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Understanding Online Indians and their Net Usage Behavior and Preferences
Study Overview
• Most recent estimates of Internet user-ship and penetration in urban and rural India.
Estimates based on a land survey conducted between Dec 2008–Jan 2009 among 135,000
individuals from 16,000 households in 40 cities and over 12,000 households in 480
villages spread across all the 4 regions of the country
• Insightful understanding of the net usage behavior and usage preferences of regular
online Indians. Findings based on an ongoing online survey of over 15,000 internet users
• Understanding of online Indians as ‘consumers’ and not just as faceless net users.
Includes their socio-economic status, online shopping behavior, and website and media
preferences reported on the ‘most used’ basis
• Reporting of ‘changes’ vis-à-vis the last year for almost all information
Methodology
¾ A land survey conducted to profile and estimate the users of internet. The survey
covered ‘town’ and ‘village’ classes of all population strata, and ‘households’ of all
socio-economic classification (SEC) in each of these towns and villages
¾ Net usage dynamics, behavior and website preferences captured from the ‘actual’ users
through an online survey. The survey uses JuxtConsult’s own 120,000+ strong Internet
User Panel (www.getcounted.net) to enlist respondents
¾ Demographic ‘weights’ derived from the land survey are used to make the online survey
data representative of the entire online urban population (and not just of those filling
the survey). Weights based on 6 demographic parameters - gender, age, town class,
SEC, region and preferred language of reading
¾ Only authentic Govt. of India data is used for estimation of user-ship and deriving the
appropriate and representative demographic ‘weights’ of Internet users
Information Area Covered
¾ Demographic and socio-economic profile of online Indians
9 Gender, age, city (village), city type (village type), region
9 Educational qualification, current occupation, industry of occupation, preferred language of reading, status in
the household
9 SEC (urban, rural), monthly household income, most expensive vehicle owned
9 Household and financial asset ownership – home, land, TV, fridge, washing machine, AC, microwave, music
system, DVD player, Ipod, camera, video recorder, tube well/pump, landline phone, mobile phone, computer,
cable TV connection, bank account, demat account, fixed deposits, chit fund deposits, life insurance, medical
insurance, debit card, credit card, mutual fund, shares, etc
9 Currently running loan liabilities if any
¾ Online marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters)
¾ Internet usage in local Indian languages
9 Popular languages of internet usage, most used websites for each of these languages
¾ Blogging & online community membership
9 Proportion of internet users reading, commenting and owning blogs
9 Proportion of internet users as members of online communities
¾ Main problems faced while surfing the Internet
List of Reports
• The India Online 2009 package of reports has an ‘Overall Report’,
which presents the broad level findings on various aspects of net
usage (on the sample base of ‘all internet users’)
Note: Completion of any supplement report is subject to collection of sufficient sample responses in the survey.
Pricing of Reports
Report Price (Rs.)* Price (USD)
* 12.36% service tax extra
Main + 2-4 Supplementary Reports Less 15% of list price Less 15% of list price
Main + 5 or more Supplementary Reports Less 25% of list price Less 25% of list price
Note - only supplement reports cannot be bought in isolation (without the main report).
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com
Thank You!