USHAINTERNATIONALLTD.

INVESTORPRESENTATION2011


Usha International Limited founded in the year 1937 has an assortment of businesses under its belt. The major business being that of Electrical Goods, which includes Electric Fans, Home Appliances, Water Coolers and Water Dispensers. Other businesses where UIL has its market presence are Power Products, Sewing Machines and Fuel Injection Parts. With diverse businesses ranging from Sewing machines to power products, UIL competes very well in the competitive market it deals in. Business Highlights* Ranked first as the highest Sewing Machine seller in the country capturing more than 75% of the market share among organized players. Ranked second in the Fans category with 19% of the market share among organized players. Ranked second in the Agricultural Diesel Engine in terms of market share in the industry.

* All data pertaining to year 2010.

FinancialHighlights UIL hasamarveloustrackrecordofbeing profitable over its more than 50 years longhistory. o For the last four years the company has grown remarkably with its top lineincreasewith23%CAGR. EBITDA showing an increase with a CAGRof29%forthelastfouryears.

All figures in mn Profitability 09-10 08-09 10122 8139 Sales 589 419 PBDIT 569 372 PBDT 504 311 PBT* * includes Exceptional items

07-08 7195 320 269 207

06-07 5428 276 255 222

05-06 4365 215 196 168

The year 2010 saw UIL revenue increase by 24% with gross revenue touching 1000cr: o o The Revenue generation for UIL was across regions of India with South being the highest contributor in the total revenue. In Products, the major revenue contributor to UIL was Fans which generated around 47% of UILs revenue.

Robust growth of UIL can be accredited to the initiatives it has taken over the last few years: Distribution Reach in every corner of country o o Over its long history of being a sales company, the company always had a strong distribution Channel reaching millions of people across the country. UIL now boasts of at least one dealer for a town with a population of more than 20000.

Increased Focus on Branding o AURA, the campaign launched in 2009 under the tagline USHA hai toh ASHA hai focusing on how USHA products changes the life of millions of Indian consumers by the difference created after its induction in their lives. The company also started a Video on wheel campaign reaching directly to the consumer doorstep to give its consumers a look and feel for its products. The Company plans to open its one-of-a-kind Haberdashery store at Mumbai. The store will give consumers a way to experience the usage of Sewing Machines in these modern times.

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Focus on other Businesses o The company is focusing on its other product segments where there has been a lag. Looking to strengthen its hold in its business in appliances by acquiring USHA LEXUS and also by introducing a new range of kitchen appliances. In Sewing Machine Business, UIL has started focusing on white machines to increase its market share.

Focus on Manufacturing o UIL is trying to break its shackles from being a trading organization to have its stronghold in manufacturing. The Company has planned capital expenditure in its units located at Hyderabad and Kolkata. The company plans to double its capacity at its manufacturing plant for Fans with the use of the best available industry technology. With its focus on quality and new products, the company has invested hugely in its new R&D unit located at Gurgaon.

Other Initiatives o o To bring in new ideas and to accelerate growth, there has been a drive for constant infusion of a new breed of people. For satisfying its growing needs, the company is more than doubling its warehouse space across various locations in India.

About Group USHA International is promoted by Siddharth Shriram Group. The Siddharth Shriram group came into existence in 1989 after the division of a 100 year old group incorporated by LALA Shriram. The Siddharth Shriram group has varied interests in sugar, edible oils, industrial chemicals as well as Electrical Goods.