Technology Makes Road Traffic Run Smoother A system designed for airports now benefits road traffic.

BlipTrack provides an a ccurate picture of traffic jams. Vodskov, Jutland, Denmark, April 22, 2013 -- We all know the feeling of driving in rush hour traffic, and every day the annoying traffic jams occur at the same locations. The result is that you spend a lot of unnecessary time getting to and from work. But a new solution can alleviate the worst traffic jams. In the Municipality of Koege, near Copenhagen in Denmark, traffic jams occur as they do everywhere else, much to the annoyance of drivers. However, the municipa lity has plans to do something about that with the assistance of the Bluetooth s olution BlipTrack. The system was developed by Blip Systems in Denmark with a vie w to measure passenger flow at airports and is currently used in several interna tional airports such as Schiphol Amsterdam, Toronto Pearson and Dubai Internatio nal. With the help of the consultancy firm COWI A/S, the system has been develop ed to also be able to identify vehicular traffic. This got Koege Municipality in terested. BlipTrack makes it possible to see how poorly a traffic signal handles the traffic - and to address the problems, says civil engineer Thomas Meier from Koege Munic ipality. The municipality has earmarked 1,3 million Euro to improve some of the junctions , where traffic jams create a lot of frustration for the drivers. And it is espe cially at three locations in Koege City, where morning and afternoon traffic cre ate severe traffic jams. How it works: The genius of BlipTrack is that it is simple, yet very effective. Two boxes are a ttached to posts at a traffic-congested stretch. The boxes detect the Bluetooth signals from the cars, registering how long it takes a car to drive from box A t o box B. Bluetooth is a wireless data network, which is found in mobile phones a nd headsets. About 27 percent of all drivers have a Bluetooth device turned on a nd BlipTrack captures the data from these devices. Time is money. That is why we would like to make an effort to make the traffic fl ow more efficiently, explains Thomas Meier. Before the new system was invented, the Municipality had to hire local high scho ol students to write down the number plates of passing cars at the congested roa ds. BlipTrack is significantly more efficient and registers traffic around the cl ock. Thomas Meier can monitor all the data on his computer and thus get an accur ate picture of when and where traffic jams occur. This information makes it poss ible to proceed in the process of finding solutions to traffic problems. The big difference: A measurement of a stretch through Koege shows that it takes nearly twice as lon g to drive through the city during rush hour. It may be due to several factors. The most obvious is that the traffic lights are not set optimally, so that the l ight signal will turn red, while there is still a long queue and turn green, whe n there are only few cars. Another reason may be the lack of a turning lane desp ite the fact that many drivers need to make a turn. Dream of the Future: Civil engineer Thomas Meier, Koege Municipality, has got great expectations for the effect of BlipTrack. He hopes that in the future, people will be able to clic k through to a website and see where there is currently a traffic jam, find an a lternative route and thus with a little luck avoid ending up in long queues biti

ng their nails. About BLIP Systems: BLIP Systems is the manufacturer of the sensor BlipTrack, which uses Bluetooth an d Wi-Fi signals to track flow of movement in airports, road traffic and transpor tation hubs. BlipTrack is installed in airports in Amsterdam, Dubai and Toronto a nd the small sensors help get people quickly through for example security. BlipT rack sensors detect all cars with Bluetooth/Wi-Fi devices such as mobile phones a nd navigation systems. The BlipTrack data can be used to measure travel times and minimize traffic jams and delays. With these traffic data in hand, it is possib le to find out where and when there are particular problems with delays. Moreove r, the traffic lights can be adjusted, maximizing the chance of hitting a green wave and thus reaching ones destination with least possible delay. The advantage of Bluetooth compared to existing and more expensive traffic solutions utilizing camera and loops is that the sensors are independent of light and weather condi tions, they require no maintenance and can be installed without disrupting traff ic. Contact: Christian Bugislaus Carst BLIP Systems Haekken 2, Vester Hassing DK-9310 Vodskov +4598258200 christian.carstens@blipsystems.com http://www.blipsystems.com