Jull It Acce

Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614
P: 949-988-7939 | F: 949-988-7938
Email: info@illuminatilightingusa.com
www.illuminatilightingusa.com | Follow us on Twitter @Illuminatiusa
$*3$64
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This Months Digital Issue Sponsor
LIGHTING
ACCESSORIES ACCESSORIES
LIGHTING
JULY 2012 www.homelighting.com
STYLISH SHADES
VEGAS SUMMER MARKET
STYLISH SHADES
VEGAS SUMMER MARKET
e Prima collection is the epitome of artful
illumination with plush velvet shades and braided
sleeves covering solid brass arms. It is these small
details that exude a playfulness circa 1890 in Paris.
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Prima_HL_Full.pdf 1 6/22/2012 10:00:58 AM
e Prima collection is the epitome of artful
illumination with plush velvet shades and braided
sleeves covering solid brass arms. It is these small
details that exude a playfulness circa 1890 in Paris.
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Prima_HL_Full.pdf 1 6/22/2012 10:00:58 AM
4/July 2012 HOME LIGHTING & ACCESSORIES
july
RETAIL SECTION
features
32 HOT TRENDS AND KICKY COLORS COLLIDE
New resources and creativity at all price points enliven
the Las Vegas Summer Market, July 30-August 3.
48 LEARN AND EARN DURING THE LAS VEGAS
MARKET
Seminars, CEU courses, and entertainment make
this market a prime opportunity.
64 THE DALLAS SUMMER SHOW LIGHTS UP
New companies, unique product, and awards combined for a lively market.
illuminating style
56 IS YOUR SHOWROOM A SHADE ABOVE THE REST?
It takes dedication to sell quality lampshades, but the results can be
proftable. Check these resources and offerings to add to your shade arsenal.
VOLUME 95 NUMBER 7
56
72
82
32
VANCOUVER TORONTO EDMONTON
Head Office: (Toll Free) 1-888-306-3267
U.S. Showroom: Dallas Market Center - Suite 4739
www.kendallighting.com info@kendallighting.com
VISIT OUR WEBSITE FOR ADDITIONAL NEW AND INNOVATIVE PRODUCTS
LIGHTING
HOME
ACCESSORIES
LIGHTING
ACCESSORIES
LIGHTING
HOME
ACCESSORIES
LIGHTING
ACCESSORIES && &&
july
illuminating departments
8 THOUGHTS
From the editors desk
12 EVENTS
Meetings, markets, seminars, and conferences
22 NEWS
Noteworthy happenings in the industry
74 ON THE ROAD WITH MARTY GLANTZ
Theres Still No Business Like Show Business
76 PEOPLE
Appointments and promotions
78 CATALOGS
Illustrated literature detailing companies offerings
SUPPLY SECTION
81 SUPPLY SECTION COVER

2002
EDITORIAL
EDITOR-IN-CHIEF Susan Grisham
sue@homelighting.com
ART DIRECTOR Abbie Liehr
abbiel@homelighting.com
BUSINESS
PUBLISHER Jeff Doctorow
jeff@homelighting.com
ASSOCIATE PUBLISHER/
PRODUCTION MANAGER Dina Tamburro
dina@homelighting.com
CIRCULATION DIRECTOR Jon Doctorow
jon@homelighting.com
PUBLISHER EMERITUS Donald Doctorow
ADVERTISING
ACCOUNT EXECUTIVE Joy Veghelyi
joy@homelighting.com
HOME LIGHTING & ACCESSORIES (ISSN 0162-9077)
is published monthly by Doctorow Publishing, LLC,
180 Phillips Hill Road 1B New City, New York 10956
Tel: 973-779-1600 Fax: 845-708-5166
E-mail: email@homelighting.com
Web site: www.homelighting.com
Jeff Doctorow, president
Jon Doctorow, vice president
Subscription rates:
United States, Canada and Mexico - $0.00;
All other countries sent air mail; $200.00 for one year; $300.00 for two years:
Single copy, $6.00. Payment must be in U.S. currency, drawn on a U.S. bank.
HOME LIGHTING & ACCESSORIES
does not assume responsibility for statements made by its advertisers
in business competition. Periodicals postage paid at New City, NY and
additional mailing offces. POSTMASTER: Send address changes to
Home Lighting & Accessories,
180 Phillips Hill Rd., Suite 1B, New City, NY 10956.
USPS 303-840. Contents copyrighted 2012
by Doctorow Publishing, LLC
Advertising and editorial forms close the 15th
of the second month preceding publication.
Since 1923, HOME LIGHTING & ACCESSORIES has been
The BUSineSS MAgAzine oF The LighTing indUSTry.
Doctorow Publishing produces:
hoMe LighTing & ACCeSSorieS ConTrACT LighTing
Printed in the U.S.A.
illuminating departments
82 BUSINESS
Five Keys to Attracting and Keeping Top Talent

90 INDEX OF ADVERTISERS
on the cover
Going au natural! The Phillips Collection celebrates and elevates
nature with an array of reclaimed wood accents from the life-size
bonsai and Slice table lamp to the Steps console and the Old
Lumber wall tiles. Tempering the neutral tones and textures is the
Swirl ceramic urn in green. The Phillips Collection has a presence
at major markets, including the World Market Center Las Vegas
(A-202).
coming next month
Its all about glass, as we give retailers a visual rundown of the
latest artists spinning eye candy for the showroom. Are you
cultivating a stable of artists who can create custom works and
treat your customers like the special accounts they can be?
Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614
P: 949-988-7939 | F: 949-988-7938
Email: info@illuminatilightingusa.com
www.illuminatilightingusa.com | Follow us on Twitter @Illuminatiusa
CIRCUS
SERIES
We are referring to lampshades, which ironically are expe-
riencing one of the categorys most creative eras. The talent
to actually hand-sew a shade is scattered throughout the
country, and the daring and experimentation to form exotic
frames is being fed by inventive visionaries in the contract
markets. One of our major shade makers, Miami-based Mor-
lee Lampshade is currently working on a 10'-high shade for
a client, and it should break a worlds record! The exercise is
the result of a recent contract order.
Of course, Morlee is also intensifying its repertoire for re-
tailers as well, with a push into hardbacks and an expanded
collection of heavy braids, a testament to the attention to
detail this studio is known for. The company has been dedi-
cated to educating dealers in the fne art of shade sales,
reminding its customers that any lamp repair can turn into
a replacement shade sale. The company also provides an
excellent tutorial on its website and sponsors classes during
the Dallas International Lighting Market. As president Ronne
Green-Melnick reported, the lampshade business is very
much alive and well, and her company is headed into the fall
with a healthy lineup of orders from all markets.
There is also an underground army of individual shade
makers who cater to the interior design market, enabling
decorators to offer their clients the exclusive and unique looks
they expect from individualized service. These entrepreneurs
bring new vision and interpretations to the shade category,
elevating it to art forms. One interior designer who has par-
layed her love of fabrics and antiquities
plus her passion for reusing and recycling
into a community-wide beneft is Lorraine
White of Henderson, Texas. Through her
Plan It Home business, White supplies
window coverings and upholstery plus
design services, however her vision of re-
purposing the many textiles and furniture
pieces she fnds on her excursions local
and afar made her form another com-
pany.
Regina Lorraine is Whites vintage
home furnishings company where she can
share her treasury of fabrics and furniture
and create one-of-a-kind home accents,
shades, and lamps. And every work has
a story, because White can provide a
history of the fabrics, the steps of how
each product is made, and details behind
every fabric used. To help her staff, White
employs several outside groups, includ-
ing adult foster-care residents who wrap
shade frames with fabric as part of their
Nearly every lamp has one, sometimes two; every room probably
has one, two, or possibly three, but its a category thats many times
neglected in showrooms.
illuminating
THOuGHTS
community outreach, and most recently the local Christian
Womens Job Corps. These women, some in the midst of
earning their GEDs or learning new life skills, are sewing
fabric scraps from Whites upholstery projects into patchwork
quilts, which are, in turn, used to produce even more shades
and home accents. These women are remarkable, White
comments. This is truly a creative outlet for them, and they
have sewn unusual patterns from the patchwork. They are de-
signing. Their work also includes cord and chandelier chain
covers, which are sold by the yard.
There is no textile that escapes Whites scrutiny. Origi-
nally starting with her Burlamps, which feature burlap, White
has let the energy and imagination lead her to many exciting
looks. She has used obis and vintage coverlets, old belts and
trims, even sequined skirts from 1950s square dancing cos-
tumes. Her excursions to antique malls and fea markets have
yielded an inventory that includes French ticking, bark cloth,
vintage crewel, and original Marimekko designs from the
1960s.
Her guideline: Just have fun. While we are all in business
to make profts, a category as creative as lampshades can en-
liven and give a showroom a personality. unusual, quirky, and
ingenious works especially one-of-a-kind pieces can truly
become the competitive edge a lighting showroom can use.
SuSAN GRISHAM
EDITOR
At the Dallas Market, Lorraine White of Regina Lorraine sits upon her throne, a vintage wing-
back upholstered in a patchwork of muslin scraps. She is surrounded with some of the shades,
including a pendant at the top with burlap rosettes and a burlap shade in the foreground with
a corset stitch and burffe burlap ruffes.

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National TollFree: 1.800.43.SATCO (1.800.437.2826) www.satco.com
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Distribution Centers: New York, Florida, Texas, Washington, California, Puerto Rico
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Let your imagination soar - and set your limits FREE!
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COPYRIGHT 2012 WORLDWIDE RIGHTS RESERVED BY JAMES R. MODER WHICH IS A REGISTERED TRADEMARK OF
JAMES R. MODER CRYSTAL CHANDELIER INC. IMPACT IS A TRADEMARK. SHOWROOM, CUSTOMER SERVICE,
ACCOUNTS RECEIVABLE OFFICE, 2050 N. STEMMONS FRWY. SPACE 303-1, MAIL UNIT #231, DALLAS, TX. 75207
Swarovski, ELEMENTS, SPECTRA and STRASS are registered trademarks of Swarovski AG.
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12/July 2012 HOME LIGHTING & AC CES SO RIES
6 7
15 16
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
illuminating
EVENTS
17 18 19 20 21
8 9 10 11 12 13 14
22 23
july
24 25 26 27
31
28
For additional show listings, visit www.homelighting.com
30 29
1 2 3 4 5
11-18: Atlanta
Atlanta International
Gift & Home
Furnishings Market

(Temporaries, July
13-17, Atlanta
International Rug
Market
, July 12-
15), AmericasMart.
www.americasmart.
com
19: 11 a.m. Central
American Lighting
Association webinar, The
Facts and Myths of CFL
and LED Lighting: Which
Products You Should
and Shouldnt Market;
1 CLC hour; $39 per
member participant;
Sponsor: TCP, Inc.
(800) 60-LIGHT. www.
americanlightingassoc.
com
19-25: Chicago Summer Chicago Market (including Beckmans
Handcrafted Show, July 21-24), Merchandise Mart. MMPI. www.
shopchicagomarket.com
23-24: Cleveland
Intermediate
course: Hands-on LED
Landscape Lighting
Installation, Kichler
Landscape Lighting;
$359; 16 ALA
credit hours. www.
landscapelighting.com
25-31: Los Angeles
California Gift Show
,
(Temporaries at the
L.A. Mart
and
Beckmans Handcrafted
Show, July 27-30), Los
Angeles Convention
Center and L.A. Mart.
www.californiagiftshow.
com
30-August 1: Las
Vegas The LED
Show, Rio All Suite
Hotel & Casino.
PennWell Corp.
www.theLEDshow.
com
July 30-August
3: Las Vegas
Summer Las Vegas
Market
sm
(including
Gift + Home), World
Market Center
Las Vegas. (888)
416-8600. www.
lasvegasmarket.com
31-August 1:
Des Plaines,
Ill. Advanced
Residential Lighting
course, Juno Lighting
Group Lighting
Education Center.
Contact: Mary
Borowicz. (847)
813-8356. www.
junolightinggroup.
com/
EducationTraining
An instant mood-setter, these six- and seven-foot Trident or
Alexander Palms from New Growth Designs are planted
in mache nursery pots and nished with articial soil.
(252) 752-6195 . www.newgrowthdesigns.com
Lighting as it should be
For Life as it should be.
Designed with architectural aesthetics and performance in mind, LEDme Step Lights offer a sleek profile and enhanced
functionality, ideal for safety and style on stairs, walls and other pathways. Energy efficient for long-lasting indoor and
outdoor lighting solutions. LEDme Step Lights create a beautiful romantic impression at night.
5 Year WAC Lighting product warranty. To learn more, visit www.waclighting.com or call 800.526.2588.
Visit us at Dallas Trade Mart Showroom #3934
HLA_DEC_FP_Step Light.indd 1 11/15/11 2:22 PM
AUGUST
August 9: 11 a.m. Central ALA
Webinar, How to Meet the Lighting
Requirements of the NAHB Green
Building Standard and the ENERGY
STAR Advanced Lighting Package; $39
per participant; 1 CLC hour; Sponsor:
Philips Lightolier. (800) 60-LIGHT.
www.americanlightingassoc.com
illuminating
EVENTS
August 18-22: New York City
New York International Gift Fair

(NYIGF
), including Accent on Design

featuring A+
Young Designers
Platform; At Home featuring Home
Textiles; Baby & Child; EX*TRACTS
;
General Gift featuring Floral &
Garden Accessories, On Trend, and
The Museum Source
; Handmade

Designer Maker; Handmade
Global
Design; Artisan Resource
, New Yorks
Newest; Personal Accessories featuring
Details
; Studio, Tabletop, and The

Gourmet Housewares Show at NYIGF.
Jacob K. Javits Convention Center and
Passenger Ship Terminal Piers 92 and
94. GLM. (800) 272-SHOW. www.
nyigf.com
August 19-21: Edison, N.J.
Larry Karels 61
st
Furniture & Accessory
Market, New Jersey Convention &
Exposition Center. Karel Exposition
Management. (305) 792-9990. www.
kemexpo.com
August 20-21: Cleveland
Intermediate course: Hands-on LED
Landscape Lighting Installation, Kichler
Landscape Lighting; $359; 16 ALA
credit hours. www.landscapelighting.
com
August 23-24: Peachtree City,
Ga. Residential Lighting Solutions
workshop, Cooper Lightings The
SOURCE; $350. (770) 486-4680.
http://webtools.cooperindustries.com/
lighting/classes
August 24-28: Frankfurt,
Germany Tendence, Frankfurt
Fairgrounds, Messe Frankfurt. In the
U.S., contact (770) 984-8016. www.
tendence.messefrankfurt.com
SEPTEMBER
September 7-11: Paris Maison
et Objet, including Paris Design Week,
Paris Nord Villepinte. SAFI. In the U.S.,
contact Promosalons USA, (212) 564-
0404. www.maison-objet.com
September 8-10: Dallas Dallas
Total Home & Gift Show, Dallas Market
Center. (800) DAL-MKTS. www.
dallasmarketcenter.com
September 9-10:
Fredericksburg, Va. Larry Karels
Mid-Atlantic Furniture & Accessory
Market, Fredericksburg Expo Center.
Karel Exposition Management. (305)
792-9990. www.kemexpo.com
Home Lighting & Access. Ad.: 8.125x10.875 Satco Tech/Experience Ad. 6.12 2012, Satco Products, Inc.

National TollFree:
800.43.SATCO
(800.437.2826)
www.satco.com
Corporate Ofces:
110 Heartland Blvd.,
Brentwood, NY 11717
800.437.2826 631.243.2022
Fax 631.243.2027
Distribution Centers:
New York, Florida, Texas,
Washington, California,
Puerto Rico
Maximum energy savings.
More choices.
Advanced technology.
Panel Array
LED PAR lamps
Indoor/outdoor
LED PAR lamps
Motivation
LED light engine
LED specialty
lamps
Experience brilliant innovations

Kolourone.
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Backed by the more than 45 years of Satco Products experience and one of
the industrys largest R&D programs, Kolourone offers you todays broadest line of
LED replacement solutions.
High-efciency LED
Indoor and outdoor lamps
Direct replacement of medium and
candelabra-based incandescents
Specialty lamps
Self-contained Motivation
light engines
Excellent
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Color temperature consistency
Beam pattern
Diffusion
Overall reliability
For LED solutions that exceed your expectations, the choice is clear.
illuminating
EVENTS
September 9-11: Scottsdale,
Ariz. American Lighting Association
Annual Conference, Hyatt Regency
Gainey Ranch. (800) 60-LIGHT. www.
americanlightingassoc.com
September 18: Cleveland
Advanced LED Landscape Lighting
Design, Kichler Landscape Lighting;
$199; 6 ALA credit hours. www.
landscapelighting.com
September 19: Cleveland
Advanced Low-Voltage Landscape
Lighting Troubleshooting, Kichler
Landscape Lighting; $149; 6 ALA credit
hours. www.landscapelighting.com
September 20: 11 a.m. Central
ALA Webinar, Lighting Controls:
The Latest Technology for Dimming
LEDs and CFLs; $39 per participant;
1 CLC hour; Sponsor: Lutron
Electronics. (800) 60-LIGHT. www.
americanlightingassoc.com
September 20-22: Chicago The
Chicago Fall Market (in conjunction
with The International Casual
Furniture and Accessories Market).
The Merchandise Mart. MMPI. www.
shopchicagomarket.com
September 30-October 2: Los
Angeles Fall Gift + Home Market,
L.A. Mart
. (800) LAMART4. www.

lamart.com
OCTOBER
October 3-4: Washington,
D.C. LightShow East, Washington
Convention Center. ExpoNation. (770)
649-0300. www.exponation.net
October 3-5: Peachtree City,
Ga. Lighting Fundamentals/Lighting
Basics course, Cooper Lightings The
Source. $500. (770) 486-4680.
http://webtools.cooperindustries.com/
lighting/classes
October 4-5: Coopersburg, Pa.
Fundamentals of Residential Lighting
Control, LUTRONs Light Control
Institute; $500. (610) 282-6280.
www.lutron.com/lci
URBAN EXPOSITIONS ACQUIRES
CA GIFT SHOW FROM MMPI
The upcoming July California Gift
Show
in Los Angeles is the last man-

aged by Merchandise Mart Properties,
Inc., (MMPI), as it concludes the shows
sale to Kennesaw, Ga.-based Urban
Expositions.
All management duties, sales,
marketing, operations, and other
day-to-day operations for the January
illuminating
EVENTS
25-30 show and future editions will be
taken over by Urban Expositions. The
show management company is also
abandoning its plans to launch a new
gift show in Anaheim, instead focusing
resources on the existing Los Angeles-
based event.
Urban Expositions has been
Souvenir & Resort Gift Show in 2007.
According to Doug Miller,
president, Urban Expositions, the
California Gift Show will expand to
include new categories for the winter
2013 show. Joining the popular
Kentia Hall-World Style, Jewelry Cash
& Carry, and Vintage, order-writing
will be expanded to include Design
LA, Handcrafted, Gifts, Personal
Style (including Spa) and two new
categories: Outdoor Living, focused
on casual lifestyle accessories, and
Boardwalk, featuring souvenir, resort,
beach and board sport resources.
MMPI SELLS L.A. MART
PHR L.A. Mart LLC, a commercial real
estate management company, has pur-
chased the L.A. Mart from Merchan-
dise Mart Properties (MMPI) on the eve
of the buildings summer market. With
commercial assets throughout Southern
California, the corporate parent of
PHR L.A. Mart LLC has destination
properties representing retail and trade
businesses covering product design,
artisan manufacturing, art galleries,
restaurants, and event venues.
According to Avo Tavitian, presi-
dent of PHR L.A. Mart, the property
has a proud tradition of service to
its core visitors and tenants. Our
vision for L.A. Mart is to invigorate the
business by leveraging our success in
operating commercial properties that
attract buyers and sellers, and apply-
ing that know-how to advance L.A.
Marts growth and value.
Immediately, PHR says it will
reinforce the buildings Gift + Home
presence by pursuing showroom pros-
pects that deliver greater vitality and
increased demand among buyers. Its
investment in communities of creative
industries, artisans, and craftsmen
unique to the region will also enhance
the L.A. Marts shared vision of
celebrating California product innova-
tion. The L.A. Mart is home to nearly
200 permanent residential, decorative
accessory, and gift showrooms serving
the retail and interior design markets.
Its Summer Market is July 25-31.
steadily building its West Coast
presence purchasing the Portland
Gift Show and West Coast Cash &
Carry Shows from Western Exhibitors
last year and the San Francisco
International Gift Fair and Seattle
Gift Show from dmg World Media in
2009. It also launched the Las Vegas
Morlee Lampshade Company
6915 NW 43rd St
Miami, FL 33166
Voice 305-500-9310
Fax 305-500-9322
info@morleelampshade.com
Visit our Dallas Showroom TM 4517
Proudly Made in the USA
OPUS LIVING
|
www.opusliving.com
|
1-866-597-0336
Dallas Market Center, Trade Mart Suite
#
3942 | Las Vegas World Market Center, Building C
#
1028
illuminating
NEwS
LAMPS PLUS OFFERS KINKADE
DESIGNS IN LIGHTING
Lamps Plus, the nations largest specialty lighting company,
has announced through PRweb.com that it has made repro-
ductions of Thomas Kinkade paintings available on lighting
designs through its Thomas Kinkade Lighting Collection.
Based on a licensing deal with the Thomas Kinkade Compa-
ny, the collection uses a giclee printing process to reproduce
the paintings onto art shades for table and foor lamps and
pendants.
Speaking about the collections, Lamps Plus owner and
CEO Dennis Swanson comments, we are very pleased to
be able to offer the wonderful work of Thomas Kinkade to
our customers. Its an honor for us to be associated with such
a world-renowned artist, one whose artwork has proved to
be so inspirational and joyful to so many over the years.
The Lamps Plus designs utilize a sophisticated giclee print
process. Giclee is a French word that refers to the process
of making an art print with ink-jet printing. Lamps Plus uses
state-of-the-art, large-scale printers that are commonly used
for fne art reproductions to create the Thomas Kinkade Light-
ing Collection.
The late artist's paintings are currently offered on two
styles of giclee printed shades: Giclee Glow and Giclee Gal-
lery. Giclee Glow shades are made using a translucent can-
vas material that allows the light to shine through the shade
illuminating the shades pattern and colors from within. The
Giclee Gallery shades are opaque, channeling light up and
downwards. They are printed on a special 100-year-old
archival-quality canvas and use fade-resistant archival inks in
the printing process.
COOPER LIGHTING RELEASES
ZHAGA-CERTIFIED LED RECESSED
LIGHT
IRiS
Lighting System, a Cooper Lighting line, is now dis-

tributing the P3LED directional series recessed fxtures, said
to be the frst 3"-aperture LED series that is Zhaga-certifed,
enabling the LED array to be upgraded in the future and be
compatible with multi-vendor products.
Designed for commercial and residential applications,
the P3LED housing platform is based on Cooper Lightings
popular 3"-aperture series and can be modifed by changing
out optical elements, which are available in downlight, ac-
cent, wall wash, and lens solutions. The elements are offered
in various fnishes and fange styles and can be installed fush
to the fnished ceiling surface using an optional fush-mount
adapter.
The fxture is IC-rated, and damp location-listed delivering
1,000+ lumens depending on the beam angle and optical
distribution. It is currently available in 3000K with a CRI of
85; however alternate color temperatures and CRI options
will be released later this year.
CALL FOR ENTRIES
Cooper Lighting has opened the search for its 36
th
annual SOURCE Awards. The national lighting design competition is
open to lighting designers, architects, engineers, professional designers, and consultants who use Cooper Lighting fxtures
in interior and outdoor projects. Students currently enrolled in any of the above disciplines are also eligible to enter projects
based on conceptual lighting designs using the Cooper line.
Projects are judged on the blending of aesthetics, creative achievement, technical performance, and the degree to
which the lighting met project constraints and design concept goals.
Deadline for submissions is January 30, 2013. Judging takes place in February and winners are announced in April.
Student winners receive a trophy and a monetary award; professional winners also receive monetary awards and a trophy
plus local and national recognition. All winners are invited to attend a lighting seminar at the SOURCE, located at Cooper
Lighting headquarters in Peachtree City, Georgia.
To download a complete list of rules, visit http://www.cooperindustries.com/content/public/en/lighting/resources/
education/source/source_awards.html
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Track Fixture Undercabinet Emergency Outdoor Step & Brick
WEB WATCH
Dallas-based Groovystuff has launched a redesigned website (www.
groovystuff.com) featuring 150+ new items. The site also features live social
media streaming, a University Hall new products gallery, and a featured prod-
uct of the week window. Bold colors and graphics and a new navigation
menu highlight the product pages. The site includes 23 price reductions from
the 2008 catalog as well as new Education to Industry student-designed prod-
ucts validated by retailers in the form of written orders at market. The royalty-
rewarded student-designed benches, chairs, tables, dcor, lighting, and offce
products are featured in an easy-to-shop University Collections category.
WattStopper, a Legrand
group brand headquartered
in Santa Clara, Calif., has
streamlined its website (www.
wattstopper.com) to enable
quicker access to resources and
searches. The most visited pages
are organized into fewer main
areas and there are more paths
to access technical content from
CAD drawings and BIM objects
to cut sheets. The site offers more
videos plus more links to popular
interactive design tools and educational content as well as an eCampus online
learning center.
HOUSE OF TROY ACQUIRES ARTISAN
STONEWARE MAKER
Hyde Park, Vt.-based House of Troy has purchased the assets of G. Scatchard Ltd.,
a maker of high quality artisan stoneware.
Scatchard gives us an opportunity to better serve our retailers by expanding
our offering, explains Bill Brown, president, House of Troy. The colors created by
the unique glazing process will appeal to the most discerning customers. These are
not just lamps, they are works of art.
Unveiled during the recent Dallas International Lighting Market, the line was
well received by buyers, according to Betsy
Levin, sales representative. we tested the
teardrop shape in January and received
an overwhelming response from cus-
tomers and reps. The designs are
based on studio pottery originals
from George Scatchards 1960s
works as well as recent in-
terpretations. Retailers this
summer were very positive
about the colors and depth of glazes in the line,
which will expand to 12 shapes and 12 glaz-
es in 2013. House of Troy is offering deal-
ers a special merchandiser with purchase
as well as a poster of Scatchard working
in his studio. Scatchard is continuing in a
consulting role with House of Troy.
REJUVENATION
OPENS FOURTH
STORE IN BAY AREA
Portland, Ore.-based lighting manufac-
turer Rejuvenation has opened its latest
store on Fourth Street in San Francisco.
It joins operations in Portland, Seattle,
and Los Angeles. As with its other
retail locations, the 5,600-sq.-ft. store
is stocked with the companys lighting
selections as well as housewares, hard-
ware, furniture, rugs, and one-of-a-kind
salvage specimens.
A ribbon-cutting in June by presi-
dent Alysa Rose, is being followed
by an offcial grand opening party
on August 2. As with its other stores,
Rejuvenation is partnering with a local
charity to receive fundraising support.
The Berkeley Food and Housing Project
(BFHP) will beneft from proceeds of
a silent auction and raffe. In addition
Rejuvenation donates one percent of
the stores annual net sales to BFHP
and hosts events to provide assistance
to the organization. During the grand
opening, the frst 200 guests will re-
ceive a gift bag that includes a raffe
ticket for a $500 Rejuvenation gift
card. Guests are also asked to bring
a household item to help the project
fght homelessness. The company is
providing a list of necessary items on
its website (www.rejuvenation.com).
Rejuvenation, a member of the
william-Sonoma portfolio of brands,
was founded in 1977 with a passion
for period authenticity and has catered
to custom orders, however, the retail
stores are seen as generating more
appreciation among customers for the
products.
with a brick-and-mortar store,
guests can see and handle products
up close, and interact directly with
our customer service experts, Rose
emphasizes. The store merchandises its
lighting collections by era, so consum-
ers can easily fnd fxtures that suit their
style and space. A Shade workshop
encourages customers to try on shades
with the fxtures they have selected to
see how they actually look before plac-
ing custom orders.
NEwS
illuminating
SALES REP RECEIVES
SIEGEL AWARD
Cheri Lindsey, sales representative
with Sea Gull Lighting, was hon-
ored with the companys Henry Siegel
Award for her leadership efforts.
we dont give the Henry Siegel
Award every year; in fact the last time
was three years ago, explains Jeff Kos-
berg, eastern regional sales manager,
who nominated Lindsey for the award.
Cheri earned this accolade because
shes everything a rep should be she
develops terrifc relationships with her
customers, anticipates their needs, and
goes beyond their expectations. Shes
still there to help them see their projects
through to the end.
Lindsey is a member of the Na-
tional Association of the Remodeling
Industry (NARI) and lives in Tampa.
The award is named after company
founder, Henry Siegel, who opened up
a small specialty lighting fxture store
immediately after world war I. Sea
Gull Lighting, a Generation Brands
company, now offers 3,000+ products
in 15 categories.
FC LIGHTING CELEBRATES 30 YEARS
St. Charles, Ill.-based FC Lighting is marking its 30
th
anniversary in the commercial lighting industry with the release of
new catalogs and special offers to customers through its newsletters and Facebook page.
2012 marks our 30
th
anniversary year, yet it also marks the year in which our LEDs-based product totaled more than
50-percent of our sales, imposing our technological leadership in our market, remarks Bruce Bukas, president, and found-
er of Solid State Luminaires.
Our relentless focus on developing and launching new breakthrough products has set us forward as a leading brand
in the industry and our quick reaction to what specifers are looking for sets us apart, adds Scott Bukas, eastern regional
manager and partner.
The companys 100,000-sq.-ft. manufacturing facility, located 30 miles from Chicago, was recently enhanced with the
addition of a new milling machine and the company was also accredited by the Federal Trade Commission as a Made
in the USA brand. The majority of its 300 skus are designed, fabricated, and assembled in-house.
SHIPMENTS
INCREASE FOR
HALOGEN
A-LINES
Put those halogens front and center
in the bulb department! Consumers
have spoken, according to statistics
from the National Electrical Manu-
facturers Association (NEMA). It re-
ports shipments for halogen A-lines
showed accelerated growth during
the frst quarter of this year, jumping
110 percent on a year-over-year
basis. This was preceded by gains
of nearly 98 percent during the last
half of 2011. Conversely, incandes-
cent and CFL shipments declined in
the frst quarter with incandescent
reversing a three quarter run-up and
decreasing by 0.3 percent from last
year. CFLs slid for the ffth consecu-
tive quarter, dipping 1 percent from
a year ago. NEMAs conclusion
is that consumers are increasingly
selecting halogen as their alterna-
tive lamp options, although they still
have a lot of catching up to popular
incandescents and even CFLs.
NEMA reports halogen a-lines
have garnered a share of 2.8 per-
cent, double that during the same
period last year, while incandes-
cents maintained their grip with a
76.3 percent share, despite a de-
crease of 1 percentage point. CFLs
waned slightly from a year ago,
resulting in a decline of 0.4 percent
to a share of 20.9 percent.
LRC HOSTS NEW MAR-
KET OPPORTUNITIES
SEMINARS
The Lighting Research Center is hosting
two seminars in August as part of its
Capturing the Lighting Edge series which
provide manufacturers and entrepreneurs
with tools to develop product and expand
markets within the lighting industry.
Scheduled for August 13 in New York
City at the Acuity Brands Lighting Center
for Light and Space, the morning ses-
sion covers Federal and State Effciency
Legislation. Presenters Pam Horner, senior
director/government and industry rela-
tions for OSRAM SYLVANIA, and Robert
E. Horner, director/public policy for the
Illuminating Engineering Society, will
identify available programs and the ap-
plication process.
In the afternoon, a panel of experts
will discuss Meeting and Measuring EN-
ERGY STAR Requirements. Revealing the
latest development in qualifcation are
Taylor Jantz-Sell, lighting marketing man-
ager, ENERGY STAR; Michale Pioggia,
senior project manager NYSERDA, speak-
ing on the Northeast Energy Effciency
Partnerships DesignLights Consortium
Qualifed Products List testing; and Andre
Bierman, M.Sc., senior research scientist,
LRC, and Jean Paul Freyssinier, M.Sc.,
lead research specialist, LRC, on photom-
etry and testing.
For more information and to register,
visit http://www.lrc.rpi.edu/education/
outreachEducation/CapturingtheLight
ingEdge.asp
NEwS
illuminating
Classic Designs.
Rich Finishes.
Superior Service.
Welcome to Capital Style.
800.323.3257
capitallightingxture.com
HL_MAR_CAP_final.indd 1 4/11/12 8:16 AM
QUOIZEL HONORS SALES
PROFESSIONALS
Several members of the Quoizel sales network have
been recognized for their achievements over the past
year.
David Walstad has been chosen as Sales
Representative of the Year. After working for Vermont
Lighting, Walstad joined Quoizel in 1996, running
the Tour de Tiffany road show. He became New
Jersey territory representative in 1998 and in 2000
moved to Ohio to cover his current territory of Ohio,
Western Pennsylvania, and Michigan. He also won
the award for Top Tabloid Seller.
Brad Buntz of Robins, Iowa was given the Cor-
porate Service Award for his understanding and sup-
port of company initiatives and goals; this is Buntz
second award in as many years.
Kirk Marshall walked away with the Quoizel
Mike McCleeland Creativity Award.
The company also welcomed Todd Tuchfarber
back to the sales force. Tuchfarber headed Quoizels
retail store Charleston Lighting Interiors for six years
and now has responsibilities for the companys Mid-
west territory.
HUMANSCALES
HORIZON
CAPTURES 20
th

AWARD
The Horizon task lamp, de-
signed by Peter Stathis and
Michael McCoy using Thin Film
LED Technology
, has earned
the International Design Excel-
lence Gold Award (IDEA
)
in the Offce and Productivity
segment from the International
Designers Society of America.
The honor is the products 20
th
, with a list that includes a Red Dot
Award for product design, a Gold IDA Award, and the IIDEX/Neo-
Con Canada Innovation Award.
In addition, the Horizon has been accepted into the permanent
collection of the Museum of Modern Art (MoMA) and the Smithso-
nian Cooper-Hewitt, National Design Museum as well as the Denver
Art Museum, Kirkland Museum in Denver, and the Walker Art Center
in Minneapolis.
According to the designers, Our goal was to achieve an ultra-
thin, luminous plane of light made possible through years of re-
search and celebrate it by foating it above the desktop in a pack-
age of material and esthetic effciency.
NEWS
illuminating
$ECORATIVE-ICA0ANELSFOR,AMPSHADES
ANDOTHER,IGHTING!PPLICATIONS
"UYDIRECTFROM
THEMANUFACTURER
DVR 100 YARS SRVINC 7H MICA INDUS7RY.
Sheet sizes l8 x 36 and 36 x 36 in two thicknesses, .0l5
and .030. Manufactured with clear natural mica or stained
natural mica. Lmploying shellac (for an amber appearance)
and epoxy resin (for a natural appearance).
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Mentlon thot you sow our oJ ln
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HOT TRENDS AND
KICKY COLORS COLLIDE
New resources and creativity at all price points enliven the
Las Vegas Summer Market, July 30-August 3.

STEIN WORLD / A-344
A new art glass group debuts, led
by the fery Blaze (Model #90067).
The round crystal base, Polished
Silver accent, and white shade rein
in the brilliant body.
(800) 295-2441
info@stein-world.com
LITE SOURCE / A-310
The Antique Bronze fnish and linen fabric shades
provide transitional styling for this three-light table
lamp (Model #LS-22150) that is as much sculpture
as illumination. A three-way rotary switch on the
base operates the 40-watt incandescents or equiva-
lent CFLs. The lamp stands 30 inches high.
The 28"-high Dario contemporary lamp (Model #LS-
21986) has a mirror body and a black transparent
Mylar shade to diffuse the light from either a 23-watt
CFL or 100-watt A-type bulb.
(909) 597-8892
www.lite-source.com
ARTERIORS / B-360
The Ulysses pendant is composed of layers of iron discs in various sizes. The composi-
tion, in a fat gold fnish, is enhanced by the perforated diffuser at the bottom. Model
#46773 measures 22 inches in diameter.
From the Laura Kirar collection, a table lamp (Model #DK49941) in washed neutrals
recalls dockside moorings. The natural colored shade and textured rope accent on the
base introduce an earthy element to the clean, contemporary shape.
(877) 488-8866
www.arteriorshome.com
STERLING INDUSTRIES / A-416
An extensive assortment of accessories includes the Moulin collection of
bleached wood clocks with fabric covered faces. Model #89-8502 adds a
nostalgic note with its aged fnish and Roman numeral markings.
For a more classic turn, the Elephant statue (Model #87-8011) would
be a handsome addition to a more masculine setting, with its rich Beau-
fort Bronze fnish.
(800) 613-3261
www.mysterlinghome.com
FORESIDE HOME AND
GARDEN / C-696
The new showroom for
this vendor of lighting,
home dcor, and accent
furniture will present nearly 250
skus of unique designs. Among the
existing line is the 33"-high Mari-
lyn table lamp, striking with its
gold fnish, gingko leaf patterned
shade, and bird fnial. The 21"-
high Audrey sea glass lamp with
a twig shade is ideal for any
natural setting.
(855) 4SIDE HG
www.foresidehomeandgarden.com
Your Source For Fashi on Forward Li ghti ng
14425 Yorba Ave. Chino, CA 91710 Tel: (909) 597-8892 Fax: (909) 393-4161 www.lite-source.com e-mail: info@lite-source.com
Showrooms:
Dallas: Trade Mart # 4804
Las Vegas: World Market Center Building A, #310
High Point : IHFC #H338
Lighting that
Denes Style
BARNABAS
SASKIA
PRESLEY
LOTUZ
NICCI
Lite-Source Ad HLA Jul.indd 1 7/9/12 3:00 PM
CAL LIGHTING / A-436
The Merrill glass table lamp (Model #BO-2287TB) meets several style standards with its
light, airy appearance. The classic futed-ball shape is balanced with a more contempo-
rary straight drum shade in a textured fabric. The Chrome fnish adds an updated element.
The lamp stands 25 inches high and comes with a 150-watt three-way switch.
(800) 321-6677
service@calighting.com
GUILDMASTER / A-225
An extensive offering of accent
furniture, lighting, and acces-
sories includes the 29"-high
ceramic table lamp (Model
#352027) with a wooden
cap and base and scrolled
metal handles. The woven
fber shade and Weathered
Rojo glaze contribute
earthy notes.
A rich blue/green
stain that is aged and distressed
contributes an air of antiquity to
this trio of turned wood fnials. The
largest measures 21" high x 6"
diameter.
(877) 669-3326
www.guildmaster.com
FOUR HANDS / A-140
From the Sunset Collection, this brass table lamp fts
the bill for retro, country, and urban eclectic. The
group also includes foor lamps and hanging
spotlights in a choice of fnishes from Antiqued
Silver to Aged Brass.
(866) 654-9433
www.fourhands.com
Hi-Lite Mfg.Co.
13450 Monte Vista Ave., Chino, CA 91710
Toll Free: 800.465.0211
Tel: 909.465.1999 Fax: 909.465.0907
www.hilitemfg.com Email: sales@hilitemfg.com
Proudly Made In The USA.
Hi-Lite Mfg.Co.
Commercial and Residential Lighting
GO HOME LTD. / A-425
Country, urban, retro whatever the setting, this
four-light chandelier is sure to make a statement. Its
RLM-like diffusers are clear glass surrounded with
steel wire cages. The industrial-like arms and dark
nickel fnish all contribute to the theme.
(718) 445-4022
www.gohomeltd.com
CRYSTORAMA LIGHTING GROUP /
B-0458
Several designs debut, all hitting the key design
trends. Among them, Garland (Model #6760-DT)
lends a feminine fair with its strands of hand-cut
oval crystal beads softening a geometric orb.
The Distressed Twilight fnish is transitional and
the perky globe bulbs (optional) echo the fush-
mounts silhouette. A matching pendant
may also be ordered.
(516) 931-9090
www.crystorama.com
GROOVYSTUFF /
B-146
The Pangaea lamp from
the Chris Bruning collection
focuses the drama on the
wood body tamed by the
sharp rectangular planes.
A simple black fabric
shade adds additional style
without interfering with the
design statement.
(800) 933-0536
www.groovystuff.com
I l l u mi n a t i n g t h e f u t u r e
LED Pucks LED Track & Rail LED Recessed LED Tape Light LED Pendants LED Lightbar
A Single Source for Your LED Needs
Nora Lighting offers one of the most complete lines of LED products including Retrot Downlights, LED Undercabinet,
LED Puck Lights, LED Flexible Tape, and a complete collection of LED pendants. Whether designing the lighting for a
residential home or a commercial space, Nora Lighting has an Energy Efcient LED Lighting solution.
T e l 8 0 0 . 6 8 6 . 6 6 7 2 | n o r a l i g h t i n g . c o m
LI GHTFAI R #1914 HOSPI TALI TY DESI GN EXPO #6255
A HOMESTEAD
SHOPPE / C-891
A collection of taller
table lamps includes the
Medici with a tan faux
silk shade. Standing 42
inches high, it has a
classic urn shape and a
Pewter fnish. Also view
a unique collection of
shades, bulbs, lighting
accessories, and mer-
chandisers for them.
(800) 765-2474
www.ahomestead
shoppe.com
C. JER BY ARTISAN HOUSE / C-5-0150
Wall art is more than two dimensions. Tangerine is a set of three 14-inch steel and chrome
squares with an acrylic fnish that adds a pop of color and an intriguing pattern of shapes and
stain. Valence in Red is a medley of copper-plated steel disks in acrylic colors on stainless rods.
The interior composition measures 50" x 41" x 3".
(203) 563-0017
www.artisanhouse.com
Tel. 877-PHILLIPS info@phillipscollection.com
www.phillipscollection.com
Made from recycled oil drums, our new
Galvanized Lighting Collection shines
a spotlight on sustainable design.

Helping protect the environment, beautifully.
Designed by our lead designer, Mandy Shanahan,
the Galvanized Lighting Collection was nominated
as a 2012 Pinnacle Award nalist in the
Green Leaf category.
bright ideas
METAL PERSPECTIVES / C-5-0150
This new wall art company debuts with an initial offering
of 50 unique metal designs from artists in Europe and the
United States in affordable price points under the $250
mark. Dimensions range from three to fve feet. Dappled
Fish (Model #650105) is hand-painted steel and measures
36" x 12"; Crossing Over (Model #650123) is ground
and tinted steel and measures 46" x 25".
cs@metalperspectives.com
EANGEE DESIGN / C-0458-2
The 6'-high Wave foor lamp makes a dramatic statement in multicolored fossilized cocoa leaves. They are
dried over a period of months and then stained using food-based dyes. An eco-conscious maker, Eangee uses
non-toxic adhesives plus abaca rope, which is a renewable resource, to accent the edges of the lamp. The
luminaire may also be ordered in green and natural shades. The factory employs fair-wage and working
practices.
(785) 856-2999
www.designyourspace.com
BRAMBLE / B-500
The Charleston sconce (Model
#25620) in a Textured Sea Mist fnish
measures 31" high x 17" wide. The fve-light
fxture extends 9 inches from the wall.
(877) 272-6253
www.brambleco.com
GLOBAL VIEWS / A-153
Set a sophisticated scene starting with the Twig pendant in Brass-on-Brass with a Bronze shade and frosted glass diffuser. Mea-
suring 33 inches in diameter and lamped with four 40-watt candelabras, it sits over the Klismos table and chairs in an American
White Oak fnish. The chairs are covered in gray leather.
(888) 956-0030
customerservice@globalviews.com
HOUSE OF ASIA IMPORTS /
C-5-0724
Naturally beautiful! Rattan and bamboo
team up in a pleasing geometric to form
this sconce that can also be used as il-
luminated wall art. Measuring 56" wide x
32" high and extending 6 inches from the
wall, the Ko Sawo (Model #HUK72) has
a cream cotton lining to diffuse the illumi-
nation from three bulbs. A square version
is also available.
(213) 608-0058
sales@hoaimports.com
Giovanni
Collection
www.VolumeLighting.com sales@volumelighting.com (281) 821-6888
21160 Imperial Valley Drive Houston Texas 77073
Inspired for Today and tomorrow
PACIFIC COAST LIGHTING / A-301
This company enters the mirror category with a summer debut. From
the collection, Geometrics Copper is a bold presentation with a grid
over the rectangular mirror surface. Centris echoes Moroccan archi-
tectural forms with a vibrant mosaic frame of silver and gold tiles.
(818) 886-9751
www.pacifccoastlighting.com
A
LEARN AND EARN
DURING THE LAS VEGAS MARKET
Seminars, CEU courses, and entertainment make this summer
market a prime opportunity.
n attendee opening night party by the
acro-cabaret variety show Absinthe Las
Vegas sets the tone for an energetic
and stylish market ahead, as the World
Market Center Las Vegas rolls out its
fve-day summer show.
Kicking off the schedule is First
Look, with HGTVs Monica Pedersen
and home trends editor Julie Smith
Vincenti, who will discuss whats hot
for the upcoming season, with the new-
est looks in lighting, upholstery, area
rugs, wall dcor, accent furniture and
more. The presentation takes place
on July 30
th
at 10 a.m. in the World
Forum on the 16
th
foor of Building B.
A companion product guide will be
given to attendees during the event.
For a preview, visit www.pinterest.
com/lasvegasmarket.
In the same venue at 1 p.m., David
Rodnitzky, CEO of PPC Associates,
outlines the Seven Habits of Highly
Effective Search Engine Marketing,
covering how to create pay-per-click
(PPC) campaigns that contain the right
search engine keywords, copy, track-
ing, and targeting.
From 4-6 p.m., join industry friends
at the Phillips Collection showroom,
A-202, for its famous networking event
sponsored by the Sustainable Furnish-
ings Council, WithIt, Capel Rugs, and
the American Society of Furniture De-
signers.
The day is capped off with the
Absinthe Las Vegas performance in
the Grand Plaza at 6 p.m. Costumed
characters will roam the space visit-
ing with buyers and themed stations
offering treats and sweets to mach the
circus-like atmosphere will complete the
evenings festivities.
The week is packed with more
seminars, special events, and industry
celebrities. A complete list and op-
portunities to register right online are
available at www.lasvegasmarket.com
LARC3 12VDC Low Profle
Dimmable - Black
Undercabinet - Display - Architectural
LARC3 12VDC Low Profle
Dimmable - Brushed Aluminum
Undercabinet - Display - Architectural
LARC4 24VDC
Dimmable - Brushed Aluminum
Cove Lighting - Commercial and Architectural
LTAB-N 12VDC Wet Location
Dimmable
Undercabinet - Display - Wet Bars
LTB 12VDC
Dimmable
Entertainment Centers - Book Cases
GM Lighting Architectural LED Linear Lightbars.
Specifed by Architects.
Preferred by Contractors.
Demanded by Homeowners.

9830 W. 190th Street Unit F
Mokena, IL 60448
Toll-Free (866) 671-0811 www.gmlighting.net
11/29/11 6:31 AM
ReP APPReCiAtion
They are the workhorses of the
industry, and the World Market
Center is hosting a pre-show
barbecue for all industry sales
representatives on Sunday from
noon to 2 p.m. in the court-
yard. WMC is also encourag-
ing sales representatives to
participate in its summer market
program to maximize buyer at-
tendance. Reps who refer new,
qualifed buyers to the summer
market are eligible for a grand
prize. They can download the
referral form and submit up to
25 qualifed retailer names per
representative. Rewards are
limited and available while sup-
plies last. Visit www.lasvegas
market.com/reprewards. The
program generated 900 unique
buyer referrals at the most
recent January market, half of
which were furniture/home
dcor stores and the other half
gift retailers.
LiGHtinG CoMPAnieS UnVeiL eXPAnDeD
SHoWRooMS
eLK Group international, Four Hands, and Arteriors Home are among the
companies welcoming retailers to enlarged, relocated, or remodeled showrooms dur-
ing the Summer Las Vegas Market.
ELK, the Nesquehoning, Pa.-based designer and importer of home dcor and com-
mercial lighting, is transitioning from a 1,336-sq.-ft. space at A-347 and a 2,926-sq.-
ft. showroom in Suite A-455 to a 10,176-sq.-ft. showroom in A-416 in order to display
its several divisions in one convenient area.
According to John Haste, vp/sales & marketing, The expansion in Las Vegas
provides a much needed western footprint to showcase our offering of over 5,000
products to current and potential customers. Retailers will be able to view the latest
designs from DIMOND Lighting, Sterling Industries, Bailey Street, and select fxtures
from its ELK Lighting, Landmark Lighting, and Nulco divisions as well as the latest addi-
tions to its HGTV HOME licensed products.
Austin, Tex.-based Four Hands unveils its enlarged showroom at this market, domi-
nating the south end of the Las Vegas Design Center (LVDC) of Building A. The space
has increased from 8,800 to 20,000 square feet, flled with the companys furniture,
accessories, and lighting.
According to Randy Wells, vice president of LVDC, Four Hands has played a ma-
jor role in LVDCs progression as the regions most comprehensive resource for home
furnishings. In the past year, we have opened a record 11 new showrooms, and Four
Hands is easily one of the most popular with both consumers and designers alike.
Dallas-based Arteriors Home is moving into a new 4,530-sq.-ft. space on the third
foor of the refurbished Building B (B-360). It is the frst of three showroom expansions
for the company, which is celebrating its 25
th
anniversary this year. Arteriors New
York Design Center and High Point refurbished and enlarged showrooms will be un-
veiled this fall.
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There are plenty of opportunities to nourish the body as
well as the inventory; heres just a few.
Grab N Go breakfasts are offered in the Grand Plaza
Monday through Thursday from 7:30 to 10 a.m., compli-
ments of the Las Vegas Market. And for a pick-me-up dur-
ing the day, stop into C606 for complimentary coffee.
Enjoy the D&L Brunch on Tuesday, July 31, from
10:30-11:30 a.m. on the Design & Living foor, Building
C, Fourth Floor. The B2 Made in USA, Vegas Kids, Lodge
Living, and the home furnishings temporaries exhibitors
are offering a cocktail reception on August 1 from 5-7
p.m., or wind down each day of market at the B2 Happy
Hour, Monday through Thursday from 4-6 p.m. with in
Building B, Second Floor, or the Design & Living Wine
Bar, Building B, Fourth Floor.
SeConD AnnUAL GiFt FoR LiFe
BeneFit
GIFT + HOME at Las Vegas Market presents its second an-
nual Gift for Life beneft for DIFFA, July 31 in the Skyview
Terrace on the 16
th
foor of Building B. The festivities begin
at 6 p.m. with cocktails appetizers, and live music. Tickets
are available for purchase at www.diffa.org and also dur-
ing market at the Gift for Life desk in the lobby of Building
C. All proceeds beneft the Design Industries Foundation
Fighting AIDS, a supporter of direct care for people living
with HIV/AIDS and preventive education for those at risk.
HoMe DCoR ReSoURCeS FiLL B-3 WitH LAteSt
tRenDS
Its not a selection on a juke box; B-3 is the Third Floor of Build-
ing B, now fully leased and a destination for retailers seeking the
latest in accent furniture and accessories of all types. A bonus:
Several networking events and seminars will be held in the foors
showrooms.
Bringing together this caliber of resources in one easy-to-
navigate area of the Las Vegas Market truly elevates the experi-
ence and offerings for design-centric buyers, notes Lee Hersh-
berg, vp/home dcor for International Market Centers, parent
of the World Market Center Las Vegas. We have a growing
collection of better merchandise in Las Vegas and concentrating
these resources on one foor will give buyers looking for the most
on-trend presentation a fantastic experience.
New to the market are Wendover Art (wall dcor); Daniel
Stuart Studio (high-end upholstery and pillows); Best Slip
Cover (a family-owned company); Pacifc Green Furniture
(pioneering in Palmwood

technology); Made Goods (fne fur-
nishings, lighting, and accessories); Furniture Classics (antique
reproduction furniture) LuLu & Co. (French linens, glass, ceram-
ics); and Blue ocean traders (importer of unique items).
Tenants relocating to Building Bs third foor are: Lazy Susan,
noir, Go Home Ltd., Bougainvillea, D.B. imports Ltd.,
Artisan House, Arteriors Home, and Brownstone Fur-
niture. Existing showrooms on that foor are: Chandra, Para-
gon, Propac, and Surya.
modernfan.com
|
888.588.3267
design
cool by
WitHit CeLeBRAteS 15 YeARS
The home furnishings networking and mentoring organization to
support professional women in the industry, WithIt is marking its 15
th

Anniversary with a gala, Saturday July 28, just prior to the Las Vegas
Summer Market.
The event takes place at the Parisian Palace, a famed mansion in
Las Vegas on Palmyra Avenue. The evening includes regional food
and wine pairings directed by celebrity chef and sommelier Chef
Quattrocchi, a silent auction, on-camera interviews with HGTVs Lori
Dennis, and entertainment by opera singer Marco Antonio Verela and
the Women in Music and Arts Foundation
.
In addition, WithIt and the Design Leadership Network will pres-
ent the Las Vegas Womens Leadership Achievement Awards honor-
ing Dana Andrew, vp/marketing, International Market Centers; Beth
Schwartz, editor Luxury Las Vegas magazine; and Andrea Thomas,
owner of Thomas Design Source and scholarship director for NEWH
The Hospitality Industry Network.
Tickets are $75 for WithIt members and $100 for non-members
and guests. Access to the VIP club room, which will offer blackjack,
champagne tastings, and hors doeuvres, is available for an addi-
tional $25 per person. Reservations may be made at www.withit.org

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It takes dedication and skill to sell quality
lampshades, but the result can be a
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interior designers, discerning consumers,
or as a perfect fnish for a lamp repair.
Tap into your vendors resources for tips
and lessons on maximizing your shade
department, and let salespeople explore
their inner designer to create a true
destination in the showroom.
1. The subtle decoration of a well-made shade can bring big impact to a setting. The simple box pleats of these chandelier
shades lend a geometric counterpoint to the graceful arms and complex turning of the central column in this chandelier.
Smocked pleats and a simple fabric create a transitional topper for this turned table lamp. A sexy corset and gathered silk bring
additional style to a simple adjustable table lamp.
This company offers a large selection of replacement shades in silk, linen, paper, and jute in a variety of shapes and colors
as well as offering custom services. The Charlotte, N.C. factory also produces hardbacks for commercial projects and OEMs.
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2. Hardbacks offer a bountiful
array of colors and patterns
to enhance any chandelier or
lamp. This vendor offers 24-
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its assortment, eliminating the
burden of inventory. All sales
personnel have to concentrate
on is delighting customers with
instant makeovers of existing
chandeliers, or pumping up a
current sale with the addition
of a fashion-forward shade.
Compact merchandisers are
also available.
ROYAL DESIGNS
(800) 251-0931
www.royaldesignsinc.com
3. Have you thought of metal
as a replacement shade?
This studio creates all sizes of
pyramid and round models out
of recycled tin and copper with
a choice of four fnishes and
a variety of punched motifs.
Shown is a feur de lis with an
Antique fnish. Custom sizes
are easily accommodated.
The company also provides a
variety of wrought iron and tin
fnials and other lighting.
QUINTANA ROO
(866) 847-3770
www.quintanaroousa.com
4. This burlap fabric hardback
drum is perfect for natural
themes or lamp bodies with
wood or stone elements. Clean
lines and shape move it into
transitional looks with a tailored rustic
appearance for ceramic bodies. It may
be ordered in 14-, 16-, and 18-inch
diameters.
MONTER LITE
(732) 748-1288
monterlite@aol.com
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gimps, fringes, and pleats combine to enhance a lamp and even
an entire room. Among the many variations in hand-sewn shades
from this vendor are the Princess with a drape and stretched
fabric self-fold; an oblong cut-corner; a hand-sewn
Empire with fancy trim; and an Empire with
special trim.
DIANE STUDIOS
(718) 788-6007
www.dianestudios.com
6. Mica can become an attention-
getting replacement shade. It is
available in sizes to ft foor lamps
or even as clip-ons for chandeliers.
A new collection of mica shades
features natural coloring as well
as a Craftsman Green hue, in-stock and
ready for shipment. Customers calling before
August 31 and new customers will receive a
free mica chandelier shade with their Tailor-
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B & P LAMP SUPPLY
(800) 822-3450
www.bplampsupply.com
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NEW BRUNSWICK LAMP SHADE CO.
(732) 545-0377
www.nbls.com
8. Patented revolving shades and mobiles are
the specialty of this company. For its Kidscapes
collection, colorful pendants are accompanied
by twirling mobiles below. Choose from a
variety of subjects. The ensemble is packaged
in a colorful gift box. Rotating shades with a
variety of cutouts and in grown-up fashion motifs
and colors are also available for table lamps.
JAMES HACKETT
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REGAL DESIGN FOR THE DISCRIMINATING EYE.
h C t h g i L t h g i N e d a h S p m a L l l a W k c a B d r a H r e i l e d n a h C c i s a B r e n g i s e D ain & Cord Cover
THE DALLAS SUMMER
SHOW LIGHTS UP
New companies, unique product, and awards combined for a lively market.
NEW FACES AT MARKET
The Dallas Market Center continually welcomes innovative companies into the fold.
Dallas neighbor Aidan Gray opened its frst DMC
showroom this June and it was a family affair. Below
right, front and center for the ribbon-cutting are: company
founder Randal Weeks; eldest son Chandler; Sally Weeks;
and in the front row, company namesake Aidan doing the
cutting honors, and youngest son, Ethan.
The World Trade Center showroom,
with its calming light green background, set
the stage for a delightful mix of furniture,
lighting, and accessories, all with authentic
fnishes, hardware, and textiles with
handcrafted appeal. The company opened
nine years ago with a temporary booth in
the DMC.
Aria
By
RLad-June12.indd 1 17/05/12 11:29 AM
Stuart Miller, president of A Homestead Shoppe,
enjoyed the companys frst Dallas Market in the
Western Reps showroom on the Trade Marts
second foor. A new collection of lamps debuted
plus chandeliers and a pendant adapter that creates
a stylish fxture out of any A Homestead Shoppe
lampshade. Its especially appropriate for condos
and apartments, or anyone whos downsizing their
home, Miller explained. The adapter is available in
black or white.
Present as art glass chandelier resource Illuminati Lighting opened
its frst permanent Dallas showroom are (from left to right): Danielle and
Jim Benaim, North American director, Illuminati; Ord Arbabzadeh,
manager; Raymond Wei, Andrew Lu, and Amit Uburani. We felt it was
the right time and so far weve had a lot of good feedback, says Jim
Benaim. The line also includes table and foor lamps as well as sconces,
most with a fowing organic appeal.
Waterford made a return to the Dallas market, on the
tabletop foor, but its space also included the newly launched
Waterford Interiors collection of LED illuminated furniture
and crystal home accents as well as a selection of the
companys cut crystal chandeliers and portables. Rick Fencel,
vp/sales does the honors for the offcial opening, which the
company celebrated with champagne.
Nick Senofsky, founder of LED Inspirations, made his Dallas debut
at the Spectrum Showroom with a new line of tape light, a category he
feels is the next big boom in lighting. An electrical engineer, Senofsky
eventually found himself the owner of Lighting Unlimited in Houston. He
was fascinated with the LED products and soon made it a highlight of the
showroom. Because of its versatility, customers were buying tape light,
however Senofsky was not pleased with the color casting and lack of
color consistency in the offerings from various vendors. The engineer in
him took over and he invented his own line from the printed circuit board
up in 2010 and was manufacturing by the end of the year.
Its a decorative product, but consumers are also afraid of it
because its also technical, Senofsky offers. For that reason LED
Inspirations offers not just product but also design services and will do
the layout and produce a bill of materials for projects.
Among the fnds at the Home FINDS temp show on the sixth foor of the
World Trade Center was Symphony Illumination, a one-year-old importer
co-founded by Cuong Luu, who was on hand to discuss purchasing plans
for big box stores. The selection includes table lamps in ceramic, crystal,
and glass. A surprise Luu reports was the interest in the aqua fnishes.
EXECUTIVE OFFICES:
110 Heartland Blvd., Brentwood, N.Y. 11717
800-437-2826 631-243-2022 Fax 631-243-2027 www.satco.com
Contact your Satco representative
today for more information about
the Heritage and other Verilux lamps.
The Heritage
Deluxe Natural Spectrum
Floor Lamp
from Verilux goes to great telescoping heights to
deliver sleek, sophisticated style, while sharpening
vision and relieving glare, eyestrain and fatigue.
This heirloom quality lamp is constructed of the
highest-grade components and a replaceable
ballast system that delivers flicker-free, buzz-free
illumination through a patented 10,000 hour bulb
for greater contrast, clarity and color rendering.
With three levels of intensity and ever-cool rotating
swivel head, precise ergonomic direction of light is
at your fingertips.
Timeless Design
Meets Ultimate
Functionality
EXPANSIONS GALORE
Other companies chose the summer market to open expanded showrooms.
Michelle Cheek of Elle Home and Lifestyle
cuts the ribbon to a relocated and larger space
on the Fifth Floor of the World Trade Center. The
sales group represents 26
th
& Soho portables,
Roma Living, Orlandi Statuary, Howard Elliot, Art
Classics, Eastern Accents, Prima glass accessories,
Couture lamps, and Kenian Imports.
A home of its own! Groovystuff moved into a larger
showroom on the Fifth Floor of the World Trade Center,
the better to show off its growing lighting and furniture
lines. It still maintains the Groovystuff University Hall of
designs from aspiring student designers from around
the country. Creations from some of the winners of its
design contests are depicted on the showroom wall.
WHATS IN A NAME?
AFX Lighting is the new name for a familiar friend, as American Fluorescent unveiled its transformed identity to retailers,
but reiterated its continued goal of creating handsome fxtures that are also the most effcient. Revealing the transformation
at Lightfair International this past spring, the Waukegan, Ill.-based company is emphasizing partnerships and service aspects
with its positioning statement: Lighting Your
Vision. Our product development team is
focusing heavily on LED solutions that meet
the needs of our customers; we see a variety
of market adoption pathways opening up,
and we will help our partners navigate these
trends effectively, explains Bill Solomon,
president. We have been and will continue
to be an energy-effcient lighting company.
Four LED products debuted at the summer
market including new fush-mounts and pulley
pendants. According to Tim Tevyaw, vp/
sales & marketing, upcoming will be several
products with hybrid technologies and
remote controlled LED fxtures with broader
appeal for younger customers. More
undercounter LED products are scheduled for
a third quarter introduction.
C
M
Y
CM
MY
CY
CMY
K
Halco New PAR Series Ad-2012-printer-o.pdf 1 5/21/12 9:22 AM
800.677.3334 | halcolighting.com/green ATLANTA CLEVELAND HOUSTON PHOENIX
CONGRATULATIONS
The team from Southern Lights in Burnsville,
Minn. receives the Retailer of the Year award from
Crystorama for its outstanding merchandising,
branding, sales presentation, and product offerings.
From left to right: Ryan Zurn, Southern Lights
merchandiser; Darlene and David Hibbs, sales reps;
Barbara Remitz and Craig Motz, Southern Lights; and
Brad Kleinberg and Ryan Ranzino of Crystorama.
The 25,000-sq.-ft. showroom, which also received
the ARTS Award this year, maintains the most complete
assortment of Crystorama product in the Midwest,
according to the retailers reps. Weve also enhanced
the way we present the product, added Zurn, who has
also grouped all of the mini chandeliers together for
greater impact and added more vignettes.
Mutually benefcial partnerships between retailers
and product providers are more important today
than ever, Motz, Southern Lights founder, noted. Were honored by this recognition for our focus on a quality retail
environment in which consumers can select just the right lighting fxture to transform their homes.
THE VIEW FROM THE VERANDA
The editors of Veranda magazine were on hand for a special reception at the Littman Brands showroom to divulge their top
design picks from Corbett Lighting, Hudson Valley Lighting
, and Troy Lighting. From left to right are: Jennifer

Levene Bruno, Veranda publisher; David Littman, chairman, Littman Brands; Dara Caponigro, Veranda editor-in-chief; Carolyn
Englefeld, Veranda director/decoration and special projects; Steve Nadall, president Troy Lighting; and Brent Fields, vice
president, Hudson Valley Lighting.
Englefeld chose the Amadeus chandelier from Corbett for its Italian teardrops and gilt fnish, it feels like the perfect piece
of jewelry for your home; the Burton table lamp from Hudson Valley with its tailored and sophisticated look that goes well with
everything. She also singled out Troy Lightings Link chandelier, Im mad about this light its the ideal mix of modern and
classical elements.
Were thrilled that Veranda has recognized such a diverse group of lighting fxtures, noted Littman. These pieces are
great examples of how we are constantly striving to create unique products that can meet a variety of aesthetic and functional
needs for residential, commercial, and hospitality installations.
This year, Littman Brands also serves as the exclusive lighting partner in Hearst Corporations Designer Visions, a showhouse
involving major name decorators and Elle Dcor, House Beautiful, and Veranda magazines.
FOR MORE INFORMATION
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DISPLAYS THE THING
Lighting and lamp companies were among those included in the Best in Show Awards during
the June Total Home & Gift and International
Lighting Markets at the Dallas Market Center,
but creativity was rampant among all
exhibitors.
A mid-year introduction of a new category seating was
the catalyst for Cyan Designs showroom window, with
foating chairs making an arresting display.
Classic Home opened its frst Dallas showroom in the
World Trade Center during the mid-year market, presenting
its collections of rugs, furniture, and soft goods. Making a
dramatic statement was its giant pillow chandelier at the
entrance of the space.
DMCs judges recognized showrooms whose displays were
innovative and fresh. At Global Views (top) accessories are
always creative and displays are grouped by color. Whether
its a brilliant orange popping white items or silvery fnishes
in a variety of textures, the displays at Global Views earned
accolades for the World Trade Centers sixth foor.
Hinkley Lighting was cited for its merchandising. A
brand new and huge showroom offered ample room for lifestyle
vignettes. As a taste of whats inside, one window of the
showroom featured an outdoor sconce repeated multiple times
for an illuminating geometric statement.
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June 2011 varlauz ad Jasmine.indd 280 5/9/11 5:52 PM
I
You should keep your inventory data
with you and keep exact tabs on what
you do at each showroom you visit. This
applies to both space and dollars. If you
overextend or deviate from the plan, you
will get in trouble.
Check into All That Is Offered
Just about all the shows I can think of
now have added-value events. This can
be anything from entertainment venues
to food and beverage, subsidized
travel assistance and lodging, seminars,
classes, and demonstrations. These can
be tailored to your particular operation
or general business procedures or cred-
ited toward certifcation and degrees. Its
important to review the schedules and
features of each show well in advance to
make sure you dont miss anything that
is important to you. It is very unwise to
have spent resources to get to a show
or conference and miss something that
would have been useful for you.
Check what incentives are being
offered to attendees for travel assistance
and other extras.
Is This a Cost Effective Venue?
Choose the shows you would like to at-
tend and ask yourself, Why should I be
there? Figure out what it will cost and
how many from your company should
attend and why. Is there anyone you
should be teaching what you do and/
or exposing to this venue for their educa-
tion? Ask yourself if you need help at this
show? Do you need to be in more than
one place at a time?
If you dont do any hospitality busi-
ness and dont intend to, there is no rea-
son for you to be at a hospitality show! If
you dont carry giftware and dont
intend to, stay away from those vendors.
Make Appointments
Now decide who you must see. This is
not a social trip. You dont need to travel
all that distance to see your local rep so-
ON THE ROAD AGAIN
Its summer trade show season, a time
when I seem to get an inordinate amount
of show business questions from both the
seasoned professionals and the newbies.
The greater percentage asks: How
would you work a show? The other
questions range from inherent costs,
travel, which ones to attend, and what
to look for.
To be effective, the pros know theres
lots of prep time involved. Be clear
on why you are attending. Is this an
educational endeavor, a buying show,
a looking-only excursion, a networking
event, a conference?
Dont Buy Programs You Dont
Need or Cant Afford
For example, if youre planning on pur-
chasing replacement stock (shows usu-
ally have deals and packages) or add-
ing new product, you should select the
space in your showroom and warehouse
beforehand. And youll most certainly
need a budget. I have seen really good
businesses stretched to the limit and
regrettably beyond due to uncontrolled
show purchases. A buyer once admit-
ted to me that he had to be the top guy
dollar-wise at a show and if someone
placed a larger order, he had to beat it.
It was very much like a gambling addic-
tion. He literally put himself out of busi-
ness this way.
cially. If you need to work with your local
rep at chosen locations, set up appoint-
ments as soon as possible. Youll get the
most respect and quality time if you do
this. Walk-in surprises are not good or
effective for you or the rep. Try to keep
your appointment times. As soon as you
are aware that its not going to occur as
planned, immediately let the other par-
ties involved know about it. This extra
step will pay dividends to you forever
and your time will be more respected.
Always leave some fexibility in your
schedule. I have found that just about ev-
erything takes longer than planned. Even
navigating a building takes considerably
longer than you thought. Someone grabs
your arm to chat for a few moments,
thats fne, but remember to leave room
for this.
Decide What You Want to Buy
and How You Will Display It
Shows are absolutely the most amazing
place to get merchandising and display
ideas and motivation. The factories and
reps are the experts on how to show
products best. Vignettes are the answer
today. Take photos wherever you can to
reexamine later (always ask frst before
snapping away).
Allow Time for Networking
At major trade shows, you are exposed
to and have access to key company
personnel. Face time is always better
than phone time. Reach the key people
you need. Dont shortchange yourself on
time, but dont overstay your welcome
either.
Nothing feels better than knowing
you have planned well, stayed on
budget, and kept to your schedule.
You can accomplish so much more
by pre-planning than merely shooting
from the hip.
Share your show strategies with
me when you see me On The Road
Again or at editorial@homelighting.com
THERES STILL NO BUSINESS
LIKE SHOW BUSINESS!
With Marty Glantz
StarFire Crystal
a division of
Interspan Canada Inc.
231 Millway Avenue, Unit 5 & 6
Concord, Ontario Canada L4K 3W7
Phone: (905) 660-9336 ext 305
Fax: (905) 660-9228
www.starrecrystal.com
Traditional to Transitional
Distinctive to Extraordinary
VISIT OUR DALLAS SHOWROOM
TRADE MART SPACE 4509
New Crystal Basket from the
FULL MOON Collection
illuminating
pEOpLE
Waflart Campbell reiChenberger
Newport News, Va.-based Ferguson
has added three regional lighting
business development managers to its
dedicated lighting team. bernadette
Campbell, most recently manager
of showrooms for Southwest Virginia,
is responsible for the eastern region.
mark Wafart handles the central
region. A 20-year veteran of the com-
pany, he was previously residential
sales manager in Cincinnati. Claire
reichenberger is responsible for
the western region. She has been
with Ferguson for 11 years and most
recently was manager of showrooms in
Sacramento, California. All three will
be developing local business plans for
their target markets. Lighting is a stra-
tegic growth initiative for Ferguson and
the addition of regional lighting busi-
ness development managers provides
the structure to more rapidly grow the
category, explains Sam rose, Fergu-
sons director of showrooms.
Access Lighting, headquartered
in Tustin, Calif., has made several
changes in its sales and marketing
team. ryan bursky has become
national sales manager for Access and
Mondoluz, leading the sales rep force
and further developing the divisions
e-commerce business. barry Kirstein
has been promoted to the newly cre-
ated post of marketing director and is
responsible for all sales and marketing
administration within Access Lighting.
Julie archer, formerly project man-
ager, has become commercial sales
manager and will direct the commer-
cial sales rep force as well as manage
all commercial projects.
linda burzynski has become
executive director of LIVV! Accesso-
ries, the direct sales sister company
of Easton, Md.-based Decorating Den
Interiors. Most recently president of the
Franchise CEO Network and founder
of VL Services, a franchise consultancy,
Burzynski began her association with
Decorating Den in 1985 as a fran-
chise sales executive and subsequently
moved through the ranks to become
senior vice president, retail, and senior
vice president, operations. She left to
become president and COO of Molly
Maids and helped grow that company
from $10 million to $86 million in fve
years. LIVV! Accessories are sold by
LIVV! stylists at accessories parties held
in homes, business locations, or at
organizational meetings.
John Kelly, an eight-year veteran
with White plains, N.Y.-based GLM
,
has been promoted to sales manager
for the General Gift division of the New
York International Gift Fair
(NYIGF
).
He is responsible for developing and
executing sales strategies for the Fairs
largest division, which includes some
750 exhibitors, and reports to Chris-
tian falkenberg, NYIGF director
and GLM vice president.
rep neWS
Commerce, Calif.-based Nora Light-
ing has expanded its commercial rep
network with the addition of layton
Sales of Salt Lake City. The agency will
add Idaho, Montana, and Wyoming
accounts to its Utah territory. Jim West
will oversee the commercial customers.
Donna rusk has become the new
A Homestead Shoppe sales representa-
tive covering North and South Caro-
lina and Virginia.
in memoriam
Jonathan Speirs, the internationally
acclaimed lighting designer and archi-
tect, died June 18 after fghting cancer
for two years; he was 54. A founding
partner of Speirs + Major in London
and Edinburgh, he has created award-
winning projects around the world dur-
ing his nearly 30-year career. He was
made an honorary member of the Inter-
national Association of Lighting Design-
ers and earned a Lifetime Achievement
recognition from the professional
Lighting Designers Association. He is
survived by his wife, two daughters, a
sister, brothers, and his father.
alvin Cain, the founder of the
lamp and home furnishings company,
Chelsea House, died May 30; he was
82. After graduating from Davidson
College in 1952 with a degree in
business and economics, he joined his
father-in-laws lumber and construction
company. While there he founded
Cain Company, which concentrated on
period cabinetry. Later he co-founded
Luxury Crafts in Gastonia, N.C., a
retail operation. With the 1973 pur-
chase of New York City-based The
Orleans Company, he created Chelsea
House and expanded its offerings from
art to include a range of high-end and
expertly crafted home furnishings,
including furniture, lighting, and acces-
sories. He retired from the company in
2009. He was a student of history and
lover of decorative crafts, working with
many museums and historical societies.
He is survived by his wife, Ann
Spencer Cain, daughter Ginny Cain
Ratchford, and son William Spencer
Cain, as well as fve grandchildren
and a great-granddaughter.
burzynSKi
Dainolite Ltd.
1401 Courtneypark Drive East
Mississauga, Ontario Canada L5T 2E4
Tel: 905.564.1262 Fax: 905.564.1299
General inquires:
dainolite@dainolite.ca
Designers and Architects:
contractsales@dainolite.ca
Dallas Market Center
Showroom # 4303
2100 Stemmons Freeway
Dallas, Texas USA 75207 www.dainolite.ca
Transitional
JAS-196C-PC-M923
Height: 10 (25cm)
Dia. 19 (48cm)
Contemporary
Whimsical
VIC-205C-PC-316
Height: 10.5 (27cm)
Dia. 20 (51cm)
JUL-40-8-PC-140
Height: 12 (30cm)
L 40 (102cm) x D 15 (38cm)
SAF-22-8-1007
Height: 13 (33cm)
Dia. 22 (56cm)
ACCESS LIGHTING
Catalog #24 presents 260 pages of
contemporary designs. A new layout
makes it user-friendly and easy on the
eyes. The latest fashion lighting fami-
lies are revealed as well as utilitarian
and general illumination fxtures plus
specifcations, lamping, and fnish/
color options.
(800) 828-5483
info@accesslighting.com
LAKE SHORE SHADES
The 28-page publication provides a
swatch page of current fabrics and an
index for stretch and pleated textiles
plus price categories. Trim swatches
cover soutache, Euro cord, gimp, and
braids, plus European trims, fringe,
and beads. A page is devoted to
shade linings, including custom orders,
and another for customers own mate-
rial (COM). Line drawings depict the
variety of pleats that may be ordered
as well as select shade applications,
styles, and specifcations.
The compendium may also be ac-
cessed online.
(269) 429-8323
www.lakeshorestudios.com
A HOMESTEAD SHOPPE
The Spring 2012 full line catalog cov-
ers table and foor lamps in traditional,
modern, European, cottage and gar-
den, lodge, animal, and homespun
styles. Customers can also choose to
purchase shades or bases alone or in
unique mix-and-match combinations.
All domestic shades are handcrafted
using fabrics from the USA. The cata-
log includes an accessories page de-
picting silicone candelabra and stan-
dard base bulbs in a variety of fame
tips, clear, frosted and star models as
well as a merchandiser package and
pendant adapter. A pricing guide is
bound into the catalog.
(800) 765-2474
www.ahomesteadshoppe.com
CRYSTORAMA
Inspired Illumination Vol.2 is a 24-
page, three-ring supplement revealing
the mid-year introductions. Covered
are Solaris, Parson, Malibu, Garland,
Kendall, Metro II, Harper, Josie, the
Broche fush-mount or sconce, and the
Lola collection of casual lighting with
applications in powder rooms and little
girls suites. The photos of products are
interspersed with application and fash-
ion photography for an entertaining
presentation.
(800) 888-4470
info@crystorama.com
LED INSPIRATIONS
An eight-page capabilities brochure
depicts installations and projects using
the companys LED tape light products.
The line has been redesigned from the
circuit board to the tape, and the com-
pany walks customers through each
step of a lighting project. Its design
department can assist with a layout of
a project and answer technical ques-
tions. A choice of three color tempera-
tures matching existing incandescent,
halogen or fuorescent lighting, easy
installation with a reversible four-pin
connector, and 24-volt DC power for
long runs as well as dimming ability
keep the product installer-, designer-,
and user-friendly. It is offered in RGB
color-changing, bright, and super
bright versions, and sold in reels of
15 pieces. The outdoor product has
25 feet of lead wire on each end of
the roll. A family of accessories, from
drivers and connectors to fasteners
and extruded channels and controllers
round out the offering.
(832) 717-2710
admin@LEDinspirations.com
GLOBAL VIEWS
Several electronic catalogs cover the
latest designs from Global Views,
DwellStudio, and Barbara Barry. The
402-page Global Views catalog groups
the entire collection of accessories, light-
ing, furniture, and soft goods by color
families and categories; the 36-page
Summer Gift Catalog includes fun,
imaginative accessories, wall art, can-
dles, plus table and serve ware within
36 pages. The Barbara Barry selections
are grouped into a 36-page presenta-
tion of accessories and tabletop ware,
while the 32-page DwellStudio catalog
covers accessories in inspired displays
that can be repeated within customers
stores. The publications may also be
viewed via iPhone
or iPad
.
(888) 956-0030
customerservice@globalviews.com
THOMAS RESEARCH PRODUCTS
A revised and expanded version of its
LED driver catalog describes products
from 12 through 300 watts. Constant-
current, fxed output, and dimming
as well as constant-voltage versions
are included. All are UL: 1310 or
8750 compliant, RoHS compliant,
CE-certifed, and meet FCC require-
ments. And all are either IP66 or IP67
rated making them suitable for indoor
or outdoor applications. Also listed are
surge protectors for LED drivers and
electronic ballasts plus 480-volt step-
down transformers.
(847) 515-3057
www.trpssl.com
illuminating
CATALOGS
Special Consultant to Lighting Fixture Manufacturers Special Consultant to Lighting Fixture Manufacturers
Just think, if I was on your team six months ago
we'd be six months ahead of the game by now!
OUTSOURCING WILL SAVE YOU MEGA BUCKS WITH STRONG RESULTS
An exceptionally experienced and very successful Sales and Business Consultant
Design & Sourcing Ability with a proven track record
Twelve Years of Successful Lighting Factory Ownership
Ten Years of Consulting Experience and Goal Attainment Plus
Decades of Rep Force Creation, Maintenance and Motivation
Strong Marketing, Advertising and Program Creation Experience
A Strong Plan to Bring Your Company to the Next Level and Beyond
NO Additions to the Coffee Klotch
NO SS, FICA, Federal and State Taxes
NO Costly Medical Benefits
NO 401K and the myriad of other company benefits
There is a very limited number of opportunities to have Marty on your team!
Now is the time to have some expert problem solving and new creativity on your side.
Let's talk. Call Marty Glantz at (954) 899-9045 or e-mail at msg112233@aol.com today!
supply section
July 2012 HOME LIGHTING & ACCESSORIES/81
Eden Prairie, Minn.-based
Birchwood Casey offers
two ways to achieve a
warm leather
or choco-
late
brown
metal fn-
ish: Antique
Brown
M38
oxidizer concen-
trate solution or gel.
Manufacturers may
either brush or dip compo-
nents to achieve oil-rubbed
bronze looks in minutes. For im-
mersion of large scale parts, the solution is diluted with
water. The liquid can also be brushed on to form brown colors only. The
process takes longer than typical antiquing processes, but is said to yield more
control over the ultimate appearance. The gel version is ideal for components already in place
such as wall panels, sculptures, or handrails. The gel stays in place and reduces undesirable
staining due to drips or runs.
Antique Brown M36 is offered in 1-, 5-, 15-, and 55-gallon containers ready for application.
Other decorative fnishes include Antique Black
, Patina Green
, Pewter Black
, Zinc Black
,
and Aluma Black
for aluminum. The company is a developer and maker of turnkey metal fnish-
ing systems and processes including black oxide and rust preventatives as well as antiquing solu-
tions and cleaners. It serves the lighting, automotive, frearms, window and door frame industries
as well as architectural and art markets.
(952) 937-7931
info@birchwoodcasey.com
By Ted Konnerth
A tidal wave of change is sweeping
through the lighting industry. New LED
technologies, home automation, and
energy effciency (to name only a few
trends) are pressuring companies to
attract employees who can understand
the channel changes to drive positive
and proftable business.
Its important to fnd and secure tal-
ent who can innovate while enhancing
proftability; its just as important to re-
tain those who have helped companies
get to where they are today. Here are
fve guides to help you draw and retain
talent to grow your business.
1. Provide opportunities that
challenge leaders.
People shift to other companies for op-
portunities of growth and challenge;
they rarely change positions solely for
money. Lighting executives tend to move
for incentive reasons such as equity,
as well as to follow opportunities to
stamp their imprimatur on a company.
Its crucial for executives to acknowl-
edge challenge as a key motivation to
change positions and to encourage and
hire people with the right ideas and
mentality to move the enterprise ahead.
Go-getters who challenge themselves
will motivate their colleague too, for
the sake of innovation in the frms best
interests.
2. Executives seek variable
forms of compensation.
Todays decision-makers want compen-
sation that comes in a variety of forms.
Lighting companies should take note
and offer incentives that match this
desire. For example, bonuses, stock op-
tions, equity rights, and deferred com-
pensation plans are enticing. Keep this
in mind, not only when attracting the
right talent, but when updating contracts
or offering a promotion to someone
whos already doing great things for
your company.

3. Use retention statistics to
gauge how well the company is
keeping current employees.
5 Keys to Attracting and Retaining
Top Talent
illuminating
buSINESS
421 S Irwindale Avenue Azusa, CA 91702
626-969-1821 800-245-5283 626-969-1599 fax
www.californiatool-die.com
dana@californiatool-die.com
Call today for
catalog and/or samples
Advertising
Branding
Brochures
Catalogs
Corporate ID/Logos
Direct Mail
Flyers
Graphic Design
Illustration
Inserts
Marketing
Photography
Video Production
Web
Special rates offered to HL&A advertisers
Eric Tamburro
Creative Director
973.476.7432
eric@b2bdesigngroup.com
www.b2bdesigngroup.com
It is important to utilize retention statis-
tics to gauge how happy your employ-
ees are or how engaged your company
keeps them. If your annual turnover is
less than 10 percent, your lighting com-
pany is either a good place to work for
or youre paying too much!
4. Talented people want an
opportunity to grow.
There seems to be a high interest in
growth among this industrys leaders.
Not only are they looking to move for-
ward and lead in an era of LED technol-
ogy and effcient lighting solutions, they
are also willing to invest their time and
energy with companies seeking to grow
and become industry pioneers. People
have witnessed too many years of busi-
nesses cutting expenses and downsiz-
ing. Top talent is listening to stories of
growth-minded companies that want to
invest in growing revenues and profts.
Innovation not cutting expenses is
what will help drive growth today. The
most innovative and creative leaders
understand that, and will only dedicate
their time to companies working in the
same vein.
5. Retain top talent by knowing
and doing whats new.
Offering challenges and variable com-
pensation can help attract top talent, but
staying on top of whats innovative will
help retain the best. Trying to keep gifted
executives on board only through stock
options and other golden handcuffs will
keep tactical people, but wont entice
the most creative. They demand com-
panies willing to adapt in order to stay
fresh and ahead of the curve. Lighting
companies need to create new markets,
products, channels, and ideas to keep
the most innovative individuals on board.
New executives need to see beyond
the boundaries of the past. Lighting has
shed the trappings of doing business
the way its always been done. being
new in lighting today means thinking
of alternative channels and develop-
ing new applications for lighting. For
example, who would have thought 50
years ago of lighting bike trails or dim-
ming streetlights? The new leaders of
the industry are creative; they develop
organizations able to go in multiple
directions. They are bold and creative.
Companies that walk that same walk
with leadership will be the ones carry-
ing the torch for years to come.
Ted Konnerth is the founder, president,
and CEO of Egret Consulting Group a
retained search frm specializing exclu-
sively in the electrical industry. Konnerth
was the global vp/sales for Cooper
Lighting prior to starting Egret and holds
a Ph.D in psychology.
illuminating
buSINESS
Lamps Lighting Fixtures Stained Glass
Hardware Antiques Jewelry Statues
Call, Write or Fax for a Free Catalog
JAX CHEMICAL COMPANY
www.jaxchemical.com
GREEN PATINA
Produccs a pcrmancnt authcntic antiquc
grccn finish on coppcr, brass and bronzc.
PEWTER BLACK
Produccs a dark bIack finish on pcwtcr, Icad, brass,
bronzc, coppcr, nickcI, tin-Icad aIIoys and soIdcrs.
BROWN DARKENER
Produccs an authcntic antiquc brown
finish on brass, bronzc and coppcr.
COPPER PLATING SOLUTION
lnstantIy pIatcs coppcr onto iron, stccI and soIdcrs.
640 S Fulton Ave. Mt Vernon, NY 10550
914-668-1818 Fax 914-668-8490
We will help you
source your products
direct from factories in
China and the Far East.
With quality products,
quality manufacturers
and comprehensive
on-site inspection
services, the most
competitive
costs are
available to
you now.
Tel: 858-695-2766 Fax: 858-695-2738
E-mail: BizDev@icSourcing.com www.icsourcing.com
Call today
with your
confidential
inquiry.
Let's Talk. Call Marty at (954) 899-9045
E-mail: MSG112233@aol.com
A Very Experienced and Successful Sales
& Business Consultant
45 Years of Exceptional Hands on Experience
Twelve Years of Successful Lighting Factory Ownership
Ten Years of Consulting Experience
Decades of Rep Force Creation,Maintenance and Motivation
Design & Sourcing Ability & Experience
Outsourcing Makes Sense and Saves Big Money
No Additions to the Coffee Klotch
No Additional SS, FICA and State Taxes, etc.
No Costly Medical Benefits
No 401K or other Company Benefit Costs
Seeking active
associates
Visit The NEW
Home Lighting &
Accessories Website
www.homelighting.com
Our Areas of Expertise
Joomla & Drupal Content Managers (CMS)
eCommerce / Shopping Carts
WordPress Themes & Blogs
Credit Card Payment Gateways
Online Calculators & Visualizers
Flash Animations & Game Development
Video Editing & Conversions
iPad and Tablet Accessibility
At impressM, we're here to help get your business online quickly, easily and cost-effectively.
Whether you need a new website and rebranding or just some updating to add current events
or new products, we have the resources to make your project become a reality!
NEED A NEW WEBSITE?
WE CAN HELP!
Every project is truly unique and well be happy to provide you with a FREE estimate
based on your specific requirements. Contact us today at 973-663-6002 x802
e-mail: sales@impressM.com www.impressM.com
Do your snap-together sockets
have trouble staying that way?
A Socket That Fails Can Put Your
Customers at Serious Risk.
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Grand Brass Lamp Parts, Inc.
We're Redesigning the Lighting Industry.
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Arms
Balls
Bandings
Bases
Bobeches
Bodies
Bulbs
Bushings
Candle Covers
Candle Cups
Canopies
Cased Glass
Castings
Chain
Check Rings
Chimneys
Clusters
Collars
Cord Sets
Couplings
Cross Bars
Crystals
Dimmers
Felt
Finials
Fitters
Flanges
Glass Shades
Globes
Harps
Hickeys
Holders
Lacquer
Loaders
Loops
Necks
Nipples
Nozzles
Nuts
Pipe
Plugs
Reducers
Risers
Sockets
Spiders
Spinnings
Stampings
Stems
Switches
Swivels
Tubing
Turnings
Vase Caps
Washers
Weights
Wire
Quality, selection & serviceit all adds up!
Grand Brass Lamp Parts, Inc.
Were Redesigning the Lighting Industry.
Phone: 212-226-2567 Fax: 212-226-2573 E-mail: sales@grandbrass.com
WWW.GRANDBRASS.COM
When quality counts,
were more than the sum of our parts!
51 Railroad Ave., West Haven, C 06516 T
This index is provided as a service to readers. Although every effort is made to assure its accuracy, the publisher assumes no liability for errors or omissions.
Advertiser Page Advertiser Page Advertiser Page
Grand Brass Lamp Parts ................................ 89
Halco Lighting Technologies ......................... 69
Hi-Lite Mfg Co Inc ........................................ 37
Hinkley Lighting ........................................... C4
icSourcing and Logistics ................................ 85
Illuminati Lighting USA .................................. 7
impressM, LLC .............................................. 87
James R Moder Crystal Corp .................... 10-11
Jax Chemical .................................................. 84
Kendal Lighting (BC) Inc ................................ 5
Kirks Lane Lamp Parts Co ............................. 84
Lampshades of Florida Inc ............................. 57
Laura Ashley .................................................. 19
Lite Source ..................................................... 35
Lite Tops Inc .................................................. 55
Marty Glantz .................................................. 80
Marty Glantz .................................................. 86
MMM International ....................................... 71
The Modern Fan Co ....................................... 53
Monter Lite Co Inc ......................................... 61
Morlee Lamp Shade Co Inc ........................... 18
Neo-Neon LED Ltg Intl Ltd ......................... 29
Neo-Neon LED Ltg Intl Ltd ....................30-31
New Brunswick Lamp Shade Co Inc ............. 14
Nora Lighting ................................................. 39
Nuvo Lighting .................................................. 9
Opus Living ................................................... 19
PLC Lighting ................................................. 54
The Phillips Collection .................................. 41
Royal Designs ................................................ 63
Satco Products Inc .......................................... 15
Square Walnut ................................................ 51
Starfre Crystal ............................................... 75
Sunlite ............................................................ 47
The Uttermost Co .......................................... C3
Varaluz Inc ..................................................... 73
Verilux Inc ...................................................... 67
Volume International ...................................... 45
WAC Lighting ................................................ 13
2nd Ave Lighting ............................................ 17
Access Lighting Corp ...............................20-21
Arden Dcor Corporation .............................. 59
Asheville-Schoonmaker Mica Co .................. 28
B&P Lamp Supply Inc ................................... 16
B2B Design Group, LLC ............................... 83
California Tool & Die .................................... 82
Capital Lighting Fixture Co ........................... 27
Casa Collections ............................................. 79
Crystorama Lighting Group ........................... 33
Dainolite Ltd .................................................. 77
Dale Tiffany ................................................... 25
Dale Tiffany ................................................... 43
Easy Pedestal ................................................. 54
Elco Lighting ................................................. 23
Eurofase ..................................................... C2-3
Eurofase ......................................................... 65
Finial Showcase ............................................. 46
GM Lighting LLC .......................................... 49
Grand Brass Lamp Parts ................................ 88
index to advertisers
90/July 2012 HoMe LiGHtinG & aCCessories
-Gibson
Hunter-
www.uttermost.com
1.800.678.5486
A RETAILERS BEST FRIEND
HIGH POINT DALLAS ATLANTA LAS VEGAS
MOST
COMPLIMENTARY
Were not siblings, but together it just works.
Like Uttermost products, it easy to nd
products that look great together.
And when you make a purchase, a portion of the
proceeds will be donated to charities like the dog
rescue that saved me. To hear my whole story
and see outtakes from my photo shoot, go to
uttermost.com/newsroom
HINKLEY
Available in fne lighting showrooms
hinkleylighting.com
PIN IT & WATCH IT
SCAN THIS PAGE WITH YOUR SMART
PHONE TO REPIN THIS IMAGE ON YOUR
PINTEREST PINBOARD AND TO WATCH
OUR ATLANTIS PRODUCT VIDEO.
GET THE APP: DIGIMARC DISCOVER

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Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614

), including Accent on Design

; Studio, Tabletop, and The

Experience brilliant innovations

. (800) LAMART4. www.

in Los Angeles is the last man-

Lighting System, a Cooper Lighting line, is now dis-

, and Troy Lighting. From left to right are: Jennifer

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