SOFT POWER Soft power is a concept promoted by Joseph S Nye, soft power refers to the nonmilitary forces such

as the economy, culture, things that are considered by the realists as low politics. Compared with hard power such as military and defense issues, softpower also has a crucial role for the state, according to Joseph S Nye, "Soft power is more difficult, Because many of its crucial resources are outside the control of Governments, and their effects depend heavily on acceptance by the receiving audiences. Moreover, soft power resources Often work indirectly by shaping the environment for policy, and sometimes take years to produce the Desired Outcomes "1 Before further discussing about soft power, it first needs to know what the actual power for the country itself, according to Robert Dahl, power is a power or strength possessed by the state to make other countries do not really want it done by other countries. According to "A has power over B to the extent that can get B to do something that B would not otherwise do" (Robert A Dahl, "The Concept of Power," Behavioral Science, volume 2, 1957) while a sociologist, Talcott Parsons defines power as: "Power then is generalized capacity to score the performance of binding obligations by units in a system of collective organization when the obligations are legitimate with reference to their bearing on collective goals, and where in case of recalcitrancy there is a presumption of enforcement by negative situational sanctions, whatever the agency of the enforcement "(Talcott Parsons, The Distribution of Power in American Society." World Politics; 1957:139) Actually there is no absolute definition of the power, each expert has their own definition, according to Joseph Nye, "Power is like the weather. Everyone depends on it and talks about it, but few understand it. "In a nutshell power is power, power, or authority held by a state to regulate the state itself, as well as the power of the state to be able to interact in the international system. In a classic study of international relations, a power which has a dominant role for the state defense and military is because it spins on issues of war and peace. While times have changed and the strength or power that is crucial for the country not only as a matter of defense and military hard power or high politics in realist, but economic, social, and culture, and ideology have taken a large role in the power of the state. The areas are classified by the realists as low politics. In the current international system of nation-states are no longer just interact in the form of war and peace, but also in the form of competition and economic cooperation, implementation of ideological and cultural introduction by Joseph S Nye referred to as soft power. According to Joseph Nye, soft power is defined as the ability of a country to make other countries have the will in accordance with the wishes of the country through culture and ideology that had. If a country's culture and ideology attractive, other states will follow the pattern of leadership. Where soft

http://ann.sagepub.com/content/616/1/94.abstract

power has a role as important as hard power (policy development based on economic and military power).2 The international system is no longer shaped bipolar but multipolar-shaped system, hence the concept of power in the international system underwent significant changes, from being hard power is paramount, it is also crucial is the role of soft power, as Joseph S Nye assess that in a multipolar system, the approach used tepai power in the state in the international system is interacting soft power approach.

http://cddrl.stanford.edu/publications/geopolitics_public_diplomacy_and_soft_pow er