Executive Summary:

Blueprint for Survival

Revised March, 2009

Overview!of!OTEF!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Blueprint!For!Survival! ! ! ! !!!!!!

Entrepreneurial!Options!for!At"Risk!Populations!
A!half!day!workshop!for!people!who!have!been!laid!off!or!expect!
The! Opportunity! Through! Entrepreneurship! Foundation!
to! be! laid! off,! and! people! who! prefer! entrepreneurship! to! the!
(OTEF)!provides!training!and!support!to!help!at"risk!youth!and!
adults!improve!their!lives!by!creating!and!growing!! !!!!!!!!!! chance! of! being! laid! off.! We! will! teach! bootstrapping! skills! as!
entrepreneurial! ventures.! ! Founded! in! 2006,! OTEF! is! a! grass! well! as! provide! information! and! instruction! on! how! to! use! a!
roots! organization! supported! by! Arizona’s! Entrepreneurial! wide!range!of!!free!web!tools!and!other!resources!for!running!a!
Community.!The!organization’s!primary!fundraiser!each!year!is!! business.!
the! Arizona! Entrepreneurship! Conference—! a! gatherings! of!
current! and! would! be! entrepreneurs,! thought! leaders,! and! The!content!of!the!workshop!includes:!
resource! organizations! all! dedicated! to! the! vision! of! the!!!!!! !
entrepreneur.!!Proceeds,!sponsorships!and!donations!originat" !" Backing!Into!Entrepreneurship:!Forming!a!Business!
ing! from! the! conference! are! the! primary! ! support! for! OTEF’s!!!! !" Health!Insurance!
programs!with!at"risk!populations!throughout!the!year.! !" Tax!Implications!of!Owning!a!Business!
!" Free!Software!to!Run!Your!Business!
!" Community!Resources!
!" Online!marketing!tips!
!" Co"working!Opportunities!
!" "Opportunities"!to!Avoid!
!" Financing!Strategies!
!
Almost!every!resource!presented!at!this!workshop!will!be!FREE.!
!
Francine!Hardaway,!co"founder!of!Stealthmode!Partners!and!
OTEF’s!1st!Program!at!SEEDS!House!in!Phoenix!(2007)!helped! OTEF!Executive!Director,!has!been!an!entrepreneur!for!almost!
lay!the!foundation!for!a!new!entrepreneurial!venture.! 30!years,!is!a!survivor!of!!!several!downturns,!and!doesn't!sugar!
coat!it.!Attendees!receive!immediately!useful!information!about!
OTEF’s!2nd!!!Program!! how!to!start!new!business!ventures!and!collaborate!with!others!
launched!in!2008!in! to!support!their!entrepreneurial!success.!
with!!!!Tumbleweeds,! !
allows!young!artists!to!!!!! Benefits!To!Community::!
combine!creativity!with! !" A!viable!alternative!to!‘job!training’.!
entrepreneurial!skills!to! !" Redeployment!of!key!human!resources!
create!a!brighter!future! !" Job!and!income!creation!
and!builds!life!skills.! !
Benefit!To!Attendees:!
In! 2009,! OTEF! launched! it’s! newest! program! for! our! newest!!! !" Real!world!examples!and!training!
at"risk! population,! the! displaced! workers! who! are! the!!!!!!!!! !" Access!and!linkage!to!community!resources!
collateral! damage! of! the! recent! economic! downturn.!! !" Opportunity!to!brainstorm!with!experienced!entrepreneurs!
Launched! in! the! Spring!of! 2009! –! Blueprint! for! Survival! helps! !" Connections!to!potential!partners!
participants! understand! the! options! and! requirements! in! !" Introduction!to!!funding!organizations!
building!businesses.!!Attendees!are!encouraged!to!collaborate! !" Hope!!
with! others,! share! resources,! and! explore! potential! partner" !
ships! while! receiving! real! world! advice! on! everything! from!!! Program!Description!
existing! support! programs! to! how! to! deal! with! the! stress! of! !" 1/2!day!
being!laid!off!in!an!environment!where!one!plentiful!jobs!have! !" Held!at!locations!across!Maricopa!County!
disappeared.! ! Participants! in! the! program! come! from! a! wide! !" Small!class!size!(20!max.!per!class)!
range!of!industries,!educational!backgrounds,!age!groups!and! !" Highly!collaborative!and!led!by!experienced!entrepreneurs,!
economic! backgrounds! with! one! common! and! cementing! with!guest!speakers!from!the!business!community!and!!!
characteristic—a!will!to!survive!the!down!turn.! municipal,!county,!state!or!federal!agencies.!

Joan Koerber-Walker, Chairman www.OTEF.org Francine Hardaway, Executive Director

480-332-9636 jkw@corepurpose.net OTEF is an Arizona 501c3 602-910-5622 Francine@Stealthmode.com
Executive Summary:
Blueprint for Survival
Revised March, 2009 Page 2

Program!Delivery!Team!Leader!
!
Francine!Hardaway,!! ! ! OTEF!recognizes!what!every!entrepreneur!learns!the!hard!way.!!You!
OTEF!Executive!Director!
! ! ! !
Francine!Hardaway,!Ph.D.,!an!experi"
enced!!!!!marketing!strategist!with!spe"
cial!expertise!in!startup!companies.!
!
As!a!partner!in!Stealthmode!Partners,!
she!has!helped!package!and!secure!funding!for!many!early"
stage!technology!companies.!She!has!created!positioning!and!
marketing!strategies!for!dozens!of!companies!growth!!!!!!!!
companies!(from!startup!into!IPO!and!on!to!maturity).!
! !" Additional!Training!Materials!or!printed!materials!on!community!
Prior!to!co"founding!Stealthmode!Partners,!Dr.!Hardaway!was!
Vice!President!of!Corporate!Marketing!at!Innovative!Environ"
mental!Products,!and!Manager!of!Worldwide!Press!Relations!
at!!Intel's!Computing!Enhancement!Group,!where!she!planned!
the!entrance!of!the!intelligent!I/O!server!chip!into!the!OEM!
market!and!created!the!public!relations!plans!for!digital!!!!!!!
imaging,!in"car!computing,!USB,!and!home!networking.!As!an!!
entrepreneur,!Dr.!Hardaway!built!the!largest!!marketing!and!
public!relations!firm!in!Phoenix,!!Arizona!before!leaving!it!to!
join!Intel.!Nine!years!ago!she!co"founded!Stealthmode!!!!!!!!
Partners!with!Ed!Nusbaum.!
!
Francine!was!an!Entrepreneurial!Fellow!at!the!Berger!Center!
of!the!Eller!School!of!Business,!University!of!Arizona!and!has!
taught!entrepreneurship!at!several!Arizona!colleges.!She!
makes!her!home!in!Phoenix,!Arizona!and!Half!Moon!Bay,!!!
California.!Her!entrepreneurial!vision!created!OTEF!and!the!he!
Arizona!Entrepreneurship!Conferences!as!well!as!the!founding!
of!!Social!Media!Club!Phoenix.!!
! institutions!and!community!agencies.!
Stealthmode!Partners!runs!the!popular!FastTrac®!programs!in!
metropolitan!Phoenix.!
! !" Economic!Stimulus!and!job!creation!the!old!fashioned!way—
! through!collaboration!and!partnerships.!
!
"At!the!end!of!each!session!I!am!almost!in!tears!when!I!
listen!to!the!participants!thank!me!for!giving!them!hope!
and!ideas.!I!believe!that!just!putting!people!into!a!like"
minded!community!empowers!them!to!do!new!things!
and!see!possibilities."!
! Francine!Hardaway,!OTEF!Executive!Director!
Partnership!Strategy!and!Request!for!Support!
either!collaborate!and!share!resources,!or!you!do!not!succeed.!!!!!
Collaboration!is!a!primary!tenet!of!all!OTEF!programs.!
By!leveraging!program!rand!community!resources,!OTEF!is!able!to!
market!and!deliver!a!full!half!day!of!training!for!up!to!20!attendees!
for!only!$1,000.00!per!session.!
Community!partners!are!being!sought!to!provide!matching!support!
in!the!following!areas:!
!" Donation!of!Training!Facilities!for!the!1/2!day!sessions.!(Location!
Support)!!
resources!and!programs!that!can!be!used!by!attendees!in!the!!!
future.!
!" Refreshment!Sponsors!for!the!1/2!day!sessions!
!" Sponsorship!of!individual!sessions—$1,000!per!occurrence.!!Spon"
sors!may!attend!their!sponsored!session!as!will!also!be!!recognized!
at!the!4th!Annual!Arizona!Entrepreneurship!!!Conference!on!!!!!!
November!12,!2009.!
!
Benefits!of!Sponsorship/Collaboration:!
!" Exposure!of!your!products!and!services!to!the!growing!segment!of!
Lay"Off!Entrepreneurs!
!" Recognition!to!successful!entrepreneurs!at!the!4th!Annual!Arizona!
Entrepreneurship!Conference!to!be!held!November!12,!2009!at!the!
Desert!Willow!Conference!Center!in!!Tempe,!Arizona.!
!" A!great!Community!Reinvestment!Act!opportunity!for!financial!!!!!
!" Potential!tax!!deduction—be!sure!to!ask!your!tax!advisor.!
For!More!information:!
Contact!Francine!Hardaway!at!!
Phone:602-910-5622
Email: Francine@Stealthmode.com
Web: www.OTEF.org!
!

Joan Koerber-Walker, Chairman OTEF is an Arizona 501c3 Francine Hardaway, Executive Director
480-332-9636 jkw@corepurpose.net www.OTEF.org 602-910-5622 Francine@Stealthmode.com