Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Understanding
TRAVEL
impressions
conversions
impressions
conversions
32%
36%
43%
49%
39%
21%
8% .31% 0%
13% .15%
4% .18%
Safari browser does not always support cookies. Actual impressions and conversions are higher than the numbers represented.
impressions
conversions
impressions
conversions
35%
37%
21% 6% .1% 0%
21%
RETAIL
Most impressions were served on Chrome and IE, and most conversions took place on Chrome and IE as well. Meanwhile, on Safari there were 7% more conversions than impressions, indicating a growth opportunity. Most impressions were served on IE, and most conversions took place on IE as well. The largest impression to conversion differential was on Chrome, where there were 5% fewer conversions than impressions.
FINANCE
TIME TO CONVERSION
0-6 HRS 7-12 HRS
The consideration time a consumer took between the attributed impression served and the conversion result.
13-24 HRS
25-48 HRS
2-3 DAYS
3-7 DAYS
AUTO
52% 4%
TRAVEL
29% 4%
8%
15%
15%
11%
10%
7% 18%
27%
The fastest converting consumers (0-6 hours) were in the Auto vertical, closely followed by those in the Finance vertical. The consumers that took the longest consideration (3-7 days) to convert were in the Retail category, followed by those in the Travel category. Netmining determined that the time to conversion was affected by the cost of the consumers purchase. The conversions related to the Retail and Travel verticals were high-ticket purchases such as luxury apparel and flight/hotel bookings. Consumers spent a longer time considering these purchases than a sign-up on an Auto or Finance marketers site, which did not require a cost commitment.
RETAIL
21%
FINANCE
41% 5%
0-6 HRS 7-12 HRS 13-24 HRS 25-48 HRS 2-3 DAYS 3-7 DAYS
4% 13% 16%
14%
11%
12%
10%
34%
19%
TRAVEL FINANCE
eCPM
averages
$2.89 $3.03
$2.48 $2.17
ABOUT
Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit netmining.com or follow us on Twitter @netmining.