Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and

usability of a product, but it(1) may also be used to improve the product's marketability and production. The role of an industrial designer is to create and execute design solutions for problems of form, usability, physical ergonomics, marketing, brand development, and sales. The objective of this(2) is to study both function and form, and the connection between product, the user and the environment - product as it happens in any other architecture area, being the only difference, that here the professionals that participate in the process are all specialized in small scale design, rather than in other massive colossal equipments like buildings or ships. Industrial designers do not design the gears or motors that make machines move, or the circuits that control the movement (that task is usually attributed to engineers), but they(3) can affect technical aspects through usability design and form relationships. And usually, they(4) partner a whole of other professionals like marketers, to identify and fulfill needs, wants and expectations. It is critical to the product development process that the industrial design and engineering aspects of a product are considered simultaneously. This(5) can occur via two methods. The most streamlined method is for the product designer to have an education and/or background that encompasses both industrial design and engineering. Unfortunately, there(6) are very few educational establishments (especially in the United States) that embrace this educational ideology. A survey of engineering and industrial design curricula clearly demonstrates this fault. The other method, which is utilized by most U.S. companies, is to employ or contract with separate teams that focus somewhat independently, with occasional meetings to ensure the primary goals of each team are met or exceeded. The difficulty with the latter process is that there is sometimes a vast disconnect behind the skills, education, and understanding of the two groups. This disconnect can sometimes become extremely cumbersome to the design process, and possibly fatal to the ultimate success of the product. Industrial design also has a focus on technical concepts, products and processes. In addition to considering aesthetics, usability, and ergonomics, it can also encompass the engineering of objects, usefulness as well as usability, market placement, and other concerns such as seduction, psychology, desire, and the emotional attachment of the user to the object. Thesevalues and accompanying aspects on which industrial design is based can vary, both between different schools of thought and among practicing designers. [7]