E-Solutions the easy way to do business

January 2012

Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

09.01.2012

Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

09.01.2012

BASF E-Solutions the easy way to do business

In our todays international business world

E-Business has become state-of-the-art, with fast growing application areas

BASF was one of the first movers in

implementing E-Solutions to help our customers to act more successfully

10 years after the introduction and the

sustainable development of E-Solutions BASF has reached significant E-Shares distributed over all segments
BASF offers E-Solutions for nearly every

type of business and customer

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Global development of the E-Sales volume 2000 2010

Development of BASFs E-Performance

16.000

Order entry value [in bn. ]

10.000

Portals EDI* ELEMICA

2.000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Regional and others

*EDI: Electronic Data Interchange

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Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

09.01.2012

E-Solutions create benefit whatever business you are in

The flexibility of BASFs global E-Solutions supports every type of business E-Solutions are customer oriented and the basis for profitable and sustainable

growth in cooperation with customers and markets

User-friendly and intuitive state-of-the-art designed tools are essential for usage

within a successful cooperation

BASFs philosophy is facilitating interaction combined with process

optimization along the value chains of both: BASF and its partners
WorldAccount and/or ELEMICA are BASFs E-Solutions offering far more than

transaction and information

The key question is: to select the most adequate E-Solution

to help our customers to act more successful

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Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

09.01.2012

Two for you: ELEMICA and/or WorldAccount

E-Business

09.01.2012

Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

09.01.2012

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What is ELEMICA?

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What is ELEMICA?
ELEMICA is an independent, company founded in 2000 by more than

20 global players in the chemical industry (including BASF)

ELEMICA is a Business Process Integration Platform, dedicated to the efficient

and strictly confidential transmission of business data

ELEMICA is a high and medium volume transaction channel ELEMICA supports processes such as:

order to cash Automotive VMI (Vendor management Inventory) logistic

ELEMICA connects the ERP systems of the partners using an electronic language

to directly exchange order-, invoice- and logistic- data

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ELEMICA: Direct Data Exchange between the ERP-Systems

System-Integration via ELEMICA
(Order Management, Invoice Exchange, VMI etc.)

Customer ERP* System

Order Order change

Forecast Notification Inventory

BASF ERP* System

Order confirmation Order change Delivery notification

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Invoice E-Signature

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ELEMICA: Connect Once Connect to All

ELEMICA is the first choice when different suppliers need to be connected ELEMICA offers a network structure comparable to the mail system of a telephone

company
ELEMICA is comparable to a hub allowing customers to effectively utilize

technology and standards to obtain and give better service as well as closer relationships with their customers and suppliers
Fully meshed architecture Hub-based architecture

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ELEMICA: A high and medium volume transaction channel

+++ Benefits +++
Standardization of processing Reduction in routine tasks:

more time for value added activities

Reduction in transaction costs Transparency in ordering

and subsequent processes

Shortened response times Increase in transaction speed Reduction in error sources

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Every Customer can be an E-Customer

Integrated neutral S2S* solution

*(System2System)

BASFs own web based portal Transaction and Information channel

Transaction channel

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Five Reasons to use ELEMICA

1. ELEMICA opens up many doors The connection to ELEMICA is your access to your most important suppliers in the chemical industry 2. ELEMICA saves time and money Instead of communicating your order data via phone or fax, your and your partners Enterprise Resource Planning systems automatically exchange the required information 3. ELEMICA reduces IT expenses One connection to ELEMICA is simpler and more cost-effective for you than different connections to many companies
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4. ELEMICA secure issue: All transactions via ELEMICA are encrypted and the content is hidden to ELEMICA and third parties. In addition, every connected partner must identify itself with an electronic signature 5. ELEMICA future oriented: The pure exchange of order and invoice data is only the start. We are already working on a global network of entire value added chains, which will in turn lower your total process costs!

ELEMICA connected Partners

Currently, more than 2500 leading multinationals

use ELEMICA to get connected to the global supply chain

$60 billion of transactions are

handled annually via ELEMICA

ELEMICA transforms over 300,000

documents every day

With offices in Atlanta, Amsterdam,

Frankfurt, London, Seoul, Shanghai, Singapore, and Tokyo ELEMICA guarantees a widespread global support
The global headquarters of ELEMICA

are situated in Exton, Pennsylvania

Founding members in 1999
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Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

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What is WorldAccount?

WorldAccount is BASF`s global, web-based transaction and information platform completely integrated in our backend systems With yearly more than 515.000 document downloads and 1.5 mio visits WorldAccount represents a platform valued by our customers The yearly transaction volume via E-commerce amounts to 15 bn and 575.000 order line items WorldAccount offers its more than 20.000 registered customers access to a lot of free information and services around the world to make business with BASF easier and more successful (e.g. order status and history, product information etc.)
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WorldAccount: One Stop Shopping

WorldAccount is first choice for customers

having businesses mainly with BASF ordering low and medium volumes
WorldAccount is BASFs efficient One

Stop Shopping transaction and information channel for products and services including order entry and follow up processes

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WorldAccount: low to medium level transaction and information channel

+++ Benefits +++
Standardization of processing Reduction in routine tasks: Easy, intuitive use 12 language versions Registration for secure data transfer Transparent and flexible Traceability of orders and delivery

more time for value added activities

Reduction in transaction costs Increased transaction speed Quick response times Easy and error free data input and

including order history

Personal order catalog Individual Customer document sharing Up-to-date product & order information

immediate order confirmation

One stop shopping at BASF Available 24/7
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Every Customer can be an E-Customer

Integrated neutral S2S* solution

*(System2System)

BASFs own web based portal Transaction and Information channel

Transaction channel

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Five Reasons to use WorldAccount

1. WorldAccount opens up many doors: To register for WorldAccount is your access to your main supplier to benefit from first class services. 2. WorldAccoount saves time and money: Instead of communicating your order data via phone or fax, just put in your order directly into WorldAccount 3.WorldAccount reduces IT expenses: Access to WorldAccount is free and offers apart from transactions a lot of information and valued services. 4. WorldAccount is secure: All transactions via WorldAccount are encrypted and the access is controlled by a secure login process after registration 5. WorldAccount transaction and more: In addition to transaction features, WorldAccount offers BU specific information and services following the philosophy of: one stop shopping free of charge!

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Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

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At a glance: ELEMICA and WorldAccount

ELEMICA

WorldAccount

Is an independent neutral company dedicated to the transmission of commercial data a Business Process Integration Platform Connects partners ERP systems using electronic language for sharing data of orders, invoices, logistics Supports: Order to Cash Automotive Consignment VMI Logistic Is a high and medium volume transaction channel

Is BASFs own web-based one stop shopping solution: Order entry via product catalog selection Order Status Order change Order/ Invoice history Ereporting Is a low to medium transaction channel Valued Product Information e.g.: Data sheets Certificates Technical Information Business Unit specific services Easy to use: Open 24/7 worldwide Muliple languages Free of charge
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Two for you: ELEMICA and/or WorldAccount

Integrated neutral S2S* solution *(System2System) Transaction channel Different suppliers

E-Business

BASFs own web based portal Transaction and Information channel Main supplier BASF

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Two for you: Why not benefit from both

The Intelligent Mix

Transaction via ELEMICA additional services via WorldAccount e.g.

Order status Product Information

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Agenda
BASF E-Solutions the easy way to do business E-Solutions create benefit whatever business you are in Two for you: ELEMICA and/or WorldAccount ELEMICA: Profile and Benefits WorldAccount: Profile and Benefits How to choose the best: ELEMICA or WorldAccount How to get connected

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How to get connected

Contact your E-Solution responsible person to discuss the possibilities and how to register for WorldAccount and/or ELEMICA
Business contact:

www.worldaccount.basf.com
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www.elemica.com
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Thank You!

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