smsExpress First Delivery Attempt

Peak timeframes of call volume, such as early morning weather reports, require rapid delivery and intelligent routing to alleviate network congestion.

Leader in Short Message Service

Dramatic increases in Short Message Service (SMS) challenge carriers to expand the capacity of their existing Signaling System 7 (SS7) network infrastructure in order to support bursts of high-volume SMS messaging, alleviate network congestion, minimize lost messages, and conduct accurate billing all while managing operational costs. TeleCommunication Systems, Inc.s (TCS) smsExpress First Delivery Attempt (FDA) solution provides a suite of applications enabling premium SMS service, while generating incremental ARPU (average revenue per user/ unit). With more than 10 years of proven SMS performance TCS messaging products powered nearly One Trillion messages in 2010.

Call Volume

Carriers are making investments in additional capacity to accommodate daily spikes, yet creating unnecessary, excessive capacity during normal timeframes.

Typical Volume 6am Noon 6pm

smsExPeaks 03.03.10

Prepare Your Network for an Increase in Capacity and ARPU

smsExpress FDA Offers Comprehensive Benefits

Simultaneous support of GSM/UMTS and CDMA/EV-DO networks Guaranteed message delivery and receipt confirmation forwarding Flexible deployment options, quickly and easily transitions to full SMSC operations Prepaid account balance verification to avoid leakage for insufficient funds Complete end-to-end interoperability with all core network components

The world is moving to IP TCS is already there.

TCS smsExpress supports SIGTRAN interfaces to reduce operator transport expense. IMS Platform support is also available.

TeleVoting Events - e.g. - American Idol

Weather Alerts, Stock Reports Outside Carrier Network Inside Carrier Network

Holiday Messaging

FDA
2 - Bills

SMPP Hub

WIG
1a - Queries

Home Location Register (HLR)

smsExpress First Delivery Attempt (FDA)

Billing

1 A B C

Delivers Message Queries HLR Sends to mobile users Delivers receipt or billing verification

2 Bills 3 A B CForwards on Failure Queries HLR Delivers Message Delivers receipt for billing verification

3a - Queries

Short Message Service Center (SMSC)

3 - Forwards on Failure

3b Delivers Message

3c Delivers Receipt

Short Message Service (SMS)

Message Service Center (MSC)

1b Delivers Message
Send

Outbound traffic can bypass the SMSC altogether.

4 - Responds to Embedded Promotions

4 Responds to Embedded Promotions = Increases Revenue

1c Delivers Receipt = Revenue Assurance

Your Established Partner

TeleCommunication Systems, Inc. (TCS) (NASDAQ: TSYS) is a world leader in high availability and secure mobile communication technology. TCS infrastructure forms the foundation for market leading solutions in E9-1-1, text messaging, commercial location and deployable wireless communications. TCS is at the forefront of new mobile cloud computing services providing wireless applications for navigation, hyper-local search, asset tracking, social applications and telematics. Millions of consumers around the world use TCS wireless apps as a fundamental part of their daily lives. Federal government agencies depend on TCS cyber security expertise, professional services, and highly secure deployable satellite solutions for mission-critical communications. Headquartered in Annapolis, MD, TCS maintains technical, service and sales offices around the world. To learn more about emerging and innovative wireless technologies, visit www.telecomsys.com. TeleCommunication Systems, Inc. 275 West Street Annapolis, MD 21401 USA Toll Free: 1.888.728.8797 Outside US: +1.410.263.7616 www.telecomsys.com
Enabling Convergent and are registered trademarks of TCS. All other trademarks are the property of their respective companies. Information subject to change without notice. | NasdaqGM: TSYS | 110608 Technologies SwiftLink

The TCS Solution

TCS smsExpress FDA eliminates traditional store/forward delivery. This alternative approach to SMS delivery transmits approximately 80% - 90% (depending upon operator network characteristics) of text messages directly to mobile users without first routing the messages to the Short Message Service Center (SMSC) for traditional store/ forward delivery. Only text messages that fail first delivery attempt are routed to the SMSC. Using smsExpress FDA, carriers successfully offload short message traffic from legacy SMSCs that may be nearing end-of-life renewal cycles. The smsExpress solution is most often deployed in a side-by-side fashion with an existing big-iron SMSC platform. smsExpress has a proven track record for compatibility with most SMSC vendors, and eliminates the need for forklift upgrades typically associated with end-of-life hardware.

smsExpress features SMS delivery via IP Multimedia Subsystems (IMS). Dual mode handsets capable of registering on either the SS7 or the IMS networks are supported. The SMSC continues to act as a robust high performance, high availability store/forward SMS delivery engine. These approaches are depicted below.

Key Features
Delivery Performance engineered to withstand high volume traffic bursts commonly associated with interactive TV, marketing promotions or mass alerts. Billing Sophisticated system and billing techniques for SMSCs, prepaid, and voice mail thereby avoiding leakage. Intelligent Routing flexible, configurable routing rules for retry and message escalation. Scalable Platform Capacity relief to handle peaks. Easily upgrades to full SMSC leveraging TCS simplified conversion. Geographically Redundant Shares load and provides 99.999% reliability. Cost Relief smsExpress FDA is less expensive than typical SMSC upgrade. Cost savings on existing SMSCs are realized due to the percentage of legacy traffic that is off-loaded. Embedded promotions Enabling premium services allows the carrier to increase ARPU.

Anytime, Anyplace Interpersonal Communication

The TCS smsExpress solution suite offers alternative approaches to SMS delivery. The TCS smsExpress application provides carriers with FDA intelligent routing options, as well as store/forward operation. Using the FDA option, carriers are able to off-load short message traffic from existing SMSCs. In this configuration, the FDA SMSC attempts the first delivery for all messages routed through the system. Any messages that fail delivery are routed to the existing SMSC for retry.

Get Started Now

For information on the smsExpress FDA, call 1.888.728.8797 or e-mail us at sales@telecomsys.com.

2011, TeleCommunication Systems, Inc. (TCS). All rights reserved.

1.888.728.8797