India Online 2009

Understanding Online Indians and their Net Usage Behavior and Preferences
 Study Overview
• Most recent estimates of Internet user-ship and penetration in urban and rural India.
Estimates based on a land survey conducted between Dec 2008–Jan 2009 among 135,000
individuals from 16,000 households in 40 cities and over 12,000 households in 480
villages spread across all the 4 regions of the country

• Insightful understanding of the net usage behavior and usage preferences of regular
online Indians. Findings based on an ongoing online survey of over 15,000 internet users

• Understanding of online Indians as ‘consumers’ and not just as faceless net users.
Includes their socio-economic status, online shopping behavior, and website and media
preferences reported on the ‘most used’ basis

• Comparative profile of users of top 5 websites for over 30 online domains/verticals

• Reporting of ‘changes’ vis-à-vis the last year for almost all information
 Methodology
¾ A land survey conducted to profile and estimate the users of internet. The survey
covered ‘town’ and ‘village’ classes of all population strata, and ‘households’ of all
socio-economic classification (SEC) in each of these towns and villages

¾ Net usage dynamics, behavior and website preferences captured from the ‘actual’ users
through an online survey. The survey uses JuxtConsult’s own 120,000+ strong Internet
User Panel (www.getcounted.net) to enlist respondents

¾ Demographic ‘weights’ derived from the land survey are used to make the online survey
data representative of the entire online urban population (and not just of those filling
the survey). Weights based on 6 demographic parameters - gender, age, town class,
SEC, region and preferred language of reading

¾ Only authentic Govt. of India data is used for estimation of user-ship and deriving the
appropriate and representative demographic ‘weights’ of Internet users
 Information Area Covered
¾ Demographic and socio-economic profile of online Indians
9 Gender, age, city (village), city type (village type), region
9 Educational qualification, current occupation, industry of occupation, preferred language of reading, status in
the household
9 SEC (urban, rural), monthly household income, most expensive vehicle owned
9 Household and financial asset ownership – home, land, TV, fridge, washing machine, AC, microwave, music
system, DVD player, Ipod, camera, video recorder, tube well/pump, landline phone, mobile phone, computer,
cable TV connection, bank account, demat account, fixed deposits, chit fund deposits, life insurance, medical
insurance, debit card, credit card, mutual fund, shares, etc
9 Currently running loan liabilities if any

¾ Net usage status and dynamics

9 Years of experience in using the net
9 Place of access (home, place of work, cyber café, transit, choupal/gram panchayat)
9 Net usage details by the most preferred place of access - type of connection, ISP subscribed to, frequency of
usage, duration of usage, usage by day parts
9 Daily time spent on net vis-à-vis on computer usage, watching TV, reading newspaper and listening to radio
 Information Area Covered
¾ Online activities undertaken and most used websites
9 Popular online activities and their usage penetrations
9 Most used websites at the overall level
9 Most used websites for 30 popular online activities:

9 Emailing 9 Instant Messaging/Chatting

9 Info Search (English) 9 Info Search (Local Language)
9 Job Search 9 Astrology
9 Travel Booking 9 Online Shopping (other than travel products)
9 News 9 Financial Info (rates, quotes, etc.)
9 Online Share Trading 9 Real Estate Info
9 Matrimonial Search 9 Dating/Friendship
9 Social Networking/Communities 9 Sharing Pictures
9 Sharing Videos 9 PC to PC and PC to Phone based Net Telephony
9 Professional Networking 9 PC to Mobile messaging (SMS)
9 Gaming 9 Listen/buy Music
9 Sports (cricket & non cricket) 9 Cinema Content
9 Buy/Rent Movies 9 Downloading Mobile Content
9 Net Banking 9 Online education/learning
 Information Area Covered
¾ Online shopping behavior
9 Penetration of online shoppers (search) and buyers (search and buy)
9 Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying and average
monthly spends
9 Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying and
average monthly spends
9 Modes of online payment used
9 Motivations of buying online and problems faced while buying online
9 Reasons for not buying online (for those who search only)

¾ Online marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters)
¾ Internet usage in local Indian languages
9 Popular languages of internet usage, most used websites for each of these languages
¾ Blogging & online community membership
9 Proportion of internet users reading, commenting and owning blogs
9 Proportion of internet users as members of online communities
¾ Main problems faced while surfing the Internet
 List of Reports
• The India Online 2009 package of reports has an ‘Overall Report’,
which presents the broad level findings on various aspects of net
usage (on the sample base of ‘all internet users’)

• In addition there are a series of Supplementary Reports

• Each supplementary report presents a specific ‘category level’ or

‘user segment level’ findings. Here the sample base is the ‘subset’ of
internet users belonging to a specific user segment, or undertaking a
specific online activity, and the report outlines their internet usage
behavior and preferences
 List Of Reports
1. Overall Report Category Supplementary Reports: (profiling users of top 5 websites)

User Segment Supplementary Reports: 19. Online Shopping

20. Emailing
21. Instant Messaging / Chatting
2. Women on the net
22. PC to Mobile Messaging
3. Youth on the net (teenagers and young adults) 23. Job Search
4. Urban versus Rural net users 24. Matrimony
5. Net users by their socio-economic (SEC) profile 25. Info Search – English
6. Students on the net 26. Travel Booking
7. Corporate employees on the net 27. Social Networking
8. IT professionals on the net 28. Professional Networking
9. Heavy online spenders on the net 29. Friendship / Dating
10. Bloggers on the net 30. Sharing Pictures
31. Sharing Videos
11. Car owning net users
32. Online News
12. Two-wheeler owning net users
33. Business/Financial News
13. Credit card owners on the net 34. Financial Info (quotes, rates, indices, etc)
14. Net users by place of access (homes, place of work, 35. Online Share Trading
cyber cafes) 36. Net Telephony (PC to PC, PC to Telephone )
15. Net users by type of connection (broadband, dial-up, 37. Cinema Content
etc.) 38. Book Cinema Tickets
16. Net users by city/town type (metros, urban uptowns, 39. Buy / Rent Movie CD/DVD
emerging towns, and others...) 40. Sports Content (cricket, other sports)
17. Net users as financial investors 41. Online Music
18. Vernacular language net users 42. Online Games
43. Online Real Estate
44. Mobile Content Download
45. Astrology
46. Online Education / Learning

Note: Completion of any supplement report is subject to collection of sufficient sample responses in the survey.
 Pricing of Reports
Report Price (Rs.)* Price (USD)
* 12.36% service tax extra

Main Report 100,000 3,500

Supplementary Report 100,000 each 3,500 each

Main + 1 Supplementary Report (list price) 200,000 7,000

Main + 2-4 Supplementary Reports Less 15% of list price Less 15% of list price

Main + 5 or more Supplementary Reports Less 25% of list price Less 25% of list price

Note - only supplement reports cannot be bought in isolation (without the main report).

• Payment Terms : 50% advance, 50% after delivery of all reports

• Delivery Timeline : Main Report – Mid-March 2009

: Supplementary Report – 1 week per report thereafter or

from date of order, whichever is later

• Report Delivery Format : PDF

 Contact Details
• Address : 3, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com
Thank You!