundar M.B.A., M.Phil., Ph.D, and Project Guide, Ms.Priya, MBA, Assistant Profesor, for their valuable suggestions and guidance for the completion of project work. I thank God Almighty for showering his perennial blessing on me for giving me the courage to pursue this project work successfully.

B.RAGHAVI

CONTENTS
5

CHAPTER

TITLE

PAGE NO

Cover Page

(i)

Certificate

(ii)

Company Certificate

(iii)

Declaration

(iv)

Acknowledgement

(v)

List of Tables

List of Charts

(vi)

Introduction

1 3
6

Profiles 2.1 Industry profile 2.2 Company Profile 2.3 Organizational Hierarchy Product Profile 3.1. Caf Coffee Day 3.2. Coffee Day xpress 3.3. Coffee Day beverages 3.4. Coffee Day fresh & ground 3.5. Coffee Day exports 9 Various Department and its Activities 12 4.1. HR Department 4.2. Accounts Department 4.3.Supply Chain Management 4.4.Marketing Department 4.5.Food & Beverages Department. 4.6.Project Department. My Learning and Training experience at ABCTCL, Chennai. SWOT Analysis Conclusion 7.1. Findings 7.2. Suggestions 36 Bibliography 41

5 6 7

27 30

LIST OF TABLES TABLES NO 1 TITLE ORGANISATION HIERARCHY


7

PAGE NO 10

LIST OF CHARTS

CHART NO 1 Mission

TITLE

PAGE NO 12

Organizational chart

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HR Hierarchy

16

21 4 Accounts Hierarchy 23 5 Supply Chain Hierarchy

Marketing Hierarchy

25

Food and Beverage Hierarchy

27

Project Hierarchy

28

SWOT Analysis

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CHAPTER-1

1.

INTRODUCTION

This Project deals with the Organizational Study of Consim Info pvt ltd, Chennai. This Project provides the details about the Companys Profile, various divisions, its various departments, its activities and my learning alongside training experiences in the Head office and various branch offices.

1.1 OBJECTIVE OF THE INTERNSHIP:

The main objective of the Project is to obtain the knowledge about the field and to get the first-hand knowledge of business administration in work place. To study about the market potential for various products in the market. To acquire good work habits. To increase sense of responsibility. To promote the business for the company. To develop skills in the application of theory to practical work situations. An opportunity to develop attitudes conducive to effective interpersonal relationships. To acquire in-depth knowledge about formal functional activities of organization. To focus on the various activities of the organizational departments and to make a study of it. participating

1.2 IMPORTANCE OF THE INTERNSHIP: It gives an opportunity to be a part of the organization. It aids to develop skills in the application of theory to practical work situations It helps to gain knowledge about the various activities of the departments in the organization. It provides knowledge about the management activities taken up by the organization. It provides an opportunity to develop attitudes conducive to effective interpersonal relationships. It gives a fair idea about the working and environmental conditions of the organization. It helps to acquire in-depth knowledge about formal functional activities of participating organization.

1.3 SCOPE OF THE INTERNSHIP:


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1.4

To gain beneficial knowledge about the organization. It provides an experience of actual field work. It provides interpersonal and managerial skills. It provides a profound understanding about online marketing and sales. It provides the first-hand knowledge of business administration in work place.

PERIOD OF THE INTERNSHIP: 35 DAYS (In Head office and various branch offices in Chennai)

1.5

CHAPTERISATION SCHEME:

CHAPTER 1: This chapter covers the general introduction about the company and the objective, scope, importance and the period of the internship.

CHAPTER 2: This chapter covers the profile study which includes the industrys profile, Companys Profile and the organizational hierarchy of the manufacturing plant.

CHAPTER 3: This chapter covers the profile study about the various products manufactured in the plant and its prevalence in the market.

CHAPTER 4: This chapter covers the study about the various departments and its activities in the organization.

CHAPTER 5: This chapter covers the details about my learning and training experience with the Online Marketing & Sales department of the organization.
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CHAPTER 6: This chapter covers the conclusion part of the internship which includes the various observations, suggestions and findings found in the Head office of CONSIM INFO PVT LTD, CHENNAI.

CHAPTER- 2 2. PROFILES

2.1 INDUSTRYS PROFILE Thanks to the Dotcom bubble, The floodgates were opened by online travel sites like IRCTC and makemytrip.com which changed the way Indians book travel tickets. In conjunction with this, rapidly increasing internet user base and rising middle class with disposable income has contributed to the flourishing of industry. Secure online transaction environment, measures like Cash-on-delivery, focus on customer service has motivated Indian consumers to place their trust in online shopping. As a result, E-commerce has been experiencing stupendous growth in recent times which led to a boom in E-tailing in India. Despite this tremendrous growth of ecommerce, raising a question about the sustainablity on this high-growth momentum, there lead to a raise of online portals for Auctions pioneered by Bazeee.com in India, which was later acquired by ebay.com

2.1.1 Industry Size, Growth, Trends


The food services sector in India is expected to witness a 50 per cent increase in investments in 2012 to about US$ 750 million, as food suppliers and retail companies plan to scale up business and stay competitive by tapping the large potential of the domestic market. Of the total investments of US$ 750 million in 2012, about US$ 165 million has gone into purely front-end retail, such as fast moving consumer goods (FMCG), food and beverage firms.

2.1.2 Beverages

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Food and beverage contributes a big portion to the revenues of hotels in India. "This is as much as 30-40 per cent. According to a report titled 'Indian Non-Alcoholic Drinks Forecast to 2012' by research firm RNCOS, the Indian non-alcoholic drinks market was estimated at around Rs 216 billion in 2008 and is forecasted to grow at a CAGR of around 15 per cent during 2009-2012. The report covers numerous factors driving the growth of non-alcoholic drinks market in India.

2.2 COMPANYS PROFILE

2.2.1 ABCTCL Introduction


Mission, Vision & Values

(1) Mission The mission of Coffee Day is to provide authentic, affordable coffee to our customers. And, our vision is to be present in every space where coffee can be an integral ingredient. We aim to be one of the top three players, worldwide, in the coffee retail segment. Thats a dream we live up to, and make real everyday. (2) Values - PRISM Take PRIDE in work and organization. RESPECT guests, subordinates, peers and superiors. Show the highest level of INTEGRITY towards work and company under all circumstances.
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Imbibe and practice SELF-DISCIPLINE in all daily activities. Be MOTIVATED to give the best for organization, team and customers.

(3) Principles The age-old Indian value system has its imprint on Coffee Days value system too. Coffee Day promotes a healthy working environment, which encourages and fosters a climate of openness, respect and innovation, along with Integrity, Leadership, Ownership and Trust. (4) Integrity Coffee Day respects honesty within and outside the company. The Group practices ethical business principles in law and spirit, and strive to bring the best to the consumer. They strive for Respect, Innovation and Excellencethe fuel that drives ABCTCLs growth.

2.2.2 ABCTCLs HISTORY

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Leading retailer and Beverages Company to coffee lovers the world over the young and the old, They have come a long way since our launch in 1994. Today, they provide a full range of coffee products through a robust and transparent system of farming and social responsibility. Caf coffee day was founded in 1996 by Mr.Siddhartha Hedge, he is the Founder and Director of Coffee day. It was started with 3 people and it is the single largest fully integrated coffee company in India. Coffees of Amalgamated bean coffee trading company ltd, are produced across 10,000 acres of plantations in the hills of the Westerns Ghats. Sub-tropical regions at high altitudes are most suited for growing Arabica. Frequent rainfall causes almost continuous flowering, which results in two coffee harvesting seasons. Within our environment, we also have estates that receive perennial rainfall, better suited for growing Robusta which needs high humidity. Single origin coffees are grown in the higher altitudes of the Kathlekhan (means dark forests in Kannada, a South India language) estate. The Dark Forest coffee is a unique single origin coffee marking the groups foray into the range of exclusive coffees. Designing, developing and delivering coffee-products requires thought leadership, well-integrated suite of capabilities and a strong set of processes. To meet these challenges, and continue with our innovation, we maintain major practices in Advisory, Sustainable farming, Retail, Products, Technology, Solutions and Corporate Social Responsibility.

2.2.3 ABCTCLs Innovation


Innovation, Tradition and Coffee Day are synonymous with each other as far as everything and anything to do with coffee is concerned. The origins of Coffee Day began over 140 years ago, with the humble bean. Decades later, and across 10,000 acres of coffee grown wilds, the focus remains clear: The humble bean is the pivot of all our enterprises. Our products and brands, innovations, ideas and knowledge are backed by unmatched technical and qualitative expertise First consolidated and pure coffee outlet to find its footprint across the globe. Asias largest integrated coffee company with the second largest network of coffee estates, a heritage of over 140 year. One of the top coffee exporters in India to United States, Europe and Japan. First company in India to receive UTZ certification.

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ISO 9001:2008 certified for Design, Development and production of coffee and beverage vending machines compliance to CE.

Today Coffee Day is at the forefront of the Coffee revolution co-riding with coffee growers, suppliers, corporations and planters. We are on this constant journey! Always trying to grow and help sustain growth and raise the bar continuously. Inline with Coffee Days principles and practice of encouraging ethical practices and supporting research and innovation, we partner with experts and organizations working towards this.

Coffeelab, Bangalore

Ms. Sunalini Menon, the founder and CEO of Coffee Lab Pvt. Ltd, is also the creator of countless coffee blends for Coffee Day. She is also Asias first woman in the field of coffee cupping, and was recently awarded the Leadership Medal of Merit by The Coffee Quality Institute in April 2010. Research & Development Lab, Chikmagalur This high-tech Research and Development lab was founded in 2000 at Chikmagalur. Led by Dr. Pradeep Kenjige, the lab provides technical support to all divisions of Coffee Day, and also helps in new product development and quality analysis of existing products. The team comprises experts from organizations like the CFTRI (Central Food Technological Research Institute) and DFRL (Defense Food Research Laboratory). The Research & Development lab works out the formulae for the products, in consultation with experts and our professional panel. This is followed by a stern approval process, after which the product is launched in the market by our divisions. Roasting Unit, Hassan The shade grown coffees at Coffee Day are processed under stringent quality processes at our two curing works, strategically located in Chikmagalur and Hassan with a combined installed capacity of 70,000 tonnes. The flavor of the region is carefully preserved by experts during production.

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2.3.1 ORGANISATION STRUCTURE & HIERARCHY:

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CHAPTER-3

3. DIVISIONS UNDER COFFEE DAY

3.1 CAF COFFEE DAY Cafe Coffee Day is India's favourite coffee shop, for the young and the young at heart. We're part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company. A caf outlet chain, with 1000+ cafes in 114 cities across the country cities across the country. The first one opened in 1996 on Brigade Road in Bangalore. It's been an exciting journey since then, becoming the largest organized retail cafe chain in the country. CCDs are there at Vienna or Karachi Prague.

3.2 FRESHN GROUND Owns 400 coffee bean and powder retail outlets. Fresh & Ground stores cater to the perfectionist coffee or tea maker. Offering 22 exclusive coffee blends. It is a natural given that tea and coffee at Fresh & Ground stores is freshly procured from plantations associated to the Group. Hygienically packaged to retain the freshness, all products go through strict quality check points to ensure that you receive only the best. Freshn Ground brings consumers region-specific blends of coffee and tea, customized to perfection. All this is made available to consumers off the shelf, along with a host of accessories like coffee mugs, filters and brewing machines.

3.3 COFFEE DAY XPRESS Owns more than 950 Coffee Day kiosks. Coffee Day Xpress caters to the mobile population of a city always on the move, always in a hurry. Packaged in an area of just 60 square feet, Coffee Day Xpress believes in keeping it short and sweet! No elaborate decorations, just fresh, delicious snacks and steaming beverages. A smarter and more efficient way of staying ahead.
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3.4 COFFEE DAY BEVERAGES Operates 12,000 + vending machines. Smart thinking and smart solutions are needed to overcome challenges. Take for instance, the IT, ITES, media, hospital and hospitality industries. They never sleep! A cup of coffee is an anytime every day affair. Research has proved that providing employees with fresh coffee and tea increases productivity in any office. A vending machine, which dispenses fresh coffee at the touch of a button, thus becomes an absolute necessity. Recognizing the huge potential, Coffee Day Beverages embarked on a dynamic journey to become the largest fresh milk - roasted coffee beans vending chain with a distinct brand identity of its own. Today, they have become the largest player in the segment with over 10,000 installations across the country. And, they continue to grow! The Coffee Day Beverages (CDB) initiative is a virtual revolution in dispensing coffee. They have made freshness an integral part of the vending machine proposition. The best ingredients are used and strict quality checks are performed to ensure consistent quality of the coffee beans. This enables them to deliver the satisfaction of a freshly brewed cup of beverage.

3.5 COFFEE DAY EXPORTS Amalgamated Bean Coffee (ABC) Trading Company is one of the largest exporters of green coffee in India, since 1999. The immense knowledge and thought leadership that had been gained over the years, gives a leadership position quite naturally. ABC had continued to invest in research and development, and use the learning successfully to improve their promotion of various coffee blends and augment their exports.

Trusted for quality by buyers, the world over. Clients include large roasters, traders, food & beverage companies in major importing nations Europe, USA, Japan & the UAE. New and emerging trends and flavours form an integral part of the group. Innovation through new experiences and collaboration. Leverage partnerships for new ventures.

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CHAPTER 4 VARIOUS DEPARTMENTS AND ITS ACTIVITIES 4.1 INTRODUCTION This Multidivisional group has its organizational activities performed under the supervision and guidance of the following 5 major departments. This chapter covers the functionalities and other operations performed by these 5 major departments which include its sub departments based on the requirement of the manufacturing plant. 4.2 MAJOR DEPARTMENTS AT THE ABCTCL PLANT They are as follows:

1. HUMAN RESOURCE DEPARTMENT 2. ACCOUNTS DEPARTMENT

3. SUPPLY CHAIN MANAGEMENT DEPARTMENT

4. MARKETING DEPARTMENT

5. FOOD & BEVERAGES DEPARTMENT

4.2.1 HUMAN RESOURCE DEPARTMENT

FUNCTIONS OF THE HR DEPARTMENT 1. Pre-Recruitment Process: a) Receipt of requirement of manpower from various department heads.
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b) Scrutinize them and take approval from concerned authorities if the post is new. c) Prepare a recruitment budget and CTC for the employee and take approval. d) Select the appropriate Recruitment process.

2. Recruitment Process: a) Prepare Advertisements etc. for the recruitment. b) Scrutinize and shortlist the applications received. c) Send interview call letters/mails as required. d) Conduct Interviews through panels. e) Preparation of offer letters as required.

3. Joining Formalities: a) Administrating Joining formalities. b) Pre-Employment Reference checks. c) Preparation of Appointment Advice and intimating the same to other departments. d) Preparing and entering new hire paperwork. e) Coordinating to get Employee ID Cards. f) Handing over the new hire to the concerned HOD/Manager. g) Preparation of Job Profiles coordination with HOD/Managers for new posts.

4. Employee Personal File Maintenance: h) Opening new file and Closing the Resigned employees File. i) Make sure all Employee files are maintained safely with care. j) Make sure all personal records are available in the files. k) Periodic Personal File Auditing.
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5. Employee Data Base: a) Keeping Track of Knowledge Management Software. b) Maintenance of HRIS.

6. Confirmation Formalities: a) Intimating the concerned HOD/Manager about the due dates for confirmation. b) Conducting Confirmation Appraisals. c) Coordinating for Skill Gap Analysis. d) Coordination to set Quality Objectives for each job profile. e) Ensuring updating of the existing Job Profiles. f) Processing the Confirmation.

7. ISO Compliance: a) Ensuring all the updation of the ISO documentation and HR Formats. b) Learning and enforcing Standard Operating Procedures (SOP). c) Facing the Internal and External Audits, accountable to enforce the correctional actions.

8. Statutory Compliance: a. Handling PF and ESI formalities and coordinating with other departments. b. Handling Apprentice Training, Submitting Periodic Returns to Board. c. Submitting other returns to the labour Department .

9. Training And Development: a. Conducting Induction Training for new hires.


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b. Training Need Analysis based on Skill Gap Analysis, Appraisal Feedback and suggestions. c. Coordinating External and Internal Training Programs. d. Maintaining Training Records. e. Analysis of Training Feedback.

10. Performance Appraisal: a. Prepare the new Appraisal Form. b. Educate employees about self-appraisal. c. Provide inputs to HODs for Appraisals. d. Prepare Appraisal Letters.

11. Employee Relation: a. Having formal and Informal counselling with employees. b. Prepare Event Calendar of monthly recreation to motivate employees. c. Handling Corporate Medical Insurance.

d. Processing required letters on employees request.

12. Report Generation: a. Generating and analyzing Employee Attrition Reports, Training Evaluation, and Manpower Status. b. Weekly and monthly recruitment reports c. Report generation of Pre appraisal, Appraisal and Post Appraisals. d. Salary Details Reports to Accounts Department. e. Reports as per the HODs request.

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13. Exit Formalities: a. Administering Exit paper work including all Statutory requirements. b. Conducting Exit Interviews. c. Preparing Exit Interview Summary. d. Giving post-employment reference for relieved employees. e. Processing File to Accounts Department for final settlement.

ITS HIERARCHY:

HR SENIOR MANAGER HR HR MANAGER ASSISTANT MANAGER HR HR EXECUTIVES

4.2.2 ACCOUNTS DEPARTMENT

FUNCTIONS OF THE ACCOUNTS DEPARTMENT: Preparation and compilation of Budget estimates and revised estimates Control of expenditure and economy measures. All matters related to Banks and banking institutions. Matters related to creation of posts, fixation of pay Loans and advances. Scales of pay and allowances, revision, etc.
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Codification of Financial rules and regulations. Framing of financial rule. Assessment of Plan resources. All matters relating to Audit reports. All matters relating to Accounts Maintenance of loans, advances, accounts and matters related thereof. Internal audit matters Checking of fixation of pay and revision of pay-scale.

ITS HIERARCHY:

ACCOUNTS

SENIOR MANAGER MANAGER ASSISTANT MANAGER EXECUTIVES

4.2.3 SUPPLY CHAIN DEPARTMENT

FUNCTIONS OF THE SUPPLY CHAIN DEPARTMENT Supply chain is the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of conforming to customer requirements.

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The Supply chain department is entrusted with the responsibilities of ensuring that the entire process of Supply chain is maintained and developed in accordance with the goals of the business at an economical cost. The tasks of the Supply chain department involve storage, distribution, warehousing, movement of goods from one place to another (internally or externally), tracking and delivery of goods. It includes a complete process of planning, managing, controlling and coordination to make sure that the goods reach the right place, at the right time, for the right cost and in a right condition. Supply chain management plays an important role in purchasing and production side of the organization.

ITS HIERARCHY:

LOGISTICS SENIOR MANAGER MANAGER ASSISTANT MANAGER EXECUTIVES

4.2.4 MARKETING DEPARTMENT Main responsibilities can be gathered in several main functions of the marketing department. These functions are as follows:

Development of marketing goals and strategy Conducting marketing researches and monitoring customer needs
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Promotion and advertisement

Also specialists give the following marketing department functions: 1. Managing customer relations 2. Concentrating on customers 3. Researching customers habits 4. Identifying customers needs 5. Analyzing customers reaction to advertizing 6. Identifying customers influential groups 7. Collaborating with marketplace 8. Specifying target audiences or market segments 9. Processing orders and payments 10. Getting feedback from target audience 11. Researching new markets 12. Managing vendors 13. Managing budget 14. Tracking competitors activity 15. Conducting advertizing campaigns 16. Preparing sales presentation materials 17. Making marketing schedules 18. Measuring effectiveness of marketing promotion 19. Developing company and product brand 20. Forecasting sales 21. Planning sales 22. Analyzing sales 23. Reporting sales 24. After sales support 25. Analyzing price 26. Developing price strategy 27. Developing product and package design 28. Online promotion

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ITS HIERARCHY:

MARKETING

SENIOR MANAGER MANAGER

ASSISTANT MANAGER EXECUTIVES & ENGINEERS

4.2.5 FOOD & BEVERAGES DEPARTMENT

Function
o

Food and beverage managers ensure that the operations for which they work, such as hotels, country clubs and large catering companies have the food and beverage stocks they need to serve their clients. Food and beverage managers build and maintain relationships with vendors, manage large budgets and collaborate with executive chefs to oversee safe food storage and cost-effective usage.

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Significance
o

Food and beverage managers influence hiring and training of food service staff and often collaborate with human resources to offer training on the latest food service industry standards. Food and beverage managers are also responsible for customer satisfaction and often supervise catering at special events such as weddings, conferences and banquets.

Benefits
o

Food and beverage managers keep their employers on the cutting edge of food and wine trends. They often attend gourmet food shows and wine tastings to make purchasing decisions that will positively impact their business establishments. Food and beverage managers also maintain food and wine magazine subscriptions so that they can know the buzz on new products.

FUNCTIONS OF THE F&B DEPARTMENT a) Materials b) Methods c) Machines and Equipment d) Routing e) Estimating f) Scheduling g) Expediting h) Inspection i) Evaluating 4.2.5 PROJECTS DEPARTMENT

FUNCTIONS OF THE PROJECTS DEPARTMENT 1. To render assistance to all departments of the company in the finding suitable location and growth of a cafe services. 2. To provide assistance in procurement by obtaining quotations, ordering and expediting deliveries, and
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making adjustments until the supplies or services are received or performed satisfactorily. 3. To be a centre of information on sources of supply for the many items used by the company. 4. To obtain the best value for every dollar expended. 5. When the technical details involved make it advisable for certain departments to aid in the preparing of the specifications for the order involved, the Director of Purchasing/leasing shall seek the advice and cooperation of the department head involved in the specific purchase. 6. In order not to have to purchase things at the last minute, the purchasing department should: a). Anticipate requirements sufficiently in advance to do a good job of buying. The axiom, "Haste Makes Waste" is particularly true in the field of purchasing. b). Contribute either to improvement of quality or of economy. c). Keep strictly confidential all information and quotations submitted by competing vendors. 7. Expedite all deliveries as promptly as possible so that adjustments can be made if necessary. Send appropriate documents to the end user and Receiving Department as soon as possible. ITS HIERARCHY:

PROJECTS

SENIOR PROJECT MANAGER LEASING MANAGER

ASSISTANT MANAGER

PROJECT EXECUTIVES
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CHAPTER 5 MY LEARNING AND TRAINING EXPERIENCE AT CONSIM INFO PVT LTD, CHENNAI HR DEPARTMENT

5.1 INTRODUCTION This chapter provides the entire details of my learning and training experience at The CONSIM INFO PVT LTD, CHENNAI in the HR & Marketing department. Here we can find about the duties and responsibilities held by me as a part of the training in the department of HR & Marketing. Here I was found to be closely associated in assisting the HR & Marketing people in completing their routine task. 5.2 MY LEARNING AT ABCTCL: 1. Acquired knowledge about the various registers used in the HR department. Some of the register used at ABCTCL: a) HIRING CHECKLIST b) EMPLOYEE CORRECTION FORM c) EMPLOYEE COMPLIANCE SURVEY d) THE 60 DAY NEW EMPLOYEE SURVEY e) MANAGING POOR PERFORMANCE CHECKLIST f) PRE-TERMINATION CHECKLIST g) PAID TIME OFF POLICY h) CODE OF ETHICS i) BUSINESS ETHICS AND CONDUCT DISCLOSURE STATEMENT j) CLIENT BILL OF RIGHTS

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2. Acquired knowledge about various legal compliances based on the Tamil Nadu Factories Act of 1948 & 50. 3. Acquired knowledge about the recruitment process followed at ABCTCL. 4. Acquired knowledge about the Contractors and Man Power supplying agents at ABCTCL. 5. Acquired knowledge about the ABCTCLs self-developed ERP software and its operations. 6. Acquired knowledge about the employee safety and welfare measures taken at ABCTCL. 7. Acquired knowledge about the PF deductions and how to calculate the overtime wages for the employees. 8. Acquired knowledge of how to file the registration certificate amendment for ABCTCL. 9. Acquired knowledge about the Company vendors and suppliers in both men and material. 10. Acquired knowledge about the working mechanism of the company and its departments. 11. Acquired knowledge through the guidance and advices of the HR people in how to handle various situations with the labour. 12. Acquired knowledge regarding insurance schemes offered by ABCTCL to their employees. 13. Was given training on how to create and maintain the various register as per the norms. 14. Was given training on how to file and record the legal compliances on behalf of ABCTCL to the government. 15. Assisted in issuing of bonafide letter for the employees of the organization. 16. Was given training in creating and issuing of staff product coupon. 17. Assisted in the documentation process of the recently held recruitment of 78 operators for the new outlets around Chennai. 18. Worked in the HR Help Desk during the lunch hours and assisted in sorting and clearing the queries and needs of the employees. 19. Assisted in Purchasing of the HR registers required for the organization. 20. Assisted in maintaining the HR & Other Executives Files for the purpose of PF approval and other salary payments. 21. Acquired knowledge regarding the EMPLOYEE BENEFIT CARD program.
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22. Acquired knowledge about organizational Hierarchy available at the plant both in administration and production.

CHAPTER 6 SWOT ANALYSIS

6.1 INTRODUCTION This chapter deals with the SWOT analysis performed throughout the various departments of the ABCTCL, chennai. SWOT Analysis: It deals with the factors like strength, weakness, opportunities and threats that could play an important role in understanding the working and managerial functions of the organization.

6.1
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STRENGTHs: Largest retail chain of cafes. ISO 9002 certified company. Quality and taste. Youth oriented brand (40 % population < 20). Reduction in cost (Own Production). USP of brand - Highly affordable brand

WEAKNESSES: Weak brand image and lacks strength to maintain brand loyalty. Poor ambience and decor. (Prime space - advertising and promotions). Wrong site selection - Losses.

OPPORTUNITIES: Fastest growing industries in Asia. Preferred for informal meetings. Gone international

THREATS:
Competition with established and International other coffee cafes like Barista, Mochas, Gloria Jeans, Coffee Bean & Tea Leaf and Illy Caf. Hukka Parlours.

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MARKETING

Product Wide range of products appealing to Indian coffee and snack lovers. Indian taste. Eatables adapted to Indian taste buds like Samosa, Biryani, Masala Sandwich, Tikka sandwich etc. Indian taste along with classic coffee. Price Place Strategically located outlets (High Street/ Family Entertainment Centres). Major customer -15- 29 yrs, Price ranges - 20 to 200. Minor changes (majorly - government taxes) Merchandising includes funky stuff like t-shirts, caps etc.

Promotion C.C.D. does not look at mass media as a viable area of advertising. Television (Zee English called Friends, Channel [V]'s Get Gorgeous). Tickets Sales (IPL). Movies (Main Hoon Na, Kyun Ho Gaya Na, etc). Sales Promotion (Offer coupons, Gifts vouchers, Caf Citizen Cards). Caf Beat- an in-house magazine. Tie-up with World Space & Microsense to provide satellite connectivity.

Process Order process - Based on services (Customer read menu and order).
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Flexible delivery process (Customer can go directly, take the order placed or order delivered on his table).

People People at C.C.D. believe that People are hired for what they know but fired for how they behave. Motivation and personal skill are laid emphasis upon.

Physical Evidence Logo, Colours, Images - At the caf now, there is a new look and feel with new colours

RED symbolises leadership, vitality of youth and passion . WHITE - symbolises purity of brand. ORANGE to add an element of freshness Purple the royal color associated with the brand in signage Burgundy the color of free-spirited fun

Caf - larger than the text inside the logo box. Signifies that Caf Coffee Day pioneered the caf concept in India way back in 1996. C.C.D. would like to own the word caf in the minds of its customers.

Dcor & Architecture Literature Dress Code

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CHAPTER 7 CONCLUSION 7.1 INTRODUCTION: This chapter is divided into 2 major sections namely FINDINGS and SUGGESTIONS. In the first section we find out various achievements and improvements made at ABCTCL in order to build good organizational reputation and structure. Here the various practices followed by the organization in terms of marketing, advertising and CSR activities are listed out which makes ABCTCL unique from its core competitors. In the second section we provide some of the suggestions made to the organization in order to make them more stronger than actually they are in the market at present.

7.2 FINDINGS AND SUGGESTIONS MADE AT ABCTCL

7.2.1 FINDINGS AT ABCTCL 1. Innovative promotion and advertising initiatives CCD has successfully executed a number of campaigns for various brands across a wide spectrum like FMCG, white goods, telecom, education and many more categories to meet their brand objectives and thus has proved to be a strong alternative to conventional media properties.

The opportunity to get your brand message across to our customers in a very subtle yet effective method is limitless. From large wall spaces which can attract the customer with eye catching brand messages to 3D table stickers, to branded tissue papers, the list is endless. They are also trying to continuously innovate and offer the best possible options to create a successful campaign.

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CCD offers the option to deliver an well rounded brand experience as the youth happens to be thier target customer.

2. Sustainable Farming - best in Coffee brewing.


Within the depths of the Coffee Cradle of India in Chikmagalur, Coffee Day grows and tends to its own coffee. Extremely conscious about the environment, only sustainable coffee farming techniques are used. Naturally, all the coffees produced here are shade grown, providing a richer taste to coffee without leaving carbon footprints. Their safe farming practices and the support they give to the biodiversity, makes us a true citizen company. If nature is the back bone of our sustenance, we need to ensure its protection for today and tomorrow. Coffee grown under shade of taller trees, incorporating environment friendly techniques is called shade grown coffee. Research tells us that Arabica coffee produces the best yields under 35 per cent to 65 percent of shade. The plantations are nestled in the Chikmagalur and Mudigere region of the Western Ghats, and spread over 10,000 acres of well-maintained estates (4500 feet above sea level). These plantations are also host to innumerable herbs, shrubs and trees like arecanut, orange, pepper and cardamom. The estates share boundaries with some forest reserves and wildlife sanctuaries, and play an important role in wildlife conservation in this region. The Bhadra River and numerous natural streams provide the all-essential aquatic support to the entire constitution.

3. UTZ Certification

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UTZ certified is given on fulfilling a code of conduct, which basically tests coffees based on three criteria, good agricultural & business practices, social criteria and environmental criteria.

Coffee Day was the first coffee company in India to get a UTZ Certification for responsibly growing coffees.

UTZ certification is recognition of the socially and environmentally responsible coffee production and sourcing practices that ABCTCL follow.

UTZ Certified Good Inside coffee is traceable right from the Grower to the Roaster. The certification empowers the consumer who will be able to trace where the coffee is actually coming from, down to the details of where the coffee was grown, roasted and packaged.

4. Leveraging the India Advantage 1. Research and Development Potential ABCTCL has set up two R&D centres in India, at Bangalore and Chikmagalur. Both the R&D centres are involved in cutting edge research and development in coffee cultivation. This high-tech Research and Development lab was founded in 2000 at Chikmagalur. Led by Dr. Pradeep Kenjige. This lab provides technical support to all divisions of Coffee Day, and also helps in new product development and quality analysis of existing products. The team comprises experts from organizations like the CFTRI (Central Food Technological Research Institute) and DFRL (Defense Food Research Laboratory). The Research & Development lab works out the formulae for the products, in consultation with experts and CCDs professional panel. This is followed by a stringent approval process, after which the product is launched in the market by our divisions.

2.Roasting Unit, Hassan

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The shade grown coffees at Coffee Day are processed under stringent quality processes at our two curing works, strategically located in Chikmagalur and Hassan with a combined installed capacity of 70,000 tonnes. Mature coffee beans are picked and processed (pulped) on the same day, following which the coffee is subjected to natural fermentation for 28 hours. The coffee is soaked in water for eight hours, sun-dried under supervision for correct moisture levels. This controlled process takes up to four days, depending on the weather conditions. Once dried, coffee is peeled, polished and graded.

Experts meticulously preserve the flavor of the region during production.

3. Corporate Social Responsibility Coffee Days footprint across economic, social and environmental initiatives is a reflection of its overall objective. This includes our commitment to the people who work with us and their families, and our resolve to maintain the flora and fauna of the region. Investments in good agricultural practices and eco-conservation ensure that the original forest cover of the region remains intact. Interestingly, most of their estates are situated in and around forest areas. They strive to preserve the natural beauty and history, along with the natives of the land the people, wildlife and the forest cover. Coffee Day is always striving to better the condition of those who work in their farms and estates. Free education, financial aid for higher studies and of course the offer to join Coffee Day after getting enrolled in specific training programs are some of the opportunities being offered. By obtaining UTZ Certifications, the group works towards enhancement of the social, environmental, Occupational Health, safety, managerial and economical conditions of coffee farmers.

4. Special Findings at Caf Coffee Day outlets, Chennai : No unions formed or available at the plant.
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Special surprise audits are conducted to supervise the responsibilities of all employees. As Per the Rewards and Recognition policy, every individual is awarded with cash & certificate. Awards like Best Caf Manager, Awesome Caf trainee, etc

Every employee is provided with the Employee Benefit Card where he is eligible to get the ABCTCL product at a discount of 25%.

Provision of crosswalk roads in the plant area to ensure safety of the employees. All the HR & Marketing professionals at ABCTCL are found to hold an MBA degree.

7.2.2. SUGESTIONS: Can come up with a much economical pricing strategy. It would make CCD, a highly affordable brand. Brand image which lacked in the past study had started to gain back its strength. Recent logo re-branding and marketing strategy had doubled its sales. Wrong site selection of caf outlets had caused losses to its business. A strong project management team is recommended. International Coffee caf like Barista and Gloria jeans are the major competitor. The R&D team is developing new caf menu, which has a combination of Indo western eatables. Our recent study shows consumers are looking for new healthy combination with caffeine. Set up educational institutions in the field of Agriculture, Management, Sales, etc. Can concentrate on starting more cyber caf in prime location.

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BIBLIOGRAPHY

Books used

Human Resource management - K. Aswathappa-Fifth Edition-Tata McGraw Hill Publications Business Communication Murthy- S.N- 15th Edition 2008- Himalaya Publishing House Business Research Methods- 2Edition- New Delhi- Excel Books, 2008

Sites Referred http://www. CiteHr.com http://www.pr-inside.com/india-food-and-drink-report-q-r2164244.htm http://en.wikipedia.org/wiki/Marketing http://www.cafecoffeeday.com/ http://www.barista.co.in/users/index.aspx

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